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12 Music Podcasts You Should Be Listening To

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There was a time two or three years ago when it was unclear whether or not the podcast movement would gain any traction on a large scale, but those days have long since become a distant memory. Following the success of This American Life’s true crime series Serial last year, the world was unable to deny the increasingly large audience for podcasts, as well as the increasingly crowded marketplace of shows being created. Unlike radio, which comes with standards and practices everyone must meet, not to mention the high cost of equipment, podcasts are something anyone with even a passing interest in radio can create themselves using the microphone and internet connection found in their cell phone. The barriers to entry are as low as possible, both for content creators and those who enjoy the entertainment they provide, so there is no reason you should be missing out.

I have been listening to podcasts for the better part of five years, but it was until 2014 that I began to enjoy programs that were created for any purpose other than pure entertainment. There is nothing wrong with listening to a carefree show, of course, but as someone who is passionate about learning I wanted to know what kind of education and/or thought-provoking series may be in existence that I had never previously known. The answer I found is that there are many great podcasts filled with useful information to share on essentially every topic imaginable. If you want to learn about human history, there are shows for that. If you want to listen to people discuss every episode of The X-Files one episode at a time there is also a show for that. If you want to be better about how you spend and save your money, there are a ton of shows addressing that topic. If you are into…Okay, you get the idea.

Surprisingly, the world of music and music business is one of the small circles in podcasting today, but it’s growing at an unbelievable rate. It is unlikely anyone could find time to enjoy every show in existence today, but I have done my best to experience as many as possible, and below I’ve highlighted the 12 shows that stood out to us as being both entertaining and informative on a regular basis. Some are hosted by bloggers, while others are hosted by musicians and/or industry professionals. Each has something great to offer, and if you’re willing to pay attention you’ll more than likely learn something for each as well.

100 Words or Less: The Podcast 

Hosted by Ray Harkins, this podcast features in-depth interviews with music professionals young and old from the independent music scene. Our own James Shotwell has been on the show in the past, well as people like Shane Told (Silverstein), Jim Adkins (Jimmy Eat World), and Buddy Nielsen (Senses Fail). If you want open and honest conversations about what leads people to the world of music, or if you just want to learn more about the people who shape the independent scene, this is the show for you.

NPR’s Tiny Desk Concerts

Claiming something created by NPR is not worth your time is not exactly a shocking revelation, but that doesn’t make it any less true. NPR actually has a number of great podcasts currently being offered, but Tiny Desk Concerts is the one I make sure I never miss. Each episode, a different artist hunkers down at Bob Boilen’s desk and performance a short set of songs for the NPR staff, as well as the audience at home. The show has a video component if you wish to see such a thing, but listening to the audio is just as good.

Off The Record

This is one of the many podcasts to feature PropertyOfZack founder Zack Zarrillo, and it’s the one I recommend you never forget. Co-hosted by producer extraordinaire Jesse Cannon, this show focuses on current events in the music industry, as well as emerging trends in technology and they way it applies to the world of entertainment. You never know if an episode will be lighthearted throughout or filled with information that could change your career trajectory. Either way, you will walk away entertainment.

The Modern Vinyl Podcast

Modern Vinyl has become the go-to site for vinyl news and release information that literally everyone I know visits on a regular basis. The site’s podcast, which is hosted by founder Chris Lantinen and frequent contributor James Cassar, adds to the experience with even more record talk, as well as special guests, and a healthy amount of self-deprecating humor.

Your Favorite Album

I have always been fascinated by the way music impacts different people in different ways, so it only makes sense that I would love a show that makes exploring that phenomenon the entire purpose of its existence. Your Favorite Album, which is hosted by Adam Santiago, each episode features a different guest discussing their favorite record. It’s a simple concept, but the way each conversation evolves is entirely unique. I have found many great records listening to this show, and I’ve also learned to appreciate some titles I already loved in new ways.

AbsolutePunk Podcast 

A lot of websites have podcasts these days, but AbsolutePunk was one of the first alternative outlets to get a show that is actually worth listening to off the ground. Each week, founder Jason Tate joins longtime contributor Drew Beringer and (more often than not) Thomas Nassiff for an in-depth look at the week in music. The guys often discuss other topics as well, usually relating to discussion that were popular on the AbsolutePunk forum. Whether you’re a regular visitor to their site or not, this show offers unparalleled insight in the latest happenings in the alternative realm.

This Is What I’m Into

Interviewing musicians is a fine art that takes many hours of work to master, and longtime freelance writer Jake Denning is one of the best working today. This Is What I’m Into finds Denning speaking with a variety of musicians he enjoys about their careers and where they hope to find themselves in the future. 

Washed Up Emo

Tom Mullen is an emo god. With this podcast, Mullen seeks out and interviews the people who were responsible for the emo movements of the 90s and early 2000s. In a time where everyone seems obsessed with the here and now, Mullen uses his show to trace the roots of the emo genre, and along the way shares the real life experiences of those who laid the foundation for the music scene we enjoy today. 

Who Charted?

No one ever said it was impossible to laugh while also learning something worthwhile. With Who Charted?, funny people Howard Kremer and Kulap Vilaysack review the most popular music and film with special guests like Reggie Watts or Paul F. Tompkins. The educational value isn’t quite as great as some of the other shows on this list, but it does offer some (often hilarious) insight into what’s popular in our culture right now.

Sound Opinions

The only thing better than reading an album review is listening to two critics debate the same album for upwards of an hour, right? If you agree then you may need to add Sound Opinion to your podcast schedule right away. The show, hosted by critics Jim DeRogatis and Greg Kot, reviews music new and old. There are also guests, interviews, and surprise in-studio performances. If you want to be a better critic, listening to how these two talk about music will certainly aide you in that effort.

The Cipher

Originally called ‘Outside The Lines with Rap Genius,’ The Cipher is a hip-hop oriented podcast featuring interviews with legendary and contemporary favorite from every corner of the rap world. There is a shockingly small market for hip-hop podcasts that aim to dig deeper into the music, but The Cipher does just that. Previous guests include Scarface, Smoke DZA, 88-Keys, and Sage Francis.

Nothing To Write Home About

Matt Pryor and his bandmates in The Get Up Kids made music history with the release of their album Something To Write Home About, so it only makes sense that Pryor pay homage to that iconic record with the title of his music-centric podcast. Each week, Pryor interviews one of the many interesting people he has met over the course of his time in the music industry. Some are punk celebs, while others are people who may never have been brought to your attention without a show like this first existing. Pryor’s experience as an artist gives him a unique perspective on interviewing others, so no matter who joins him you know the conversation will always be good.


BONUS PICK: Inside Music

Did you know we also have a podcast? Each week, Haulix marketing coordinator James Shotwell welcomes guests from around the world of music to discuss their careers, their advice for others, and where they see themselves headed in the future. It’s an open dialogue that can go wherever the guest chooses to lead, and we think there is a lot to be learned from the experiences of those we choose to have on the show. James says he wants the show to be the Marc Maron’s WTF of music podcasting, but we don’t think he’s there quite yet. 

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Inside Music Podcast #30 – Jeremy Weiss (Launch Music Conference)

Hey there! Welcome to our blog. We thank you for finding time in you busy schedule to spend a few minutes on our site. The post you’re about to enjoy is the latest installment in our popular podcast series, Inside Music. If you like what you hear, the entire catalog of episodes can be found and enjoyed through iTunes. Subscriptions and reviews are always appreciated.

This site exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.

On this episode of INSIDE MUSIC, host James Shotwell calls Launch Music Conference foudner Jeremy Weiss to discuss his upcoming 2015 event. This is the seventh year for Launch, and during their coversation Jeremy tells James about the origins of the conference, as well as his long and diverse history in the music business. Haulix is one of the many companies participating in this year’s Launch event, and we would love to see you there. Visit www.launchmusicconference.com for tickets and additional event information.

The music you hear in the intro to ‘Inside Music’ this week is “Exs and Ohs” from Atreyu. You can learn more about that song, as well as the album it hails from, on the band’s official website.

You may already know this, but ‘Inside Music’ is now available on iTunes! Click here to subscribe.

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4 Ways Artists Should Embrace The World Of Podcasting

Hello and welcome to the final advice column of the week. We are nowhere near done sharing industry insight and tips, but as far as this week is concerned we are moving on to bigger things in the remaining days. For now, please enjoy this look at the world of podcasts and how independent artists can leverage them to gain additional exposure. If you have any questions about the content of the blog, or if you would like more information regarding the distributional services offered by Haulix, please email james@haulix.com and share your thoughts. You can also find us on Twitter and Facebook.

 

A decade ago you would have found it incredibly difficult to locate a quote/unquote ‘average person’ who knew of, let alone listened to, podcasts. These days, however, the opposite is true. As of June 2013 iTunes users had generated more than one billion podcast subscriptions, and that number has only continued to grow in the last year. From news and politics, to comedy and video games, there is at least one podcast for almost any topic you can think of, and more are being created every week. We even have one (due out soon)!

The music industry has not been as fast to embrace the world of podcasting as other areas of entertainment, but the business has certainly come around over the last year or so. Sites like Absolutepunk already have their own semi-weekly podcast, and there are a number of industry personalities who have started shows as well. Artists may hesitate to accept this at first, as a rise in podcasts add a new form of competition to the already over saturated audio marketplace, but it is becoming increasingly clear that podcasts are not a trend that will soon die off. More accurately, podcasts are becoming a sort of radio 2.0, and forward thinking independent artists such as yourself would be wise to factor that idea into their future marketing plans.

There are likely dozens of ways you can leverage the world of podcasts to help your career, but for the purposes of this article I have chosen to highlight four basic steps musicians can follow to gain additional exposure:

Start your own podcast (duh.)

The beautiful thing about podcasting is that there are very few, if any rules to how one has to approach their show. There are podcasts that double as game shows, podcasts that exist to educate young minds, podcasts that pick apart episodes of The X-Files, and literally hundreds of podcasts that simply feature two or more people talking about whatever comes to mind when their laptop is recording. As an artist, podcasts present a unique opportunity to engage your fans on a regular basis without the presence of any additional advertising or branding. Video updates are usually hosted on YouTube, which is easy to use, but ultimately cluttered with ads and suggestions for other clips. Text updates usually reside on social networks, which are becoming increasingly littered with ads, in addition to their own fair share of built-in distractions. Podcasts, however, allow you to connect with fans through headphones, car stereos, laptop speakers, and any other listening device without another ad or suggested distraction anywhere in sight. The listener may be doing other things, sure, but while your podcast plays you have a direct line to their mind and short term memory.

If you want to forge a lasting bond with you audience, launch you own podcast, update it as often as you feel compelled, and use each show to share your not only your latest music-related news, but also who you are as a person. Share with your listeners and ask them to share with you. Read the feedback sent over Twitter, Facebook, and the like to shape your future podcasts, then repeat that process over and over again. Not every fan will listen every time, but anytime someone wants to learn more about you and your work they will be able to access a library of podcasts featuring you and you alone. No critics, no commenters, no anything that tells them who you are other than you. You cannot put a price on exposure like that in the digital age.

Appear on other people’s podcasts, even if they have nothing to do with music

There are a growing amount of podcasts focused specifically on new music, and if you can find your way into one of their highly coveted guest slots then you should most certainly take full advantage of that opportunity. Just like blogging, however, the demand for features on music centric podcasts can sometimes too high for almost anyone considered ‘unknown’ to cut through the noise and be heard. When this happens, musicians should rely on their other skill sets to find shows that may provide a platform for exposure. For example, there is a snack themed podcast hosted by a member of the No Sleep Records’ band Mixtapes. The subject of the show may not be based around music, but because of the host it’s likely many fans of punk and its various sub genres would listen to it, thus making it an ideal place for an independent artist to gain exposure. You might not even have to mention your music directly. As long as you can carry a conversation and do not say anything to completely turn people off from your creative endeavors there is a decent chance people listening to any show you appear on will give your other creative efforts a chance. They might not become lifelong supporters, but that is never a guarantee where music discovery is concerned.

Sponsor a podcast

Podcasters hate the word ‘advertisement,’ but for whatever reason they tend to be perfectly fine with having people and companies ’sponsor’ their show(s) through financial means. These deals are usually made in exchange for mentions during the podcast, which usually take place at either the beginning or in the middle of the show and involve copy delivered by podcast host. When your group is planning a new tour or prepping to release another album, consider sponsoring podcasts that target the type of audience you are hoping to win over with your music. This placement is usually far more cost effective than traditional digital advertising, and because it is delivered by the host of the show it’s far more likely that consumers will take an interest in the product/event being mentioned because they already have an established relationship with the person conveying the information.

When all else fails, consider theme music

Every great podcast has a theme song, and every great theme song has to be written by someone with talent. With a little networking and creativity you could be that person with talent, and I am willing to bet you already have a few songs in your catalog that could be sampled to make killer theme music. If not, you could always contact shows you enjoy to see what kind of music they are looking for and attempt to create it. It’s unlikely every single desired sound will be something you’re able to make at home, but if you search long enough there will be people who want to use your art for their show.

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