Your time is precious, so why would you waste it using social media that offers nothing of value?
Social media is a gift. For the first time in history, artists everywhere can grow and connect with a global audience in real-time. It’s a miracle anyone gets anything done when there are so many possibilities to connect and interact, but not every social media platform is right for musicians.
The only social media that matters for your career are the platforms your fans prefer. If you find a high concentration of your audience exists on Facebook, then that is where the major of your social media marketing should take place. If your audience engages more with Instagram or Twitter, then those platforms are where you need to focus your efforts. You want to make finding the latest information about your music and career as easy as possible for fans to find, which means going where they already are and working to leverage that platform’s tool for success.
But in all our years of social working study and analysis, there is one platform that offers nothing of value for musicians. It’s a place where professionals go to meet other professionals and browse job opportunities, but it offers no tools or design options for music promotion. In fact, we sincerely doubt the developers even consider musicians part of their target market. Still, every week, artists are incorrectly using this platform in a seemingly desperate attempt to connect with people in positions of influence that may be able to help their careers. We will let Music Biz host James Shotwell explain:
