Making your way in the world today is no easy feat. Savage After Midnight has found a way to break new ground in rock, but reaching this point took nearly a decade of hard work and dedication. Today, vocalist Shi Eubank tells his version of events to Inside Music.
The business of music is a tricky affair. The members of Savage After Midnight have been playing together for the better part of a decade, but the group’s debut EP did not reach the public until Summer 2019. The reasons for this are numerous, and they include everything from a name change to label discussions. The band has seen firsthand how hard it can be to navigate the entertainment industry. However, none of the hurdles they have encountered could destroy their passion for music.
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When you hear Savage After Midnight, you begin to understand the group’s journey. Their music speaks to the underdog mentality of never expecting anything and never taking handouts. Life is never going to go the way you want it to unless you actively work toward the things you want. Savage After Midnight urges listeners to realize their worth and to stand (ten feet) tall in the face of adversity, no matter what comes your way.
You may be thinking that all of this sounds familiar. After all, rock music is filled with motivational anthems about taking one’s life into their own hands. But Savage After Midnight is not your typical rock band. The group has spent the last several years refining their sound and songwriting to such a precise point that every note hits with a genuine sense of authority. You know what they’re saying comes from a place of personal experience, and because of that, you listen intently.
While on tour in arenas across North America with Shinedown, Savage After Midnight frontman Shi Eubank sat down with Inside Music host James Shotwell to discuss the business of music. Shi tells James about the challenges of opening an arena tour, as well as the struggles of creating radio edits for song promotion. He even shares insight into Savage After Midnight’s plans to break through the noise of social media and leave a lasting impact on rock.
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