The head of marketing at Frontiers Records stops by Inside Music this week to discuss the unpredictable business of rock and roll.
If you don’t know the name Frontiers, then you might be a fake rock fan. Few labels are betting on rock and roll the way Frontiers has for the last quarter-century, especially in 2020. The label is home to the best emerging and legacy acts in the industry, and they’ve somehow mastered a powerful marketing approach for both.
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But you probably need an example of Frontiers’ reign over all things rock. After all, seeing is believing, so let us point out the latest record from rock legends Blue Oyster Cult. The band’s first album in twenty years hit stores on October 9 through Frontiers. The album’s promotion was impossible to miss, and critics seem to agree the material is worth your time. As Metal Planet Music wrote in their review, “Somehow, The Symbol Remains seems to traverse the whole career of the band, drawing in elements from multiple points in their timeline and throwing in the odd curveball, giving it a variety and freshness that makes it never less than compulsive listening.”
In this episode of Inside Music, host James Shotwell speaks to Frontiers’ Head of Marketing, Nick Tieder, about the company and his role in it. Nick shares the challenges of marketing amid a pandemic, his optimistic outlook for the future, and why AC/DC is the comfort listening all rock fans need right now. Learn more on our blog: https://haulixdaily.com.
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