Representatives from two of the biggest names in metal today appear in a one-hour Haulix LIVE! event to discuss what it means to succeed in the modern music business.
There is no point in history when succeeding in music was a simple task. Getting people to pay attention for three to five minutes at a time is one thing, but getting them to spend money and take a long-term interest in someone’s creative talent is something else. The tricks and plans that helped artists succeed ahead five years ago don’t work today, and what works right now probably won’t help anyone in 2023. That’s the nature of the beast known as the music business, but somehow, people still find ways to win fans and develop careers.
On Thursday, November 12, two of the most widely recognized music professional in metal today appeared on Haulix LIVE! to discuss their careers and the many ways to define success in entertainment. Becky Laverty (Prosthetic Records) and Vince Edwards (Metal Blade) spoke about music publicity and marketing in the COVID era, emerging trends in their field, and their hopes for 2021. Viewers also had the chance to ask questions.
Today, Haulix is thrilled to share the entire event with our readers. Check it out:
About our panelists:
Becky Laverty has been a freelance publicist for 13 years, working for labels, events, and independent artists. Believing that each project is unique, she has forged relationships across the music industry and around the globe to deliver creative and engaging press campaigns. Although she still squeezes in the occasional side project, the majority of her time is now taken up by Roadburn Festival (Press & Communications) and Prosthetic Records (European Label Manager).
Vince Edwards has worked at Metal Blade Records since 2007 after graduating from the University of Wisconsin-Platteville with a BS in business administration. Fans may have seen his work on YouTube in the form of music videos for Anaal Nathrakh, The Black Dahlia Murder, Amon Amarth, and more. Additionally, Vince works with radio stations & shows such as SirusXM Liquid Metal, Full Metal Jackie, WJJO Overdrive, Music Choice, and dozens more to try and keep metal on the airwaves across the US. Fans may also have seen his graphic design work across the Metal Blade social pages and beyond. Metal Blade Records is an independent record label where staff wear many hats and work with bands on a daily basis to help bring their vision to fans globally.
About our host:
James Shotwell is the Director of Customer Engagement for Haulix. His music career began with the opening of a music venue when he was just 14 years old. From there, James cut his teeth booking and promoting events until he enrolled at Ferris State University to pursue a degree in Music Industry Management. From there, James found a passion for writing that led him to work with some of the biggest publications in music. He later graduated from school and moved to Boston, where he worked for a music startup before starting with Haulix. In addition to his current role, James currently hosts the Inside Music Podcast, the High Notes podcast, the Music Biz channel on YouTube, and regularly contributes to multiple entertainment publications.
