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Getting The Band Back Together (An Editorial By CrazyTown’s Bret Mazur)

Hello and welcome to the beginning of a new week of music industry insight and conversation. We are beyond thrilled to have you joining us this afternoon, and we certainly hope you stick around for all the content we have planned in the days ahead. The piece you’re about to read is one that took ten years to create, but we’ve only been working on it for about a month. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

There was a time in 2001 when I thought the world would never be without the band known as CrazyTown. Having risen out of virtually nowhere, this California based rock outfit had taken top 40 radio by storm with a little song called “Butterfly,” and in doing so managed to sell more than six million copies of their debut album (The Gift Of Game). You could not be in public for more than twenty minutes without hearing frontman Shifty Shellshock’s voice crooning “Come my lady, come, come my lady” from every car stereo, bodega radio, and department store sound system in the country. If you somehow made it this far in your existence without experiencing it, now is the time to change you life:

In 2004, things took a wild turn when CrazyTown began butting heads with their label over the material being created for their Sophomore release. The execs wanted another “Butterfly,” but anyone familiar with the band’s catalog can tell you that song was an oddity from day one. It was never meant to define the sound of the band, and they were determined to stick to that plan with their latest record. They got their way, but for whatever reason the album was not given the kind of major promotional push their debut effort had received. Months later, the band was dropped.

Frustrated by their experience on a major label, not to mention the overall decline of the industry as a result of digital piracy, the members of CrazyTown decided to take a short break, allowing everyone the chance to pursue other projects. That short break quickly turned into a decade, but after years of demand the band is finally back together and quickly wrapping up production on a brand new release. Having seen the highs and lows of life in the industry, we knew we had to ask the guys about their experience coming together once again, and to our surprise founding member Bret “Epic” Mazur was more than happy to write an in-depth editorial about the behind-the-scenes things that have to happen in order for a band to reunite. It’s fun and informative, both for fans of the band and those thinking of restarting their own, long forgotten projects. You can find his thoughts below.

CrazyTown have only played a handful of shows since announcing their reunion, but we expect to see them playing many more cities in the months to come. Before we get to the interview, take a few moments to hear some of the band’s latest material:

So, you want to get the band back together? This isn’t for the faint of heart and I assure you that you must have passion for it to make sense at all. In my case,  we are speaking about my band CrazyTown.

My name is Bret “Epic” Mazur and I am a founding member of the band.  Just to catch you up a little bit, I had a very successful career as a record producer at a very early age during the late 90s. I was producing the Black Eyed Peas first record when Will I Am introduced me to Seth Binzer, thinking that we should start a band together. That is exactly what we did and we got a major  record deal with Columbia records in 1998. We built a legion of dedicated fans touring extensively for over a year and a half. We sold over six million records and in 2001 we went number one round the world with our single “Butterfly.”

Fast forward to 2004. The music industry is in turmoil due to illegal downloading of music, overpaid record execs and a general shift in the way business was being done The Internet had rocked the music business. Many bands and record execs were let go at this time, and so were we. We decided to take a little break and everybody in the band started doing their own thing for little bit. I went back into writing and producing and Seth went on to pursue a solo career. What was supposed to be about a year-long break ended up becoming 10 years.

After various false starts and stops to reignite CrazyTown once again, we had accumulated roughly an albums full of unreleased material. I gave Seth a call and we decided to meet for coffee and discuss potentially releasing this music. It wasn’t so much that we wanted to try to make money with it, but more so to let our fans who had been patiently waiting for so long to hear it.

We wanted to work on a couple of brand-new songs to throw into the mix. The thing was that the vibe was so good in the studio that we decided to work on a whole brand-new record.

The decision was made. We were going to rise from the ashes. Rather then me just babbling on with my story, I’m going to go through the various aspects of what this entails. And it applies to any band, whether you are making a  comeback or starting new. The only real difference is whether or not you will be engaging an existing fan-base. In both cases you are obviously looking to make new fans.

Every bands situation is a little bit different, but I found this to be a general order of things and the way they should go. Be prepared to wear many different proverbial hats. You will have a lot on your plate. This list doesn’t include everything but certainly the key points.

PASSION FOR THE MUSIC

Is this really what you want to do? Do you really enjoy still making music  together? If the answer is yes and it feels good, then do it! Create the music you  want to make and don’t think about what you think the fans want to hear. Have fun with it.

WHAT IS YOUR STORY?

Make sure you tell your story and don’t let anybody define who you are.

SOCIAL MEDIA

If you have existing social media accounts make sure you become active on them and start engaging your fan base. If not, set them up now! Content is king! Now more than ever you can get your message across unfiltered and unobstructed by record labels. Some call social media a necessary evil and some truly love it for the tool that it is. Either way, the truth is we can be in contact with our fan base directly. The obvious and necessary social media accounts to have are Twitter, Facebook, YouTube and Instagram. If you are not familiar with how to use any of these it is imperative that you get somebody on your team or in the band who does. Hootsuite is an amazing tool that brings the operation of all social media accounts into one convenient location. It is highly suggested. Rally your fans as street teams to help your online outreach and to help promote your shows. Set up a special email address to collect all their email addresses so you can supply them with artwork, posters etc. Promote contests and giveaways, upload pictures and videos live from the studio, talk to fans, possibly upload song snippets… the possibilities are endless. This is fan engagement!

MANAGEMENT

If you do not have current management that you are happy with, Then I highly suggest that you manage yourself. You can actively be looking for the right manager, but this way you are not dead in the water or handing the reins over to somebody who might not be the right fit. If your band has a brand value that you are re establishing, that is a serious asset that must be taken into consideration. The financial arrangement you have with any manager should be 100% supportive of your band and brand being revitalized. I am also a firm believer that no manager should ever make more money then any key member of the band.… especially on tour. It is my experience that there are some amazing managers out there, but many either do not know how to do their job or just don’t.

DISTRIBUTION

There are so many different ways to get your music out there these days. I am not going to go over all of them but you do not need to make a deal with a major distributor at all. Either way, the days of the major record deal are all but over. Record company advances are nothing but terrible loans anyway. In fact they are the worst loans you can ever get. They essentially turned recording artists into slaves. You really can be completely independent these days. You could also make a purely record services deal with either a strong indie or major distributor with no advance. These deals are usually in the 80%/20% range. 80% to the artist obviously. Just make sure you get a firm understanding and financial commitment as to what services the distributer can and will be responsible for. If you do make a deal with a distributer or label, market share and leverage are important here.

BARTER AND GET FAVORS

Hopefully you haven’t burned bridges and are able to get people to help you along the way. The truth is, at this point you’re going to have to get people to pitch in their time and expertise. If you are appreciative of peoples time and have been good to people in the past it’s amazing how much help you can get. Don’t be afraid to ask and make sure you are able to take care of them when you can.

CASH FLOW

This is usually the big conundrum. Until you are off and running and making money how are you going to pay for everything? Hopefully you have some money saved up or are earning money in other ways but typically at this point you could either get an online store selling Merch going and you can set up a pre sale campaign with a company like Pledge Music…this is always a difficult hurdle to get over.

BOOKING AGENT

If you still have a relationship with your old booking agent and they are ready to fight for you then do that by all means! If you go with a new agent then make sure they will “fight for you”. You have to stay on top of them either way. It is not necessary to be with CAA or William Morris, as great as they are. Just make sure that its an agency that is actually in the game. Better to be a big fish in a little pond but leverage is very important here too.

TOURING

Make sure you have an idea of the type of touring you want to do. That might mean being direct support for a band whose fans you want to steal. I suggest playing a mix of shows where you are direct support as well as headline. Festivals are also an amazing way to play for many potential new fans and make good money. Make sure you’re touring is routed in a way that is financially feasible. Be realistic as to where your guarantees are and arrange your tour accordingly so that you can make money. Share rooms, fly coach, eat at the venue…etc. Everybody’s situation is different but what I’m saying is make compromises to make money. We are doing this for the love but also to be successful. Also try to align yourself with a corporate sponsor. This can help offset any expenses that are incurred which reach beyond what you can afford.

All in all, these are really just the basics. I’m sure I am going to remember like twelve things I should have added, but I too am wearing many hats. I’m late for rehearsal! As I said everybody’s path is going to be unique. The important things to remember are to have fun and enjoy what you’re doing but treat it as the business it is, especially if you were like me and it was all just a party.

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How To Kill Your Band #10 – A Conversation With Hopesfall’s Adam Morgan (Part 2 of 2)

Hello and welcome to the tenth installment of Eric Morgan’s How To Kill Your Band. This column offers advice to up and coming artists from the perspective of a professional musician who has thrived with and without label support over the last decade. If you have any questions regarding the content of this blog, or if you would like to learn more information about the services offered by Haulix, please email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

An Introduction:

I’ve been in the music industry as an artist for nearly 10 years now. In that decade I’ve achieved nearly all of my childhood music dreams, but I’ve also made just as many mistakes that run over my mind before I fall asleep each night. A wonderment of how a few different decisions, rerunning in hindsight, would work out in some alternate universe. This ever creeping determinism is a fallacy I’m quite aware of but one that I will never completely shake, though it’s these experiences I’ve learned the most valuable lessons. These are the things I’d like to share in a series of mini-blogs I call How To Kill Your Band.

Part 9 – A Conversation With Hopesfall’s Adam Morgan (Part 2)

This week on the HTKYB, I will be sharing the second half of my interview with Hopesfall founding drummer Adam Morgan. Part 1 can be found here. Hopesfall was founded in 1998 and quickly developed from a regional favorite to a national force that blurred the lines between metal and hardcore with unconventional song structures and spacey melodic soundscapes. The group dealt with the entire spectrum of band troubles ranging from a multitude of member changes to publicized confrontations with their label all while their music continued to grow and become a pillar of the hardcore scene. Adam was kind enough to take part a series of back and forth emails over the past weeks where we discussed his experiences in the band and shed light on the lessons he had learned during his time in the industry.

E: So I was very curious and went back and listened to track 6 of The Satellite Years “A Man Exits” to see if I could spot any differences in the mix compared to the rest of the album. All I could pull out was a little bit of tone variation in the guitars compared to the other tracks but obviously nothing I would of picked up without a hint.

A: Yeah…I guess it’s not too big of a deal. Something about the guitar mix, right at the 0:47 mark, just irks me.

E: The grass is always greener. I think your experience resonates with many other touring musicians when it comes to deciding how to move forward in life. Like you mentioned earlier, there’s that initial period of being proud of the work and adventure you get to experience everyday on the road, especially when you know people who are trudging to the same boring cubicle day after day. But the other side of it is that when you come home you realize that these people have the financial security, relationships, and other comforts you miss out on while traveling.

It’s interesting to see the advice you’d give your younger self to enjoy the moment and to keep working on what you’ve put so much effort into building. When you’re in a position where comfort and security take a backseat to everything else, the propensity to feel that your time is running out only gets stronger. It’s what bands succumb to most often. Do you think it’s possible to find a balance between being a touring artist and living a “normal” life or is it mutually exclusive in your eyes?

A: Thats a great point and question. I actually do think it’s possible to be a touring musician while still retaining all those securities you mentioned. I’d say it’s extremely rare, but I’ve seen and met members in bands who have great, secure jobs, and understanding, encouraging spouses that help allow them to enjoy both aspects of normal life and road life.

However…I think in most cases, there will always come a time when you just have to weigh out what matters most to you.  Looking down the road, into your financial and post-band future, can be extremely hard, especially while you are in the middle of living your dream, but it’s definitely something you have to consider because let’s face it, the chances of your band becoming your full-time job, for the rest of your life, is slim to nil.

E: You said you left the band prior to tracking A Types for several reasons including not being entirely happy with the writing process. That record ended up being Hopesfall’s most commercially successful release, but also pivoted the sound in a way that separated it from what the band had been known for. You mentioned that you had agreed to push in a more traditional song based direction with a bigger emphasis on choruses and hooks. Now that a decade has passed, how do you view that record and the shift in sound? At the time, the band had already released two albums and an EP in that “original” style. Was going in such a drastic new direction viewed as a necessity for sustaining creativity among the group?

A: I think A Types is good for what it is; that being: a transitional album. We were trying something brand new to us, and just like anybody trying something new for the first time, it’s usually not going to be perfect. I wouldn’t consider it a “necessity” for sustaining creativity. I think if we wanted to put out another hardcore record at that point, we still could have produced something creative and interesting. It just felt like a good time to move forward, especially since Jay was our singer now, and had proven he could take on more of a melodic singing role.

After all, our music was always heavily influenced by bands like Hum and Smashing Pumpkins. That’s the sound we were always striving for. I believe the departure from screaming and breakdowns was actually more of a step toward remaining true to ourselves and playing the kind of music we wanted to hear.

E: In late 2005 you rejoined the band after Adam Baker left. Why did you decide to come back? You ultimately left again in 2006. Did you view it as a temporary situation from the onset?

Hopesfall toured Brazil in October of 2005. You guys had toured internationally before but Brazil is more of a rare musical opportunity. Describe what it was like to tour in that country? Was that part of the reason for rejoining for a bit?

A: The decision to come back after Baker had left the band was just a temporary thing. At that time, Josh had come to me and asked if I’d be willing to help them out with a few tours that they had already committed to; one of those tours being a Brazil tour.  It was really a perfect situation for me because I was really starting to miss touring and performing, but at the same time, I still didn’t want to be in a full-time touring band. Oh…and it was a chance to go to BRAZIL!

That Brazil tour was incredible. Up until then, the only other foreign countries I had played were Canada and the UK. It was the first time I was in a country whose native language wasn’t English (well, besides Montreal, Quebec, and a couple parts of Central Avenue, here in Charlotte). Even though a lot of the fans over there didn’t know English, or I, Portuguese, it didn’t stop them from trying to communicate to us just how much it meant to them that we were there, playing for them. They were some of the nicest people I’ve ever met, and they went off at every show. It was definitely an experience that I will take with me for the rest of my life.

E: Wow, that show in São Paulo looks insane. It’s hard to argue with taking an opportunity to play packed out shows while traveling Brazil.

Since you went into the rejoining as a temporary position, were you part of the process in preparing what would be Hopesfall’s final album, 2007’s Magnetic North, or was another album never in your personal plans? That record is clearly an evolution of the sound found on A Types but also reintroduces some of the aggressive dynamics found on earlier works. Do you feel the record was an appropriate way to bookend the band that you had such a significant presence in?

A: I didn’t have any hands in the preparation, or recording of Magnetic North. After we finished up those tours, the band recruited an incredible drummer by the name of Jason Trabue. He came in and wrote/recorded Magnetic North with the guys. I think it’s a great album to bookend the Hopesfall discography. I can’t say enough good things about that album. I think it is a fantastic rock record.

E: In 2011, Hopesfall reunited the No Wings to Speak Of era lineup for two one-off reunion shows in Winston-Salem and Charlotte, NC. Can you talk about how the idea of the reunion came about and why this specific version of the band was chosen? I was lucky enough to attend the Charlotte date and was impressed with how the band was able to re-learn the entire Frailty of Words album after so many years and member changes between. What was it like personally for you to go back and learn those first songs and to perform them live for the first time in over a decade?

A: The reunion shows came about because we were approached by our good buddies, and old touring mates, Codeseven. They told us that they were playing a reunion show in Winston-Salem (their hometown) as part of a grand reopening of an old rock venue (ZIGGY’s) we all use to play at. They asked Josh to check with the rest of us about playing with them. It worked out with everyone’s schedule and it felt like a good idea.

I don’t really know why we decided on the No Wings To Speak Of line-up. I guess it just felt natural because we were playing in Winston, with Codeseven. It was almost like hopping in a time machine and going back to relive those early Hopesfall days for just one last time.

Relearning the songs from Frailty was a little strange for me, personally. Those songs are a reflection of where I was at as a young 16 year old drummer. I like to think that I’ve come a long way in the last 17 years. So, to get in a room and practice playing those songs that were written during the early years felt like such a digression. It was like I was practicing sucking. But overall, it brought back some great memories, and most importantly, it was a such a great opportunity to hang out and play music with some of my best friends.  During the course of the band, and line-up changes, some of the guys never had the opportunity of knowing that they were playing their last show with the band. I think the chance to play those 2 reunion shows was a perfect way to bring closure to that era of the band.

E: Quickly, I have to ask. In percentage form, what are the chances of another reunion show in the next couple years? I mean you already did the hard work of learning those songs…

A: Haha! Well…since I can only speak for myself; I’d be willing to do it again if the conditions were right. So I guess since there are 5 of us, that would make it a 20% chance of another reunion show. Haha!

E: Being a dad must be a fairly full time deal, but are you working on anything music related in your free time? When the reunion shows were announced you mentioned a new project with Josh Brigham, is that a project that is still in development?

A: Yep.

E: Finally, I don’t think I could complete this interview without mentioning your ridiculous vinyl collection. Have you always been a vinyl aficionado? You frequently showcase albums on your purgeb4ubinge Instagram account, what about vinyl encouraged you to take such an active role in collecting and discussing the median?

A: It’s definitely something I’ve really gotten into in the last few years. There are a lot of aspects to vinyl records that make collecting them very rewarding. It brings back a lot of that excitement that use to go along with buying music before MP3s became popular. Just think about all those experiences that are lost now when you click a “download” button on your computer. For me, the artwork for an album is just as important as the music itself. It’s always gone hand-in-hand. Having that first visual impression of the album in the record store, tearing the shrink wrap off the album, being able to hold a large format album cover, feeling the paper, the ink, pulling the insert out, looking over it, handling the record, putting it down on your turntable, and dropping the needle onto the record. To me there is something special about that ritual. Something that is totally lost now. On top of all that, I believe vinyl produces a warmer and overall more organic sound. The only thing vinyl lacks is convenience, which is why I still love my iPod and can acknowledge the importance of mp3 and other digital files.

E: It’s been great talking to you about your experiences as a founding member of Hopesfall. You’ve brought up and discussed many of the hard choices that today’s touring musicians are currently going though. Do you have any last words of advice for aspiring artist who are trying to make sense of the modern musical landscape?

A: I’m not sure I’m in any position to be giving advice, but since you asked: Write the songs and play the music that you want to hear. Use all the tools you have (social media, music streaming sites) to get your music out to the public. Play out as often as you can. Interact with your fan base in a positive way. Be creative. Work harder on your songs than you do your image. Have a music lawyer thoroughly explain any label contract. Never sign away your publishing. Never buy into your hype. Most importantly, have fun and cherish the time you have creating music with your friends.

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