The Van hopes to separate itself from its streaming competitors by emphasizing artist compensation over company revenue.
The van is a new worldwide music streaming platform exclusively for indie artists & labels, that enables & encourages listeners to support artists by compensating them directly. The platform encourages bands to make a contribution to the artists they enjoy without requiring a subscription fee or purchase minimum. It is perhaps the first streaming platform to truly place talent before its own interests, and it’s now available worldwide.
For listeners, the van removes the usual commitments & requirements that impede their ability to compensate artists flexibly, equitably and directly. For artists, it offers another means by which to monetize their creative work, on a non-exclusive basis, free of platform fees — while allowing them to upload & manage their music independently (without third-party distributors).
PayPal powers all transactions, and U.S. listeners on the mobile site can make contributions using Venmo. Funds from the artist’s share of a support transaction are deposited into their PayPal account immediately, subject to no holding period.
BUT. There is a small catch.
Artists and labels are personally invited and approved by The Van admin. Curation is managed by human programmers highlighting a limited array of releases at any one time and foregoing the use of algorithms that tend to filter out as much great music as they corral.
Does the world need another streaming service? It’s effortless to say that it does not. After all, the vast majority of all recorded music is available on every platform, and the number of unique benefits any platform can offer is limited.
The world needs a streaming service that emphasizes the importance of compensating artists instead of celebrating algorithms. Musicians worldwide are unhappy with how Spotify, Apple Music, and Amazon music compensate talent. These corporations are making billions while artists make fractions of a cent, and no amount of picketing or complaining online seems to convince those in power to change their methods. The Van may not prove to be a perfect solution, but it is attempting to find better ways of compensating artists and highlighting their talent. That’s better than nothing.
From ferocious new records by Atreyu and Red Fang to the early demos of Decapitated, there is something for everyone among this week’s new music releases.
The world is changing. After a year of forced isolation, artists and fans are finally starting to reconnect. Dozens of great albums are hitting shelves every week, and we know that nobody has time for everything. We want to help you find the can’t miss albums and keep you up-to-date on the records everyone will be talking about next week. We realize that documenting every new release would be virtually impossible, but here you will find several new albums from Haulix clients that we feel deserve your time and support. Check it out:
Baptize marks the beginning of a new chapter for Atreyu. After two decades and numerous albums, the band is moving forward without longtime vocalist Alex Varkatzas. The resulting record is a hard rock juggernaut combining the heaviness that fans have come to expect from the group with a lyrical blend of optimistic melancholy. The men of Atreyu are no longer the angry young men who brought metalcore to the masses, and that’s a good thing. Nobody wants to hear grown men complain about childish struggles. If they do, then there is plenty of that to be found in music today. Instead, these lifelong road warriors who have witnessed the unbelievable heights and unfathomable lows of the music industry firsthand are speaking to the present. It’s about what is happening right now and how they’re handling it, both for better and worse. Baptize is a metal album for adults that tackles grown-up situations with maturity and ferocity unmatched in the genre. It may be the start of a new era, but the heart remains the same.
Rise Against – Nowhere Generation (BMG)
The world needs Rise Against. In a time of significant geopolitical turmoil where everything seems upside down and nobody can make progress without the risk of death or poverty, bands such as Rise Against are surprisingly hard to find. The group’s message about perseverance in the face of heartache and economic struggle has kept heavy hearts alive throughout the new millennium. Nowhere Generation is more of the same in the best possible way. The band may be writing about the same topics they’ve covered for years, but it feels like the world is starting to pay attention for once. There is an urgency to the music that hasn’t been present since the band’s early work, and it’s likely to inspire countless listeners to become more active in their communities. If you need a soundtrack to rebellion, look no further than this record. It will not disappoint.
Decapitated – The First Damned (Nuclear Blast)
It takes a lot for a re-issue to appear in this feature. Countless artists release music every week, so we rarely find a good reason to add an album that many have already heard. Decapitated is a rare exception. The First Damned, initially released in 2000, collects the band’s earliest material. The demos feature a glimpse at the origins of the world’s most influential metal bands. Despite the poor recording quality and less evolved skillset, the band’s ability to take their genre by storm is apparent on every second of this collection. It is hard to imagine anyone hearing this material and believing the group would become anything less than world-renowned sensations. The First Damned is absolutely riveting and should be considered essential listening for any fan of heavy music.
latewaves – Hell To Pay (Know Hope)
Do you know that frustrating feeling that pulses through your tired bones at the end of a long workday when nothing has gone as planned? As your head begins to ache, considering things that you still need to do, you reach for a snack or smoke or drink that will alleviate your worries, if only for a moment. As you bring your chosen vice to your lips, your body begins to flood with serotonin, and that sensation is the best way to describe what it’s like hearing latewaves’ debut album. Hell To Pay is a collection of blue-collar rock tracks that transforms all the rage and sadness flowing through the veins of countless humans walking the planet today into catchy, relatable music. It’s the kind of album you put on to feel less alone because it reminds you that we’re all in this together, even if it doesn’t seem like it. We are all doing whatever we can in hopes of waking to a better tomorrow, and when that day doesn’t come, we keep on keeping on. Most of us are doing everything we can to hold ourselves together, and this record captures that struggle as few albums can.
Red Fang has been waiting for this moment. After shelving the release of their new album in 2020 due to the pandemic, the band is finally ready to share their best record to date with the world. Arrows is a sprawling and complex rock record that keeps listeners on their toes. From the unassuming introduction (“Take It Back”) to the blues-influenced “Funeral Coach,” everything about this record embodies Red Fang’s knack for finding groove-heavy goodness amid the calamity of hard rock. You will want to drink, fight, and drive as fast as your car will go a while this record unfolds. It’s the ultimate soundtrack for living recklessly, and while we do not encourage such behavior, we won’t blame you if Arrows makes you act a little crazy.
New Music Friday recommendations feature a collection of new releases from Haulix clients chosen by the company staff. Join Haulix today and gain immediate access to the industry’s leading digital promotional distribution platform: http://haulix.com/signup.
Music marketing is hard for everyone, but you can unlock incredible success with a quick shift in perspective.
The most straightforward approach to successful music marketing is also the oldest. Find an artist making music similar to you that is already successful and try to win over their fans. That simple concept is the driving force behind targeted marketing. A pop-rock band that often gets compared to All Time Low, for example, will target fans of All Time Low with their digital promotions.
The motivation behind this approach to music marketing is rooted in an old way of thinking about fans and how they engage with the artists they love. At any point in history before 2006, the vast majority of listeners discover new music through sound alone. People would hear a song they liked and then seek out the artist behind it. They bought records from unknown bands because the stickers on their packaging said they were similar to bands they already knew.
But the world doesn’t work that way anymore. Thanks to the Internet and social media, consumers are more connected than ever with the creatives that they admire. We don’t just know our favorite artist’s songs; we feel like we know them. We read their every thought on Twitter, look at their personal life on Instagram, and can respond to anything they post anywhere at a moment’s notice. To put it in the simplest terms possible, the barrier between artists and fans has never been smaller than it is right now, making getting and keeping consumer attention increasingly tricky.
Today’s music fans are buying into an artist for more than their sound. Your listeners follow you because of your overall aesthetic, branding, and presentation. Your music is a gateway to an entire universe of creativity that you oversee. People who enjoy what you make want to be as close to you as possible, and they want you to feel close to them as well. They want to forge a community, both between you and them and others who like your music. Random in 2021 is about being part of something bigger than yourself, and it is the responsibility of artists everywhere to try and forge that sense of belonging amongst their followers.
In this Music Biz update, host James Shotwell explains how fandom has changed and why marketing must evolve to meet the demands of today. He provides examples to help artists understand why they need to dig deeper into their fans and their fans’ interests to find the best marketing approach. James knows that the artists who break out and lead sustainable careers today do so by possessing a deep understanding of who enjoys their music. It’s no longer about casting a wide net and hoping for great results. Music marketing today is all about niche content. Let us explain:
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
