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(Some Of) The Best Albums Of 2020 So Far

As we enter the back-half of the year, the Haulix team takes a moment to celebrate some of the best albums released thus far in 2020.

Believe it or not,  we are only halfway through 2020. The year that just won’t end has already given us more than most as far as cultural shifts and life-changing headlines are concerned. From COVID-19 and murder hornets, to the suspension of live music and an inability to visit a movie theater anywhere in the United States, 2020 is challenging everyone to keep their head above water. It is also giving us some truly incredible records, and that is what we are trying to focus today.

Musicians in 2020 are more in tune with the state of the world than previous generations. Artists from every genre are discussing topics like politics and the economy in a direct manner, and very few are pulling any punches when about those in power. The music being created right now is doing more to unite people and bring us hope for a better future than any leader, and we believe more great songs are coming in the months ahead.

Picking our favorite albums of the year is a tradition that goes back as far as this blog. We never have the time to highlight every release that leaves a positive impact on us, but we did want to pull ten albums we believe are essential listening experiences. There is no ranking or order to the presentation here. We only ask that you set aside a little time to give each artist or group a chance to change your life.

Trivium – What The Dead Men Say

What The Dead Men Say, Trivium’s ninth studio album reflects on the past in hopes of saving the future. The band – Matt Heafy, Corey Beaulieu, Paolo Gregoletto, and Alex Bent – pull from everything they’ve done to deliver an album that serves as a thesis statement for Trivium’s career. It’s a relentlessly heavy, yet undeniably melodic exploration of existence that pulls from philosophy and mythology in equal measure to paint an elaborately-detailed portrait of what makes us human. Fans will hear hints of the youthful confidence that fueled Ember To Inferno and Ascendency, alongside the grit of In Waves and melancholy of Silence In The Snow. How Trivium combines these seemingly conflicting ideas gel is one of the record’s many wonders. That said, the real mastery lies in their ability to do so while also creating incredibly accessible music for new listeners. [Full review]


Run The Jewels – RTJ4

Run The Jewels could not have anticipated how much the world would need RTJ4 when they set its June 5 release date. Fan demand was already high, but after the last two weeks in America, the music of El-P and Killer Mike has a new sense of urgency. The booming beats and tongue-in-cheek lyrics on life and death in a broken system seep through your ear canal and take residence in your cerebellum. It’s a soundtrack to survival for a generation raised to believe that living under the surveillance of other people is normal that demands we strategize ways to create lasting change that benefits all people. It’s going to get worse before it gets better, but that’s okay because the outcome will be worth the struggle. [Full Review]


Best Ex – Good At Feeling Bad

Not one to fall into the tropes of Bukowski or Salinger that entangle many of her musical peers, Mariel Loveland’s style of storytelling is one of wide-eyed optimism presented in the face of uncertainty with unabashed honesty. She’s neither the hero nor the villain in her journey. Her perspective is that of a world traveler that has felt the overwhelming joy of mass acceptance and the cold chill of failure. Good At Feeling Bad is about what comes after all that, which is where the real adventure begins. Loveland knows anything is possible, and she’s open to whatever the next chapter entails. [Full review]


Lamb of God – Lamb of God

On their new, self-titled release, Lamb of God targets all the topics that most of us choose to ignore because implementing meaningful change often feels impossible. The band asks that we stop accepting a world where everything is on fire and demands that we do something about it. Everything from the opioid crisis, to school shootings and immigration, is put in the spotlight through some of the group’s heaviest production to date, all to make us pay attention to the broken state of civilization. If you’ve fallen victim to complacency, Lamb of God is here to deliver a wakeup call that will shake your bones and clear the cobwebs from your mind. It is a reminder that you are more powerful than you know, and it is your responsibility to use your strength for good. [Full review]


Jason Isbell and The 400 Unit – Reunions

Reunions examines the role we play in the world around us. Jason Isbell and his band, The 400 Unit, leave no rock unturned in their search for answers to life’s biggest questions regarding purpose and grief. The album provides few solutions on either front but finds comfort in acknowledging that we are on this journey through the chaos of existence. If we can learn to love one another and shed the weight of stress and mistakes from our past, Isbell believes we can find a lasting sense of peace amidst the turmoil of our daily lives. It’s a big idea that some will think impossible, and he understands that. Rather than giving listeners an optimistic ear-beating, he focuses on crafting undeniably soulful songs in hopes people will reconsider our limitless potential for change. [Full review]


Dance Gavin Dance – Afterburner

Afterburner finds Dance Gavin Dance refining their talents while pushing the creative envelop wherever possible. It’s the kind of musical chaos and experimentation that would border on cacophony if it were attempted by anyone less skilled or in sync than the members of the group. Track to track, beat to beat, Dance Gavin Dance work to find new ways to catch fans off guard while simultaneously giving them precisely what they expect. It’s a magic trick of sorts, handled by musical magicians making seriously unserious music with the precision of fine craftsman. [Full review]


Dogleg – Melee

Dogleg, the latest in a long line of alternative bands to rise from the mitten state in recent years, is chasing dreams of changing lives and selling records with a passion unmatched by their peers. The band’s Triple Crown Records debut, Melee, speaks to that ferocity with ten songs built upon all the angst and stress of trying to survive in our modern times. It’s a cathartic collection of high hopes and broken dreams that reaches through the speakers with each note and lyric, urging listeners to get off their ass and influence positive change in the world around them. [Full review]


 Body Count – Carnivore

Carnivore continues Body Count’s reputation for speaking their minds on the state of the world. It’s an album about taking life by the reigns, taking responsibility for your actions, and working to create the world you want to see. Body Count has grown tired of people complaining, especially when they’re not doing anything to influence change, so they use this record to ignite our collective desire to fight for a better life. They believe nothing happens unless you work to make it happen, and they use this record to urge listeners to take action. [Full review]


The Amity Affliction – Everyone Loves You…Once You Leave Them

Australian post-hardcore favorites The Amity Affliction are internationally recognized for their fierce lyricism and hard-hitting music. Their time in the spotlight has a devoted following of fans who wear their hearts on their sleeves with clenched fists and weary eyes. For them, the music The Amity Affliction creates is about more than trudging through the experience of existence. Fans know the group is writing to inspire rebellion, both from the world as we know it and from the people they were in the past, in hopes we all seek to reborn as better, more empathetic human beings. [Full review]


Hot Mulligan – You’ll Be Fine

Michigan’s Hot Mulligan is leading a long-overdue alternative uprising that emphasizes heart over tradition. Their music takes the moments in life most keep to themselves and leverages them through big hooks to create a welcoming, fully-transparent presentation that helps the group stand out from many of their peers. You’ll Be Fine teaches us how to be like them by urging us to get over ourselves before we become someone we hate.

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It’s No-Fee Friday On Bandcamp. Buy These 6 Releases

The popular digital music store and streaming platform Bandcamp is waving any claim to revenue generated through its store to support artists during COVID-19.

The bright side of living in the age of coronavirus is that many people and companies are going out of their way to help those in need. For example, millions of dollars and non-perishable goods have been donated around the world to help anyone unable to buy feed and pay their bills. Acts of loving-kindness are what make the direst circumstances seem manageable, and luckily, Bandcamp is doing what it can to help musicians while touring is on hold.

Today, May 1, Bandcamp is waiving its claim to any revenue generated on its platform. Bandcamp ran the same promotion on March 20, which generated millions of dollars for labels and independent artists who are currently unable to tour.

To be clear: Every cent spent on Bandcamp today will go directly to musicians in need. Considering that no one knows when live music will return anywhere, let alone when touring can happen again, your support of independent music is desperately needed.

Bandcamp has incredible discovery tools that will help you find new music that matches your interest, but if you’re open to suggestions, we have a few recommendations:

Anthony Green – Live From The Social (Stream It/Buy It)

Circa Survive frontman Anthony Green has built a thriving solo project over the last twelve years that has produced numerous beloved albums. To celebrate Bandcamp’s COVID-19 fundraiser, Green is kicking off a new bootleg series of live recordings with audio from a 2016 concert at The Social in Orlando, FL. The sixteen-track digital release features songs from Green’s catalog and the joyous sounds of a packed room singing along as loud as possible.


Also Also Also – The Good Grief (Stream It/Buy It)

The second full-length album from Canada’s Also Also Also does not disappoint. The haunting vocals of Eden Rohatensky pair perfectly with their hypnotic synth production to create a deeply moving collection of songs that seek answers to existential questions about the nature of love and death. Answers are few and far between, but the journey is one you will want to take again and again.


Hot Mulligan – Opportunities (Stream It/Buy It)

Before they were internationally known as the #1 Hot New Band, Michigan’s Hot Mulligan were building their brand one fan at a time with unique songs that challenged pop-punk traditionalists and captivated young music fans. The group’s early releases speak to the members’ passion and devotion with big hooks that no listener can ever shake (“Dary” is a standout). Opportunities is just one of multiple early releases available on the Hot Mulligan page, but it happens to be our personal favorite. Buy as many as you can. The band deserves it, and so do you.


Killswitch Engage – Atonement II (Stream It/Buy It)

Bandcamp’s decision to help those in need is inspiring musicians to follow its lead. Killswitch Engage is sharing six (6) b-sides from their 2019 release Atonement for one week only to raise money for charity. The tracks deliver the same ferocious energy fans have come to expect, with frontman Jesse Leach delivering hopeful, yet grounded lyrics over thunderous production that will incite mosh pits around the world. It’s unclear if the band will perform these songs when live music returns, but the strength of the material gives us hope at least a few will appear in future setlists.


Straylight Run – Live At The Patchogue Theatre (Stream It/Buy It)

The vast majority of musicians record more often than fans realize. From demos and b-sides that never make it to the public, to live recordings from various tours that get lost in the gears of the industry, the annals of music history are filled with material the majority of listeners never get a chance to hear. Live At The Patchogue Theatre was almost a lost release. Recorded fifteen years ago when Straylight Run was at the height of their career, this incredible performance captures a moment in time when emotion and lyricism meant everything to alternative music fans. Over the course of eleven tracks, listeners can hear the group deliver one soul-stirring rendition after another of songs that deserve more love and attention than they may ever receive. It’s a testament to how great songwriting never ages and a reminder of why we need to preserve the live music experience for future generations

If that isn’t enough to move you, Straylight Run is donating 100% of the proceeds from the live LP to help feed the hungry. Help them help others and get a great release in return.


Witch Taint – Sons of Midwestern Darkness (Stream It/Buy It)

Inside every person is the knowledge they are unique. Many try to squash this notion in hopes of fitting in with the masses, but others choose to use what sets them apart to their advantage. Witch Taint is an example of how leveraging the things that make us different ultimately makes the world a better place. Sons Of Midwestern Darkness is an album that took sixteen years to exist, and it showcases the very best elements of black metal and heavy music in a manner few records can claim. It’s the kind of release that seems to know your life before you hear it, and it’s likely to be the soundtrack to existence for many moving forward. Witch Taint is the future, and the future is brutal as fuck.

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Inside Music Podcast #168: Hot Mulligan Strikes Back!

Before entering the studio to record their Sophomore album, Hot Mulligan returns to Inside Music to reflect on everything that has happened since the release of Pilot.

There is a lot of uncertainty in alternative music today. From declining music sales to allegedly high-profile tours that struggle to sell tickets, everyone is questioning whether or not the crossroads of punk, rock, and pop are in decline. Those previously considered ‘sure things’ are now wrestling with relevancy, and those on the rise are wondering where they can go that will elevate their profile as a whole. Hot Mulligan hasn’t figured it out yet themselves, but the Michigan band is doing something right.

In the sixteen months since Hot Mulligan released their debut album, Pilot, the pop rock group has seen their following increase with each new development. The band has traveled all over the world, supported bands considered to be top tier talent in their genre, and even headlined nationwide tour stretching well over a month in length. With each step, Hot Mulligan found more success as their competence and confidence rose.

Now comes the hard part. With their fans’ demand for live shows satiated and material for concerts exhausted, Hot Mulligan is preparing to record their Sophomore record. The band is remaining tight-lipped about what the album will entail, but they are promising something different. Rather than continuing to do more of the same, Hot Mulligan wants to keep fans on their toes, challenging them to grow with the members of the band instead of remaining the same.

On this episode of Inside Music, Hot Mulligan’s Chris Freeman returns to the Michigan headquarters for Haulix to discuss how life has changed for him and his bandmates over the last year. Chris details the lessons learned from the Pilot era, as well as how the group is changing their approach to songwriting with their upcoming album.

https://soundcloud.com/inside-music-podcast/168-hot-mulligan-strikes-back

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Inside Music Podcast #135: Running a Label with Save Your Generation Records

On this episode of INSIDE MUSIC, host James Shotwell chats with Tony from Save Your Generation records about the realities of running a label in the modern era. Changing trends in the business have placed many small labels in difficult positions, but SYG has thrived thanks in no small part to a community it has cultivated through its releases. Tony shares insight into how that happened, as well as how he approaches each release. If you ever wanted to start a label of your own, this is the episode to enjoy.

In other news, Inside Music is now available on YouTube! Click here to stream the latest episode on our official channel. You can also subscribe to the show on iTunes, as well as any other podcast streaming service.

https://soundcloud.com/inside-music-podcast/135-running-a-label-with-save-your-generation-records

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Inside Music #132: Hot Mulligan

On this episode of INSIDE MUSIC, host James Shotwell sits down with Hot Mulligan guitarist Chris Freeman to discuss his band’s not-so-overnight success. Chris recounts the rise of his band from the early days to present, as well as some insight into what the future might hold.

If you have yet to hear Hot Mulligan’s debut album, Pilot, we highly recommend you do so as soon as possible. The eleven-song LP is available now through No Sleep Records.

In other news, Inside Music is now available on YouTube! Click here to stream the latest episode on our official channel. You can also subscribe to the show on iTunes, as well as any other podcast streaming service.

https://soundcloud.com/inside-music-podcast/inside-music-132-hot-mulligan-chris-freeman

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Journalism Tips: Make More Memes

Let’s face it: There is too much content. Try as we writers might to believe our work the best, there is no denying the seemingly endless entertainment options vying the finite amount of time people have in the day to day lives. Watching a video or listening to a podcast may take longer than reading an article, but some consumers see it as being better because both videos and podcasts allow for multi-tasking. It is not hard to listen to a conversation and work at the same time, but reading three-thousand words on an artist who will likely appear on a podcast or release new music soon is another story. Reading requires focused attention, and that is in increasingly limited supply in 2018.

Great up and coming artists are a dime a dozen, but great up and coming artists who can attract and hold consumers’ attention long enough to click a link, let alone read an article are far rarer. Even rarer still are publishers who see coverage of smaller acts as something worthy of their time or funding. There is a discussion to be had as to why this is bad for everyone, including the publisher, but for now, let’s focus on the conversation at hand.

In writing about an up and coming artist, you are hoping to reach two audiences: Established fans and curious consumers. The former will likely share your story, but they’re not as likely to click unless promised something exclusive or otherwise new. The latter will most likely only click if the name sounds familiar or something about the post itself stands out. The trick is in being unique while simultaneously following the lead of what is already popular in culture. For example, memes.

You cannot guarantee how many times the publisher will share your content, but you can tweet all you want through your account. Before sharing your story, take some time to craft clever and original memes inspired by the artist from your article. Do not mention the story, but instead stick to the established joke format used by every other person on the internet. Whenever possible, mention the artist, but only if it makes sense in the context of the meme. If it does not, you can always tag the artist as being in the associated photo.

Taking memes seriously as marketing tools may seem silly or foolish, but in the world of social media memes are a cultural currency that holds immense power, especially among young consumers. A great meme will attract shares and retweets, which in turn promote the artist and your identity as creator. You will receive followers, which may or may not abandon you later, as well as some brief fact time with countless people familiar with the band you are strategically promoting through meme creation.

With a little bit of luck, the memes you create will go viral amongst the artist’s already established fanbase. That may mean ten shares or ten-thousand, but know that every single one counts. The engagement generated by your original content will help to integrate you and your work as being a part of the fan community and not something produced by an outsider hoping to inspire a quick spike in traffic. That familiarity is priceless because it is what will ultimately drive clicks and shares of your story. Every artist community may be different, but the golden rules amongst them all is that fans support fans. Be one, and the rest will have your back.

Here’s an example:

Two weeks before covering up and coming pop-punk group Hot Mulligan I began drafting ideas for memes and similarly shareable content related to the band and their upcoming album, Pilot. It was around this time that two new memes started to circulate online, including what is now known as ‘Savage Patrick.’ The meme, which uses a photo of Patrick Star from Spongebob Squarepants, is used to express a ‘savage’ comment or behavior. In reviewing the lyrics to Hot Mulligan’s then-current single, “All You Wanted By Michelle Branch,” I discovered a line that seemed to fit this idea perfectly. The resulting creation was this:

A few days later, I created another meme, this one borrowing from a viral 2-image series known as the “Sleep On” meme. That meme performed even better than the one before it. It looks like this:

Both Hot Mulligan and their label shared each tweet, as well as several band members through their accounts. Fans soon followed suit.

When my article was published a days later, I returned to those two memes and added links to my story through threaded tweets. As the shares continued, so did exposure to my article. Additionally, several accounts that had followed me in the wake of the memes engaged with tweets about the post without needing to see the threads. The fan community recognized my posts as being from someone they knew to be familiar with the group they loved, and they didn’t think twice to help a fellow fan spread the word.

If all this wasn’t enough, it’s worth noting that both Hot Mulligan and their label appreciated the extra content I created. As silly as it sounds, a meme can often reach more people than a video or a song link, and a great meme shared by passionate fans can do more to encourage engagement with unfamiliar talent than all the well-written words in unread articles ever could.

Journalism is here to stay. Memes, for better or worse, are here to stay as well. Embrace them, master them, and then use them to further your readership. Even if you fail to create a significant surge in traffic you will undoubtedly attract more followers and, in time, those connections will help to grow your audience as a whole. It’s all part of the evolution of this industry. Adaptation is not an option, but a requirement. Don’t wait — create.

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