Consumers love to spend money the day after Thanksgiving, so why don’t more artists take advantage of Black Friday?
Black Friday is practically a holiday in the United States. Every year, millions of consumers flood stores and online retailers in search of deals to purchase the stuff they have always wanted (as well as a few gifts) at discounted prices. It is an event unlike any other, and there is no reason musicians should miss out on the fun.
Musicians don’t like to hear this, but your music is a business. Just like any brick and mortar operation, you need customers (aka fans) to spend money to support your dreams. Since Black Friday is all about supporting the businesses you love, artists need to get with the times and promote themselves around this special day.
From promotion and pricing to less direct means of raising awareness and engagement, the latest episode of Music Biz will tell you everything you need to make the most of Black Friday in 2019 and beyond. Much like the holidays themselves, participation is not about stuff as much as it is the motivation behind the things we share. Check it out:
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