What do Shark Tank, Haulix and potatoes have in common? A very clever way to promote music!
Recently, our longtime client SideOneDummy Records found a unique way to get attention for an upcoming release using our system. Publicist Jamie Coletta was busy promoting the upcoming album from Rozwell Kid when she learned a company that is willing to send anyone a potato with a customized message. This is a real product that you can order today. The company behind it was even featured on Shark Tank:
Jamie approached us about her idea to use a Potato Gram several months ago because she wanted to ensure she could use Haulix for the promotion. To accomplish this, Jamie created a promo in our system and generated a unique promo URL for each user. She then used bit.ly to generate a shareable shortened URL for each Haulix URL that she then placed on each potato. Here’s what the final product looked like:
The promotion was so well received the potato itself got some attention from the media:
We love outside the box marketing. If you have an idea and are looking for help making it a reality, please do not hesitate to contact us.
