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7 Ways To Make Money With Livestream Concerts

Make Money Livestream Concerts

Performing online is now a part of the ‘new normal,’ so it’s time artists learn how to maximize their return on livestream performances.

The evolution of digital performances is happening faster than you may realize. In the six months since the COVID-19 pandemic canceled countless live events, artists have gone from Instagram performances to HD, multi-cam events that cost money to attend and include exclusive merchandise offerings. Artists all over the world are trying to bring the excitement of live events into the virtual space. That is creating a lot of great opportunities for musicians to make money while engaging with their audience.

But let’s get this out of the way: If you are a relatively new artist or group with very few fans, making money online is not your top priority. You should concern yourself with being seen and heard before you worry about income. Without a community around your music, it is incredibly difficult to earn revenue with your art. Engagement comes first. If you’re not at the point where you can get 100 people to engage with a piece of content, then don’t worry about money.

For everyone else, good news! There are a lot of ways to make money online with live performances, and many more are in development.

In this Music Biz update, host James Shotwell breaks down seven ways artists are earning money through livestream concerts. These efforts range from ticketed events and exclusive merch to partnerships with local promoters and recycling content for future promotional purposes. Check it out:

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Trivium Presents: A Light or A Distant Mirror, A Global Livestream Concert Experience

Metal masters Trivium are planning to take the internet by storm with a unique livestream experience that is sure to please fans worldwide.

On Friday, July 10th at 4:00PM ET, Trivium, the kings of streaming who have been embracing the art of the livestream for years, will play their first live show since the April 2020 release of their new album What The Dead Men Say.

 This will be a brand new production and the arena-style visual show will stream globally from Full Sail Live, the state of the art event, and broadcast arena at Full Sail University in the band’s hometown of Orlando, Florida.  

Trivium will debut a new stage show that is cohesive with new album visuals and will perform songs from the new album on stage for the first time.  

Pre-show festivities will kick off at 3:00PM ET and will feature event host Terry Bezer of the Mosh Talks show on Knotfest.com, who will lead viewers through interviews, clips from pre-production week, and an opening support slot from Reading, England’s Sylosis.

Tickets for the event are $9 and will be available at live.trivium.org on June 25 at 12:00PM ET.

Exclusive, limited edition event merchandise and VIP bundles can be purchased here. 

A portion of the profits of the show will go to benefit the music therapy program at Orlando Health Arnold Palmer Hospital for Children, a non-profit hospital.

“We had to get creative when we heard there was no touring this summer,” the band explains. “We held off on the Zoom concerts and asked our creative/production team to come up with the biggest real-time live metal streaming event of the summer and what we now have to present to you is our show called ‘A Light or a Distant Mirror.’ This performance will be 100% live and is not pre-taped. We will have a brand new epic stage set and lights, and we will bring it 100 percent. We are thankful to our friends at Full Sail University, who are providing us a first class performance arena and the Maestro broadcast team for streaming our show to the corners of the earth! We hope you can join us.”

“Hosting this virtual concert with Trivium is a true full circle moment for us on numerous levels,” says Jay Noble, Full Sail University’s VP of Alumni & Event Production. “Before its release, the album What The Dead Men Say was recorded on campus in our flagship professional recording studio — the Audio Temple, with Course Director Darren Schneider serving as a Recording Engineer. That experience allowed us to welcome home Full Sail graduate and Trivium guitarist, Corey Beaulieu, alongside the entire band including lead guitar and vocalist, Matt Heafy, who can recall recording at Full Sail during his teen years. Through our latest collaboration with Trivium, we are excited to bring this unique livestreamed musical experience to Trivium fans, our university community, and audiences around the globe, during a time when music is needed most.”

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How To Make Money And Fans With Live Streams [VIDEO]

As we enter the ‘new normal’ and adjust to life without concerts, musicians need to embrace live streams and the marketing power they provide.

There are very few things we miss about life before coronavirus more than concerts. Live music is a cathartic community-building experience unlike anything else our civilization has discovered, and many are reeling from its loss. We know we will be crowded in a sweaty venue again eventually, but the wait for that time feels eternal, which is why countless millions are turning to live streams to get their performance fix.

We will be the first to admit that live streams are nowhere near as fun or memorable as concerts. Performers often fumble with their equipment or meander from song to song with no real plan or purpose other than attempting to engage fans currently stuck at home under various coronavirus prevention measures. That said, some artists are finding ways to use live stream technology to their advantage, and that is what we want to focus on today.

Live streaming is a great way to make money and build an audience, but far too many musicians don’t consider it as such. Many think it is a temporary means to fill a void that will be immediately abandoned as soon as touring resumes. The thing is, no one knows when tours will happen again or when fans will feel safe attending gigs. Fans, for the most part, like the access and safety live stream performances make possible. They also want to support the artists who are going out of their way to be present with their audience during these strange times.

In this episode of Music Biz, host James Shotwell explains how anyone can build their audience and earn money with live streaming. We also explore the importance of investing in your live stream efforts and why the current trend of digital content won’t go away when the coronavirus pandemic ends.

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