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Industry News News

How To Avoid To Spot and Avoid 4 Notorious Music Con Artists [Video]

In a new video, author and producer Jesse Cannon shares the easiest way to spot modern music business con artists.

Spend enough time in music, and you’re bound to hear someone tell you that the fastest way to make money is by exploiting the dreams of others. That way of thinking actually applies to most industries, but it’s particularly true in entertainment. Music is a business built on dreamers, and each one is searching for the next thing that will propel them forward. Many are so desperate that they will do anything, including giving money to self-proclaimed experts (aka con artists), for the chance of becoming a star.

But here’s the thing. The vast majority of those claiming to be masters of the music business have no legitimate knowledge to share. They may have worked in the industry for years, attended conferences, and even read several books on success, but when pressed to show an understanding of what makes someone successful, they have nothing to share. They promote themselves as false thought leaders because they know there are enough artists desperate for success that will give them money without researching their claims. It’s a trick as old as time, and it’s sadly not going anywhere in the foreseeable future.

Thankfully, people like Jesse Cannon exist. Jesse is an internationally recognized music marketing master and record producer who can back up his claims of success. He’s worked with artists big and small to further their career through practical advice and hard work, most of which he now dispenses for free through YouTube. He also has two great books.

Jesse recently posted an in-depth video on music con artists, how to spot them, and the reasons why their scams are successful. We could go on and on about why it’s a must-see clip, but you might as well watch and see for yourself.

From the description:

In this video, I discuss the con artists, scammers, grifters, and other crooks in the music business. I break down:

►How to spot people trying to rip you off in music

►How music business roadmap and blueprint pyramid scheme type people who try to sell you subscriptions con you for your money.

►How Facebook & Instagram ad gurus rip you off

►How Spotify playlist placement salesman steal from musicians

►How people sell fake A&R connections

If you want even more Music Industry news and information, follow our YouTube channel as well.

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News Podcasts

Inside Music Podcast #108: Jesse Cannon

On this week’s episode of the show host James Shotwell calls Jesse Cannon, a career music producer and author of two books geared towards helping artists accelerate their careers. Jesse’s first book was dedicated to getting more fans, but the second – the recently released Processing Creativity, focuses on songwriting. James and Jesse swap industry war stories for the better part of an hour before parting ways with the promise of connecting again soon.

Jesse doesn’t have a band himself, so I figured now would be as good a time as any to plug something I’ve been listening to as of late. After I finish speaking you’re going to hear a bit of “All My Friends Have Changed And I Have Too” from The Flat Stanleys out of Baltimore, Maryland.

Inside Music is available on Soundcloud, iTunes, and Stitcher. If you have yet to do so, please subscribe to our show and leave a review. Your support helps us reach more fans.

https://soundcloud.com/inside-music-podcast/108-jesse-cannon

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News

Why Stems Is The Audio Format Of The Future

Hello, everyone. Thank you for making your way to our blog. The article you are about to enjoy was written for us by Jesse Cannon based on a request from our staff. Jesse is a music producer, podcast host, author, and someone seemingly everyone in the alternative music realm wants to know. He’s also one of the smartest people we have ever had the pleasure of working with, and we’re thrilled to host some of his insight on the industry this afternoon. If you want to learn more about Jesse’s work, please follow him on Twitter as soon as time allows.

Last week we saw a tidal wave of news about Jay Z’s new streaming music service Tidal, which sadly swept away the even bigger news of the day a new audio format from Native Instruments called Stems. This new format being packaged by one of the most ubiquitous manufacturers in music today and solves a problem that music creators have been dealing with for years.

Stems themselves are nothing new, even packaging them has been going on since Todd Rundgren released a CD-i ( a short lived pre-CDR format) in 1993 which enabled you to play with stems and remix songs. For the uninitiated stems are what a mixing engineer makes for an artist at the end of a record if they want to have remixes done, submit their music for Rock Band-type games, get their songs in movies with surround sound mixes or for use of backing tracks in a group’s live music setup. Instead of getting the individual tracks of a song without their mix processing, mix engineers print the effects and multiple tracks down to a stereo mix of each element such as drums, bass, guitar, vocals. These files can then be passed on to a remixer to be reworked into whatever fashion they see fit.

So if this has been going on for years you may wonder why me and every other dork with a MIDI controller is so excited? The world of giving and receiving stems has always been chaotic. Whether they are sent in extreme excess, unlabeled in varied sampling rate and bit sizes, exchanging stems has been a nightmare for the past 3 decades. The Stems format is first and foremost a container for 5 audio files in the Apple developed MP4 format (these files are also compatible with iTunes and will be able to be developed by other services to be played back and dissected). This files contains a regular mix and then 4 elements which most commonly will be drums, bass, accompaniment (aka guitars, synth, main chord changes being played in the song) and vocals. This along with some meta data will help make this file exchange to be a more organized world, coupled with files being presented in more manageable sizes instead of excessively large wav files, we can expect to see this making the world of mashups, remix and altering files to get way easier.

Native Instruments, the most popular manufacturer of soft synths, samplers and other music production instruments introducing this format ensures it will be widely adopted. Their popular DJ software Traktor is the first to adopt the new format, ensuring it will be used to creatively mix and match song elements in DJ sets across the country soon. Once a musician has a Stems file authored they can distribute it however they may see fit. This can obviously be used to promote music that is remixable by allowing DJs to use it creatively in their sets.

But what about those who don’t care for remixes? This format will enable musicians to get educated and break down parts of songs like they never have before. For far too long stems have been exchanged across closed links and are rarely made publicly available. An open, organized exchange of these files will allow musicians to isolate and learn from the way each instrument is used in some of their favorite songs. Never before have musicians had this much access to get educated about what makes their favorite songs work.

For those who do care about remixes, this will enable a world that can often be gated to be opened to everyone and democratize the remix world and spur more enjoyable and innovative remixes. The format will open up sometime in the next few months and I am very excited to see what it will do for music creation and education.

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