Disruption has long been the name of the game when it comes to success in the digital space. Uber and Lyft destroyed the need for taxis, much like how Amazon Prime’s 2-day deliveries have undercut the success of box stores… Continue Reading
Playlists are the new mixtapes. Actually, that’s not entirely true. Very few people, if anyone, ever made good money off a mixtape. Playlist placement, however, can be life-changing. As more and more people turn to premium streaming services to access and… Continue Reading
Playlists are the new mixtapes. People of all ages use music to express themselves and curate a personal soundtrack to life that others are often encouraged to use. In the age of Spotify and Apple Music, the same goes for… Continue Reading
New openings: Campaign Coordinator (Bandsintown – NYC) We are looking for a Campaign Coordinator to join our Ad Ops Team based in our New York City headquarters. The Campaign Coordinator will be responsible for the day-to-day execution of our email… Continue Reading
Cool Marketing: Spotify and 21 Savage launch ‘Issa Website’ to help identify what’s in your photos Album exclusives are bad for the music business, and the industry as a whole has begun to recognize this as truth. Jay-Z’s latest album… Continue Reading
New openings (6/5/17) Music Supervisor (NFL – Los Angeles) Supervision and coordination of music content for assigned NLFN television shows and NFL Media content. Duties include timely distribution of thematic music and show/seasonal music packages, evaluation and recommendation of music… Continue Reading
Spotify has resurrected QR Codes, but will anyone care? Spotify has a pretty strong record so far in the music business. Apple Music may be able to claim exclusive content, but Spotify is by and large the leader of the… Continue Reading
A lot has been written about the supposed dire state of the music industry, but truth be told there are a number of successful and growing companies, including record labels, that are thriving in 2016. In this column we bring… Continue Reading
The following opinion piece was written by Haulix Digital Marketing Coordinator James Shotwell. We’d love to hear your opinion on this piece, so once you finish reading head over to Twitter and tell us what you think. Before I dive… Continue Reading
Exclusivity it dead. Long live exclusivity. Despite what the proliferation of streaming services may have lead you to believe, exclusivity in the music business is alive and well in 2016. Regardless of whether you’re discussing sales, streams, video content, or… Continue Reading