Ahead of their fifth studio album, Kingdemonium, Hammer King frontman Titan Fox reveals the secrets to heavy metal success in 2022.
Have you heard about Hammer King? They’re not the biggest band in the world, but they’re on their way. For the better part of a decade, Hammer King has been working toward global domination with an incendiary take on heavy metal that emphasizes storytelling and precision musicianship over commercial viability. Their latest record, Kingdemonium, continues this trend with an unforgettable collection of tracks that challenges the listener while still delivering on the unique promise of the band.
People have a skewed perspective of the music landscape. There may be more musicians competing for attention and sales, but that doesn’t necessarily mean there is more great music to consume. If anything, listeners have to dig deeper to find relevant music, and that requires time many aren’t willing or able to make.
Thankfully, marketing and publicity can still do wonders for the right talent. There are no guarantees in this life, but an artist or group can find a promotional partner that helps them achieve the impossible—get noticed. Hammer King has done that by partnering with Napalm Records and Freeman Promotions. By surrounding themselves with people who understand their vision, the group can focus more on their craft, knowing the other work is being handled with their best interest at heart.
In this Music Biz update, host James Shotwell chats with frontman Titan Fox V about the new record, evolving as a musician, and thinking globally about music with deep personal meaning. It’s an engaging and inspiring chat that lasts just under ten minutes. Enjoy!
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