Haulix Recommends: The Best New Music of August 27, 2021

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From the return of Grayscale to the protest-ready work of Confused, there is something for everyone among this week’s new music releases.

We love our clients. Over the last decade in business, Haulix has played a small part in helping thousands of records reach tastemakers worldwide. Watching artists reach and even surpass their dreams is immensely humbling. We take no credit for anyone’s success, but we do want to highlight a few clients whose recent new music releases are currently on repeat in our offices. Check it out:

Grayscale – Umbra (Fearless Records)

Grayscale is not so much a band or group as it is a movement influencing every corner of the modern alternative music landscape. On Umbra, Grayscale’s third full-length album, the band sheds the wide-eyed optimism of earlier releases in preference of a more mature but still fun collection of tracks that probe life’s biggest questions. It’s as if the band can take any small moment and turn it into a metaphor about living better, healthier lives. You will walk away from this record thinking about the pop-rock genre differently, and that’s entirely due to Grayscale’s commitment to constant growth and progression. They don’t want to be the biggest band in the world, but they do want to be the next band that changes your life. Let Umbra move you. 


Jinjer – Wallflowers (Napalm Records)

The world wasn’t ready for Jinjer when the band burst onto the international music scene in 2012, but that’s okay. Like all good groups that eventually become great, Jinjer needed time to refine their unique approach to music. Their sound is a combination of multiple metal influences combined over a soulful bed of rock aesthetics. Wallflowers, the band’s latest, continues Jinjer’s efforts to become the biggest rock band on the planet. Boasting massive hooks and unforgettable riffs, each song on Wallflowers plays with the same exciting unpredictability that has become a signature of the group’s sound.

For anyone feeling lost or defeated, Wallflowers is the record for you. It’s chock-full of anthems about the resilience of the human spirit, and really, who doesn’t need a reminder about their strength at a time like this?


Confused – Riot (Confused Records)

Canada’s Confused have written the must-hear album of 2021 for anyone looking to cause a little political upheaval. Riot is a raucous collection of protest songs and punk anthems for underdogs everywhere who are sick of living under broken systems controlled by the ultra-elite. It’s the kind of album you expect to be played during an actual riot, combining memorable hooks with crunching guitars. Vocalist Al Del Barrio summarizes everything nicely in a press release for the record by claiming, “We’ve never been shy about expressing what’s on our minds, and these songs definitely reflect where we are in 2021 after all the bullshit we’ve all experienced in the last couple years.”

If you’re sick of the world, Riot is for you. Please don’t sleep on it.


New Music Friday recommendations feature a collection of new releases from Haulix clients chosen by the company staff. Join Haulix today and gain immediate access to the industry’s leading digital promotional distribution platform: http://haulix.com/signup.

James Shotwell