Categories
News

Tips for photographing Warped Tour

Vans Warped Tour, the summer camp of punk rock. Every year many people get their start shooting shows by covering Warped Tour. I didn’t get my start shooting Warped, but covering it did prepare me for how to handle shooting an all-day music festival in the scorching heat without water. It’s an experience unlike any other and sort of a right of passage for music photographers, especially for those in the punk/alternative field. I’ve decided that not doing a tutorial guide on how to shoot warped tour would be irresponsible, so here are some of my tips (I know Todd Owyoung has a great article on the same thing and I purposely haven’t read to avoid any plagiarism).

Gear (Technical and Professional):

You can shoot warped tour with almost anybody and any glass. You’re shooting outside, and your equipment doesn’t need to be top notch. Afraid of using your kit lens because of its aperture limitations? Bust it out! You’re shooting in daylight!

Remember to bring extra cards, and batteries. It’s an all-day event. Sometimes we all need a reminder to bring extra cards and batteries.

Warped tour is an all-day event. Make sure you have sunscreen, comfortable sneakers, and appropriate clothing. And please wear deodorant, your pits will smell at the end of the day when you’re shooting verticals

Check out smaller bands:

The reason for this is simple – the little bands are the ones that are going to get big next year. Imagine having photos of Katy Perry from that one summer she spent sweating it out with the best punk had to offer on Warped Tour. I wish I did!

Last, but not least, be creative.

If you shoot vigorously like I do, then you can shoot 10+ bands at Warped. Do something different. Yeah, that jump shot is great, but the only way to separate warped photos from you and every other person shooting Warped is to be creative and different.


Nick Karp is your favorite photographer’s favorite photographer. He captures the moments the rest of us miss. Follow his work.

Categories
News

The secret to figuring out your life and career

How many times has this happened to you: A day like any other is occurring when suddenly, without warning, you are attacked by every fear and self-doubt imaginable. You worry about deadlines, bills, money (or lack thereof), friends, appearances, diets, mental health, family, things, stuff, and a whole lot of additional nonsense too extensive to list in full here. These moment of panic happen to most, if not everyone trying to navigate the often treacherous landscape of existence, and most find they have no other choice than to endure such moments and hope they quickly pass.

If this applies to you, please do not fret. It applies to me as well, and probably every other person who dares click on this page. This is not the biggest website on Earth, but we do have visitors, so believe me when I say you should not feel alone because the fact you and I are connecting through these words now is proof there are many who suffer from these moments of uncertainty. If you only take one thing from this post please know that is that you are not alone in these struggles.

This brings me to the point of this post, which some of you may have already figured out. The secret to figuring out your life is accepting the fact you are nothing more or less than a constant work in progress. Happiness and success are journeys, not destinations, and the same can be said for anything else you may feel you are lacking right now in life. You might not be chasing your dreams the way you wish you could, but it is important to realize being able to chase your passions at all is something the vast majority of the 8 billion (plus) people walking this planet would kill to do. By simply knowing there is more in this life for you than what you have right now you are already miles ahead of most, and you will get further ahead still in time.

So embrace the chaos, my friend. Embrace it with the recognition that you have to wake every day and do the same, all while still pushing toward a better tomorrow. Some days you will get ahead, and if you’re lucky that good fortune will extend for weeks or even months, but at some point the pendulum of life will swing in the opposite direction and you will need to fight through that as well. This battle is yours and yours alone, but it is important to remember we are all fighting our own version of this battle in our individual lives each day. The wages of this war are often hard to see on the surface, but the exhaustion fighting to get ahead can cause is easy to see in the paths those around you inevitably fall into when their will to continue onward begins to breakdown. It is up to you to choose how far you go, and if you want to see your dreams through then that is entirely possible. Just remember that there will be setbacks, often far more frequently than you find success, but those setbacks only hurt you and your ability to achieve more as much as you allow. If you refuse to be stopped and wake every day battle ready you will, in time, find what you seek.

Through all of this you must keep your head held high for it is the only way to survive. You are worthy of the things you seek, but they must be earned each and every day.


James Shotwell is a ten year veteran of the music business. He is currently the Director of Customer Engagement at Haulix, the world’s leading promotional distribution company, as well as the Web Editor for Substream Magazine. We don’t like telling people what to do, but you should probably follow him on Twitter.

Categories
News

Marketing 101: Make your lyrics easy to find online

Say what you will about how the age of streaming has decluttered the life of music fans by doing away with the need for physical releases, but ask someone to use those same services to learn the lyrics of their new favorite song and your question will be met with silence. Between Spotify, Apple Music, Pandora, Rdio, and Tidal there is not a single platform that allows users to follow along with a song by reading the track’s lyrics. Those wishing to do that music first open an internet browser, Google a few keywords, and then-9 times out of 10-they will find a non-artist owned site to read from. Any ad money generated from this activity goes to the owner of the site that posted the lyrics and not the artists who wrote the lyrics in the first place.

This was rarely the case when CDs were popular. People talk about holding the album in their hands and how the presence of a physical product gave more value to the fact money was being spent, but for me the best part of owning any record was pouring over the lyrics contained within the meticulously crafted booklet included with each album. When I bought a record and no words were within, I was upset. With enough spins you can learn the words to pretty much any song, but there is something far more meaningful about being able to read and understand them from the first or second listen. It frees the mind to focus more on the music as a whole, allowing listening the chance to properly experience each rise and fall as the artist intended, which in turn gives more meaning to the lyrics.

Regardless of how famous or unknown they may be, every artist should make it a point to post their lyrics online through a site or page they control. If not for the sake of controlling the conversation around your content online, then for the sake of fans new and old. I cannot tell you how many times I’ve discovered a promising new band online, only to become instantly discouraged when there was no place for me to read and decipher the content of their music. Fans want to be able to sing along with the songs they love, regardless of whether or not the words are easy to learn (I’m looking at you, Korean Migos), and when artists do not take the responsibility to educate fans about their art it either gets posted by a third party who then profits for no good reason, or it goes uncovered, as is the case for many smaller bands.

Platforms like Purevolume and Bandcamp offer the ability to add lyrics to streams. They understand that part of the music discovery experience is learning to sing along. They know that once someone finds an artist they feel a connection to they will immediately want to know everything they can about that talent, starting with the words behind the music. They want to see what it is about the words that connect with their life, or what it is about the hook that makes them feel inspired. When no lyrics are immediately available, there is a high risk of quick burnout from new new listeners. An artist’s music may be strong, but in an age as flooded with quality artist as today’s music market it requires a lot more than sheer talent to hold the attention the average music consumer. There needs to be a real emotional connection, and while that may begin with the music, it’s often sealed with the words themselves.

Start today. Don’t wait another minute. Chances are high if you’re an artist reading this now you already have some, if not all of your lyrics stored somewhere on your computer or mobile device. Log onto you numerous streaming accounts, as well as your personal website, and post those lyrics as soon as you are able. Afterwards, promote the presence of these lyrics and invite fans to learn the words before your next show. You can also use this approach for regional marketing, challenging various cities to sing along to singles louder than other cities, or simply encouraging a quick refresher of what’s in store before your big show. Whatever you do, get those lyrics online. Please.

Categories
News

The simple, yet effective magic of making lists

What are you doing today? How about this week? Do you have a set of goals for the days ahead, or are you simply wading through the waters of life while checking things off a non-existent list of tasks you claim to maintain in your head? Are you sure of where you’re going? Do you know what needs to be done?

For the vast majority of my adult life I was lost in nearly every sense of the word. I did not know where I wanted to be professionally, and my aimless pursuit of recognition from the industry lead me to strain relationships with those who cared about me most. If I tried to make up for it I inevitably let things slip on the professional side, which in turn caused the whole cycle to repeat. “There’s never enough time,” I would proclaim. “I’m too busy for _______.”

But that wasn’t the truth, or at least not the entirety of it. The reality of the situation was that I had poor time management skills, aided in part by a complete lack of planning, and as a result I was placing time and energy in places other than where it was needed most. In terms of growth and progress I was essentially walking through life blindfolded with little more than the hope of doing well to keep me afloat. I never knew for sure where I was or wasn’t going because I didn’t have a plan. I simply did, and when I finished one thing I moved to another and another until I fell asleep. When I awoke the next day the cycle would continue as it had every day prior for as long as I could remember.

The funny thing about trying to make your way in this world is that we as humans often ignore obvious tips and tricks because we desire to blaze our own path. This is a mistake as old as time itself, since the first young people tried to escape the shadow of their ancestors. The thing most up and comers fail to realize is that those who succeeded before did so for good reason. Their success was no more a fluke than your own, and there is always something to learn from the paths they traveled. You don’t have to duplicate someone’s behavior in order to learn from their experiences, but you do need to recognize how developing certain skill sets will help you get ahead.

This brings us to lists. Say what you will about Buzzfeed and their overuse of list-driven articles to bring traffic, but you know what? It works. People like lists, and not just for entertainment purposes. Lists make life manageable in a very literal sense. Lists make it easy to organize daily, weekly, monthly, and lifelong goals. Lists also make it possible to plan a day, or two better understand where there are needs going unmet. Lists can help you do just about anything as long as they’re specific, but for some reason many — including myself — feel that are not needed. I don’t know why, even though I subscribed to this way of thinking myself, but I can tell you I have changed my stance.

Every week I make at least 8 lists. The first is week-long overview of goals and projects. These are big idea items, like finishing a new tutorial for Haulix or writing another thousand words for that novel I hope to one day finish. The next seven are lists created before each work day begins. Somewhere between seven and nine every morning I outline my goals for the day. In these lists I am as specific as possible, setting detailed goals and ranking them based on urgency. Under these items I add 2-3 more ambitious goals, just in case time allows for it.

You can do the same, and I guarantee if you stick to the goals you set each day and week you will see results. Any time you find yourself drifting into that lazy river of relaxation you can turn to your list and recognize whether or not that time off has been earned. Furthermore, you will find in time that you are able to accomplish more and more. As you become accustomed to working with lists you will learn to better manage your time, and with that understanding you can better plot each day. Better days lead to better weeks, and before you know it you’ll be making a list of new goals because the ones you set originally were already met.

One last thing: Be patient with yourself. Establishing new behaviors/routines is no easy feat. You have been living life without list making for as long as you’ve been on this planet, so don’t be surprised if you struggle with making lists daily when first starting out. Take things one day at a time and don’t be upset if you fall short from time to time. What matters most is that you continue trying each and every day.

Categories
News

Accept the fact you are going to fail

As much as you may like to believe your career in music is infallible, or that you have a gift for songwriting no one will be able to deny, I can guarantee you there will always be days when your best efforts come up short. Failure is an unavoidable byproduct of any creative endeavor, and regardless of what level of fame you reach in this business there will always bad days. The  point of continuing to create is not to work towards perfection, but to take into consideration everything that has happened, both good and bad, and apply it to whatever comes next. Art, like life, is a constant progression, and the best you can do is learn how to frame each failure as something other that is ultimately beneficial to your career.

The number of ways you can screw up in music are numerous, and they range from writing a bad single, to performing in a such way that disappoints your fans. We cannot begin to breakdown every single instance of failure and how it can be viewed as a positive, but we can offer tips to help you deal with any instance where things do not go as planned. The advice that follows may seem fairly basic to some, but if applied to your next misstep we guarantee growth will occur. It might not be easy, but it will be beneficial to your creativity in the long run, and at the end of the day that is what matters most.

Start with the truth. Accept the situation for what it is, and be prepared to face it head-on.

Everyone has heard that line about how the best laid plans of mice and men often go awry, and the reason we’ve all heard it is because it’s absolutely true. You might have written the best song you believe yourself possible of creating, but for one reason or another it might not connect with listeners. Likewise, you may give what you feel is the performance of a lifetime, only to look at Twitter after the gig and read tweet after tweet complaining about the sound. In times like this it’s incredibly easy to take a defensive stance, but to do so would be an error. Accept that not everyone will experience things the way you do and try to see things from the outsider’s perspective. Be humbled by the fact you received any response at all, as most never do, and ask yourself how you could improve or change what you’re doing in the future.

The key to this step is honesty. It’s okay to say you love something that your fans do no, but do not blame them for not feeling the same. Art is subjective, but if you listen to your audience you should be able to find a way to do what you want while still playing to their demands. You don’t have to, of course, but most great artists find a way to compromise that satisfies everyone.

Look for the positive, no matter how small it may be.

Let’s say your new album was expected to sell ten thousand copies its first week and only sold fifteen-hundred. That disappointment would be quite a sting, especially from a financial standpoint, but considering the fact less than 1% of all the albums released in any given year sell more than a thousand copies you’re still among the most popular musicians in the world. You may not have ten thousand people clamoring to purchase your new album, but fifteen-hundred consumers is certainly nothing to scoff at. There are towns and villages all over the world that have populations far below fifteen-hundred people, and even less people outside those communities know they exist. You may not be where you want to be, but you are farther along than most, and that is something you should never take for granted.

The point is, there is also an upside. Your new demo may have gone over worse than Jar Jar Binks, but at least by sharing it with fans you learned something new about what they expect from you and what they hope to hear from future material. This knowledge can and should inform future recordings which, in theory, will be received better than whatever came before.

Do not be afraid to take time away from the internet

We are convinced there are at least two negative comments for every positive one on pretty much every song, video, or think piece posted online. People are far quicker to complain than they are to compliment, especially in a public forum, which is why you should consider taking time away from the constant barrage of commentary social media provides when things take a turn for the worse. If you know the incoming messages are going to be riddled with negativity there is no reason to wallow in the hurt feelings such commentary can cause. Absorb enough to understand why people are upset, then step away and take time to reflect on how you can improve your efforts in the future. You do not need the internet to do this, and in our opinion you shouldn’t use it. Stay offline until you have something new to share, and if that doesn’t go over then feel free to take more time away. In fact, take as much time as you need. The internet will still be here when you return.

Whatever you do, keep creating

No matter how you initially react to failure you cannot let the ensuing negativity defeat you. Keep creating, always, and do not stop until you decide you are finished. There will always be someone in the world who thinks you are not good enough, but you cannot let the opinions of a select few stop you from expressing yourself through art. Creativity is a gift that is all too rare in this world, and it should be expressed at every opportunity. Don’t let the haters win.

Categories
Job Board News

Your to-do list is killing you. Long live to-do lists.

There was a time in music when being really good at one thing was enough to secure some form of employment. If you could talk to people in radio about new music and sound convincing, you could get a job. If you could hustle merchandise at shows and keep good records, you could get a job. If you understood how to find and contact music writers about new artists, you could get a job. As long as there was one thing you could show others you understood how to do better than they themselves could do it, you could find a job somewhere in music.

For better and worse, those days are now long gone.

In today’s music business, having a plethora of skills is key to securing employment more often than not. The budget for staffing is tight across the board in music, so employers are actively seeking individuals they believe can fulfill the needs usually met by a team of people. As a result, simply knowing how to do one or two things really well is no longer enough to justify the need for someone to give you a job. Aspiring professionals today need one or two strong skills, as well as several other skills or talents that can be applied to whatever role they seek. If you’re looking to do publicity for example, writing and sending clever emails is no longer enough. Those competing for publicity roles today are good at emails, cold calling, social media outreach, and they have a good ear for finding new talent because, more often than not, they started their own PR firm and have already worked with several small time artists they know through school or friends. These people are essentially unpaid professionals, and they have already worked on everything that a paying role would ask of them and then some. That is what you have to assume anyone competition with you for a job has already accomplished, and you need to make sure you do some of those things yourself if you want to even be considered for a role in this industry.

It wouldn’t be possible for me to outline everything you need to do in order to make yourself appear as a strong candidate for any job in the industry as the needs for each individual role will vary greatly from job to job. I can, however, help you make one change to your current behavior that will enable you to expand your skill set while still refining the skills you’ve already developed. To do this, you need to recognize that your current to-do list is a mess, and you should also understand most other people have horrible to-do lists as well because they, like you, expect to much. They seek to ensure they do everything they can to position themselves for employment, and through doing so create a list of tasks so daunting that completing the tasks can feel next to impossible. The reminder of how much remains undone eats away at you in time and, slowly but surely, you begin to doubt your ability to reach the next level of this business.

To fix this, not to mention simplify your life as a whole, throw out whatever to-do list you currently maintain and start creating today lists instead. By this, I mean creating a new list of goals each and every morning that outlines everything you need to do that particular day in order to be ready for the next morning. The amount of things you need to do in a week or month will not change, but the feeling you have toward what is left unaccomplished will because you won’t be looking at several days or weeks worth of work at once. Instead, your brain will see 5-10 things that, with hard work, can most likely be accomplished between sunrise and sunset on a single day. With each completed task, that already small list shrinks, and as you near the end of your daily to-dos your confidence in your ability to maintain this level of output over the long haul will grow.

But how does this help me find employment in the music industry?

Good question. Employers at every level are going to expect you to tackle multiple projects at once, and each of those projects will have their target completion date. If you tell yourself you can do it all at once you’re only going to end up frustrated and exhausted, but if you break down your longterm goals into manageable daily chores your ability to progress on each item from day-to-day will flourish. Your brain will stop worrying about the overall deadline and start concerning itself more with tasks at hand, which in turn will relax your mind enough so that you are able to think clearly and creatively amidst the chaos of this business.

I’m not going to lie to you: Finding steady employment of any kind in music today is next to impossible, especially if you’re just starting out. The competition for any job, big or small, is fiercer now than at any other point in the history of the entertainment business. This frustrates job seekers and complicates the selection process for most business owner, but at the end of the day it’s actually a blessing because it means only the truly talented and hardworking individuals end up working full-time. The people who find themselves in a position to influence real change not only know how to make change happen, but they possess the organizational skills needed to make the most of the opportunity they have been given.

Categories
News

5 Tips For Making The Most Of Facebook Live

Move over, Periscope. Facebook has its eyes on being the leader of live video broadcasting online and they are some would argue they’ve made it there already with Facebook Live. Made available to the public in early 2016, Facebook Live brings all the immediacy of Periscope and similar live broadcast applications to one social media site even your grandma knows by name, thus further eliminating the need for anyone to ever go anywhere or use anything else. 

We’re not saying Facebook Live is better than Periscope (though we’ll probably compare them at some point in the near future), but it would be foolish to ignore the simplicity of attracting more people to your live broadcasts that Facebook Live promises. Even people who claim they don’t use Facebook likely have had or currently do have an account and know their way around the site. All the barriers that would typically come between your fans and live broadcast platforms up to this point (people need to know the app exists, have the app, and have an account on the app) do not exist with Facebook Live. 

Getting started on Facebook Live is easy, but making the most of your time spent broadcasting is another task altogether. These tips will help:

Understand the requirements that need to be met in order to use Facebook Live

Facebook Live is available to anyone with an account and a decent internet connection. Before going live, make you that you have a fast enough connection to broadcast high quality live video, which generally means using WiFi or 4G. If these needs are not met the ‘Go Live’ button will not activate and you will be unable to broadcast.

Good promotion is key

Until you become Beyonce-level famous you are going to need a good plan for promoting every step of your career, including live broadcasts. Lucky for you, fans want more interaction with you, so promotion for these shows should be fairly straightforward: Set a date and time for your show, tell people when it’s happening, and remind them regularly until (and while) you’re live. 

Building a crowd may take time, so don’t be afraid to broadcast for a long time.

Since anyone can use Facebook Live, many people do use Facebook Live, so the competition for attention can be fierce. Facebook recommends broadcasting for a minimum of ten minutes before you decide whether or not to remain online. Promotion will help get some people to your show on time, but others will arrive once your broadcast has already begun. See how things develop before you decide whether or not to continue using Facebook Live for your outreach.

Respond to comments, and remember to use the name of the commenter whenever possible

People like to be recognized. Let your fans know they are more than just another supporter to you by using their names whenever responding to comments during your show.

Be clear about what you’re going to broadcast

The biggest mistake you can make as an artist or brand when using live broadcast apps like Facebook Live is to go in without some form of a plan. Fans want to know what they’re going to see, and you should know what you’re going to share. You should also leave room for the unexpected, as you never know what may happen in the moment, but you need to start somewhere that is going to hook people before your broadcast even begins. Maybe you promote a Q&A with your bandmates, or maybe you share an acoustic performance from your practice space. Figure out what your fans want to see and promote their opportunity to see or experience that thing through Facebook Live.

Categories
Job Board News

5 Tips For Navigating The Music Business In 2016

After you read this column, head over to our free job board and find the next step in your music career.

The music business is easier to enter now than at any point in the history of the recording industry. The barriers preventing you from recording a song, promoting a song, writing about a song, or performing that song for people live, be it in person or in real time through the power of the internet, are lower than ever. There are good and bad ways to look at this, but pretty much everyone you ask would agree now is an exciting time to be part of the entertainment business, and that as long as you’re willing to work hard there could be a place in it for you as well.

Depending on what it is you want to do in the music business, the paths to establishing a lasting and profitable position for yourself in that field will vary greatly in comparison to your fellow aspiring industry professionals. Still, there are several universal rules that will help anyone on their search for a career in music:

Be a reliable self-starter

There was a time when the music industry was still relatively new that saw people with zero experience in the entertainment business hired for employment at companies big and small, but that era came to an end before the start of the new millennium. Today’s music business it’s all about incremental progression, and it begins with you taking it upon yourself to enter the music industry. You can do anything you desire, from starting a music blog, to starting a band, promoting for a local venue, recording podcasts with your friends about music, or even by simply reaching out to an artist you admire and asking how you can help them in whatever it is they need to further their career. Find something in the industry you feel is missing or that you could improve upon and make it your mission to do that thing. In time, people will notice, and if they like whatever it is you’re doing they will have something else for you to do. The music industry supports people who support the music industry, but you have to take the first step.


Learn to commit

They say it takes roughly 30 days of repetitive action for a new behavior to become a habit. Even the most driven industry professionals wake some days with no desire to get out of bed and answer the dozens of emails and calls they have waiting, but the ones who make a career out of music find a way to power through each and every morning. You don’t have to put in forty-hours weeks right out of the gate, but you should make a commitment to work on your career and your skills every single day, especially when you don’t feel like it.

As a writer, my goal every day is to write at least five-hundred words. This can be an editorial on something, or a story, a screenplay, or anything else I develop, but I have to sit down and write at least one thing that is a minimum of five-hundred words each day. A lot of the time what I come up with is rather mediocre, but I’m not trying to write award-worthy material as much as I am simply trying to write and continue to push my creative thinking. Many of the best songwriters do something similar with songs, stringing together new melodies and lyrics every day without necessarily trying to create something that will ultimately be shared with the public. Commitment to the public comes after you’ve mastered commitment to your own talent, and that begins with daily exercise.


Networking is everything

With competition for industry positions at an all-time high, possessing strong networking skills is perhaps more vital now to landing employment, or even internships, than ever before. Everyone wants the best person for the job, but everyone already knows a few people who have more than likely been vocal about needing employment in recent months. The first people considered for any position are almost always those who have demonstrated strong skills on their own and established a connection with the label, publicity firm, studio, or brand where they wish to work. This is why finding a way to showcase your skill set and then sharing that skill with peers is so important. Show people what you can do so that they can come to you when they are in need of the skills you possess.


Self care is key to longterm success

When you’re first starting your career in music, often before you even consider yourself active enough to be legitimate part of the music business, you recognize that a lot of people work a lot of ridiculous hours to keep this industry moving. The amount of hard work and determination it takes to make it in music is hard to overstate, but if you do not make time to care for yourself, your relationships, and your mental health you will hit a wall that is probably best referred to as being burned out. The music business never sleeps, but you need to, even when it seems like you don’t have that kind of time. There will be instances and periods in your career where early morning and late nights come with the territory, but it is absolutely crucial that you not work yourself to the point of exhaustion.


The music industry is small

The old adage that everyone know everyone is more or less true in the music business. If you don’t know someone, chances are you know someone who does and they can digitally introduce the two of you in less time than it takes to make a cup of coffee. If you’re rude or otherwise unprofessional with someone chance are that it will become known throughout the industry. Black lists are very much real, from journalism to bands labels are willing to consider signing, and you do not want to be given that designation. Follow the golden rule of treating others as you want to be treated and you will be just fine. Regardless of someone’s job title or what that job entails, everyone you encounter in this business started their career because of the same exact passion that drives your every move. We are all working toward the same goal of seeing the art we love succeed, and now more than ever we have to work together to see our industry and the artists we believe in continue to thrive.


James Shotwell is the Digital Marketing Manager for Haulix. He is also the Film Editor for Substream Magazine and the host of the Inside Music podcast. He currently resides in Minneapolis with his two fat cats, Paws Von Trier and Chub E. Chubs. You should follow him on Twitter.

Categories
News

Meet TAD, The New App That Makes Creating Album Art Fun And Easy

I know a lot of musicians who make incredible music, but have absolutely no idea how to present their work in a way that pulls in consumers. Cover art has always been a big part of the music experience, and in the digital age the importance of have great art cannot be overstated. A great album or single cover can make a difference between someone clicking on your music or passing over you completely. It’s the first (and sometimes only) thing people will see before first hearing your music, and the way they feel about the design you use will undoubtedly impact their perception of the music it’s meant to represent.

Before now, the only way to create great art without having the skills to do so yourself was to hire a designer or hope one of your buddies who dropped out of art school was willing to lend you a hand. Those methods provide results, and they will continue to for the foreseeable future, but now an app has come along that puts that gives you the power and tools needed to create great cover art without needing an previous design experience. It’s called TAD, and we think it should be considered an essential tool for any aspiring artist. You can view a video explaining how the app works below.

TAD is currently available for free from the iTunes App Store until December 14th, after which it will be $1.99, which is still a bargain. It’s designed for iPhone and iPad and requires iOS 7.0 or later.

Categories
News

Advice: Things to Remember When Selling Merch This Summer

We are less than one month from the official start of summer, but thanks to the crazy weather of 2015 most of the United States has only recently begun to feel the heat of the impending season. The vast majority of our population has spent the better part of the last eight months indoors, keeping themselves company with the glow of their laptop or smartphone screen. If you’re in a band, you probably also spent this time mastering your online marketing skills. If so, bravo! This post is for you.

In the time since summer last gave way to fall you have gained hundreds of digital followers across Facebook, Instagram, Twitter, Periscope, and Tumblr, not to mention having finally found a way to network with the people who run some of your favorite music blogs. People are tweeting about you and posting photos of the merch they ordered from your online store, which you love and gladly reply to because you’re not a heartless artist expecting money from strangers (and it requires next to zero effort on your part). You probably even have a summer tour in the works, or at least a handful of dates with a festival appearance or two. You may even be on Warped Tour. If so, again, bravo! You are well on your way to turning your digital buzz into real world success, but in order to do that you will need to shed the safety net of digital engagement and learn to interact with customers, as well as potential customers, in a real world setting. Be it slinging merch at an upcoming show or working the line outside a major festival, there are several things to keep in mind if you want to maximize the impact of your time and marketing efforts.

1. Prepare in advance. Be quick and efficient whenever possible

It’s relatively easy to plan for on site marketing and merch sales, but being prepare to act on those plans is another story entirely. Before you ever step foot in a venue or on festival grounds you need to make sure you have everything you need organized in a way that makes accessing it quick and easy. If you’re selling merch, make sure to count stock, organize and arrange you product prior to arriving on site. If you’re working lines or festival grounds with music, make sure your iPod has battery life, additional chargers, and at least two sets of headphones. If you need signs, make them the day before. Time spent setting up or dealing with unorganized merch is time lost with music fans.

2. No ones like a hard sell

When you’re an up and coming artist depending on merch sales to get to the next town, let alone eat, it can be very tempting to try and push your merchandise on music fans. RESIST! You may have the best music in the world that no one has heard, but it’s never going to go anywhere if people feel like they’re being sold something the moment you begin speaking with them. If you come across as friendly, helpful, and knowledgable you will have a far better likelihood of gaining (and retaining) consumer interest. Share with people why you do what you do, and what it is about your music and message that sets you apart. Leverage your authenticity to make yourself more appealing to customers, but be careful to not push too far and come across as cocky or overly confident. People need to know you believe in yourself, but no one wants to support someone who likens themselves to a god.

3. Think of every interaction as a new opportunity to network

It’s great when people buy things and ask for more information about your music, but even if they walk away from their initial encounter with you and your art empty handed they can still aide your longterm marketing efforts. You never know who they may know, and being a generally likable person will go a long way towards leaving a good impression. Also, person-to-person interactions are a great way to learn about your fan base, as well as the regional scene as whole. Do people support unsigned bands in this area? Are there a lot of venues you could play at on future tours, or is this more of a one basement town? These things matter, and the best way to get accurate insight on the climate of any music scene is from the people who help it thrive day in and day out.

4. Try and get feedback, even if it’s not what you want to hear

This bit was written more to those sharing their music with first time listeners than those selling merch, but it can and should be applied to both. Wherever you go, make it a point to listen to people as much, if not more than you speak to them. If you’re sharing your music, ask them what they do and don’t like about it. Ask them who they think you sound like and whether or not they could see themselves catching your live show at some point in the future. Take the wins with the losses, and always do your best to be polite. There may be people who treat you like crap or speak ill of your art, but it is of the utmost importance that you find the power within yourself to rise above and treat that the same way you would a regular fan. Music, like everything creative, is subjective, and they are not wrong or bad simply because they do not like the art you create. By accepting that fact and taking the time to hear their complaints, you open yourself up to the possibility of seeing, hearing, or otherwise understanding your own creation in a whole new light.

5. Smile and be polite

Following the point made above, kindness is next to godliness in this world, and the quickest way to win over the heart of a consumer inundated with advertising is through being a generally decent human being. This probably goes without saying, but people are for more willing to engage with people who seem friendly and inviting than those who look pissed at the world or out to make a buck. There was a time when businesses could succeed through deception, trickery, and wordplay, but in the modern age you need to forge a relationship with consumers they can trust and that is best accomplished through kindness.

Exit mobile version