influencers Archives - Haulix Daily

With Spotify adding over 60,000 songs every day, the world needs music influencers to make sense of it all. Maybe that’s you, and if so, we can help!

Is music your world? Do you feel like you could spend forever talking about your favorite artists and albums? Are you open to hearing musicians from all walks of life? If you answered yes to all three, then maybe you should consider becoming a music influencer.

Music influencers is a blanket term covering many areas of music conversation. Whether you want to write about music news, review the latest releases, create video content, host a podcast, or try your hand at a little bit of everything, the goal is the same: You want to influence people to choose one artist over another.

Building a career as a music influencer is hard work. It’s a labor-intensive process that can take years to lead anywhere financially beneficial, but it’s the only way to live for many. It’s a calling heard by those who spend more time with music than friends, and it demands devotion. Those who excel do so thanks to a mix of obsession, ego, and drive that compels them to consume, digest, and discuss as much music as humanly possible.

Music Biz host James Shotwell began his career in music journalism. For the first time, he uses this video to lay out the four essential building blocks of music reporting, influencing, and criticism. It’s easy to start, and we encourage everyone who enjoys discussing music to give it a try. You never know where your life might lead.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

TikTok promotes itself as a platform where creatives can become stars overnight, but how exactly does that work?

TikTok has quickly become the premier music discovery platform on the planet. More than half a billion people use TikTok every month, and they are helping raise a new generation of talent that may otherwise never have a chance at success. Lil Nas X is perhaps the best example of TikTok’s power, but since “Old Town Road” became a global sensation, more than a dozen additional artists have come out of nowhere to take the app’s community by storm.

But how does that happen? Algorithms play a part, of course, but how does a relatively unknown talent captivate an audience of millions in a matter of days or weeks with a single song? Could it really be talent alone?

Lol. No. Of course.

A recent feature from Rolling Stone found that the answer to this modern mystery is as old as the music business itself. Regardless of all the technological advances of TikTok boasts and its incredibly inventive userbase, money is the common trait amongst every success story. Artists and labels alike are pouring thousands of dollars into each song promotion. Influencers receive cash to create clips that inspire their millions of followers to imitate their behaviors and continue using a specific song or sound.

The biggest moneymaker on TikTok is Charli D’Amelio, a twenty-something that demands around $30,000 per song promotion. Other influential creatives charge between $2,000 and $20,000 per placement, but again, there is no guarantee of success.

In this episode of Music Biz, host James Shotwell demystifies how songs succeed on TikTok with a straightforward answer that will not appeal to everyone. He also expresses caution for artists that may be considering influencer marketing for their next single. Check it out:

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Sign up today and receive your first month free. Visit http://haulix.com/signup for details.