From the world’s first canceled AI musician to iHeartMedia’s Fortnite debut, we’ve gathered the biggest music news stories of the week.
If you’re reading this—congratulations! You’ve survived another month in 2022 and made it through the summer. Everywhere you look, kids are returning to school, temperatures are beginning to fall, and the sun is staying in bed a bit later each morning. The leaves will soon change, but first, we must survive the early fall album release bumrush that occurs every September and October. That’s right! The busiest time of year is here, and we’ll support you every step of the way.
We’re working hard on exciting new developments for Haulix that will be revealed in the coming weeks. These changes completely rethink our business and how we can help the music community connect. You probably have a lot of questions, but that’s all we can say for now.
We cannot ease your workload or give you more hours in the day, but we can help you stay informed. Below you’ll find the biggest stories of the week, all covered by the best outlets in tech and entertainment. Click around, learn what’s happening, and use the weekend to prepare for the end of the month.
But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.
The Biggest Music News Of The Week
The Sudden Rise And Fall of FN Meka, An AI Rapper
Presented in its worst possible light, the FN Meka controversy — in which Capitol signed, and then quickly dropped, a virtual rapper that used the N-word in its songs and was depicted in racially stereotypical scenarios in videos — seems like an inconceivable blunder. But a closer look at the details, along with conversations with sources close to the situation, suggests that, while inexcusable and loaded with oversights, Capitol’s role in the FN Meka fiasco may not have been as insensitive as it might seem.
However, above all, it is yet another glaring result of the lack of diversity throughout the music industry — not just at Capitol, not just at major companies, but everywhere.
TikTok Is Testing ‘Nearby,’ A Feature Highlighting Hyper-Local Content
After it was spotted in testing by several users, TikTok has confirmed that it’s currently experimenting with a new ‘Nearby’ content feed, in addition to the current ‘For You’ and ‘Following’ tabs.
As it sounds, TikTok’s Nearby feed displays content posted by users in your current location.
That could enable TikTok to showcase locally relevant updates which relate to your interests.
As explained by TechCrunch:
“For example, if your For You page often displays restaurant recommendations or must-see hiking spots, the Nearby feed should show you videos of restaurants and hiking trails that are near you.”
Deezer Revenue Grows Despite Lost Subscribers
Streaming service Deezer has published its latest financial results, revealing that its revenues grew by 12.1% year-on-year in the first six months of 2022.
That meant revenues of €219.4m ($219.6m) split between Deezer’s consumer business (up 12.2% to €155m) and its B2B revenues (up 7.9% to €57.6m). Its home country France accounted for €132.4m of Deezer’s revenues in the first half of this year though: 60.3% of the total, only slightly less than the 60.9% for the same period last year.
How about subscriber numbers? They actually fell from 9.7 million at the end of June 2021 to 9.4 million a year later. Deezer lost 200,000 net direct (consumer) subscribers over that time, and 100,000 B2B subscribers. The company says that’s because it implemented “a significant reduction of unprofitable spend in non-core long tail markets”, while exiting Russia earlier this year lost it 104,000 subscribers alone.
Deezer is predicting €455m of revenue for the calendar year 2022, up 14% year-on-year. As a reminder of the competition it faces, Spotify posted €2.86bn of revenues for Q2 2022 alone. Newly a public company, Deezer’s market cap is €486.5m at the time of writing.
iHeartMedia Plans to Host Metaverse Concerts In ‘Fortnite’ Virtual World
iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences.
iHeart, which brought in $954 million in revenue during the second quarter, first announced plans in January to launch its own branded virtual world on platforms like Roblox as part of the radio giant’s larger Web3 strategy. Wednesday’s launch of iHeartLand in Fortnite marks the first unveiling of iHeartMedia’s virtual world and will serve as the testing ground for future iterations of iHeartLand on other world-building games, executives told The Hollywood Reporter.
iHeartLand was created by the game developer Atlas Creative using Fortnite’s creative mode and includes a main stage, multiple mini-games and an iHeart “headquarters,” which features a recording studio and a replica of the tunnel entrance to iHeart’s headquarters in New York City.
Players will get to explore the virtual island, play the games, take selfies on the red carpet and view performances on the main stage, called State Farm Park, which is expected to host 20 events in the next year with musicians and popular iHeart podcasters. At launch, the mini games will include a car racing game on an iHeart-shaped racetrack, an obstacle course set in the clouds, a building game and a musical chairs–esque game that requires players to jump from various colored tiles and avoid landing on certain colors. Playing these games will give users the chance to earn “gold,” which is a currency specific to iHeartLand on Fortnite and can be spent on items like fireworks and Boogie Bombs, a grenade-like object that forces players’ avatars to dance.
