Will Spotify’s latest marketing ploy boost its subscriber count as Apple Music’s popularity continues to rise?
Spotify Premium now includes a free subscription to Hulu’s ad-supported plan. That perk goes into effect today, and it is available to new and existing users of Spotify’s Premium streaming service in the US.
The announcement marks the latest bundling collaboration between the two streaming giants in recent years. In 2017, Spotify introduced a plan for university students priced at $4.99 a month. The subscription included ad-free access to Spotify’s entire catalog, as well as access to Hulu’s limited commercial plan.
To take advantage of the offer, new Spotify users can sign up now. Once joined head over to the “Your Services” page within account settings and activate your Hulu subscription. If you already get Hulu through Spotify, you won’t have to do anything to start saving an extra $3 per month. On the other hand, if you subscribe to Hulu and don’t yet have a Spotify account, you’ll need to cancel your billing through Hulu, then set it up through Spotify to receive the discount.
Unlike the $4.99 Student Plan, which bundles Hulu’s limited commercial plan, plus the Showtime channel alongside the music streaming service, its new promotion doesn’t include any other free extras. The new deal does not allow subscribers to add additional services to their plan, which means those who access Hulu through Spotify will need to find another way to enjoy Game Of Thrones and Billions in the months ahead.
The timing of Spotify’s new offer could not be better for the company, who has spent the past week embroiled in controversy after taking a stance against raising the royalty rate it pays artists. The deal also reveals yet another way the streaming company hopes to combat the rising popularity of Apple Music, which has been growing its premium subscribe count at an alarming rate in recent months.