Celebrating twenty-five years of music publicity, the SRO PR team is taking over our next Haulix LIVE! with a conversation that you won’t want to miss.
If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.
Join us on Thursday, October 15, at 2 PM EST for a free PR roundtable with three SRO PR Team members. Representing the company will be founding partners Mitch Schneider and Marcee Rondan, along with publicist Kelly Walsh. The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. We will also discuss SRO’s long-running legacy in entertainment and how they continue to adapt to the ever-changing music business. Viewers will also have an opportunity to ask our guests questions.
The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!
About our panelists:
In the mid to late ‘70s in his native Bronx, New York, Mitch Schneider was a freelance journalist for Rolling Stone, Crawdaddy, Circus, Hit Parader and Good Times, the latter of which he also edited. He moved to Los Angeles in 1979 to become a music publicist for the entertainment PR firm, Solters/Roskin/Friedman. In 1982 he left the company to return to freelance writing; his work appeared in LA Weekly and BAM, plus The Rolling Stone Encyclopedia of Rock & Roll. He subsequently joined Michael Levine Public Relations in 1983, becoming a partner in 1988 when the company became known as Levine/Schneider PR. In 1995, Schneider formed The Mitch Schneider Organization (MSO), an acclaimed PR company. In 2020, the company became known as the Schneider Rondan Organization (SRO) to reflect the new partnership with Marcee Rondan, a longtime associate who was EVP of MSO. With offices in Los Angeles, Nashville and Las Vegas, SRO handles music, culture and lifestyle projects with an artist roster encompassing the genres of rock, country, Americana and pop. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”
SRO partner Marcee Rondan joined forces with Mitch Schneider as an intern at Levine/Schneider Public Relations after completing her education at the University of California at Irvine (where she studied Comparative Literature), and U.C.L.A. where she earned an additional public relations certification. In her time at the company (which branched off to MSO in 1995), Marcee first served as a publicist, before becoming a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in May 2014.
Throughout her career, Marcee has worked with leading recording artists (Ozzy Osbourne, Heart, Aerosmith, Zappa Family Trust), festivals (Made In America, Coachella and Stagecoach, Voodoo Music+Arts Experience) and brands/venues (Vans U.S. Open of Surfing, Club Nokia, Hard Rock Cafe International).
Marcee gathers inspiration from every medium of pop culture: the latest books, fashion (including the search for the perfect handbag) and decorating trends, along with capturing images of daily life (with her trusty iPhone camera and lenses) for social media. As for the music, it’s really all about the next great song, “I’m in love/What’s that song?/I’m in love with that song.”
Kelly Walsh began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist bringing a refreshed edge to the company. Walsh was promoted to Account Executive in 2019 where she has handled a diverse roster of clients including In Hearts Wake, The Black Moods, Wardruna, Hilltop Hoods, Manda Mosher, Rusty Eye, Jeremy Squires, Jason Charles Miller and Oddities Flea Market as well as working hand-in-hand with SRO Partners Marcee Rondan and Mitch Schneider on Godsmack, Tash Sultana and events including the launch of Mike Tyson‘s Kind Music Festival and on Dave Navarro and Billy Morrison’s Above Ground benefit concert. Walsh also works directly alongside Schneider on The HU, 3 Doors Down, The Verve Pipe and companies including Single Music and Global Live Media.
Walsh‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.
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