After taking a few days to catch our breath, the Music Biz team reflects on a month of daily video production.
Music Biz is an extension of Haulix Daily. After years of creating blog and audio content to help promote Haulix, we felt that video was the obvious next step. We saw how video influencers such as Damien Keyes and Anthony Fantano shaped the industry, and we thought there might be room for another voice. Thanks to you, we now know that assumption was right.
Everyone says building a community on YouTube is hard, but you never appreciate that message until you start creating content. Video is hard. We shoot dozens and sometimes even hundreds of takes for each clip, which we then edit to make the ideas and information shared as clear as possible. Much like recording music, you have to work incredibly hard to make something seem effortless.
In December 2020, we had an idea. We thought we could engage our existing Music Biz audience and boost our subscriptions by producing one new video every day for a full month. We saw this experiment as means of expanding our content offerings, satiating our audience, and building our brand recognition, all while meeting our basic goal of increasing the public’s understanding of the music business. Here’s what happened next.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
