Tag: Covid

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7 Ways To Make Money With Livestream Concerts

Make Money Livestream Concerts

Performing online is now a part of the ‘new normal,’ so it’s time artists learn how to maximize their return on livestream performances.

The evolution of digital performances is happening faster than you may realize. In the six months since the COVID-19 pandemic canceled countless live events, artists have gone from Instagram performances to HD, multi-cam events that cost money to attend and include exclusive merchandise offerings. Artists all over the world are trying to bring the excitement of live events into the virtual space. That is creating a lot of great opportunities for musicians to make money while engaging with their audience.

But let’s get this out of the way: If you are a relatively new artist or group with very few fans, making money online is not your top priority. You should concern yourself with being seen and heard before you worry about income. Without a community around your music, it is incredibly difficult to earn revenue with your art. Engagement comes first. If you’re not at the point where you can get 100 people to engage with a piece of content, then don’t worry about money.

For everyone else, good news! There are a lot of ways to make money online with live performances, and many more are in development.

In this Music Biz update, host James Shotwell breaks down seven ways artists are earning money through livestream concerts. These efforts range from ticketed events and exclusive merch to partnerships with local promoters and recycling content for future promotional purposes. Check it out:

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Van Morrison calls out COVID “Pseudoscience,” Demands Live Music Return at Full Capacity

NEW ORLEANS, LA - APRIL 28: Van Morrison perform during the New Orleans Jazz and Heritage Festival 2019 50th Anniversary at Fair Grounds Race Course on April 28, 2019 in New Orleans, Louisiana. (Photo by Jeff Kravitz/FilmMagic)

The “Brown Eyed Girl” songwriter is having a hard time convincing other musicians to join his efforts, but he persists.

Van Morrison is claiming COVID-19 “pseudoscience” is holding back the music industry and wants other musicians to join him in demanding an immediate return to concerts with full capacity audience.

The aging rock icon made his beliefs clear with a recently launched campaign on his official website that claims socially-distanced gigs are not economically viable.  “I call on my fellow singers, musicians, writers, producers, promoters, and others in the industry to fight with me on this. Come forward, stand up, fight the pseudo-science and speak up,” he said.

News of Morrison’s position on live music restrictions comes just weeks before he is set to play a series of socially-distanced gigs in France. “This is not a sign of compliance or acceptance of the current state of affairs, this is to get my band up and running and out of the doldrums,” he wrote. “This is also not the answer going forward. We need to be playing to full capacity audiences going forward.”

Social distancing helps limit opportunities to come in contact with contaminated surfaces and infected people outside the home. Although the risk of severe illness may be different for everyone, anyone can get and spread COVID-19.

The music industry has spent the last six months trying to adjust to the new normal, with many claiming that socially-distant events are not a sustainable business plan. However, since posting his thoughts last Friday, Morrison has not received outspoken support from virtually anyone in the industry.

Even Morrison’s fans are on the fence. After sharing his comments on Facebook, supporters of Morrison were quick to reply. “The science is real,” one wrote. “We love you, Van, but calling pandemic management protocols ‘pseudo-science’ is probably the dumbest and certainly the most dangerous idea you’ve ever put your name to,” wrote another.

Meanwhile, at least one venue in the UK is adapting to the new normal. The Virgin Money Unity Arena opened in August with elevated platforms that allow for fans to enjoy live music while maintaining a safe distance from other concert goers.

Analysts believe live music won’t return in a traditional sense until summer 2021 at the earliest. Live Nation, one of the world’s largest promoters of concerts and entertainment, has canceled the rest of its 2020 performance schedule in the United States. Experts predict Q1 of next year may be canceled as well.

If you hate this news as much as the Van Morrison and everyone else, there are actions to take. You can wear a mask, practice social distancing, and urge others to do the same. You can refrain from gathering in large groups and risking exposure until a vaccine exists. You can protect yourself and others. If that happens, then maybe the music will return sooner than expected.

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Concerts Are Back! We Investigate The First Socially-Distant Venue [VIDEO]

A new venue in England points to a promising, but different future for live music.

On August 11, a new venue opened in Newcastle, England. The Virgin Money Unity Arena is a 2,500-capacity concert space unlike any other. It’s the world’s first socially-distant venue, and it features 500 concert pods where fans can gather to see their favorite musician perform.

That’s right. People can see live music in large groups again. The performance looks the same as always, with bright lights and loud amplifiers, but the crowd is socially-distancing by design. Some believed such a feat was impossible, or that people wouldn’t be interested, but the Virgin Money Unity Arena’s first show was a total sell-out, and more are happening soon.

Virgin Money Unity Arena has shows planned throughout August and September, but the question remains: What will we do in winter? Countries in the northern hemisphere have two to three months before consumers won’t be willing to stand outside for live music. What happens then? Will more creative venues like the one in Newcastle emerge, or will live music be placed on a seasonal hold? Will people fight for shows, even if science tells us gathering in large groups is bad?

In this Music Biz News update, host James Shotwell discusses the venue and what it may tell us about the future of live music. He also looks ahead and questions whether or not similar spaces will exist when winter inevitably arrives.

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Bandcamp Fridays Extended Through The Rest of 2020

With $20 million already given to artists and labels over four months, Bandcamp Fridays are becoming a monthly event the industry depends on to stay afloat.

At this point in 2020, it is safe to say that Bandcamp has done more to keep the music industry alive than the federal government.

When the coronavirus pandemic began to spread in March, Bandcamp chose one day, a Friday, set aside its share of revenues from sales on its platform to help artists in need. The response was so strong that Bandcamp made the event a monthly occurrence, and the four Bandcamp Fridays to date have raised more than $20 million for musicians from all walks of life.

With government assistance still nowhere to be found, Bandcamp has announced that Bandcamp Fridays will continue throughout the remaining months of 2020.

“Because the pandemic is far from over, we’ll continue to hold Bandcamp Fridays on the first Friday of every month until the end of the year,” Bandcamp wrote on its official website. The calendar dates for 2020’s remaining Bandcamp Fridays are: August 7th, September 4th, October 2nd, November 6th, and, just in time for the holidays, December 4th.

While Bandcamp Fridays alone have greatly helped the independent music community, the generous campaign has also led to a boost in overall sales on the website. “… Just as amazing is that since the pandemic hit in March, fans have bought more than $75 million worth of music and merch directly from artists and labels, and to date, fans have paid artists over half a billion(!) dollars on Bandcamp.”

Find a listing of all the Bandcamp Fridays dates, and head to Bandcamp or IsItBandcampFriday.com to get more detail

Bandcamp Fridays Dates 2020: 
August 7, 2020
September 4, 2020
October 2, 2020
November 6, 2020
December 4, 2020

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Legislators Introduce “Save Our Stages Act” To Help Independent Venues

The fight is far from over, but there is new hope that independent venues across the United States may soon receive some much needed financial relief.

The battle cry of NIVA, the National Independent Venue Association, has been loud and clear since day one: Save our stages. While many sectors of the economy have benefitted from the federal relief programs made available in response to the coronavirus pandemic, indie venues and the people who work in them were left out in the cold. That is, until today.

Earlier today, Senators John Cornyn of Texas and Amy Klobuchar of Minnesota introduced a new piece of legislation called the “Save Our Stages Act”. It’s a relief bill that aims to provide financial support to music and entertainment venues across the country, particularly those that are in danger of shutting down permanently, reports Rolling Stone.

According to a press release, the “Save Our Stages Act” will offer six months of financial support to “keep venues afloat, pay employees, and preserve a critical economic sector for communities across America.” The legislation is geared towards operators, promoters, and talent reps at primarily small, independent venues.

The specific grant amounts would range in price, being either 45% of a business’ operation costs from the previous year or $12 million in total — whichever is the lesser amount. Venues that are granted money are then allowed to use those funds to pay off “costs incurred during the COVID-19 pandemic” as well as rent, utilities, mortgages, personal protective equipment, maintenance, administrative costs, taxes, and expenses to meet local and federal social distancing guidelines.

News of the “Save Our Stages Act” comes after a NIVE study revealed that 90% of all independent venues are likely to shudder forever if the pandemic stretches into September. Several venues have already announcing a permanent closing, including The Satellite in Los Angeles. The recent surge of new COVID-19 cases makes the possibility of any shows happening in 2020 highly unlikely, which is why this legislation matters.

You can still do your part to help. Join Haulix and countless others in demanding this legislation pass by filling out the form on NIVA’s website.

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How To Save The Music Business In 5 Minutes or Less

The music industry is in dire straits (and we don’t mean the band). COVID-19 has brought countless hardships on artists and professionals alike, but worse things are on the horizon.

There was a time in mid-March when most people believed the fall of 2020 would be normal. The coronavirus, they thought, would be a thing we joked about by the time leaves began to change. Those people were wrong, and every day comes with new evidence that this pandemic will be with us for the foreseeable future.

Recent reports about the music business claim that 90% of all independently owned venues are in trouble. With no federal funding to help cover expenses while live music is on hold, many venues are bleeding cash as they attempt to cover fixed costs (such as rent) without revenue. Some establishments are already going under, like The Satellite in Los Angeles, and hundreds more are likely to follow if the pandemic stretches into September.

The importance of independent venues is impossible to overstate. Virtually all musicians rely on these performances spaces to build their audience as they rise through the industry ranks. Today’s stadium headliners were only club acts using independent venues to travel the country before everyone knew their name. Tomorrow’s big stars aspire to play these spaces in the coming years. Independent venues are, in many ways, the backbone of the entire music business.

NIVA, the National Independent Venue Association, has a solution to the current problem. The organization has launched a campaign called #SaveOurStages, which aims to convince legislators that live music deserves relief funding from the federal government. They are asking fans and artists around the world to join in their demands by filling out a simple form on their site: https://www.saveourstages.com/.

In the latest Music Biz, host James Shotwell breaks down the current situation, the potential outcomes, and why it matters that everyone does their part. You can play a role in shaping the future of music. Please help us out. We need you.

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How Coronavirus Is Changing The Music Business [July 2020]

Three months into the coronavirus pandemic, Music Biz takes a look at where we’re at and where we go from here.

Anyone still betting that they get to attend a concert in the remaining half of 2020 would be wise to cash in their chips and stay home. The coronavirus pandemic is surging throughout the United States, and many parts of the country are seeing their worst case numbers to date. That boom is causing many reopening plans to be placed on hold, if not rolled back altogether, and that does not bode well for live music in the immediate future.

But the impact of COVID-19 on music goes beyond concerts. Thousands of industry professionals are laid off, with many more expected to join the unemployed ranks in the weeks to come. There are also venues on the brink of closure, labels bleeding money due to low album sales, and increasing uncertainty about when things will feel ‘normal’ again. To say the mood of the industry is anxious would be an understatement. People are scared.

That said, there is still hope. Tough times force us to adapt, and that change is often a good thing. The entire industry is currently evolving faster than it has at any other point in the last century. Marketing plans for artists and albums of all sizes are being overhauled to meet the demands of a socially distant world. Elsewhere, new jobs are popping up as the needs of the industry shift. There is a lot to be optimistic about, even if it doesn’t seem that way right now.

So, where we go from here is anyone’s guess. In this episode of Music Biz, host James Shotwell applies our current understanding of the virus and our response to it. He takes this information and uses it to make an informed guess about the future of our industry. Will live music return? Of course! When? Well, that’s a tough question to answer.

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COVID Concerts: The Good, The Bad, and The Irresponsible [VIDEO]

With coronavirus spread reaching record highs in the United States, Music Biz examines two recent performances and what they tell us about the future of concerts.

Here’s something you might not want to hear: Coronavirus isn’t going away. The disease, which first began to spread around the world at the end of 2019, has infected more than ten million people worldwide. Here in the United States, several parts of the country are experiencing record-high daily case rates. Other parts of the world are fairing better, but the point remains: COVID-19 is far from defeated.

As states and countries attempt to navigate reopening after months of lockdown, several places are now allowing live music to resume. There are rules in place to ensure the safety of staff and patrons alike, but recent events have shown that enforcing these policies can be difficult. Even if venues ask patrons to act or behave a certain way, there are little to no laws that require consumers to follow any guidelines.

The last weekend in June will go down in the history books as a time in the world of COVID concerts. Two significant events took place in two different countries, and the fallout from those performances are making headlines around the globe. The first, a reality TV star turned country musician performing in front of nearly 1,000 people in Tennessee as the state sees a surge in new cases, is being shamed by virtually everyone. The second, a so-called “Corona Safe” stadium show in Germany, is being praised as a glimpse at the future of live music.

This week on Music Biz, host James Shotwell examines these two performances and what makes them unique. He explains the criticism behind both events, as well as what the attendance of each show can tell us about how consumers feel about the return of live music.

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90% of Independent Venues Could Close in 2020

A new report from the National Independent Venue Association (NIVA) reinforces the urgent need for government intervention to help save our favorite music concert venues.

While talking heads continue to debate the severity of COVID-19 and states start reopening various businesses, live music largely remains at a standstill. A few states are allowing performances, including Florida and Texas, but nobody is touring, and all venues are operating at a reduced capacity to meet social distancing guidelines. Not a single music professional can confidently say when live music as we know it will return. That uncertainty is putting the vast majority of independent venues at risk of closing before the year ends.

The National Independent Venue Association (NIVA), which represents 2,000 members in all 50 states, found that 90% of its members say they will be forced to cease operations permanently if the shutdown lasts six months or longer, and there’s no federal support provided.

For the record, as of this week, the US is already three months into its lockdown period.

NIVA was formed in response to the coronavirus outbreak, which forced venues everywhere to cease operations overnight. Thousands of events were canceled or postponed and staffs were laid off, but the fixed costs of operating venues (such as rent) continue.

NIVA is calling on Congress to adjust the existing Paycheck Protection Program so that it caters to the needs of independent venues. Specifically, the NIVA is seeking the equivalent of six months’ worth of payroll, benefits, and fixed operating costs such as rent/mortgage, utilities, taxes, and insurance that still need to be covered, even when venues are not permitted to be open.

The organization is also asking Congress for loan forgiveness and tax credits specifically related to ticket refunds, employee retention, and safe workplace initiatives, as well as the expansion of the PPP to cover salary and insurance benefits for part-time employees, which make up a large percentage of venue staff.

A bi-partisan group of 150 members of Congress recently sent letters to Senate and House leaders expressing their support for NIVA’s requests.

Readers can do their part in supporting NIVA and its members by visiting the organization’s Take Action page. With a few clicks, anyone can easily send a message to our leaders in Washington DC demanding assistance.

Just a few NIVA members:

  • 9:30 Club in D.C.
  • First Avenue in Minneapolis
  • Chicago Independent Venue League
  • World Cafe Live in Philadelphia
  • Pabst Theater Group in Milwaukee
  • Red River Cultural District in Austin
  • Exit/In in Nashville.

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Inside The First Socially Distant Concert [Video]

A new era of live music kicked off in Fort Smith, Arkansas, on Monday, May 18. The crowd was ready, the artists were thrilled, but no one could ignore the elephant in the room.

Everyone asking when America would see live music return caught a glimpse of what the immediate future holds Monday night, May 18, when Bishop Gunn frontman Travis McCready hit the stage at TempleLive in Fort Smith, Arkansas. Hailed as the first “socially distant” concert, the performance welcomed a tiny crowd into a massive space with new rules put in place to keep everyone safe from COVID-19.

The capacity for the TempleLive performance was 229, a fraction of the venue’s standard 1000. Though its unclear how many tickets were sold, photos and videos of the event reveal people scattered throughout the site in what Ticketmaster is calling “fan pods.” The concept, which is likely to gain popularity in the months ahead, allows consumers to purchase enough tickets to sit with friends without allowing other attendees to sit too close.

Other new ideas implemented for the event included temperature checks for all attendees, limits on bathroom occupancy, and the placement of twenty-five sanitation stations throughout the venue.

In our latest Music Biz News update, host James Shotwell takes us inside TempleLive in Fort Smith, Arkansas, to learn how the event came together, what it looked like, and we may lie ahead for the future of live music.

Until there is a vaccine for coronavirus that is widely available to the general public we will likely see more “socially distant” concerts taking place. Whether or not they look like this event is anybody’s guess. Hosting live music in the age of COVID is an experiment, and anyone attending is a test subject. Rules and regulations will shift as needed to ensure the safety and comfort of the crowd. If that doesn’t feel safe to you, go ahead and stay home. Music is resilient. The concerts you dream of will inevitably return. We’re just not sure when that will happen.

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