A decade into our time as a business, Haulix is busier than ever, and we couldn’t be happier.
January is traditionally a slow time for the music business. It’s the one month every year where people are generally quiet, but only because they are busy prepping for the seemingly nonstop action that will occur in the eleven months that follow. Every client we’ve spoken with this month has excitedly shared details about events and albums they are working on for 2020. Everyone is busy, and everyone is thrilled to see how the new year will unfold.
Before things kick-off, we wanted to take one last moment to reflect on how far we’ve come as a company. Haulix has been in business since 2008, and we have witnessed countless evolutionary changes within the music business. We’ve seen the slowing of physical media sales, the rise of streaming, the influx of new festivals, and the dawn of TikTok. We have followed every trend in journalism and media relations we could, and we have done our best to evolve alongside everyone else. Our system today is stronger, faster, and more intuitive than anything we’ve had before, and our work is far from done.
Still, 2019 was a banner year for Haulix. More music was shared with more people than ever, and we have the data to prove it.
In 2019, Haulix clients sent nearly 25 million emails through our system, with the most popular day for sending being Fridays. That’s an average of more than 68,400 emails per day!
We take great pride in our email system, and it’s easy to see why when digging into the impact of those invitations and press releases. We had an 88.7% delivery rate for all messages and a bounce rate of just 0.20%. Of all the emails sent, only 0.10% resulted in an unsubscribe.
We also learned in 2019 that short subjects are not always the most effective. The most impactful subject line for Haulix emails contained 82 characters!
With plans for a new press release tool, as well as premium and radio contact lists, we’re expecting more emails than ever to pass through our system in 2020. Be sure to follow our Facebook and Twitter pages for additional data insights in the months ahead.
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