With competition for playlist placement at an all-time high, every action counts when it comes to engaging curators and tastemakers.
A 2018 report detailing consumer trends in the music business found that more people than ever are turning to the internet for music discovery. While a strong percentage of consumers still find new music through radio, there are more artists being found through streaming services such as Spotify and YouTube than any station could ever hope to showcase.
To be blunt: If you want to succeed in the music business today you absolutely need to have a presence on influential playlists.
The problem is, that if you know you need playlists, then everyone else knows that to be true as well. There are far more artists hoping to be discovered than influential playlist curators capable of showcasing their music. The competition is fierce, which means you only have a few moments to grab someone’s attention and make them take an interest in your music.
In this episode of Music Biz 101, host James Shotwell reveals the most common mistake musicians make when pitching playlist curators. Check it out:
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