Haulix Recommends: The Best New Music of September 10, 2021

new music

From Andrew W.K.’s divorce album to the return of punk legends Face To Face, there is something for everyone among this week’s best new music.

We love our clients. Over the last decade in business, Haulix has played a small part in helping thousands of records reach tastemakers worldwide. Watching artists reach and even surpass their dreams is immensely humbling. We take no credit for anyone’s success, but we do want to highlight a few clients whose recent new music releases are currently on repeat in our offices. Check it out:

Andrew W.K. – God Is Partying (Napalm Records)

Most of us think of Andrew W.K. as the party guard, but what about the human underneath? God Is Partying, the latest album and Andrews catalog is the enigmatic songwriter’s most diverse and challenging album to date. Fueled by a combination of apocalyptic anxiety and rumination on divorce, the 12 tracks on this record offer a bold and engaging exploration of the human experience at one of the strangest points in history. You will want to dance and cry simultaneously, but that’s kind of the point. Life is hell, but this life is all we have, and Andrew W.K. wants us to make the most of it.


Gwar – Scumdogs XXX Live! (Pit Records)

It’s hard to find new ways to tell people about the intergalactic charm of Gwar, the wildest rock band in the universe. Nobody in music is doing anything like GWAR, and nobody ever will. From the lyrical content to the theatricality present in both songs and performances, these extraterrestrial rockstars are blazing a path for themselves that no one can follow. Scumdogs XXX Live! captures a live recording of the band’s biggest songs as well as any release can. It’s got the rough around the edges feel of a gig, but with the crystal-clear production of a studio. The result is a listening experience that comes as close to replicating the chaotic energy of the band’s live show as anyone could hope. It’s not quite like being there, but it’s the next best thing.


Face To Face – No Way Out But Through (Fat Wreck Chords)

California’s Face To Face are living legends in the punk community. For over a quarter-century, Face To Face has been writing material that inspires generations of young artists to pick up guitars or drumsticks and process their complicated emotions through songs. As adults with families, the men of Face To Face are experiencing an entirely new set of life experiences, each just as challenging and exciting as before. Rather than rest on their laurels, the band challenges themselves to find ways to address these situations and emotions through the style that made them famous. Not many punk bands are writing songs about what it’s like to be over 30, but when you hear how well Face To Face does it, it’s easy to understand why others may get scared. No Way Out But Through is not just the soundtrack to the rest of your life but the guiding rule. Come what may, the only way out is through.


The Dead Deads – Tell Your Girls It’s Alright (Rumble Records)

The Dead Deads are writing songs that challenge industry norms, and in doing so, they’ve become an emerging force of nature in the rock community. The three-piece isn’t afraid to combine their rock and metal chops with pop and soul elements to create something that feels new despite being deeply rooted in genre history. Tell Your Girls It’s Alright channels the boundless possibilities that exist within us into a record that combines spectacle with heart. The final product is a taste of what the future may hold for rock, and if you ask us, the genre has never been this exciting.


New Music Friday recommendations feature a collection of new releases from Haulix clients chosen by the company staff. Join Haulix today and gain immediate access to the industry’s leading digital promotional distribution platform: http://haulix.com/signup.

James Shotwell