Haulix promos look great as is, but a few small changes can make a big impact on your contacts. We can help.
Haulix promos are designed to be beautiful and engaging right out of the box. We built our platform knowing that many professionals do not have the time or skills necessary to create original landing pages for each release, which is why they look great as is, but there are customization options available.
One of our favorite customization options is the banner. Located at the top of promo pages and promo invitations, the banner allows you to add one more image to your latest promotion.
We’ve seen countless examples of custom banners over the thirteen years we’ve been in business, but there are a handful of ideas that stand out as both a clever and creative way to increase the impact of a promo page. Check it out:
Promote The Physical Release Of Your New Album
Music professionals buy music. Maybe that isn’t shocking information to you, but it may sound alarms for others. Some believe critics never buy music because they have an unlimited amount of free content to consume at all times. However, in our experience, critics love purchasing the music they preview through Haulix. Knowing an album is great before you place an order is a huge relief.
The example above, from Listenable Records, promotes the upcoming vinyl release from the same band featured in the promo. The promo is for a single, but the banner announces the full release. It’s an eye-catching and informative piece of content that also serves as a reminder for key album information (artist, album title, label, etc.).
Increase Brand Recognition/Familiarity
Many publicists work with a wide variety of talent that can, in certain cases, stretch around the globe. To make sure their contacts recognize their latest campaigns, many clients use custom banners to promote their business, brand, and aesthetic. That way, contacts flipping through their emails will see the banner and think twice before moving on.
The example above, from Transcending Obscurity, handles this well with a gorgeous, heavy metal-inspired logo that aligns with the sound of the artists they promote. TO is known for its ability to market smaller European metal bands, especially those from niche corners of the genre. For TO and their clients, brand recognition can mean the difference between a click and a skip.
Promote Your Mailing List
Did you know that Facebook and Instagram only show your content to roughly 5.2% of your followers? Twitter, TikTok, and other social media platforms are not much better.
We believe you shouldn’t be charged to reach people who have asked to receive news updates. More than any other form of communication, mailing lists nearly guarantee that your latest updates actually reach your fans. That is why we recently made a post and YouTube video about how surprisingly powerful mailing lists are in 2022.
The example above, from our client You, Me, And Everyone We Know, is simple and straightforward. It tells anyone listening exactly where they need to go to learn more about the band, which is information that promo listeners can use both in coverage and for themselves. It also emphasizes the importance of confirming the subscription, which Is never a bad idea.
Share Tour Dates + Ticket Information
Haulix is built to promote music, but we know that the work of musicians does not stop in the studio. Every release cycle includes a tour, and custom banners are a perfect spot to promote upcoming performances. You can easily share dates and ticket information or point people toward the official tour site.
The example above, from UK metal band Architects, promotes the band’s 2018 tour. That banner tells people where and when to see the band, and it gives journalists something extra to mention in their coverage that could boost sales.
How do you use Haulix promo banners? Send your ideas to James@haulix.com.
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