A new partnership with Ticketmaster pushes TikTok further into the musical space, and fans everywhere are reaping the rewards.
TikTok is where the vast majority of human beings go to discover music.
There is no typo in that sentence. TikTok is a global phenomenon, and in three short years, it has helped hundreds, maybe even thousands of acts elevate their careers.
Everyone is looking at TikTok for music, meaning everyone selling music wants a piece of the action.
Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users can buy tickets for events they’re interested in directly through TikTok. Creators can now search for relevant Ticketmaster events and add destination links to their videos. Ticketmaster says the new feature will only be available to select creators at launch and will scale to more users over time.
Eligible creators can now select the “Add link” option after tapping and selecting the new Ticketmaster option before posting a video. Creators can search for any event on Ticketmaster and select “Add to video” to add the link. Once creators share their video, it will display the event link on the bottom-left, allowing viewers to click and purchase tickets via an in-app browser.
Many artists and personalities have already signed on to begin using the ticketing mini app including Demi Lovato, OneRepublic, Usher, the Backstreet Boys, WWE and more, Ticketmaster says.
News of Ticketmaster’s partnership with TikTok comes less than six months after a similar partnership was launched with Snapchat. It’s clear the ticketing giant is staying atop trends in consumer behavior, but the adoption rate remains to be seen.
Would you purchase concert tickets on TikTok? Email james@haulix.com and let me know!
