Tag: Spotify Playlists

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How To Easily Get On More Influential Playlists

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Playlists are the key to discovery and growth for many musicians, but very few know how to pitch tastemakers successfully. We can help

Every artist has a story to tell, but alarmingly few seem to realize how many artists are telling similar stories. Every life is unique, but there are only so many relatable experiences that can be mass-marketed through song. That’s why there are so many love songs and an equally large amount of heartbreak anthems. The same goes for songs about realizing life is short, mourning the dead, aspiring to better oneself, and of course, the timeless desire to flee one’s hometown and chase big-city dreams.

Your story is unique, but you have to know how to sell your story for tastemakers to understand that.

Each day, in offices and remote workspaces around the globe, playlist curators and industry gatekeepers sift through countless songs from artists hoping they’ll give them one of the very limited spaces available on editorial playlists. Certain tastemakers specializing in mood-themed playlists may hear upwards of one hundred or more tracks with a similar theme or story in a single day.

If you want to be the ONE song that stands out from the competition, there are two factors you have to nail:

  1. The song needs to be GOOD. Obviously.
  2. You need to sell the heck out of that song.

Part one is up to you. As for part two:

The only thing separating your story of wanting to leave home and every other dreamer is how you sell it to someone else. 

Start by breaking your song down to the simplest description possible.

“My song is about growing up in a small town and waiting to escape.”

Great! We have a relatable perspective that millions, even billions, can easily recognize.

The only problem is—everyone has a song about wanting to leave their hometown.

If you want to attract playlist curators, tastemakers, or anyone, you need to be more specific. 

Let’s start with the “why” of it all. WHY do you want to leave your hometown? 

“My song is about growing up in a small town and waiting to escape because I have big dreams.”

That’s better. You’ve narrowed the target audience slightly, but you’ve also gotten closer to your true market.

Let’s add another detail, perhaps explore WHAT made us want to leave our hometown. Was it our family, the community, or something more existential? Maybe it’s all three!

“My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits.”

The significance of your song and your perspective on life increases exponentially with each detail we add to our story. Those same details attract entertainment gatekeepers and inspire countless passive listeners to seek out more of your music. 

With a little effort, our song about growing up in a small town and waiting to escape can be sold as an epic tale of wanderlust and misadventure inspired by unfortunate yet relatable circumstances.

“My song is about growing up in a conservative small town and how nobody, not even my family members, can relate to your ambitions of a life outside the village limits. It’s about taking advantage of the opportunities presented to you and exploring them. Sometimes we will fail, but that’s okay because failure is part of the journey. What’s more important, to me, is that we try in the first place.”

A few things to keep in mind as you develop your selling power:

  1. You are already a storyteller. Your music proves that. Don’t let the lack of music cause you to lose confidence in yourself. The story you are telling is yours (or one you made up). Nobody can sell it better than you.
  2. Storytelling is a skill you never stop developing. It will take time to build great pitches, but it’s worth the effort.
  3. As you refine your story, always look for new angles to promote your single. Maybe the song elicits a very specific feeling or reaction from the listener. If so, there’s probably a playlist for that.
  4. Not all stories are created equal, and the same goes for the recipient. You may need to develop multiple pitches for a single song to maximize its reach. 

Playlisting is the way of the future. Taking time out of your schedule now to develop and refine your pitching skills will expedite the promotional process down the line. Best of luck, and if you have any questions, email james@haulix.com for advice.

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Spotify Wants Your Playlist On Its Homepage

Spotify is currently testing a new feature that will promote user-generated playlists to the homepage of the world’s most popular streaming app. 

Playlists make the world go around. What was once thought to be merely another evolution in a long line of mixtapes and mix CDs, playlists are a form of communication unto themselves. The right songs can tell stories that break your heart, lift your spirits, and make you believe in yourself. More importantly, at least from a business standpoint, playlists drive discovery in a manner no other format has since radio. That’s big business, and Spotify may soon want to share your playlist with others.

Beginning in April, Spotify started a pilot program where it promotes user-generated playlists on the homepage. If you are included in the program, your playlist will appear with those of other selected users in the Featured Curator carousel. 

As Spotify notes, the Featured Curators section doesn’t include playlists from just any users; the platform selects curators based on their followings and playlist popularity and whether they tell “unique stories through playlists” or create “authentic connections” with listeners.

How to Become a Featured Curator

At the moment, Spotify is doing outreach to playlist curators individually to be added to the Featured Curators program. In other words, they’ll call you. 

You will now see Featured Curators playlists in the Spotify iPhone or Android app next to Spotify Editorial Playlists in certain markets. 

As with anything, Featured Curators is a new feature that will likely undergo many changes before it reaches the general public, if it even gets to that point.

What this means for the future of discovery

Empowering fans has been at the heart of countless digital campaigns over the last two decades. What separates Featured Creators from previous mistakes is that Spotify knows their idea will work. They have the data to understand which users are creating playlists that generate genuine engagement and—hopefully—lead listeners to become lifelong fans.

What this means for users

The power is back in your hands! As long as you can organically build an influential playlist, there is a chance Spotify will promote your curations to the masses. What remains to be seen is whether or not creators will be compensated for their work. After all, what is the value of your influence if Spotify deems it worthy of the front page?

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Spotify Testing TikTok-Like Vertical Video Feature

The latest innovation from Spotify, the world’s most popular music streaming platform, has some users scratching their heads.

If imitation is the sincerest form of flattery, then TikTok must be feeling pretty good right now. The vertical video sharing platform has inspired virtually every major digital platform to copy its popular discovery video feed. The most glaring knockoff is Instagram Reels, which are often clips that first appeared on TikTok, but similar features exist on YouTube, Snapchat, and even Netflix. Everyone wants a piece of vertical video, it seems, and that list now includes Spotify.

Spotify has confirmed it’s currently testing a new feature in its app, Discover. It presents a vertical feed of music videos that users can scroll through and optionally like or skip. For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, between Home and Search.

The existence of the Discover feature was first spotted by Twitter user Chris Messina, who also shared photos and videos of the new offering. 

Messina told TechCrunch he found the feature in Spotify’s TestFlight build (a beta version for iOS). A new icon in the navigation toolbar immediately brings you to the video feed when tapped. You can then swipe up and down to move through the feed like you would on TikTok. In addition to tapping the heart to like songs, you also can tap the three-dot menu to bring up the standard song information sheet, he notes.

First introduced in 2019, Canvas allows artists to add looping video clips to their music. The footage appears vertically while the song plays and can be up to 8 seconds in length. Spotify has claimed in the past that songs using Canvas have a higher engagement rate.

As a first step towards a complete embrace of video on its platform, Discover seems like a smart move for Spotify. By utilizing the existing database of Canvas clips to explore engagement opportunities and encourage more artists to add even more content to the platform, Spotify is poised to develop video features built with listener interest in mind faster than any of its competitors. The long-term plan remains unclear, but the company could eventually allow full-length videos and become something akin to a modern MTV — in addition to being the global leader in music streaming.

TechCrunch asked Spotify for further information on the feature, including whether it had plans to roll this out further, whether it was available on both iOS and Android, which markets had access to the feature, and more. The company declined to share any details about the feature but did confirm that it was exploring the idea of a vertical video feed via a statement.

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson told TechCrunch. “Some of those tests end up paving the way for our broader user experience, and others serve only as an important learning. We don’t have any further news to share at this time,” they added.

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Spotify Reveals Partnership Program for Independent Artists

As its competitors try to steal the streaming crown, Spotify is taking steps to engage and support its massive community of independent artists.

Today, Spotify surprised its talent community by revealing a brand new partnership program for independent artists! Centered around the Fresh Finds playlist, the program focuses on helping developing artists learn, collaborate, and grow, giving them the tools for long-term, sustained career success.

The Fresh Finds playlist is often the very first level of Spotify playlisting for independent artists, serving as a launchpad for many artists who have gone on to wide mainstream success — Clairo, Omar Apollo, Curtis Waters, 100 gecs, Amine, and countless more. 

Since its debut in 2016, Fresh Finds has playlisted over 25,000 artists, with their average monthly listeners increasing by 108% in the 28-days following the add, compared to the previous 28-days. For artists whose first Spotify editorial playlist is Fresh Finds, over 44% go on to be added to another editorial playlist on Spotify.


The four artists that join the initial ‘class’ of the Fresh Finds program are Wallice, Unusual Demont, Julia Wolf and EKKSTACY.  These up-and-comers will be provided with a substantial suite of opportunities including…

  • Education & Access to Resources: Each artist will have access to an array of tools and opportunities to accelerate their careers, including personalized Masterclasses and mentorship, credits to use on Spotify for Artists resources (Marquee and SoundBetter’s Canvas designer category), and more. 
  • Creative Collaboration: The artists will be given the opportunity to each create an original song that will be released in June under the Spotify Singles banner.  Spotify’s Songwriter & Publishing Noteable team has paired the four artists with producers who understand each of their unique visions:
  • Marketing Support: The four artists will be featured in a major marketing campaign on-and-off platform, as well as taking part in a social media documentary series, Spotify Clips, and more.

“Independent artists are at the forefront of what’s next in music,” says Rachel Ring, Music Marketing Manager at Spotify. “It’s vital that we continue to create space and opportunities for this wide-ranging group of artists, meet them where they are, provide tools for them to have agency over their careers, and give them a voice in our marketing campaigns.” 

Over the span of six to eight weeks, artists in the program have access to one-on-one mentorship with members of Spotify and a personalized Masterclass to learn how to best use Spotify for Artists tools (like Canvas and Marquee). There will also be collaboration opportunities with songwriters and producers set up in partnership with Noteable, Spotify’s Songwriter and Publishing Relations team. At the end of the program, each of the four groups of artists and producers/songwriters will release an original Spotify Singles track. The collaboration process will be documented through a social content series so fans can follow along as the tracks are created and see the songs come to life.

“It was important for us to build an ecosystem around the artists we’re working with to ensure they have the tools, resources, and support they need to succeed in the short and long term,” continues Rachel. “At the end of this program we want our Fresh Finds artists to leave with a fluency in Spotify’s tools, a connection with other creators, growth across a wide range of new fans, and deeper engagement within their existing fan base.”

As part of the launch, Spotify will also be launching 13 new regional Fresh Finds playlists in Brazil, Spain, Australia/ NZ, UK/IE, Philippines, Indonesia, Singapore/ Malaysia, Vietnam, India, Italy, Germany/Switzerland/Austria, South Korea and Turkey, to further our mission of helping developing artists find a global fanbase. 

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How To Avoid Fake Spotify Playlists

In a world where playlists are influencing culture, musicians everywhere are prey for scam artists hoping to make a quick buck.

Spotify playlists are the new music discovery platform. The right placement on a popular playlist can do more to help an artist’s career than a dozen posts on various music blogs could hope to accomplish. TikTok teens using music in their videos might have more influence on certain demographics, but playlists cater to a wider audience and can play a significant role in generating money for artists.

When someone finds a way to make money or have influence, there are always others who see that opportunity as a means to prey on the wishes of the desperate. Far musicians are hoping for playlist placement than there are playlists with great influence. As a result, people create fake playlists to con artists out of money and generate undue revenue for their music. 

Spotify does its best to prevent scam artists from thriving on their platform. Still, with a global user count numbering in the hundreds of millions, there is no way to police every individual’s activity. The good news is, with a keen eye and the tips shared in the video below, anyone can learn to spot fake playlists. Your career, your wallet, and your sanity will thank you.

A few key takeaways:

  • Never, under any circumstance, should you pay money for playlist placement.
  • You should avoid paying for access to playlist curators as well. If you do, you will likely find many people on the list ask for money in exchange for placement. Again, don’t give in. They’re only asking for money because they believe they are owed something for making something that people enjoy that costs them nothing.
  • Watch out for fake followers. When you find a playlist that interests you, click on the profile of the creator. If that person has multiple playlists with roughly the same follower count, that’s a red flag. They may be using fake followers to boost counterfeit streams.
  • Before you contact a curator, watch their performance. Check in over two weeks to see if the follower count changes. Monitor the songs that get added, how often the tracks change, etc.
  • To discern the legitimacy of a playlist’s influence, we recommend using what we call the ‘small artist’ trick. Find a playlist that interests you and search for an artist with a relatively small amount of monthly listeners. Look at that artist’s “About” page to see where their most is most popular. If they’re an artist from the United States, their top cities will likely be somewhere in the Us. If the top cities are remote parts of the world that are unlikely to know the artist, that may indicate that there are fake streams.
  • Speaking of fake streams, fake followers, and how playlist curators use them to get ahead. Using that same small artist, check to see how many plays they’re getting for whatever song is on the playlist that interests you. If the song is only on that playlist and the playlist has 1000 followers, then it shouldn’t generate thousands of plays. Most playlist subscribers don’t stream the same playlist multiple times per month, nor do they typically listen to the entire playlist each time they put it on.

Watch the video for more tips. 

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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New Spotify Tool Pays Artists Less For More Promotion [VIDEO]

Boasting the promise of greater algorithmic consideration, the latest Spotify tool appears to be a modern ‘Pay 2 Play’ scheme.

On Monday, November 2, Spotify announced a new tool for artists that promises preferential algorithmic treatment for songs dubbed ‘priority.’ That is all good and well, as most artists would love more people to hear their music platform. However, the offer comes with a MAJOR catch.

“In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions,” the statement reads. “This allows our algorithms to account for what’s important to the artist.”

Every song marked as priority will have a lower royalty rate. Artists will make less money per stream for songs that participate in Spotify’s new program. That’s a significant problem when you consider that the company typically only pays $0.004 per stream (on average).

To quote the company:

“Labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”

The company also adds that the new program “won’t guarantee placement to labels or artists.”

In this Music Biz update, host James Shotwell breaks down Spotify’s latest offer. He weighs the pros and cons of participation in the ‘priority track’ promotion and what this development tells us about the company’s future. Check it out:

Learn more by subscribing to our YouTube Channel.

Just last week, over 4,000 independent artists in the Union of Musicians and Allied Workers presented a new campaign demanding that Spotify pay at least one cent per stream, among other requests for a more equitable streaming environment. “Music workers create all of the enormous wealth Spotify accumulates for its CEO, its investors, and the major labels,” the Union wrote in an open letter. “But we artists continue to be underpaid, misled, and otherwise exploited by the company.”

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Spotify Launches Tool for Artists and Creator To Make Promo Cards

Spotify promo cards make it easy for creators everywhere to make eye-catching sharable content that brings more listeners to their content.

Starting today, creators — both musical artists and podcasters — can easily generate Spotify promo cards to share with their fans on social media. Available through Spotify for Artists and Spotify for Podcasters microsites, creators can customize and share graphics featuring their artist profile, track, album, podcast, or episode. Additionally, the sites will allow creators to download special promo cards to share when they’ve been added to any of 33 of Spotify’s most popular music & podcast playlists. 

The microsite for artists is HERE and the one for podcasters is HERE. The feature is available in English, Spanish, Portuguese, and German at launch. More language options are expected in the months to come.

A post on the Spotify For Artists blog outlines how the new tool works:

Introducing Promo Cards, easily customizable graphics that you can create to share with your fans to promote yourself, your songs, your album, or when you’re featured on some of our most popular playlists*. All you have to do is go to artists.spotify.com/promocards to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:

SELECT: Search for the content you want to promote. You can share your artist profile, a track, or an album. If one of your songs has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the track.

CUSTOMIZE: How do you want fans to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.

SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.

Now, without having to spend time resizing and cropping you’ve created something fans can share to help spread the word about you and your music. And if you’re a podcaster (or if you guest on a podcast you want to help promote), we have Spotify for Podcasters Promo Cards available too.


*Playlists eligible for Promo Cards: African Heat, Are & Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot Hits Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, RADAR, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today’s Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino

Podcasters will follow similar steps for content creation.

All you have to do is go to podcasters.spotify.com/promocards to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:

SELECT: Search for the content you want to promote. You can share your show’s profile or an episode. If one of your episodes has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the show or episode.

CUSTOMIZE: How do you want listeners to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.

SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.

Now, without having to spend time resizing and cropping, you’ve created something listeners can share to help spread the word about your podcast. And if you’re an artist (or if you guest on a podcast you want to help promote), we have Spotify for Artists Promo Cards available too.

*Playlists eligible for Promo Cards: Best Podcasts of the Week, Brain Snacks, and Crime Scene

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Spotify Launches Real-Time Lyrics Feature in 26 Countries

The streaming giant is taking steps to make users better at karaoke with a new feature that will help fans everywhere learn their favorite songs.

Last November, Spotify began testing a new tool that would offer listeners access to song lyrics in real-time. The company has remained tight-lipped about the effort, but this week, the feature is being made available in 26 countries. It marks the first time lyrics have been offered in 22 of the 26 markets, as only Thailand, Vietnam, Indonesia, and Mexico had some form of lyrics support in the past via other providers.

The new feature is possible thanks to a partnership between Spotify and Musixmatch, which was also involved in testing. The terms of the deal between the two companies are not public, but it’s probably similar to the ongoing collaboration between Apple Music and Genius.

Spotify listeners can access the new feature by tapping “lyrics” at the bottom of the “now playing” screen. The lyrics will then appear in the language in which the song is sung—no word about translation.

The following markets can now access the new lyrics feature: Argentina, Brazil, Colombia, Chile, Mexico, Peru, Bolivia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, India, Nicaragua, Panama, Paraguay, El Salvador, Uruguay, Vietnam, Philippines, Indonesia, Malaysia, Thailand, Taiwan, Singapore and Hong Kong.

North America and Europe will need to wait a bit longer for the new feature, but we imagine the tool will be available in the near future.

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3 Ways To Drastically Improve Spotify For Artists

Spotify’s importance in the music ecosystem is great, but there are several ways the streaming giant can improve their artist portal to benefit all musicians.

Analysts can and will debate the streaming royalty rates that Spotify offers musicians for as long as the service exists. We’ve written about it extensively ourselves, and we will continue to do so, but Spotify’s relationship with musicians is about more than money. The company possesses a massive amount of data, all of which is the direct result of artists sharing music on its platform. Still, only a tiny amount is made available to talent. Spotify For Artists is one of the best analytics services in the industry, and yet, there is far more that can (and should) be available to musicians.

The Spotify For Artists platform currently offers musicians the ability to submit music for playlist consideration, review play counts for their entire catalog, and learn the location of their listeners. Artists can also update their account by adding and removing photos, as well as updating their biography and concert listings. These tools are impressive, and they go a long way toward helping musicians understand and build their audience. Still, there are data points that Spotify could supply that needs to the company needs to consider for future updates.

Revenue Insights

The biggest thing lacking from Spotify For Artists today is information related to the money artists earn from the platform. Artists cannot see how much money their music has earned to date, nor can they access estimated revenue for the current day, week, or month. Aside from play counts, musicians don’t even know how much money they’ve earned from specific songs.

Spotify’s payment system is complicated. There is no flat-rate for streams. The amount a song earns per stream is a complex calculation that includes the total streams on the platform. That may contribute to the company’s decision to withhold earnings information, but it doesn’t change the fact that artists deserve to know how and why behind their payments.

Advanced Audience Insights

Musicians can currently view the cities where they are most popular, as well as the total number of fans in that area. They can also see similar insights about the audience for each song in their catalog. That’s useful, to an extent, but stops short of providing key information such as:

  • What songs are most popular in each location.
  • Average listening of those in a specific location.
  • Change in listeners in a specific area from month to month.
  • Ages and Gender information for each region.
  • What percentage of the audience from an area follows the artists versus passive listeners.
  • The lifespan of the average listener.

Bring Back The Ability To Message Followers

In the earliest versions of Spotify, artists could message their followers. The tool disappeared to help streamline the platform and prevent users from being overwhelmed by promotional messaging from their favorite artists. It’s easy to understand how that decision came to pass, but it’s time to resurrect messaging to empower artists further. Spotify is now the most popular music streaming platform in the world, and its continuing reign over the competition depends on artists promoting their service. To do that, Spotify needs to give artists something other services have not, and a direct line to their a musician’s most active fans is the perfect solution.

Think about it. Spotify knows every musician’s most active listeners. They know their name, location, favorite songs, time spent listening, and more. Only a small fraction of that data is currently available to artists, in part because Spotify doesn’t want engagement happening outside its platform. Enabling a messaging platform provides a means of communication between artists and fans that occurs exclusively on Spotify and raises engagement across the board. Everyone wins.

There are more ways Spotify can improve, but these three changes would make a substantial impact on how artists use the platform and engage with their audience. By creating these updates, Spotify would be playing a role in determining future tour routings, recording efforts, release plans, and merch sales. Spotify could, in essence, become a complete music ecosystem rather than one small part of a much larger industry machine.

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Spotify Playlists Scams and How To Avoid Them [Video]

The most prevalent ads for musicians on social media promise guaranteed placement on hugely influential playlists for a small amount of money. But how do you know when an offer is too good to be true?

Anyone working in music will recognize this scene: You’re scrolling through social media on your phone when you see an advertisement for a company you don’t know claiming that they can get you onto influential Spotify playlists. These ads often feature an image of one or more playlists, such as the wildly popular Rap Caviar. These companies typically charge a fixed rate for this life-changing opportunity, and it’s often less than the price you pay for rent in any American city. It’s the kind of thing that sounds too good to be true, and that’s because — by and large — it’s a lie.

Selling people on the idea of achieving their wildest dreams is nothing new, but in the age of social media and targeted marketing, snake oil salesman are more cunning than ever. Facebook and Instagram offer a robust set of tools for advertisers to market their products and services to the people most likely to click on their messaging. That makes it incredibly easy to find desperate people willing to take a chance on false promises of significant returns being real. After all, who wouldn’t jump at the opportunity appear on a playlist with millions of followers? That’s a feat very few artists ever accomplish!

The simple truth is that if such services were real, then everyone in music would use them. If that were the case, then every significant playlist would be flooded with talent that no one knows to promote songs nobody has heard. But anyone with Spotify can tell you that is not the case. None of the company-curated playlists can be hacked through third-party promotion services. Nobody can buy their way onto these playlists, especially not someone from a company you and your music friends have never heard of that is run by people you can’t find or chat with over the phone. That’s not how the music business works.

In the latest episode of Music Biz, host James Shotwell breaks down the truth about playlist placement services, where they come from, and how anyone can easily spot scams from a mile away. His words will save you untold amounts of money, which you can then use to pay for a proper PR or marketing team that cares about your work. Check it out:

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