Categories
News

A Place For Everyone: The Story Of Punk Out

Hello, everyone! We are very happy to learn that you were able to find time in your schedule to spend a few minutes learning about the modern music industry. This post is a little different than our typical content, but the change was needed in order to properly explain the need for and importance of the company at the center of the story being shared.

This site exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

We have written a lot about the community and widespread digital family one gains when they enter the music business, but we have admittedly done a poor job of highlighting the people who ensure that sense of universal acceptance is guaranteed to everyone who enters the world of entertainment. We all know there will likely always be people who do not agree with or condone the way other people try to live their lives, regardless of the fact the way that other person lives their life has no impact on the first person’s existence, but fortunately for all mankind more and more people are open to the idea of universal acceptance with each passing day. We wanted to make it a point to highlight the efforts of one person working hard to make sure people not only feel welcome in music, but that people who do judge others question the motivations behind their actions, and after a bit of research we knew Michael McCarron was the person we needed to meet.

You may know Michael McCarron from his various roles around the music business over the last few years, but in recent months its been his work with the organization Punk Out that has made the biggest impact on the industry as a whole.  Punk Out, as you will soon learn, is dedicated to connecting and supporting lesbian, gay, and transgender, as well as questioning (LGBTQ) musicians and fans through the alternative music scene. We asked Michael to talk about all of this, the reason such a group is needed in music today, and the story behind how he became involved in this project. It took a while, but he eventually came back to us with a brilliant editorial that is both moving and deeply inspiring. You can read his words below.

I’m gay and before I came out swingin’ from a South Philly basement, I honed my homo sensibilities on the mean streets of suburban Philadelphia in the early 2000s. I flew my queer flag high, rocked the rainbow scarf even on hot summer days, and I threw some ‘bows in the pits of local Lansdale basement shows. The Scene was my home and it welcomed me and my queerness with open arms. 

Actually, that is an utter fabrication of my teenage years. In reality I was a deeply closeted kid who hid behind long hair. I was ridiculed by classmates for wearing a Hawthorne Heights shirt, presumably because their emotional music was equated with femininity, and gosh, that’s a horrific crime. And my trips to Lansdale basements involved heteronormative acts, such as engaging in your run-of-the-mill ridicule of “fan girls,” as well as a prayer that I would not be outed for what I was and am. The Scene that I used in order to scaffold my sanity from my insecurities, frustrations, and fears was simply not welcoming to kids like me. As I learned more about this de facto segregation, I dug deeper and deeper into the closeted abyss. I was forced to hide from the most central support system I relied on. The irony was all too apparent to my adolescent mind. It was devastating. 

Age has a way of distancing us from what seemed inevitable, and looking back I see that there were points of intervention that could have changed a lot of my typical adolescent story. Like many people, I used music to cope with my insecurities and looked to the alternative music scene for acceptance when it seemed like no person or institution would accept me. But the Scene screwed me over. It did not accept me. 

Looking back I can’t help but think what if? What if I knew Buddy Nielsen of Senses Fail was struggling with a lot of the same shit I was struggling with. Or that Laura Jane Grace was battling her own society-stamped identity? What if I knew my idols got it? How much more confident would I have been? Would I have told Steve from Biology class that I thought he was cute? Would I have reported my high school gym teacher for calling a classmate “gay” after he was unable to do a full pull-up? I can’t be certain without an ounce of doubt…but I might have. That is why this past March I started Punk Out.

Punk Out is an organization dedicated to connecting and supporting lesbian, gay, transgender, and questioning (LGBTQ) musicians and fans through the alternative music scene. We believe that musicians have a unique opportunity to do good and to influence youth culture because they have a stage and capture the attention of the youth unlike any other individuals present in a youth’s life. Kids often come to embody their favorite music and musicians. We believe that when musicians speak out, they make an impact no other individual can make. That is why we want musicians who identify as LGBTQ to be proud and visible. We encourage musicians who identify as LGBTQ to come out and be proud of who they are, for when musicians do this, their fans might find the courage, where practical, to do the same. Yet, what many forget is that these same musicians lack many of the supports necessary in order to come-out that their closeted fans lack. This is where Punk Out comes in. We hope to be that support network for both musicians and fans. We’re all in this together. 

Starting an LGBTQ organization that is intertwined with the alternative music industry and predicated on encouraging musicians to come-out of the closet poses three unique challenges. First and foremost is finding musicians who identify as queer and convincing those musicians to take a stance that may involve personal challenges or risks but will better the Scene overall. It is a difficult sell, especially when there are a limited number of role models for those musicians to emulate. It takes tremendous courage and strength to come out in whatever community you frequent, but in the alternative music scene, a scene that is all too commonly misogynistic and homophobic due to the a need to be seen as tough, the strength and courage needed is amplified. Second, I created Punk Out because there were no similar resources already in place. This brings the obvious challenges of not being able to imitate the achievements of like-minded organizations. Our workaround was, and is, to study the successes and struggles of other organizations, such as To Write Love On Her Arms, in order to find parallels between what they are doing and what Punk Out is aiming to do. The third challenge is one any founder and director of a volunteer organization can sympathize with: finding people with enough time to devote to your cause. Punk Out demands a lot of time, and when you are running an organization that is based on volunteerism, finding highly qualified and skilled individuals to volunteer their efforts on a consistent basis is difficult. Punk Out is a labor of love…with the emphasis on labor. 

Punk Out was born out of a need to aid a desperately underserved community within the alternative music scene. It was born to accomplish a personal vision and attain a universal goal. But there is so much more to do. We see a future where all people, regardless of gender and/or sexual identity, are welcome to mosh in the pits of every pop-punk, hardcore, and metalcore show. We see a future where there are hundreds of Laura Jane Grace’s, Buddy Nielsen’s, Tyler Carter’s, Drew Justice’s, Tegan Quin’s, Sara Quin’s, and Phoenix Arn-Horn’s. We see a future where kids who are queer flock to the alternative music scene because of its acceptance of LGBTQ people. We are Punk Out and together we sing.

Michael McCarron is the founder of Punk Out. For more information on his efforts, please visit the organization’s official website.

Categories
News

A Stranger in a Strange Land: My First Concert Photography Experience

Good afternoon, everyone! We are thrilled to learn that you found time in your busy schedule to spend a few minutes browsing our company blog. We have received a ton of requests for additional photography columns, and starting today we’re thrilled to announce the return of those posts with a little help from our new friend Connor Feimster. Don’t know him? No worries, you’re about to learn his story in his own words.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

Hi! My name is Connor Feimster and I’m a music photographer based out of Philadelphia. I’ve been asked by Haulix to talk about my start in the music photo world by describing my first “official” shoot. For starters, I’ve been taking a camera to shows since 2006, using a Canon point-and-shoot that could easily be hidden inside my right Chuck Taylor. I didn’t start “officially” (can you tell I don’t fancy that term?) shooting shows until quite recently.

My first big-boy shoot actually fell into my lap on a whim. I was lucky enough to have won passes to see Anthony Green, my favorite musician on the face of the planet, perform a studio session at Radio 104.5 in January of 2012. The passes also came with a pair of tickets to his headlining show at Union Transfer later that same night. Once my friend and I were able to sit inches from Green’s godlike presence, we waited in a short line to share a few words with him.

(At the time, photographing shows was simply a mere hobby of mine. It wasn’t anything I constantly strove to achieve with any ticket I had to a show. I didn’t work for any publication or anything; I just had a camera and a Flickr account.)

After chatting with Green, my friend and I began to depart the studio until some weird feeling of confidence swept over me and I ran back upstairs to where the remaining fans were patiently waiting. I then found the first person with a tour laminate and the words just flew out of my mouth: “heymaniwaswonderingificouldmaybeshoottheshowtonight?” It turns out that the poor soul who had to deal with my shaky execution was Green’s tour manager. But it wasn’t until he said “of course, what’s your name?” that I realized I may have done something right. Just like that, I not only had a photo pass, but an extra ticket to the show.

Fast-forwarding to the show, I had my glorified point-and-shoot (a Canon PowerShot SX30 IS) and the beautiful press badge in tow when I entered Union Transfer. I immediately noticed that the venue had no barricade, and therefor no photo pit. My whole being succumbed to a temporary bummer until I asked a guard what I could even do with “this thing”. He then opened the backstage door for me and said “go up there and do your thing!” My eyes widened and I think my jaw may have dropped a little bit.

Thankfully, my friends who were with me knew how important this was to me, so they were fine with me departing for a majority of the show to stand side stage and try to do something right. After running into members of opening band The Dear Hunter (who would later become good friends down the line) for the first time ever, I was already pretty euphoric and starstruck. During their set, I was shooting from pretty far back at first, and noticed that Green and his wife Meredith were standing beside me to watch the set. Green then extended his hand and said “glad to see you up here!” and I silently screamed my little fanboy heart out.

Following The Dear Hunter’s set, I stepped off stage and returned to the backstage corridor and began going through photos and weeding out the bad from the good when a curious woman tapped me on the shoulder and asked if I got any noteworthy shots. I turned and noticed that she was a tad more mature than most Green fans and that she was with a man who was more than likely her husband. After showing her a few photos, I had a sudden realization and, again, just threw words out of my mouth: “This may sound like a weird question, and I hope I don’t offend you, but are you Anthony Green’s parents?” to which she smiled and nodded. I followed up with “I’m guessing you guys are pretty proud of your son’s endeavors”, Green’s father responding with “Every single day.”

Once my time with Green’s parents came and went, I jokingly said to myself that I don’t even need to shoot his set and I could go home and remember this night forever as is. But I had a duty to perform; this pass wasn’t given to me to look like a doofus backstage. So I stuck it out and excitedly texted my friends about everything that just happened in just a window of minutes. The lights went down and Green and his friends in Good Old War took the stage to open with “She Loves Me So”. The set was astounding, as it was the first show of Green’s tour supporting his sophomore solo record Beautiful Things in his hometown. Once his set was finished, I finally ventured back to my friends to watch the encore with them, which held the surprise of Saosin’s “Seven Years” and everyone went ballistic.

I only left that show with four or five salvageable photos (like I said, I didn’t really know what I was doing just yet) and was, at the time, “strictly against editing” for whatever dumb reason, but I left the happiest I had ever been from my time at a show. I don’t think I’d have had my first shoot any other way.

You can check out a few (not very great) photos, still untouched, from that show below!

Categories
News

The One Thing I Disagree With Most E-mail Marketers About

Hello, everyone. Thank you for finding time in your busy life to spend a few minutes discussing music marketing with us. The post you’re about to read was written by Andrew Jones, founder of Checkered Owl. The contents highlight common mistakes found in many email marketing campaigns, as well as what you can do to improve your messaging. If you have any questions, please leave us a comment at the end of this post.

This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you would like more information on the content in this article, or if you know of an industry pro you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

Everyone should know at this point that e-mail better be a part of your online marketing strategy. While social media sites  can suddenly change their terms of service, re-evaluate their algorithms or lose they user base, e-mail is always there. Not to mention the fact that WAY more people actually BUY things from e-mail than any social media site.

There is a ton of great advice out there for e-mail lists so I don’t feel the need to write “TOP 8 E-MAIL TIPS MARKETERS DON’T WANT YOU TO KNOW”. My main two pieces of advice are simple:

#1. Use Mailchimp to blast out your e-mails. They make your life so easy AND IT’S FREE until you have over 2000 subscribers!

#2. Speak genuinely. People want to connect with you not just get a flyer.

Which brings me to my third piece of advice. Something a little different than most of the articles I have read recommend.

#3. Don’t “personalize” the “to” field

On any decent e-mail service there is a section to “personalize” the e-mail with a tag, so you type in “Hey [FNAME]!” (or something similar) and the person opening it sees: “Hey Andrew!”.

merge tag recipients name option on mail chimp and other e-mail services

Sounds great right? Here is the problem, EVERYONE KNOWS IT’S FAKE! It’s like those sweepstake letters you get in the mail, you know the ones; they have your name on them, they look like they were written in blue pen from the desk of the CEO, occasionally they will even use non-glossy paper or even pretend to cross out a word. But…they don’t make you want to enter.

Instead, at least for me, they turn me off, they are laughable.

If you want to be personal, be personal.

Write me a personal e-mail, I appreciate that. OR Fire me a nice looking HTML update that goes to 500 people and say “Hey Everyone!”.

I’m not offended that your band (or brand) doesn’t write me a personal letter every month, who has time for that? What does bother me is seeing something that says “Hey Andrew” and I think I have gotten a personal note only to discover it’s a mass blast. Just be honest.

Make the personal personal, make the e-mail blasts communal.

A communal blast has it’s advantages too! It (if executed well) can help begin to form a community, talk to everyone, together, as a unit. The KISS army approach works! Let people join your tribe!

And then when a key moment hits that’s worth a personal message, send that, personally. There are no shortcuts to relationships.

This post was written by Andrew Jones, editor of Checkered Owl. It originally ran on his blog, but we loved it so much we felt it deserved to shared once more on ours. If you like his work and want to read more of his writing, or if you want to be super cool and offer him full time industry employment, reach out and connect with him on Twitter.

Categories
News

How To Start Your Own Music Industry Meetup

Hello, everyone! We are thrilled to learn that you were able to find time in your day to browse the latest content on our blog. The post you are about to enjoy is a guest piece from one of our favorite contributors, and it offers information that can help anyone aspiring to one day work in this crazy business we call the music industry.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

There’s something truly wonderful about finding a community within a community. You know what I mean. You live in one place your entire life, but never really get to know the communities you’re a part of. You never get to make the connections that can ultimately make or break you, and so you never really get to feel like you totally belong.

When I first moved to San Francisco, I struggled to find friends. As a 26-year-old working from home, meeting new people, especially people interested so deeply in what I was (music) wasn’t exactly easy. But within a few months I befriended SF Intercom owner and Balanced Breakfast co-founder Stefan Aronson, and was soon introduced to 30+ new friends, all sharing some part in the music industry. It was brilliant. An incredibly simple concept that I had never even thought of: get everyone within a city’s industry together on a weekly basis to talk shop, network, and help propel one another’s dreams. I was in love.

So when I moved back to Boston after my seven-month stint on the west coast, I knew I wanted to bring all of the ethos and passion behind Balanced Breakfast with me. I quickly began putting together the skeleton of what would become the first east coast Balanced Breakfast.

But Boston and San Francisco aren’t the only places with thriving music scenes and a lack of like-minded community. In fact, I’d venture to guess most cities suffer from a lack of strong community feel within the music scene. So how can we change that? Here’s what I did. Hopefully it can inspire you to start your own music industry meet up. Maybe even another Balanced Breakfast? 

Find interested people

Naturally, this is the hardest part. Finding the people that will eventually make up your music community. Although paid sites like Meetup.com are great for a lot of things, they weren’t a site that I used during planning this. In fact, I spent no money at all in putting this together. To find interested people, I posted on just about every social media site I could think of: Facebook, Reddit, Twitter. I scoured existing music industry groups in my city on Facebook, posted in subreddits dedicated to my city, and tagged well known Twitter sites for Boston to let people know that I was putting together a weekly industry meet up, and to ask for their input on location. I even found another industry meet up along the way, and attended. Not only did I meet new people to invite to BB, but I discovered there really is a desire for this kind of thing. It’s a lot of old fashioned grassroots promotion, but in the end, it let people know we existed. 

Location & Time

The second hardest part was actually finding a location and time that worked for everyone. Once I knew Boston would be the easiest area for people to get to, I had to find a location that was fairly central, and could accommodate larger groups, because I dream big. Eventually I decided on 2pm (to avoid busy brunch crowds) and a place called Trident Booksellers and Café on Newbury Street. Bonus: It was also a bookstore, so we could peruse while we waited for a table!

Topics

The last piece to this puzzle was just figuring out format and topics. Luckily, I had seen my SF counterparts in action on this one at least a dozen times, and went off their format. But play around with what works best for you and your community. Focus on topics depending on who it tends to attract. Is it primarily musicians? Media? Bookers? Cater your topics to your primary audience, but don’t forget to make sure it’s broad enough that everyone can find interest.

And there you go! It really is that simple, cheap, and easy to put together a meet up of your own. And once you start gaining momentum, the sky is truly the limit. The SF Balanced Breakfast recently put on a one month residency, which featured a ton of bands from the meet up, and not only was it a great way to showcase our own talent, and get to know each other’s passions, but it even attracted outside attention and press furthering the strength of the community. 

So what are you waiting for? There’s a whole city of musicians, media, promoters, and more just waiting for their community to be born.  Interested in starting your own division of Balanced Breakfast? Get in touch with us here. In Boston? Join our meet up here

Angela Mastrogiacomo runs the Boston Balanced Breakfast, a group of music industry professionals that meet once a week to talk shop, network, and build a stronger music community. She is also the owner of Muddy Paw Public Relations and Infectious Magazine.

Categories
News

How To Promote Online Voting Contests Without Annoying Your Fans

Hello and welcome to the final regular content day of the work week. We received such an overwhelmingly positive response from last week’s guest posts that we decided to welcome our friend from Checkered Owl back once more to share a recent piece of content he created.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Over the past month I have been watching Lauren Mann & The Fairly Odd Folk take part in the CBC Searchlight contest, it has had several rounds of online voting which they have cleared through and are now in the final 4! They have done an incredible job of engaging their fan base to get this far and I thought getting a few insights from them could be a great lesson for all of us!

1. Can you briefly describe the contest you are currently in?

We are in the CBC Searchlight contest, which is trying to find the best new emerging artist in Canada through public voting and a panel of celebrity judges.

2. I think you guys have done an AMAZING job promoting frequently without getting annoying. What do you think made the difference?

That’s good that we haven’t been annoying! I guess the main thing is trying to keep all our posts about the contest different and interesting, so that they grab people’s attention. We’ve posted lots of photos, and some videos relating to the contest as well as live videos of I Lost Myself (the specific song entered in the Searchlight contest) and a new song, and all of that has helped to keep things interesting.

3. I’ve noticed you have done lots of custom graphics, do you think that helped?

I think people like having a visual. Not only are they eye-catching, but they’re also something that fans can share and re-tweet to get the word out. Text is good, but I think a lot of people these days have short attention spans, especially on social media, so having an image is a good way to grab their attention.

4. I know personally between a personal connection, liking your band page and the FB event, you have been in my feed constantly is there a specific strategy or schedule to achieve that?

Like I mentioned earlier, you really just have to cover all your bases, and that’s what we’ve tried to do with different forms of media and also being in many places at once. We’ve been promoting on our band page, but we also made an event and a group for the voting, so we could specifically connect with people and remind them to vote. We also make sure we’re promoting on twitter, instagram, making blog posts, and promoting on our personal pages to try and reach as many people as possible.

5. Lastly, what have you found has worked best to generate “shares”?

We started a contest of our own to encourage people to tweet and post about the contest, and at the end of each round one person won a prize pack containing tickets to a show, exclusive merch, music, and other random things. The first round we had about 60 shares, the next round was about 150, and the last round was over 275. It was crazy to see how involved people got as the contest continued!

This post was written by Andrew Jones, editor of Checkered Owl. It originally ran on his blog, but we loved it so much we felt it deserved to shared once more on ours. If you like his work and want to read more of his writing, or if you want to be super cool and offer him full time industry employment, reach out and connect with him on Twitter.

Categories
News

Industry Spotlight: Chris Seth Jackson (BamDing)

Hello, everyone! This is our second post of the day, as well as the second in a two-part series of guest posts from music industry blogger Andrew Jones. He shared this interview with us several days back and we thought it was too good to not share with all of you. 

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

A little while ago my friend Chris Seth Jackson (you probably know him from the now defunct howtorunaband.com) told me about a new service he started that automates the booking process for bands, allowing them to take some of the heavy lifting out of booking shows. I was intrigued and thought you might be as well, so decided to ask him a few questions about his new venture:

1.So Chris, What exactly prompted you to start this new automated booking venture?

I’ve had the idea in the back of my head for a while. I decided to just do it after staying up until 4am sending out booking requests for my own music project. Much of what we do when sending out booking requests is just copy and pasting the same thing over and over again. When you do that much repetitive work, that’s just screaming for a computer to do it for you.

I’d rather spend those hours spent booking on better things…like sleeping. Haha!

Plus, I like having a system to follow up with venues on a regular basis. Once I’ve narrowed down the venues and dates I want to play, another chunk of time is just making sure those venues saw your booking request in the first place. Silence is what you usually get when sending out just one email. To get booked, you need to have a systematic way of following up with that first email. Again, this is a perfect problem for a computer; not a musician.

2. How exactly will this help artists book shows? How does it work?

My service sends out booking requests on your behalf. It then follows up with those venues once every two weeks (or however long you specify).

The emails I send to the venues look like they come from you. When the venue responds to a request, it goes to the musician’s inbox like a normal email.My service just sends that email for you, and it looks like it comes directly from you. The booker is none the wiser that the musician is using a service to send emails.

To set up venues, I have an easy form where you can set up the venues you want booked. You give me an email address or a contact form for the venues. Then, we set up an email template that we send to venues. You know, the basic “We are The Awesome Rockers. We’re looking for shows for August and September. Here’s our music….”.

You can personalize this template however you want. You can also set up separate templates for different venues. So, if you have more of a personal relationship with a club, you can have something like “Hey, John! It’s Seth again. Just seeing if you have anything for us for August or September.” Once set up, my system will send out the initial booking requests. By default, it will then send another email every 2 weeks to those venues unless you specify otherwise.Some places only want to be contacted once a month. Others only want to be contacted once…ever. You control that.

I send out a reminder and a text message to you a couple of days before sending out these bookings, giving you enough time to add more venues, change your dates, or quit sending to some venues. Right now, the service is mainly me doing things manually for you on your behalf. It’s very personalized at this point. I try to make sure I’m doing the right things for musicians and making an awesome service to get musicians more shows, and, more importantly, save them hours of time each month.

3. Last time we talked you didn’t have a name put to this yet, is the plan to do a slow ramp-up or…?

The service is now called BamDing.

I’m really focused on getting musicians signed up to it and seeing what they want from the service. I suppose the analogy is making a full album. There’s bands that spend a ton of money and months upon months making a full album. Then, when it’s done, they find out no one wants it. Instead, if the band did quick demos in their basement and some live recordings, they could find out what people would buy off them. Once they figure out the winning songs, then put a price tag on it and see if people will buy the album (like KickStarter or doing a “pre-order”). That’s kind of what I’m doing here.

I’m figuring out what musicians want and then delivering it to them without all the bells and whistles. As I get more customers, the service will get more features and cool designs. So, it’s all coming! But hopefully not too slow of a ramp-up!

Luckily, I’m also a software engineer, so I can code up quite a bit on my own. But it’s more important to understand what musicians want over just writing a ton of code. So most of my time is spent going back and forth with musicians in emails understanding how they want to book their shows.

4. Finally, as people start into the booking process, especially if it’s automated, I think it’s pretty important to be aware of how the industry works and what kind of e-mails to send. If you could give to tips for booking e-mails, what would they be?

I do supply a basic template with my service to make it easy to get started.

But here’s a few tips when writing your own email template.

  • Bookers are busy. Get to the point. (Give them links to your full bio and press releases. That info should be on your website, not in your email.)
  • Know your draw and be honest about it. Don’t lie to get a show. If you promise 20 people and no one shows, you’re not going to be asked back.
  • Venues book months in advance. Trying to get a show for next month…or next week…can be difficult. Be flexible enough to book 2 to 4 months out.
  • Make your genre simple. A booker can understand “rock”. They may have a difficult time figuring out how to put you on a line-up when you say you are “experimental psycho-gressive jazz rock core”.
  • Have live video. Not glossy, over-produced music videos, but live videos. Bookers want to see how you look live.
  • Have easily streamable music. * Don’t add attachments to an email. Some bookers won’t even open an email with an attachment for fear of viruses.
  • Only have one person doing the booking. Two people will mess it all up and end up either overbooking or double-booking the same date. * Have a website. It’s more important than an EPK.
  • Be prepared to get a full line-up yourself. In addition to venues in a market, it’s important to know other acts you’d work well with. If you’re having trouble getting a show, put a full line-up together yourself. This makes it easy for a booker, and they’ll be more willing to book you if it’s already set up.
  • Be persistent. That’s another reason I set up my service. To automate persistence. Don’t be discouraged if you don’t get a reply. Bookers are busy. Just follow up with the venue again in two weeks if you don’t hear back from them.
  • Be organized. (My system helps with this as well.) Keep a spreadsheet of venues you contacted and when you contacted them last. Also mark the last times you’ve played that venue.

Thanks Chris! That is solid advice. Any final words?

If anyone is curious about my automated band booking service, just go to http://bamding.com and put in your info. I’ll get in touch with you and see if this is something that works for you.

This post was written by Andrew Jones, editor of Checkered Owl. It originally ran on his blog, but we loved it so much we felt it deserved to shared once more on ours. If you like his work and want to read more of his writing, or if you want to be super cool and offer him full time industry employment, reach out and connect with him on Twitter.

Categories
News

Journalism Tips #14: ‘Quality Vs Quantity’

Thank you for joining us for another installment in our our ongoing Journalism Tips series. We started this column as a way to help aspiring writers get their start in music, but over the couple months we have been evolving into a place writers come to have their questions about life in the business answered. Today we are continuing that effort with a response to a question posed by multiple reader in regards to where aspiring writers should focus their efforts. If you have any questions about developing as a writer/blogger in music, please do not hesitate email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

In an age of social connectivity, those who favor the idea of crafting well-placed, intricate quality content on the web are not alone in feeling outdone by those who choose to keep their online content as brief as possible.  

The argument of quality of content vs. quantity of content is one that has no clear answer — there is room in the digital world for both. Both hold merit, both play a role; however, being a personal advocate of the journalistic nature of “digging deeper” and garnering “all the facts,” [although the true meaning of both of these statements may be lost in this era…who knows?] I make a conscious effort in finding a suitable middle ground in the battle. A writer can be quick, while still delivering a substantial amount of quality information to the reader.

Finding this middle ground is the first of three ideas, or schools of thought, to be considered when attempting to better the quality of your daily content as a digital journalist. Let’s take a look at all three ideas and how each can be used in finding balance:

1. Give insightful information (finding the middle ground):

Finding the middle ground means creating a balance for your reader. Introduce the most timely information first, but don’t be afraid to add in your own creative voice and commentary along with the information. An artist you covered released a new song. When posting that song to your site, don’t be afraid to add a few thoughts on that track. A quick bout of banter is what could separate you from the next mediocre blogger. Dig deeper to find more information on that artist. Are they touring? Do they have a new record coming out? Are there pending festival appearances? This form of well-placed minucha add depth and create a frame for potential wiggle room in your creative writing.

2. Stand with your byline

Have some integrity. This is your career, your words, your writing. Do you want to create a name for yourself through laziness and simple aggregation of other’s words? Have an eye for picking out what you feel is important in a story and create an angle that caters to your readership. Do not be afraid to create and master a voice for yourself. Push yourself out of your comfort zone every chance you get. The idea of standing by your byline also means getting the facts right, every time. You are doing nothing but putting yourself and the quality of your content in jeopardy by falsifying information. Work hard, be creative, and make your byline worth a damn.

3.  Create a conversation with the reader

This was touched on briefly before, yet nonetheless important — be creative. Engage the reader with your own form of wit. Make the reader want to read more of your content. Do not be benign or mundane. Avoid fallacies and cliches. Find a sustainable rhythm with your writing that people do find gripping. Be clever in your appearance as a writer. Writing entertainment news for your website should not come off as monotonous. Look at each story with a different set of eyes and find new ways to engage the reader. Speak your mind, say something outlandish, hold your ground, ask a question, do anything you feel will get heads turning. Music writing has a sense of freedom most in the journalism business do not get to experience — do not take this for granted. Post your opinion and defend it. Who knows, you might even learn a thing or two from a reader.

Thank you, Haulix for the opportunity! If anyone wants to chat more about content quality or anything rock n’ roll, feel free to drop me a tweet @callinghomematt.

Categories
Job Board News

Journalism Tips #5 – ‘Breaking Into The Music Journalism Scene’

Hello again, everyone. We know the weekend is always too short, so we appreciate you taking a few moments from your schedule to spend with us. If you’re reading this on a day that isn’t part of the weekend, just go ahead and disregard the previous sentence. We’re happy you’re here as well. 

This week marks the one-month anniversary of our recently launched Journalism Tips series. It also marks the debut appearance from contributing writer Andy Maroon, who was kind enough to create the article you’re about to enjoy. We are always looking for new ways to expand and further refine our efforts here at Haulix. If you have an idea for this blog, or if you would like to learn more about the digital distribution services we offer, please do not hesitate to email james@haulix.com and share your thoughts. If you prefer social media, feel free to reach out to us on Facebook and Twitter.

You want to break into the music journalism scene? Great! Haulix has a few simple tips to help you get started. I’ll pass over the ones everyone already knows: Read a lot, write a lot, and so forth. Great. But what else? Hopefully these few bits of advice help you focus your efforts.

Maintain a Blog – If you’re an aspiring journalist, be it in the music industry or wherever, you should have a blog. If you don’t have one, stop reading and go make one immediately. I’m not kidding. This will arguably be your most efficient tool, save for the keyboard you use to type. Maintaining a blog will not only give you an outlet to publish your own pieces, it also provides a channel for others to reach out to you. Practice, practice, practice.

Network – I’m not going into much detail as Adrian Garza did a great job in a previous Haulix blog post – so make sure to read that. (http://blog.haulix.com/post/77494403070/journalism-tips-3-networking) Simply put, having a great network is an essential key to success in the industry. Form positive relationships with bands, record labels, PR firms and, most importantly, your colleagues. Something special about this industry, at least on the small scale, is the sense of community amongst ‘competitors’. Build up your network and make friends with everyone – surrounding yourself with positive influences will help you immensely.

Start Small – I’ll say it again. Start small. Odds are there are a million other journalists, both professional and aspiring, who are covering the latest album from your favorite band. You know who isn’t getting covered? That awesome local band playing the opening slots around town. Take advantage of the market and cover smaller unknown acts. Be an outlet for fans to find information on obscure bands. Your coverage will benefit both you, and local acts who are looking for promotion. Who knows, you might just uncover the next big thing.

Power Through – Finish then polish. This may be my favorite bit of advice for aspiring writers. Start writing and don’t stop until you are done. Regardless, of how sloppy, disorganized and just flat out terrible the first draft is – power through. Once you have the whole article down on paper, you will be amazed at how much easier it will be to polish and re-organize.

Be You – Write about what you enjoy and write your own way. There is nothing worse than reading something that someone obviously had no desire to write. Let your stories reflect you and what you are passionate about. Cover what you’re interested in and write with your own personal flair. Look for inspiration, but find a voice that is unique to you. This will not only make your writing come naturally, but will help you stand out amongst the sea of aspiring music journalists.

Categories
News

Artists Attending SXSW: 3 Things To Keep In Mind

Hello and welcome to the first ‘Advice’ column of the week. We started covering SXSW prep at the end of January, and this afternoon we’re returning to the topic to help those planning a trip to Austin have a more rewarding experience. If you plan on going to Texas next month, let us know! We will have staff on site and would love the opportunity to talk shop. If you have any questions regarding the content of this blog, or if you would like to learn more information about the services offered by Haulix, please email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

Whether you’re going for business or pleasure, the weeks leading up to SXSW are often some of the most chaotic and stressful you will experience all year. First you deal with booking everything, which this time of year is a headache-inducing experience in itself, then you have to worry about planning, promoting, packing, promoting some more, traveling, unpacking, promoting again, and – of course – networking. We want to help ease the preparation for Austin as much as possible, and to do this we have recruited music critic Matthew Leimkuehler to share a few pointers that will aide artists as they attempt to standout from the massive of amounts of competition on and around sixth street.

1. Do your research and come with a plan.

SXSW is chaos on Sixth street. If you’re part of a band that has never experienced this — do research. Talk to bands that have played showcases in the past, know where you want to be, who you want to see and whose hand you want to shake. Be aware of everything going on and make the most of every minute you are there. This is an industry driven on being in the right place at the right time. Make a plan and do your best to stick to it [and stay relatively sober, no one wants to hear you drunkenly describe your band as The Beatles meets Bon Iver and how you’re going to change the world forever].

2. Keep an ear to the ground.

The amount of unofficial showcases, house parties and sideshows are unreal. Stay glued to social media, email and the talking heads around you for opportunities to jump on last-minute gigs and impress an entire new group of potential fans. These shows are a great opportunity to play with artists you would have never shared the stage with on a normal bill and can build relationships for future touring.

3. Don’t make an ass of yourself.

We already mentioned how important it is to stay sober enough to make the right impression, but really, if you take your band serious, don’t become overwhelmed by temptation. Being the mecca of musical discovery, your band is a dime a dozen for the entire week, your impression is everything. Don’t get us wrong, it is so important to embrace the week and have an unforgettable time doing so, but you must also bring your A-game for all day, every day. Show the people who matter that you are impressive both on and off stage.

Matthew Leimkuehler is the front page editor for Under The Gun Review. He has also contributed to Substream Magazine. To learn more about Matthew’s work, click here.

Exit mobile version