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Industry News News

Watch Our Incredible FiXT Music Takeover Event In Full

Proving once again that the best path to success is the one you create, FiXT Music’s James Rhodes chats with Haulix about how his company’s open embrace of change is making all the difference.

There are many ways to find success in the music business. One of the oldest and most reliable methods is to follow the lead of someone else. There may only be one Elvis or one Madonna, but dozens of artists had successful, albeit smaller, careers by following the blueprint they created. Their entertainment paths may not be original, but they work, and countless artists trying to make it today are similarly following in the shadow of more current stars.

But you don’t want your career to live in the shadow of someone else. You shouldn’t aspire to be compared to the greats — you should work to be one of the greats.

FiXT Music is an industry original in the most real sense. FiXT is a music company comprised of two labels, a licensing division, a remix marketplace, and more, and all run out of Iowa by a handful of diehard music fans who believe that change is a good thing more often than not. The artists on the FiXT roster have thousands of placements in music, television, and gaming. The company itself was among the first to allow its music to be used on streaming services such as Twitch. FiXT is a trendsetter brand, and their plans for the future are big.

On Thursday, February 25, James Rhodes from FiXT Music appeared at an event for Haulix LIVE! His time with host James Shotwell covered the history of the label, their unique approach to artist discovery, and where FiXT believes the industry is headed in the years to come. Rhodes also answered several questions asked by an audience of industry professionals from all walks of life.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

Clubhouse has a BIG Problem (And We Have The Solution)

Clubhouse is the must-have social media app of 2021 that’s all-in on audio, but it’s leaving people with disabilities behind.

Clubhouse is the most popular new social media app to launch since TikTok. Every day, thousands join the invitation-only platform to participate in drop-in audio chats, and thousands more are searching online for someone who can grant them access. Mark Zuckerberg, Elon Musk, and numerous music industry influencers have already hosted successful Clubhouse events, and more people in power will no doubt use it to reach content consumers soon.

But Clubhouse has a big problem on its hands. Despite being the hot new app of 2021, the voice-focused platform creates unnecessary hurdles for people with speech, hearing, and vision-related disabilities. As one writer for Forbes put it, the app is now so exclusive that it excludes thousands of disabled people with no evidence of corrective developments on the horizon.

In this Music Biz update, host James Shotwell explains the utility of Clubhouse, the drawbacks to its UI, and ways the company can improve its service to make it more enjoyable for a more diverse audience.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Haulix Industry News News Podcasts

Haulix and Season Of Mist Partner For ‘High Notes’ Podcast Miniseries

High Notes, the world’s first addiction and recovery podcast set in the music industry, returns in March.

Today – Tuesday, February 23, 2021 – Haulix.com, the music industry standard for promotional distribution, announces an exciting content development partnership with leading independent record label Season of Mist. The two long-running and successful music companies are joining forces to create a mini-season of HIGH NOTES, the critically-acclaimed and first of its kind podcast about addiction and recovery in the music industry. The new episodes will debut in March on all streaming platforms. https://linktr.ee/highnotes

“We at Season of Mist are extremely thankful for the meaningful work that James and Haulix are doing with High Notes,” says Katy Irizarry, North American Publicist for Season of Mist. “We are so proud of our artists and friends of the label who came together to share their addiction and recovery stories, a feat that requires much courage as there is still a dark stigma attached to this often misunderstood illness. We hope to help erase that stigma and, more importantly, that these stories will help those who are struggling to know they are not alone and that recovery is possible.”

Hosted by Haulix’s Director of Customer Engagement, James Shotwell, HIGH NOTES features exclusive, in-depth conversations with rock and alternative musicians in various recovery stages. Guests from the first two seasons include Shannon Larkin of Godsmack, Brian “Head” Welch of KoRn, Craig Mabbitt of Escape The Fate, Eric Christopher of Hospital Bracelet, Clint Lowery of Sevendust, Amanda Lyberg of Eva Under Fire, Donovan Melero of Hail The Sun, Bert McCracken of The Used, Anthony Green of Circa Survive, and more. Each episode delves into a different guest’s journey to sobriety and the role the music business played in helping (or hurting) their recovery.

“At Haulix, in addition to taking care of our customers, we take pride in using our industry reach to educate and shine a light on topics less heard about, like addiction and recovery,” says company founder and CEO Matt Brown. “Our High Notes series lets us tap into real-world experiences spoken by the artists themselves.”

Besides sharing new episodes, HIGH NOTES is also debuting a new logo for use exclusively in their partnership with Season Of Mist. The logo is the craftsmanship of designer Nick Ferran, who created all promotional art for the series.

Seasons 1 and 2 of HIGH NOTES are available now on all streaming platforms. The show is produced by Landon Defever, with additional help from programming consultant Laura Haggard. The show’s theme music is from the band You, Me, And Everyone We Know. https://linktr.ee/highnotes.

New High Notes logo created by Nick Ferran
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News

Are There Too Many Podcasts? [Video]

A new report sheds an alarming light on the number of podcasts in existence, but should the rising show count deter you from launching something new?

Podcasts are here to stay. Many have known that to be true for years, but the long-form audio medium continues to find new listeners with each passing week. Musicians, artists, experts, and random everyday humans from all corners of the Earth are creating shows that cover every topic imaginable, and several are finding massive success along the way. We’ve told you to start one before, and we still believe you should.

But a new report has some creators thinking twice about their future in podcasting. According to Chartable, more than 17,000 new podcasts were launched every week in 2020. That amounts to more than 800,000 new podcasts for the year.

Now we know what you’re thinking: That is a lot of podcasts. We felt the same way at first, but then we considered a few data points that Chartable’s report does now:

  • Many podcasts never have a second episode. They start and die overnight.
  • Those 800,000 podcasts cover hundreds of thousands of topics.
  • Not every podcast is available on every platform.
  • Not every podcast is available in every country.
  • All or most of those podcasts do not feature YOU.

Music podcasting is mainly non-artists talking about artists they love. Musicians and groups using podcasting to engage and develop their community are far rarer, and that’s a shame.

In this Music Biz update, host James Shotwell looks at the data and offers advice to anyone, especially musicians, that may be thinking twice about starting a podcast. He explains the benefits that podcasting can offer to artists of any size and even provides resources to help you start.


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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News

Join A FREE Webinar With FiXT Music on February 25, 2021

One of the biggest independent labels on Earth, FiXT Music, joins Haulix for a once in a lifetime event on Thursday, February 25, and everyone is invited.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

On Thursday, February 25, at 2 PM EST, join us for a unique one-on-one conversation about the business of music! FiXT Music‘s James Rhodes will be chatting with host James Shotwell about the label’s past, present, and future. He will also offer advice for artists and those hoping to launch record labels.

FiXT Music and FiXT Neon are unique entities in the world of entertainment. Featuring diverse rosters spanning the globe, FiXT is a forward-thinking brand that understands the relationship between artists and fans and that of consumers and music better than most. Their efforts to create original offerings in a cluttered marketplace has led to award-winning soundtracks, worldwide followings, and numerous chart-topping singles.

This event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

About our guests:

James Rhodes is the Vice President of independent record label FiXT, an artist-owned label which he co-founded in 2006 alongside respected artist, producer, and composer Klayton, best known for his solo projects Celldweller, Scandroid, Circle of Dust, and FreqGen. Building the company around the strength of Klayton’s projects, James and Klayton have turned FiXT into a global brand with dozens of artists and fans in over 130 countries.

Born in Toledo, Ohio and raised in Burlington, Iowa, James’ path to managing day-to-day operations at FIXT began as a fan of Klayton’s ’90s industrial project Circle of Dust. When Klayton started Celldweller in 1999 James joined his Street Team and met him for the first time in 2000 at a fan meet-and-greet opportunity in Detroit. James became an active member in the Celldweller fanbase and Street Team while pursuing a venture into music production by attending The Recording Workshop of Ohio in Fall 2003.

James explored interest in live show promotion with various shows in SouthEast Iowa in the early 2000s and booked one of Celldweller’s first-ever live shows in 2003 at the legendary Iowa City venue Gabe’s Oasis. Later in Fall 2003, James became Klayton’s first employee, taking over Celldweller’s online e-commerce operations.

By late 2004, James’ hard work caught the attention of Tyler Bacon, the President and owner of Los Angeles management, publishing and licensing company Position Music, who managed Klayton at the time and continues to represent him across publishing and licensing. James joined Position Music in 2005 as one of the company’s early full-time employees.

In 2006 James and his wife Rebecca moved back to Iowa to be closer to family as they began a family of their own. During the transition back to the Midwest, James and Klayton launched FiXT as the label vehicle for not only Celldweller, but to support other artists and provide a fair label deal in an industry known for lopsided agreements. Klayton’s prior experiences with record labels had left him wanting for a better experience and together James and Klayton set out to offer a label focused on treating artists like family.

Now, as FiXT celebrates its 15-year anniversary in 2021, the company has 2 label divisions, FiXT and FiXT Neon, focusing on electronic-rock and retro-inspired synth and indie-pop music, respectively. The label boasts over 2.5 billion lifetime streams with an active artist roster of 25 artists and over 1,000 Film/TV/Video Game synch placements. The label’s team consists of offices in Los Angeles, Denver, and Iowa, with over 20 employees, designers, writers, and publicists contributing from different corners of the world, including Chile, Ukraine, New Zealand, and more.

In 2020, James joined the American Association of Independent Music (A2IM) Mentor program and has begun a new journey of finding ways to use his experience to give back to the independent music community.


James Shotwell has spent his career in music finding new ways to connect people with the next song or artist to change their lives. He’s the Director of Customer Engagement and Head of Marketing for Haulix, the music industry’s leading promotional distribution platform. He’s also a freelance writer covering film and music with bylines at Rolling Stone, Alternative Press, Substream Magazine, and dozens of additional outlets. His podcast, High Notes, tackles addiction and recovery in the entertainment business.

In addition to his current work, James has over a decade of music business experience. He’s worked at music startups and publicity companies, booked and promoted concerts throughout the midwest, and managed multiple artists and tours. He also spent four years running a successful independent record label.


What are you waiting for? RSVP Today!

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Artist Advice Editorials Industry News News

2021 TikTok Growth Strategy For Artists [Video]

TikTok is the leading platform in music discovery right now, and we can help you build the following needed to get your next release heard.

Nobody anticipated the way TikTok would revolutionize the music industry. In a few short years, the video-sharing app has catapulted hundreds of songs onto the charts and helped countless artist elevate their career. It’s also become one of the most widely used social media platforms on the planet, with more than 1-billion downloads worldwide and daily users that number in the hundreds of millions.

As soon as Lil Nas X and “Old Town Road” to pop culture by storm, industry executives everywhere began flocking to TikTok in hopes of finding the next big thing. Artists, seeing how the once unknown rapper became a household name, followed suit.

But time has taught us that many musicians still don’t know how to build a following on TikTok. Going viral on the app is not as easy as some make it seem, and getting your song to takeoff is even more challenging. For every artist who cuts through the noise, hundreds, possibly thousands, do not.

You and your music deserve to be heard. TikTok can launch artists from any genre into the global spotlight, but you cannot achieve that success level through promotional posts alone. TikTok’s algorithm is brilliant, and overcoming it requires active participation in the app’s massive community.

In this Music Biz update, host James Shotwell shares five growth strategies for musicians. These tips are easy to implement and can make a massive impact on reach and engagement in as little as one month.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Industry News News

Deezer Reveals “Search By Lyrics” Feature For Subscribers

Popular subscription streaming platform Deezer has a new search feature that its competition would be smart to copy.

Spotify and Apple Music are the gold standard in music streaming subscription services, but they’re not the only platforms on the market. With more than 16-million active users, Deezer is a rising global competitor, and their latest development is turning heads throughout the industry.

Deezer users can now search for songs based on lyrics. The feature, which debuted earlier this month, is unique to the French-owned company. Users can look up any song using lyrics alone as long as they know four consecutive words in that track.

Deezer’s new ‘search by lyrics’ feature in action

“Music fans have millions of songs at their fingertips. Recalling some of the lyrics is often easier than remembering the actual name of a track. Our job is to make sure that listeners get to the tunes they want quickly and easily and our new advanced ‘search by lyrics’ feature delivers on that promise,” says Matthieu Gorvan, Deezer’s Chief Product and Technology Officer.

Deezer is also ahead of Spotify on spatial audio, supporting Sony’s 360 Reality Audio format. There are only a handful of tracks that support the new format, but that collection is steadily growing. Deezer’s SongCatcher is also built-in, whereas Spotify has nothing similar. Apple Music users get Shazam for their music discovery.

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Industry News News

Spotify Patents Tech To Monitor Your Speech and Infer Emotion

Spotify wants to know its users better, but its plans to do so are causing a stir online.

Have you ever opened Instagram or Facebook and saw an advertisement for something you were recently discussing in conversation? You never looked for the product on those apps, yet they seem to know what you want? If so, you’re not alone.

Many people believe big tech companies are spying on users’ behavior to create smarter algorithms that serve targeted ads. While that hasn’t been proven, it is eerie to see how well the algorithms currently in use understand your wants and needs.

Spotify’s latest patent is fanning the flames of spyware conspiracies, and it’s not hard to see the connection. The company filed a patent detailing how it could use microphones to determine people’s “emotional state, gender, age, or accent,” according to Music Business Worldwide.

The patent application was submitted back in 2018, but it wasn’t awarded until January 2021. The proposed tech would use its inferences about users to make listening recommendations. If it thinks you’re angry, for example, it may suggest a heavy metal playlist. If you just got dumped, maybe some Juice WRLD will soothe your broken heart.

The company also intends to throw in environmental sounds to the mix, like “vehicles on a street, other people talking, birds chirping, printers printing, and so on,” allowing for context-based recommendations. For example, if the algorithm believes you’re in Los Angeles, it will recommend songs and artists that people visiting the West Coast typically enjoy.

Many questions surrounding the patent have no clear answers. It’s not likely that Spotify will reveal more information about its plans until their tech is ready if such a product ever exists in the first place. Patents are often a legal cover for ideas or experiments a company considers but may ultimately never use.

But if the day comes to pass when Spotify introduces its listening tools, you can be certain some users will be upset. People will want to know when the app is listening, and they will want the ability to opt-out of sharing their life with a tech giant.

It’s important to remember that most of us already share more data with tech giants like Spotify than we realize. Our phones know where we are, what we look for, who we speak to, what we listen to, what movies we plan to watch, and we’re hoping to purchase. Similar information is known by countless websites that we visit, and many share their data with others to build smarter algorithms to keep us hooked on their products. You can call it insidious, or you can call it smart business. Either way, our data isn’t really ours anymore.

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Artist Advice Business Advice Editorials Industry News News

We Made A Video Every Day For A Month — Here’s What We Learned

After taking a few days to catch our breath, the Music Biz team reflects on a month of daily video production.

Music Biz is an extension of Haulix Daily. After years of creating blog and audio content to help promote Haulix, we felt that video was the obvious next step. We saw how video influencers such as Damien Keyes and Anthony Fantano shaped the industry, and we thought there might be room for another voice. Thanks to you, we now know that assumption was right.

Everyone says building a community on YouTube is hard, but you never appreciate that message until you start creating content. Video is hard. We shoot dozens and sometimes even hundreds of takes for each clip, which we then edit to make the ideas and information shared as clear as possible. Much like recording music, you have to work incredibly hard to make something seem effortless.

In December 2020, we had an idea. We thought we could engage our existing Music Biz audience and boost our subscriptions by producing one new video every day for a full month. We saw this experiment as means of expanding our content offerings, satiating our audience, and building our brand recognition, all while meeting our basic goal of increasing the public’s understanding of the music business. Here’s what happened next.


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Artist Advice Editorials Industry News News

We Tried A Cheap Promo Service So You Won’t [VIDEO]

Zire is one of many new services advertising cheap music promotion on social media, but are their claims too good to be true? We found out.

Every musician knows the experience of swiping through stories on Instagram and seeing advertisements for services they’ve never heard of promising impossible things. Some offer to ‘unlock’ an artist’s true potential with a course or livestream event. Others promise to help “maximize” reach or “get guaranteed” exposure in exchange for a small amount of money.

If you’re anything like us, then these advertisements are probably met with an eye-roll. You feel your gut warning you to keep scrolling because the claims in the ad seem too good to be true. After all, if meaningful success costs less than $100, wouldn’t everyone do it?

Sometimes things are different. Sometimes you stare at the ads and its slick animation, wondering if maybe the reason you haven’t heard of this service is because nobody you know has tried it yet. Perhaps you even tell yourself that the promises being made aren’t unrealistic. Maybe these companies do have all the answers, and you’re the only one whose thought to give them a try!

You should always trust your gut. If your instincts are telling you that something is too good to be true or someone is offering something you know cannot be delivered for next to nothing, then you are a fool to consider otherwise.

But on the off chance you’re still considering these companies, we went ahead and spent money for you. We found Zire, one of many companies promising cheap promotion on multiple high-profile websites and apps for a small amount of money, and we bought a one-week campaign. We partnered with the band You, Me, And Everyone We Know to see what would happen when their single, “F.I.N.E.,” was promoted on the service. The results are not shocking, but they are worth discussing.

In this Music Biz update, host James Shotwell walks through the Zire platform. He showcases the site’s slick animations, automated ad creation, and seemingly in-depth analytics. He also compares the result of a $40 promotion to the typical engagement You, Me, And Everyone We Know sees on their Spotify profile. Check it out:

Some highlights:

  • To their credit, Zire’s creation process is simple. Artists find a song, upload photos, connect social accounts, and set parameters for their ad.
  • Our one-week, $40 campaign included ads on Rolling Stone, Pitchfork, Genius, Ultimate Classic Rock, and more.
  • Despite asking users to upload photos, Zire auto-generates dozens of ads using stock images that users have no choice in using. These images didn’t reflect the look or sound of the band.
  • The most impressions our ad received was on a website that has not been updated for over a year. Worse, the site had nothing to do with the style of music the band plays.
  • According to Zire, our one-week campaign generated over 27,000 impressions. Of those, less than 600 clicked through to a streaming service.
  • Based on Zire’s audience insight, most of our impressions were from advertisements shown to people ages 45-55, which is much higher than the band’s target demographic. Zire does not allow users to set age parameters during the ad creation process.
  • Ads were shown to people worldwide, including countries where the band has no footprint or any ability to visit in the foreseeable.
  • Compared to previous weeks, You, Me, And Everyone We Know saw no measurable change in consumption or followers.
  • Of the roughly 550 Spotify plays that the Zire ad potentially made possible, the band generated $2.20 in revenue.

In summary:

We spent $40 to make roughly $2.20 with ads that cast the widest net possible. Zire’s insights tell us there were nearly 30,000 impressions, but only about 600 got people to visit a streaming service. We have no way of knowing if those individuals actually listened to the band.


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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