LinkedIn is the place where professionals from every industry connect, but the platform has nothing to offer groups trying to promote their new release.
Social media plays an essential role in music today. Every artist has at least one account. Most have several, and if they’re smart, they create unique content for each.
Gary Vaynerchuk, one of the web’s most prolific business strategists, says people should share 100 pieces of content per day on social media. That is a lot of work, especially if you are creating content for platforms with nothing to offer your career.
LinkedIn is no place for bands. Musicians balancing their passion for performance with the need to work a day job may find it useful for networking, but it is no place for music promotion.
That should be obvious. No aspect of LinkedIn or its marketing is meant to engage musicians. Some could argue it barely engages the music industry at large. Still, not a week goes by without musicians — or worse, bands — send invitations to industry professionals at all levels of the business.
Using LinkedIn to promote your music with a profile could even be detrimental to your career. Label executives and A&R reps are seeking talent that knows how to leverage social media for success. A profile on LinkedIn for your music career reveals a lack of understanding. It says, “Hey world, I’m flailing. Please give me attention because I don’t know how to capture your eyes and ears.”
Instead of adding more social media profiles to your brand, focus your efforts on the platforms where people are already engaging with your music and similar artists. Specifically, work on maximizing your presence on Facebook, Twitter, and Instagram before going anywhere else. That is where the online masses are engaging with content, and that is where the chance of discovery is highest.
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