There are countless ways to contact influential people, but only one affordable platform for music promotion is trusted by labels and artists worldwide.
The music business has undergone countless evolutions over the last century, but one thing that remains the same is the importance of relationships. Success is rarely a matter of who writes the best song or creates the best press kit. The talent that rises through the underground and becomes household names do so because of their ability to network. They put themselves out into the ether, making their talent and personality known, and they connect with like-minded individuals searching for an opportunity to build something that stands out from the competition.
There are no tricks or cheatsheets that can manufacture the power of honest relationships, and without them, there is no tool or advice we can offer that will make you a star. If you don’t have contacts yourself, hire someone that does, and make sure to check their credentials.
The biggest names in music understand that music promotion is a crowded field wherever everyone is essentially selling the same thing. They have songs, artwork, press photos, artist bios, and personality. You can package these items in a billion different ways. Still, the core elements are the same, and the influencers who shape culture wake every day to a seemingly endless number of requests for their limited attention.
What separates breakout stars from overlooked talent lies in how they present their material. Soundcloud, Dropbox, and Google Drive may make sharing content easy, but each service severely limits an artist’s ability to express themselves. Most Soundcloud landing pages, for example, include large branding and ads for Soundcloud services. Google Drive and Dropbox offer a more straightforward UI. However, the appearance is so bland that the only reason anyone would click on the links on said pages is because of a pre-existing familiarity with the material.
The best way to cut through the clutter and make a lasting impression on influencers is Haulix, the industry’s leading promotional distribution platform. Haulix makes it easy for professionals at every entertainment level to create eye-catching promotional emails and landing pages that emphasize an artist’s brand and music. BMG, Concord, Rise Records, Metal Blade Records, Pure Noise Records, and many other labels, independent artists, and publicists already trust Haulix. There are multiple affordable plans to choose from, and each comes with a one-month risk-free trial.
Haulix promos are great whether or not users choose to customize the default template. Each promo pages makes it easy to share the artist, album title, label, release date, cover art, record description, promo photos, music videos, and music. Here is one example of a promo with no customization:
If users do choose to customize their promo pages, great designs are just a few clicks away. Here is an album promo put together for You, Me, And Everyone We Know’s recent live album. As you can see, the page is customized to match the artwork’s colors, and a banner is present to emphasize the band’s branding.
Haulix also makes it easy to create engaging promo invitations that provide your contacts with unique links to your music. Each contact has a personal link, which allows you to track each person’s engagement with your music. You can view email opens, song streams, and downloads.
But the offerings don’t stop there! Haulix also has tools to generate reports, manage teams, and watermark your music. You can learn about all of this and more on the company’s website.
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