From day one, our mission at Haulix has been to provide the easiest and most secure platform to distribute advance music available. We like to think we have accomplished that, though our efforts to actually defeat piracy continue to this day. Still, many inside our industry, as well as general consumers, no longer think piracy is as big of an issue as it was during the heyday of Napster and related P2P servers. As much as we wish that were the case, it’s simply not the truth, and we are now able to share new research that shows just how damaging digital piracy continues to be to the music industry as a whole in 2015.
Fact: File-sharing in North America has grown 44% from 2008 to 2014. This runs counter to essentially every news article written by mainstream press, which often sites the rise in streaming platforms as an argument for why piracy is no longer a big deal, but it IS a big deal. Actually, it’s bigger than big. The continuing rise of piracy tells us that even though access to music through legal means is seemingly easier than ever before people are still turning to illegal activity in order to enjoy their favorite entertainers.
The U.S. Copyright Office put out a report in February 2015 titled ‘Copyright and the Music Marketplace’ where regarding piracy, the editor stated, “Unlike in the Napster era, stakeholders now seem resigned to this marketplace condition and the perhaps irreversible impact it has had on the industry.” As much as this thought makes us cringe, it’s not entirely untrue. Every single music industry client we have had over the years has expressed a certain level of expectation regarding leaks. They don’t want them to happen, but they expect the will, even if they take extra measure to prevent such activity from take place. They believe those who wish to leak something will aways find a way to do so, and we at Haulix have made it our mission to prove that does not have to be the case.
When someone signs up for Haulix they are making it known they will no longer sit back while pirates steal the work of their artists and freely share that content online. With the help of our state-of-the-art watermarking technology, as well as secure email distribution, we offer front line defense against leaks, with additional security measures being implemented on a regular basis. Should a clients material still find its way online, we also have tools in place to aide in the removal of leaked files from the internet. Our ‘Automated Takedown’ service, for example, crawls the web endlessly in search of pirated materials. Once located, the system logs the link, auto-submits an RIAA takedown notice, and then tracks the action of the link host until the files have been erased or removed.
Just because digital piracy has been present for more than a decade does not mean it has to continue to exist for the foreseeable future, but labels and artists alike must take action in order to make a change. Signing up for Haulix is the first step to ensuring your future releases are safe from pirates, and we have a team of industry experts on hand waiting to assist you in making sure your content is not only safe, but also presented to the press in a way that reflect the brand(s) you are trying to develop. We believe a future without piracy is very much a possibility, and we are working every day to provide industry professionals with the tools they need to help us win the war against leaks. If you’re ready to join our ranks, click here to start your free 30-day trial today.