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Haulix Industry News News

Watch SRO PR Celebrate 25 Years of Music Publicity Success on Haulix LIVE!

SRO PR Haulix LIVE

The full recording of our recent Haulix LIVE! event with the team from SRO PR is now available for free online.

Publicity involves a lot more than press releases and dinners with clients. Today’s publicists are networking and media-generating machines that work tirelessly to ensure their clients stand out from the endless sea of competition in their field. Of those doing that work well, SRO PR has a long history of leading the PR industry with a client-centric approach that customizes every campaign to meet the artist or group’s needs.

In October 2020, three SRO PR team members celebrated the company’s 25th anniversary with a one-hour panel discussion hosted by James Shotwell as part of the Haulix LIVE! digital panel series. The discussion touched on the team’s legacy in music and their thoughts on the challenges 2020 dealt to the entertainment business. You can view the full panel event exclusively on the Music Biz YouTube channel. Check it out!

About our panelists:

In the mid to late ‘70s in his native Bronx, New York, Mitch Schneider was a freelance journalist for Rolling Stone, Crawdaddy, Circus, Hit Parader and Good Times, the latter of which he also edited. He moved to Los Angeles in 1979 to become a music publicist for the entertainment PR firm, Solters/Roskin/Friedman. In 1982 he left the company to return to freelance writing; his work appeared in LA Weekly and BAM, plus The Rolling Stone Encyclopedia of Rock & Roll. He subsequently joined Michael Levine Public Relations in 1983, becoming a partner in 1988 when the company became known as Levine/Schneider PR. In 1995, Schneider formed The Mitch Schneider Organization (MSO), an acclaimed PR company. In 2020, the company became known as the Schneider Rondan Organization (SRO) to reflect the new partnership with Marcee Rondan, a longtime associate who was EVP of MSO. With offices in Los Angeles, Nashville and Las Vegas, SRO handles music, culture and lifestyle projects with an artist roster encompassing the genres of rock, country, Americana and pop. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

SRO partner Marcee Rondan joined forces with Mitch Schneider as an intern at Levine/Schneider Public Relations after completing her education at the University of California at Irvine (where she studied Comparative Literature), and U.C.L.A. where she earned an additional public relations certification.  In her time at the company (which branched off to MSO in 1995), Marcee first served as a publicist, before becoming a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in May 2014. 

Throughout her career, Marcee has worked with leading recording artists (Ozzy Osbourne, Heart, Aerosmith, Zappa Family Trust), festivals (Made In America, Coachella and Stagecoach, Voodoo Music+Arts Experience) and brands/venues (Vans U.S. Open of Surfing, Club Nokia, Hard Rock Cafe International).

Marcee gathers inspiration from every medium of pop culture: the latest books, fashion (including the search for the perfect handbag) and decorating trends, along with capturing images of daily life (with her trusty iPhone camera and lenses) for social media.  As for the music, it’s really all about the next great song, “I’m in love/What’s that song?/I’m in love with that song.”

Kelly Walsh began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist bringing a refreshed edge to the company. Walsh was promoted to Account Executive in 2019 where she has handled a diverse roster of clients including In Hearts Wake, The Black Moods, Wardruna, Hilltop  Hoods, Manda Mosher,  Rusty Eye, Jeremy Squires, Jason Charles Miller and Oddities Flea Market as well as working hand-in-hand with SRO Partners Marcee Rondan and Mitch Schneider on Godsmack, Tash Sultana and events including the launch of Mike Tyson‘s Kind Music Festival and on Dave Navarro and Billy Morrison’s Above Ground benefit concert. Walsh also works directly alongside Schneider on The HU, 3 Doors Down, The Verve Pipe and companies including Single Music and Global Live Media.

Walsh‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.

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Haulix Industry News News

The SRO PR Team Appears On Haulix LIVE! October 15

Celebrating twenty-five years of music publicity, the SRO PR team is taking over our next Haulix LIVE! with a conversation that you won’t want to miss.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

Join us on Thursday, October 15, at 2 PM EST for a free PR roundtable with three SRO PR Team members. Representing the company will be founding partners Mitch Schneider and Marcee Rondan, along with publicist Kelly Walsh. The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. We will also discuss SRO’s long-running legacy in entertainment and how they continue to adapt to the ever-changing music business. Viewers will also have an opportunity to ask our guests questions.

The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!

About our panelists:

In the mid to late ‘70s in his native Bronx, New York, Mitch Schneider was a freelance journalist for Rolling Stone, Crawdaddy, Circus, Hit Parader and Good Times, the latter of which he also edited. He moved to Los Angeles in 1979 to become a music publicist for the entertainment PR firm, Solters/Roskin/Friedman. In 1982 he left the company to return to freelance writing; his work appeared in LA Weekly and BAM, plus The Rolling Stone Encyclopedia of Rock & Roll. He subsequently joined Michael Levine Public Relations in 1983, becoming a partner in 1988 when the company became known as Levine/Schneider PR. In 1995, Schneider formed The Mitch Schneider Organization (MSO), an acclaimed PR company. In 2020, the company became known as the Schneider Rondan Organization (SRO) to reflect the new partnership with Marcee Rondan, a longtime associate who was EVP of MSO. With offices in Los Angeles, Nashville and Las Vegas, SRO handles music, culture and lifestyle projects with an artist roster encompassing the genres of rock, country, Americana and pop. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

SRO partner Marcee Rondan joined forces with Mitch Schneider as an intern at Levine/Schneider Public Relations after completing her education at the University of California at Irvine (where she studied Comparative Literature), and U.C.L.A. where she earned an additional public relations certification.  In her time at the company (which branched off to MSO in 1995), Marcee first served as a publicist, before becoming a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in May 2014. 

Throughout her career, Marcee has worked with leading recording artists (Ozzy Osbourne, Heart, Aerosmith, Zappa Family Trust), festivals (Made In America, Coachella and Stagecoach, Voodoo Music+Arts Experience) and brands/venues (Vans U.S. Open of Surfing, Club Nokia, Hard Rock Cafe International).

Marcee gathers inspiration from every medium of pop culture: the latest books, fashion (including the search for the perfect handbag) and decorating trends, along with capturing images of daily life (with her trusty iPhone camera and lenses) for social media.  As for the music, it’s really all about the next great song, “I’m in love/What’s that song?/I’m in love with that song.”

Kelly Walsh began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist bringing a refreshed edge to the company. Walsh was promoted to Account Executive in 2019 where she has handled a diverse roster of clients including In Hearts Wake, The Black Moods, Wardruna, Hilltop  Hoods, Manda Mosher,  Rusty Eye, Jeremy Squires, Jason Charles Miller and Oddities Flea Market as well as working hand-in-hand with SRO Partners Marcee Rondan and Mitch Schneider on Godsmack, Tash Sultana and events including the launch of Mike Tyson‘s Kind Music Festival and on Dave Navarro and Billy Morrison’s Above Ground benefit concert. Walsh also works directly alongside Schneider on The HU, 3 Doors Down, The Verve Pipe and companies including Single Music and Global Live Media.

Walsh‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.

Don’t wait! RSVP Today!

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Haulix Industry News News

Big Picture Media Takes Over Haulix LIVE! On September 17

Some of our favorite people on the planet are taking over Haulix LIVE! later this month for an exciting (and free) music publicity panel.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

Join us on Thursday, September 17, at 2 PM EST for a free PR roundtable with three members of the Big Picture Media Team. Representing the company will be founder Dayna Ghiraldi-Travers, along with publicists Kirsten Horner and Natalie Schaffer. The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers will also have an opportunity to ask our guests questions.

The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!

About our panelists:

Big Picture Media Founder and Director of Publicity Dayna Ghiraldi-Travers launched the full-service entertainment Public Relations firm in 2007 in New York City. The boutique agency boasts an all-female staff of publicists that continue to be trailblazers in the entertainment PR industry. 

Her award-winning firm has represented hundreds of diverse artists like Sum 41, American Authors, Switchfoot, The Used, All Time Low, Kansas, Naughty by Nature, New Found Glory, The Eagles, Matisyahu, Peter Gabriel, Thrice, lil aaron, Yanni, Travis Mills, and Sheppard.  Additional household name clients include film composers like John Williams and Hans Zimmer as well as companies like Hopeless Records, Emo Nite LA, Pure Noise Records, To Write Love on Her Arms, The Village Voice, and more. BPM handles all publicity for the City Parks Foundation SummerStage series, Strange 80s annual events, The New York, San Francisco & Los Angeles Coffee Festivals, 320 Festival with Talinda Bennington, The Bushwick Film Festival, and more. Dayna’s core vision is the backbone of a company dedicated to the client in all capacities.

Dayna has spoken on panels and participated in the mentorship program at SXSW, Sundance Film Festival and the New York Independent Film Festival. She has also held speaking engagements at NYU, Belmont, LIU, Drexel and more to inspire the next generation of entertainment industry hopefuls. 

Dayna has also produced an award winning horror film, several music videos and is in pre-production on her next feature film project. Most recently Dayna joined the Board of Advisors for Immersia Labs, venturing into the Cannabis/Tech space. 

Her energy is contagious, her ideas are boundless and she never stops pushing herself while supporting and encouraging all of those around her. 

New York City-based publicist, Kirsten Horner, emerged into the world of beauty after graduating from the Fashion Institute of Technology and getting her start in PR at BPCM where she assisted on a number of beauty brands. In 2017, Kirsten pivoted her focus and transitioned to the music and entertainment industry, where he true passions lie. Over the past few years, she has spearheaded press campaigns for acts such as Spanish Love Songs, Violent Soho, Rotting Out, The Stolen, as well as events such as the brand new 320 Festival, the Los Angeles Coffee Festival, the Vinho Verde Wine Experience, and more. 

Southern California native, Natalie Schaffer, got her start working for Hopeless Records right out of college where she focused on marketing, social media and in house PR for the label and bands on their roster. Now at almost 7 years with Big Picture Media, she continues to work with Hopeless Records daily, as well as working with labels such as Pure Noise Records, SideOneDummy Records, Equal Vision Records, Tooth & Nail Records, No Sleep Records and much more. Aside from music, she’s successfully spearheaded press campaigns for the 2019 San Francisco Coffee Festival, the re-release of John Carpenter’s Halloween and Wayne’s World into theaters to celebrate milestone anniversaries, the hilarious, satire site The Hard Times and so much more. She’s gotten to work with her absolute favorite bands and for that she is incredibly thankful. 

RSVP TODAY SO YOU DON’T MISS THIS ONE-TIME EVENT

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Industry News News

Stream Our Epic PR panel with Jesea Lee, Rey Roldan, and Jon Asher

Three of music’s most exciting publicists recently came together for a panel on the state of the industry that cannot be missed.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky.

With that in mind, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

On Thursday, August 20, at 2PM EST, we held a free PR roundtable with special guests Jesea Lee (High Road Publicity), Jon Asher (Asher Media Relations), and Rey Roldan (Reybee Inc). The event covered the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers also had an opportunity to ask our guests questions.

About the panelists:

Jesea Lee, a man who hails from the birthplace of Rock n’ Roll where the river was hot, but the beer is cold, is the co-owner and Head Publicist at High Road Publicity. Lee fell in love with music at a young age, starting his first band before he could even play an instrument. Applying that “dive headfirst” attitude to the business side of music, Lee was hired as a PR intern at Tragic Hero Records which quickly led to him becoming the director of publicity at Tragic Hero, Sun Pedal Recordings, and Revival Recordings. At the beginning of 2015, the newly-formed company High Road Publicity launched with Lee at the helm. Since then, he’s worked with many talented and burgeoning artists, making meaningful impacts to their careers.

Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Helion Prime, Hibria, Mutank, Anonymus, Sons of Butcher, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Decimate Metal Fest, Le FestEvil, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion, and mentoring sessions at SXSW (Austin, TX).  

Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for over two decades. He’s also the founder of Reybee, Inc. (est. 2004).  Throughout his career, he has been involved with musicians and artists from practically every facet of the entertainment business including music, film, books, television and plays. He has spearheaded campaigns for artists including Britney Spears, Brooks & Dunn, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hootie & the Blowfish, Hanson, Dresden Dolls, A Tribe Called Quest, as well as the films Bridget Jones’ Diary, Grammy winner Crouching Tiger, Hidden Dragon, O Brother Where Art Thou? He has also helped launch record labels including Lost Highway, Jive Electro, and Planet Dog. If that’s not enough, he’s also currently a staff writer at American Songwriter Magazine.

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Haulix Industry News News

Haulix LIVE! Returns Thursday, August 20, with a Free Music PR Panel

The Haulix LIVE! panel series continues this month with an in-depth conversation featuring three of music’s leading publicists.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky.

With that in mind, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

Join us on Thursday, August 20, at 2PM EST for a free PR roundtable with special guests Jesea Lee (High Road Publicity), Jon Asher (Asher Media Relations), and Rey Roldan (Reybee Inc). The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers will also have an opportunity to ask our guests questions. Click here to register.

About the panelists:

Jesea Lee, a man who hails from the birthplace of Rock n’ Roll where the river was hot, but the beer is cold, is the co-owner and Head Publicist at High Road Publicity. Lee fell in love with music at a young age, starting his first band before he could even play an instrument. Applying that “dive headfirst” attitude to the business side of music, Lee was hired as a PR intern at Tragic Hero Records which quickly led to him becoming the director of publicity at Tragic Hero, Sun Pedal Recordings, and Revival Recordings. At the beginning of 2015, the newly-formed company High Road Publicity launched with Lee at the helm. Since then, he’s worked with many talented and burgeoning artists, making meaningful impacts to their careers.

Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Helion Prime, Hibria, Mutank, Anonymus, Sons of Butcher, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Decimate Metal Fest, Le FestEvil, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion, and mentoring sessions at SXSW (Austin, TX).  

Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for over two decades. He’s also the founder of Reybee, Inc. (est. 2004).  Throughout his career, he has been involved with musicians and artists from practically every facet of the entertainment business including music, film, books, television and plays. He has spearheaded campaigns for artists including Britney Spears, Brooks & Dunn, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hootie & the Blowfish, Hanson, Dresden Dolls, A Tribe Called Quest, as well as the films Bridget Jones’ Diary, Grammy winner Crouching Tiger, Hidden Dragon, O Brother Where Art Thou? He has also helped launch record labels including Lost Highway, Jive Electro, and Planet Dog. If that’s not enough, he’s also currently a staff writer at American Songwriter Magazine.

Don’t miss your chance to interact with these amazing publicists. Click here to register TODAY!

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Industry News News

Watch our EPIC Music PR Panel with The Chain, Scorpion LTD, and Dewar PR

Three of the brightest and most creative publicists in music today spent nearly an hour sharing the secrets to success, and you can watch the whole thing right now, for free.

Here at Haulix, we believe the key to a better music industry is education. We feel everyone should have the opportunity to learn from those with experience in the field of their choosing. Colleges may offer something similar, but the cost is often far too high for many to afford. Books are another alternative, but the information they contain is often out of date within a year or two.

The best way to learn about succeeding in the music business is to speak with successful music professionals. We see Haulix LIVE! as the perfect means to facilitate widespread, cost-effective learning in a time when most (if not all) of us are stuck indoors. It’s your chance to hear how the movers and shakers of today’s entertainment industry do what they do best, and it’s free for anyone with an internet connection.

On Thursday, July 30, at 2PM EST, Haulix held a free PR roundtable with special guests Cait McMahon (Scorpion LTD), Curran Reynolds (The Chain), and Curtis Dewar (Dewar PR). The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers also had an opportunity to ask our guests questions.

About our panelists: For nine years, lead publicist and co-owner of SCORPION Cait McMahon has refused to back down. Starting as a low-key music blogger in college, McMahon graduated with a degree in Communications and International Public Relations which ultimately let her to explore entertainment PR and digital marketing. Although she began with little to no professional advice from a hard-to-permeate industry, giving up has never been a part of her genetic makeup, thus creating a firey and determined industry leader. After meeting Jason Duarté, a longtime music authority from Philadelphia, on a shared job that left them both unfulfilled, the duo hard launched entertainment public relations and digital marketing firm SCORPION LTD in November of 2019. SCORPION has worked on film projects such as blockbuster Knives Out! and Netflix Original Documentary Disclosure, to rock bands like Hinder and LOWBORN with its primary goal of industry disruption.

Based in Brooklyn, New York, Curran Reynolds started his career in 2000 as the head of publicity at Earache Records’ US office, then set out on his own in 2005 to handle PR for some of the most compelling artists in the underground – from metal and hardcore, to noise-rock and post-punk. Clients have included Kayo Dot, Jucifer, Trap Them, Landmine Marathon, Kælan Mikla, The Sword, and many more. He is the founder of Precious Metal, a weekly series of live shows in NYC that ran for seven years (2006-2013) and helped revitalize the city’s metal scene. As a writer, his work has been published in magazines such as VICE, Mass Appeal, High Times, and The Journal. He made albums and toured the world as the drummer for Today Is the Day and Wetnurse, and currently writes, records and performs music under the name Body Stuff. In 2016 he teamed up with Justin Pearson (owner of Three One G Records and member of such bands as The Locust) and graphic designer Brandon Gallagher, to create The Chain, a bicoastal collective handling a range of PR and art services for clients in the music industry.

Canadian publicist Curtis Dewar has been working in the music industry since 2012. Having started as a writer for blogs he started doing freelance PR in 2013. After successfully handling several campaigns, he founded his own PR company Dewar PR in 2014. Since that time he has done PR for a wide range of metal artists including Lindsay Schoolcraft, Bolzer, The Sign Records, Black Bow Records and many others. In addition, he co-hosts the Dumb and Dumbest podcast with Matt Bacon and Keith Chachkes and runs monthly 30 day challenges where he helps aspiring bands increase their social media presence.

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Haulix News

Haulix LIVE! Returns This Thursday, July 30, With A Free PR Panel

The Haulix LIVE! panel series continues this week with an in-depth conversation featuring three of the music industry’s leading publicists.

With Coronavirus making music conferences and festivals impossible, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

Join us on Thursday, July 30, at 2PM EST for a free PR roundtable with special guests Cait McMahon (Scorpion LTD), Curran Reynolds (The Chain), and Curtis Dewar (Dewar PR). The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers will also have an opportunity to ask our guests questions. Click here to register.

About our panelists:

For nine years, lead publicist and co-owner of SCORPION Cait McMahon has refused to back down. Starting as a low-key music blogger in college, McMahon graduated with a degree in Communications and International Public Relations which ultimately let her to explore entertainment PR and digital marketing. Although she began with little to no professional advice from a hard-to-permeate industry, giving up has never been a part of her genetic makeup, thus creating a firey and determined industry leader. After meeting Jason Duarté, a longtime music authority from Philadelphia, on a shared job that left them both unfulfilled, the duo hard launched entertainment public relations and digital marketing firm SCORPION LTD in November of 2019. SCORPION has worked on film projects such as blockbuster Knives Out! and Netflix Original Documentary Disclosure, to rock bands like Hinder and LOWBORN with its primary goal of industry disruption.

Based in Brooklyn, New York, Curran Reynolds started his career in 2000 as the head of publicity at Earache Records’ US office, then set out on his own in 2005 to handle PR for some of the most compelling artists in the underground – from metal and hardcore, to noise-rock and post-punk. Clients have included Kayo Dot, Jucifer, Trap Them, Landmine Marathon, Kælan Mikla, The Sword, and many more. He is the founder of Precious Metal, a weekly series of live shows in NYC that ran for seven years (2006-2013) and helped revitalize the city’s metal scene. As a writer, his work has been published in magazines such as VICE, Mass Appeal, High Times, and The Journal. He made albums and toured the world as the drummer for Today Is the Day and Wetnurse, and currently writes, records and performs music under the name Body Stuff. In 2016 he teamed up with Justin Pearson (owner of Three One G Records and member of such bands as The Locust) and graphic designer Brandon Gallagher, to create The Chain, a bicoastal collective handling a range of PR and art services for clients in the music industry.

Canadian publicist Curtis Dewar has been working in the music industry since 2012. Having started as a writer for blogs he started doing freelance PR in 2013. After successfully handling several campaigns, he founded his own PR company Dewar PR in 2014. Since that time he has done PR for a wide range of metal artists including Lindsay Schoolcraft, Bolzer, The Sign Records, Black Bow Records and many others. In addition, he co-hosts the Dumb and Dumbest podcast with Matt Bacon and Keith Chachkes and runs monthly 30 day challenges where he helps aspiring bands increase their social media presence

Don’t miss out! RSVP to attend this awesome event TODAY!

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News

Watch Our EPIC Metal PR Panel with Season of Mist, Napalm Records, and Asher Media!

Three of the brightest minds in music publicity come together for a one-hour discussion that offers something for everyone pursuing a career in entertainment.

We never knew Haulix LIVE! would become an event series. The plan at launch was to host one or two events that shared insight into how the current pandemic was changing the music business. As soon as the first panel ended, however, we knew we would never look back. The conversations and sense of community were too great to give up.

On July 16, representatives from Season of Mist, Napalm Records, and Asher Media Relations came together for a one-hour discussion of all things music PR. There were laughs, educational tidbits, and lots of outspoken affection for Deftones. It was the kind of event that not only soothed our worried souls, but it also reminded us why we all started our careers in the first place. We’re here for the music, and as much as COVID-19 may change our ways of operating, it cannot take away the art we love.

But we know not everyone caught the broadcast as it happened. We know you have lives that keep you busy, and we respect that. We always record our events for this reason, and we are now able to share the full panel, free of charge, to anyone that wishes to catch up. Check it out:

About the panelists:

Katy Irizarry is an NYC native who currently lives in Philadelphia. She started her music career in 2007 as an intern and eventual writer for Metal Edge magazine. Since then, she has worked for Sirius XM, Eddie Trunk, Skateboard Marketing, Freeman Promotions, Revolver Magazine, Loudwire, Minus HEAD Records, and many others in which she has done production, journalism, marketing, social media, and publicity. Currently, she is employed full time with Season of Mist as North American publicist where she works with a variety of bands from extreme metal to folk music, such as Abbath, Heilung, Archspire, Rotting Christ, Gorguts, Solstafir, and more. Ever the over-achiever, she also still contributes to Loudwire, produces Eddie Trunk’s podcast, and co-hosts the “Last Words” podcast via The Pit. She is also a proud cat mom who loves traveling, pin-up culture, horror movies, and of course, heavy metal!

Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Hibria, Titans Eve, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Fatality, Sanktuary, Mutank, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion and mentoring sessions at SXSW (Austin, TX).  

Philadelphia born and Maryland raised, Natalie Camillo began her music industry trajectory during her studies at York College of Pennsylvania, majoring in Communications with a focus in Music Industry/Recording Tech and radio. As Program Director and reporting Metal Music Director at her college radio station, WVYC, she attended/networked at several CMJ and Intercollegiate Broadcasting System conferences. By mingling with industry professionals at said events, she secured internships with radio promotions firm Heavy Hitter Inc., Relapse Records and MetalSucks. She also interned in the sales/marketing department at WCYR 98.5 The Peak, an classic rock format FM station based in Hanover, PA, took part in onsite “street” marketing for The Syndicate and published news clips for Metal Insider, all before graduating in 2009. Upon graduation, Natalie took a position as a publicist at renowned boutique PR firm Adrenaline PR, and along with the team led by PR icon Maria Ferrero, represented artists such as Lamb of God, Dethklok, Motorhead, Ronnie James Dio, John 5, Twiztid and more, and massive events such as the Rockstar Energy Drink Mayhem Festival and Alternative Press Music Awards. After departing the company as Campaign Manager/Senior Publicist after 10 amazing, formative years, she accepted her current position as North American Public Relations Manager at esteemed Austria-based international rock and metal record label Napalm Records. Alongside her PR teammates in North America and Germany, Natalie currently represents premier artists such as Dee Snider, DevilDriver, Jinjer, Alestorm, Life of Agony, Candlemass, Mushroomhead, Warbringer and many others. Outside of her work at Napalm, she also serves on the Board of Trustees of the Great South Jersey Chorus, a 501(c)3 nonprofit, singer-managed organization. In her spare time, she enjoys spending time in nature, playing video games (PlayStation Nation), listening to a questionable amount of electro-pop and binging costume dramas, can be found spending countless hours scoring deals in thrift/consignment shops, and considers herself a certified RuPaul’s Drag Race superfan. You betta work!

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Haulix Industry News News

Haulix LIVE! Returns July 16 With a Free Music PR Panel

Haulix LIVE! is your chance to learn from and engage with the greatest minds in music publicity today.

With Coronavirus making music conferences and festivals impossible, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

Join us on Thursday, July 16, at 2PM EST for a free PR roundtable with special guests Katy Irizarry (Season of Mist), Jon Asher (Asher Media Relations), and Natalie Camillo (Napalm Records). The event will cover the evolving role of publicity in music promotion, emerging trends in the field,, and advice for people hoping to work in music PR. Viewers will also have an opportunity to ask our guests questions. Click here to register.

About the panelists:

Katy Irizarry is an NYC native who currently lives in Philadelphia. She started her music career in 2007 as an intern and eventual writer for Metal Edge magazine. Since then, she has worked for Sirius XM, Eddie Trunk, Skateboard Marketing, Freeman Promotions, Revolver Magazine, Loudwire, Minus HEAD Records, and many others in which she has done production, journalism, marketing, social media, and publicity. Currently, she is employed full time with Season of Mist as North American publicist where she works with a variety of bands from extreme metal to folk music, such as Abbath, Heilung, Archspire, Rotting Christ, Gorguts, Solstafir, and more. Ever the over-achiever, she also still contributes to Loudwire, produces Eddie Trunk’s podcast, and co-hosts the “Last Words” podcast via The Pit. She is also a proud cat mom who loves traveling, pin-up culture, horror movies, and of course, heavy metal!

Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Hibria, Titans Eve, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Fatality, Sanktuary, Mutank, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion and mentoring sessions at SXSW (Austin, TX).  

Philadelphia born and Maryland raised, Natalie Camillo began her music industry trajectory during her studies at York College of Pennsylvania, majoring in Communications with a focus in Music Industry/Recording Tech and radio. As Program Director and reporting Metal Music Director at her college radio station, WVYC, she attended/networked at several CMJ and Intercollegiate Broadcasting System conferences. By mingling with industry professionals at said events, she secured internships with radio promotions firm Heavy Hitter Inc., Relapse Records and MetalSucks. She also interned in the sales/marketing department at WCYR 98.5 The Peak, an classic rock format FM station based in Hanover, PA, took part in onsite “street” marketing for The Syndicate and published news clips for Metal Insider, all before graduating in 2009. Upon graduation, Natalie took a position as a publicist at renowned boutique PR firm Adrenaline PR, and along with the team led by PR icon Maria Ferrero, represented artists such as Lamb of God, Dethklok, Motorhead, Ronnie James Dio, John 5, Twiztid and more, and massive events such as the Rockstar Energy Drink Mayhem Festival and Alternative Press Music Awards. After departing the company as Campaign Manager/Senior Publicist after 10 amazing, formative years, she accepted her current position as North American Public Relations Manager at esteemed Austria-based international rock and metal record label Napalm Records. Alongside her PR teammates in North America and Germany, Natalie currently represents premier artists such as Dee Snider, DevilDriver, Jinjer, Alestorm, Life of Agony, Candlemass, Mushroomhead, Warbringer and many others. Outside of her work at Napalm, she also serves on the Board of Trustees of the Great South Jersey Chorus, a 501(c)3 nonprofit, singer-managed organization. In her spare time, she enjoys spending time in nature, playing video games (PlayStation Nation), listening to a questionable amount of electro-pop and binging costume dramas, can be found spending countless hours scoring deals in thrift/consignment shops, and considers herself a certified RuPaul’s Drag Race superfan. You betta work!

Haulix LIVE! costs nothing to attend, but registration is required. Click here to reserve your spot today!

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Industry News News

Watch Our Haulix LIVE! Music PR Panel with eOne, Better Noise Music, and more

Did you miss our recent Haulix LIVE! event? No worries! You can watch the full music PR panel right now, for free.

Haulix LIVE! is a new digital webinar series brought to you by Haulix, the industry standard for music promotion. Each free event will feature conversations with leaders in music promotion and publicity. The latest discussion took place on Thursday, June 18, and a recording of it is now available online.

About our panelists:

Bill Meis is an aggressive multi-skilled music business professional with more than fifteen years of experience in marketing, media relations, and logistics. He is still driven by the same love for rock n’ roll that fueled him as a teenager growing up on Long Island, New York. 

Currently, Bill oversees all media relations and marketing for the rock and metal artists found on the eOne music roster. During the last decade, he has landed his artists in significant publications like Billboard, Rolling Stone, NPR, Pitchfork, and Guitar World. Bill was also at the publicity helm when his artist High On Fire won for “Best Metal Performance” at the 2018 GRAMMY Awards.

Metal music publicist Ebony Jeanette’s lifework is connecting people with the entertainment and brands they love by converting messages into discoverable media experiences. Ebony currently owns and operates boutique Public Relations firm, Ebony Jeanette PR (EJPR), and over the course of her decade on this side of the desk in the music industry, she has held posts as the in-house publicist for two of the world’s foremost extreme heavy metal record labels; Century Media Records (Sony) and Prosthetic Records. Additionally, Ebony is a singer and music journalist whose work has been featured in Substream Magazine, SonicBids, New Noise Magazine, and more.

Jamie Roberts from Better Noise Entertainment has a wealth of experience as a music publicist and PR executive, having led departments at Roadrunner Records, Universal Records and EMI’s The Enclave prior to her time at Better Noise (previously Eleven Seven Music) as well as running her own firms – Right Angle PR, then For The Win Media. Over 25+ years in the music industry, she has worked with such top-­tier artists as Mötley Crüe, Blondie, Papa Roach, Godsmack, Nick Lachey, and Paulina Rubio, among others. She has been an integral part of building the careers of bands like Slipknot and Nickelback and has helped artists like The Dillinger Escape Plan, Sloan, and Nothing More reach new heights of success.

Freeman Promotions is the brainchild of Jon Freeman, whose humble career beginnings are rooted in college radio. Freeman has worked his way up the music industry ranks, thanks to a cocktail of ambition, drive, and good, old-fashioned elbow grease.

Some key artists whose careers he has been intrinsically involved in include Type O Negative, Whitesnake, Alice Cooper, GWAR, Mark Morton, and Municipal Waste. If you’ve heard about these acts in some form or another, chances are, it’s because Jon Freeman was involved in spreading the word and creating their media profiles.

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