YouTube has dramatically expanded its Analytics for Artists tools, including mobile support and enhanced audience-interaction statistics.
Data is the name of the game in business today. With the vast majority of engagement and interaction happening online, especially during the pandemic, those getting ahead are doing so by studying their analytics. Most platforms offer musicians so level of insight into how fans are interacting with their art, but YouTube’s latest development is leaving many competitors in the dust.
YouTube unveiled an upgraded Analytics for Artists program this week. The rollout included a short video and a release published under the YouTube for Artists banner. Check out the clip below:
Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist’s catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.
What can you expect from Analytics For Artists:
- Understand Your Audience: The new ‘Total Reach’ feature gives artists and their teams the most comprehensive view of how their music is reaching audiences across YouTube. This includes videos uploaded to their official channels in addition to those created and shared by fans, tastemakers, and collaborators that contain most of the artist’s recordings.
- See How Your Music Inspires Fan Creation: The new ‘Song Detail’ feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog and contain most of their song recording. This content created by users benefits artists of all sizes and is largely incremental to views of their official content on YouTube. On average, the top 1,000 artists on YouTube get over 20% of their chart eligible views from videos created by users. From official uploads to fan-created lyric videos, covers, dance videos, and more, Song Detail shows all of the ways in which fans are enjoying and engaging with any specific track, all in one place.
- Comprehensive and Actionable Data: Analytics for Artists is home to the most robust set of audience and performance insights you can´t find anywhere else. Understand how your catalog is distributed across the entire YouTube ecosystem and how your audience engages with it: impressions, clicks, demographics, retention, and engagement data. It’s all here and now in real-time.
- Easy Access to Real-Time Insights: In addition to desktop, artists can now easily access these new insights on the YouTube Studio Mobile app, enabling them to get data and notification updates, in real-time, whether they are on the road or in the studio. Having the most up-to-date information at your fingertips will help with prompt and informed decision making.
What makes YouTube’s new developments so impressive is how it show’s the company’s understanding of its unique ecosystem. Unlike Spotify or Apple Music, anyone can upload their favorite song to YouTube. The new tools crawl the depths of the platform to provide insight into the ways an artist’s creative output inspires others. That kind of information can completely change a musician’s approach to marketing and fan engagement in meaningful ways.
