Ahead of The Path arriving in stores, Fit For A King’s Ryan Kirby stops by Inside Music to discuss promoting your art in the age of COVID.
COVID continues to keep the live music business in a stranglehold that is killing venues and hurting artists. No one knows when touring will resume, and nobody can guess who will be left to perform or where they will go to play. The abrupt changes forced on us by the current pandemic will cause many to seek other careers or business models, but Fit For A King is determined to remain.
2020 is a banner year for the members of Fit For A King, even if it isn’t going as planned. The success of the group’s 2018 album, Dark Skies, catapulted the hardworking rock band to the forefront of the heavy genre. FFAK saw this year as the start of a new, bigger era for their music, but the pandemic shelved their road warrior plans to play in front of as many faces as possible while raising hype for their upcoming record (The Path). The pivot was hard on the band, but they’ve found a way to continue forward without losing much, if any momentum.
On this episode of Inside Music, Fit For A King’s Ryan Kirby chats with host James Shotwell about the band’s unique approach to the business of music. FFAK is known for being forward-thinking, but Kirby admits they were as lost as everyone else when COVID-19 forced them off the road in March 2020. The band has spent the last six months creating a new approach to marketing and engagement to ensure their new album, The Path, receives the response they’re seeking. The band knows they’ve created the best music of their lives, and in this conversation, Kirby explains how they’re working to make everyone else aware of what they’ve made.
