You Are OK Archives - Haulix Daily

An American rock band called The Maine has found a way to succeed that other artists should use to get ahead.

Marketing is everything in music today. Everyone knows this, but very few know how to make their marketing efforts stand out from the noise being created by their peers and the competition they have yet to know. Blogs like the one you’re reading now can help. We post a lot of articles about getting ahead and becoming known. The one thing we cannot teach, however, is the one thing everyone needs: Organic connection.

is an American rock band from Tempe, AZ. The group started their career as much groups do by working with labels, but the better part of the last decade they’ve been fully DIY. That decision has made all the difference in the trajectory of their career, and it has afforded them a unique opportunity to develop a thriving community around their music with those who love them the most. In the latest installment of our Music Biz 101 video series, we examine how got here, and why other artists should follow their lead.

will release their new album, You Are OK, on March 29. You can learn about the album by listening to our recent podcast with frontman John O’Callaghan below:

https://soundcloud.com/inside-music-podcast/155-the-maine-john-ocallaghan

John O’Callaghan, the vocalist for a band called The Maine, is appearing for the first time on a podcast called Inside Music.

The idea of community is at the heart of every great music career. Be it something cultivated by the artist(s) themselves or by their fans at large, having a sense of community can help give any career longevity. People love to feel as though they belong, and few bands in the alternative community have done a better job of making people feel welcome in the world than a group from Arizona known as The Maine.

For over a decade now, The Maine has been a band that straddled the line between pop and rock with sugary-sweet melodies and lyricism that isn’t afraid to address the darker side of life. Their seventh studio album, You Are OK (out March 29), is no exception. Every song on the record is bursting with hopefulness in spite of reality. It’s a collection of tracks that dare to acknowledge the mental abyss that drags down so many and demands we fight to resist its call. You Are OK is the album the world needs right now, and The Maine is the only group that could deliver it.

On this episode of INSIDE MUSIC, host James Shotwell calls The Maine vocalist John O’Callaghan to discuss his band’s latest album. John tells James about the creation of the record, as well as his band’s participation in the upcoming Sad Summer traveling music festival. From there, the conversation turns to longevity in the industry and how other artists can follow in the steps of The Maine.

https://soundcloud.com/inside-music-podcast/155-the-maine-john-ocallaghan

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