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Haulix Industry News News

We’ll see you at LAUNCH Music Conference 2019

Haulix makes a return to LAUNCH Music Conference next month, and we hope to see you there!

Music conferences are where the future of the industry is discovered. Whether you’re an aspiring professional looking for a job or a rising artist seeking new opportunities, conferences can serve as a stepping stone to the next phase of your career.

We have promoted a number of festivals over the years, but the one event we never miss is LAUNCH Music Conference. Taking place in Lancaster, PA every April, LAUNCH has continually proven itself to be an event where dreams grow closer to becoming a reality for musicians and professionals alike. We’ve seen first-hand the difference an appearance at LAUNCH can make, and that’s why we make it a point to contribute to their efforts with each passing year.


This year, Haulix Director of Customer Engagement James Shotwell will be on hand at LAUNCH all weekend long. He will be speaking as part of a panel, as well as meeting with those interested in learning more about our promotional distribution services. James will also be sharing his experiences at the event through our social media, this blog, and our budding YouTube Channel.

LAUNCH takes place April 25-28, 2019. You can view the full panel lineup, as well as a list of artists performing during the conference, over at the official LAUNCH website. Tickets are on sale now.

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Haulix Industry News Job Board News

Music Industry Job Board (March 18, 2019)

New openings:

Label Copy Coordinator (Sony – NYC)

The Label Copy Coordinator, Release Planning is responsible for all assigned Columbia artists’ label copy information (including all configurations physically & digitally for both U.S. and International product) as overseen by the Manager, Release Planning. The Label Copy Representative, Release Planning would also be responsible for facilitating cohesive communication between A&R, A&R Operations, Marketing, Copyright/A&R Administration and artist management as needed to compile all label copy and metadata.

Market Research Analyst (BMI – Nashville, TN)

Are you a life-long learner with a strong desire to dig deep on issues? Do you enjoy presenting information and sharing knowledge with others? If the answer is yes, BMI has the perfect job that will help build you into a knowledge leader and go to resource for problem-solving. Our Market Research Analyst will leverage their strong analytical skills and critical thinking to evaluate emerging music industry trends, conduct research to inform business decisions and provide support to team members in understanding complex industry topics.

B2B Marketing Director (Live Nation – NYC)

The Media & Sponsorship division (Integrated Marketing) is looking for a B2B Marketing Director. The ideal B2B Marketing Director will have a strong and collaborative approach to B2B/Industry Marketing, is disciplined and consultative, and has a unique ability to navigate through even the most complex environments to win over senior-level decision makers. This role will be responsible for sharing the Live Nation story, platform, and product offerings to the industry, playing an integral role in elevating brand reputation.

Public Relations Talent Assistant (BWR Public Relations – New York, NY)

B|W|R is looking for exceptional Assistants to support our Senior Leadership team in the Talent and Corporate divisions.

HR Coordinator (WMG – Los Angeles, CA)

Immersed in two different businesses under the Warner Music Group family, this role will get exposure to, and learn about, a front-line label and a music catalog team. Both businesses are critical to our success and present different challenges and opportunities for our employees and artists. You will thrive by building positive working relationships, as you interact with all levels of the organization.

Associate Director of Music Marketing and Tour Manager (Luther College – Decorah, IA)

Through choral and instrumental ensemble tours, Christmas at Luther, special music events and recordings, the Associate Director of Music Marketing and Tour Manager utilizes the exceptional quality of the Luther College music program to recruit students and garner visibility for the college. Working with faculty and staff partners, the Associate Director develops and implements strategies that align with the college’s overall marketing goals.

Executive Assistant (Ineffable Music Group – Pacific Grove, CA)

This position requires a willingness to go with the flow, learn on the fly and to work unsupervised at times. It is essential candidate be able to juggle multiple projects and deadlines at once, show initiative, intuitively anticipate the needs of the office, and maintain a strong sense of attention to details.

Industry Operations Coordinator (Merchbar – Los Angeles, CA)

The Industry Operations Coordinator will work with Merchbar and their suppliers and partners, as well as independent artists to ensure that products, promotions and cooperative marketing efforts are in alignment and operating efficiently. The position will also develop pivotal data analysis and reporting that will assist our Industry Operations team decision-making.

Program Coordinator, Music Marketing (Luther College – Decorah, IA)

The program coordinator plans, markets and manages 2-3 annual music ensemble tours; manages details for an annual Dorian festival; attends music conferences for the music marketing office; and coordinates a variety of music marketing projects and programs as assigned.

Subscriptions Marketing Lead (Apple – Santa Clara Valley, CA)

We’re looking for an enthusiastic and expert Subscription Marketing Manager to lead customer acquisition for select Apple Media Products (such as Music, Video, Books, News, and Podcasts). The ideal candidate has experience with subscription business models, and applying that knowledge to devise compelling marketing strategies. This individual will lead the development of customer acquisition (UA) and lifecycle strategies across paid, owned, and earned media channels. This role leads the coordination amongst the channel teams to bring together all aspects of a user’s lifecycle- from customer segmentation, acquisition, to delivering long-term retention and winback. This role will have a high level of visibility within the marketing organization and contribute to a fast-paced marketing team.

Communications Manager (YouTube Music – NYC)

As part of of the music communications team, you will help build the overall strategy for Music communications, including surfacing and telling artist stories, and highlighting popular and emerging artists on YouTube — all while aligning your initiatives with overall goals of the business. You will also provide direct communications support for senior executives on our Music team and help manage the external communications around our ongoing music negotiations. It’s our job to help inform and educate users, advertisers, partners, opinion leaders–and our own employees–about the benefits of Google’s products, our distinctive company culture/values, and our approach to the big public policy issues of the day. We are looking for quick-witted, entrepreneurial and intellectually curious people to join the team. To succeed here, you’ll need to be able to combine creativity with the organizational skills to manage numerous different projects to tight deadlines simultaneously, as well as enjoy pitching to all kinds of journalists, bloggers and commentators (we find it hard too!), or producing internal communications and events for our employees. Things happen quickly at Google and to get stuff done here you need to be an enthusiastic team player – a self-starter who can work cross-functionally and isn’t frightened to take risks or try out new ways of doing things.

Coordinator, Music Programming (SiriusXM – NYC)

Works with members of the music programming team to create superior radio programs as needed. Supports creative processes, content development and production. Exercises both creative abilities and technical skills. Edits materials and operates an audio board. May be assigned to more than one program and perform slightly different functions across channels.

Project Manager, Accounts (Cashmere Agency – Los Angeles, CA)

Project Managers are expected to manage all aspects of the projects that you are assigned. As Project Manager you are to guide and execute projects through planning, strategic, creative and development phases, ultimately overseeing the flawless execution of client deliverables on time, on budget, and on target. The project manager will also support the business development objectives of the pod and agency through client prospecting, outreach, pitching, and closing new business, as well as growing existing accounts.

Administrative Assistant (Apple Music – Culver City, CA)

The Apple Music Global Editorial team and its Director is looking for an organized, ambitious and motivated individual with a minimum 4 years of experience in an administrative support role.

Accountant, Music Industry Business Management (Longview Search Alliance, Inc. – Los Angeles, CA)

Longview has been engaged to assist our client – a boutique, rapidly-growing, hip & fun music entertainment business management firm – in a search for an Accountant/ Account Manager. In this role, you will be responsible for day-to-day management of financial and administrative affairs in the careers and personal lives of musicians & entertainers, as well as the facilitation of finance-related communications for clients and their teams. The ideal candidate is passionate about music and business, entrepreneurial in spirit, an excellent communicator, and highly motivated to join and contribute to a growing team of business professionals.

Coordinator, Business and Legal Affairs (Sony – NYC)

The Coordinator, BLA will report to the SVP, Deputy General Counsel, Business and Legal Affairs.

Associate Account Manager (Pandora Media, LLC – New York, NY)

The Associate Account Manager will support the day-to-day needs of the Client Services team, helping Account Managers to flawlessly execute campaigns for Advertisers/Agencies and drive revenue for Pandora. The right individual will be a key contributor, responsible for assisting with media planning and campaign execution, drafting media plans, providing advertising creative deadlines, technical specifications, reporting, and tracking, and optimizing delivery. Your team will include thoughtful, problem-solving individuals who are passionate about growing the Pandora brand.

Administrator, Reporting Administration (WMG – Nashville, TN)

The candidate hired to fill this position will be responsible for entering Artist Recording Agreements into the EROS royalty system, as well as assisting with the New Project Release Tracking and Intercompany outbound reporting processes. Duties include key process controls that affect the entire Reporting Operations Group.

Inside Sales Associate (BMI – Nashville, TN)

Secures assigned licenses by providing support to Sales Leadership and working all assigned sales opportunities. Validates file information on qualified leads and works as a partner to Inside Sales to research and update account files to increase the chance of selling licenses.

Curriculum Writer (QuaverMusic.com, LLC – Nashville, TN)

QuaverMusic.com is an exciting, fast-growing and highly regarded music education company (Pre K – 8th grade), currently used in over 8,000 schools worldwide. We are expanding into many areas of curriculum writing – all involving music. We need an energetic, experienced, and intelligent educator to join our writing team in Nashville, TN.

General Manager, Bridgestone Arena (Delaware North – Nashville, TN)

This is a big and exciting role to be the General Manager for one of the largest sports operations in our business. You will need to be strong at effectively and profitably managing all aspects of an operation of this scale to include concessions, premium services and retail. Your performance will be evaluated on these critical areas.

Licensing Associate (ASCAP – Nashville, TN)

As an ASCAP Licensing Associate, you will work to identify unlicensed music users and connect with them, by phone, in order to educate them on ASCAP and the need for permission when music is used in public. You will research leads, act as a liaison between music users and copyright owners, and call on businesses that play music in order to sell performing rights licenses.

Promotions Event Support (iHeartMedia – Nashville, TN)

Assists the promotions or marketing departments with daily activities that promote the station(s), clients or events.

Administrative Assistant to Music Program Director (ROOTS Academy – Franklin, TN)

A relentless desire to serve students, parents, visitors, and the ROOTS team through prompt and thorough communication, high attention to detail, a warm and welcoming personality, and a passion for organization, teamwork, and exceptional customer service. The purpose of this position is to ensure an easy, rewarding and fun experience that is unique to ROOTS.

Coordinator, Mechanical Licensing (BMG – Nashville, TN)

Your primary mission is to secure mechanical licenses for physical and digital recorded music products released in the U.S. by BMG and its various labels.

Coordinator, NA Copyright (UMPG – Franklin, TN)

UMPG is looking for a motivated person to work as part of the North American Copyright team. Copyright is centrally located within the administration team and the data they process initiates the end-to-end value chain that spans licensing, registrations, royalty collection and distribution that ultimately serves and compensates our writers and clients. This position will be responsible for successfully delivering varied services to multiple customers, many with concurrent deadlines. This position reports into the NA Copyright Manager and will perform various tasks across numerous projects and processes within the administration team.

Senior Manager Talent & Influencer (Edelman – NYC)

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential. The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

Marketing Manager (Carl Fischer – NYC)

Carl Fischer Music is seeking a savvy Marketing Manager. This position will report to the CEO and will help set/drive the strategic direction for the distribution and consumer channels with an emphasis on social media and web strategies for Carl Fischer Music and its sister organization, the Theodore Presser Company.

Brand Manager (Live Nation – Hollywood, CA)

The Brand Manager will play a key role in the management of client sponsorships, programs, and activities. He/she will be directly involved in maximizing the value of client relationships and performance of client’s entertainment marketing programs.

Publicity Assistant (The Hip Hop Publicist – New York, NY)

A publicist with The Hip Hop PR Firm oversees the public image and manages all media relations of our clients. We also typically coordinate publicity events and make sure the client knows where to go and what to do. Other responsibilities include writing press releases, releasing statements, escorting clients on red carpets and attending press junkets. They field questions and act as a liaison between the client, journalists, and the general public. Our publicists may also generate our own publicity by pitching story ideas to magazines, radio shows and newspapers about our clients. If the client does something that can be perceived negatively, it is up to us conduct damage control.

Senior Executive Assistant (TBD – NYC)

Two of our largest most prestigious Music Industry conglomerates seek immediate openings for two candidates with 1-3 years (for Administrative role) and 4+ years (for Senior Executive role) (MUST HAVE PRIOR MUSIC AGENCY/MANAGEMENT OR MUSIC PROMOTIONS INDUSTRY EXPERIENCE) with diversified executive assistant/operational to support and assist two of the most powerful CEOs in the music business. Prior experience and communication with key players in the music touring world. C-Level experience a +. Diverse senior executive administrative and operational skills. Provide highest level of support from calendar management, meetings and event coordination and travel arrangements and marketing for tours, etc. Ability to handle details of a highly confidential and critical nature. Interface and communicate directly with the world’s top music entertainers. Participate in special projects. Must be able to handle a fast paced corporate environment with excellent Excel and PowerPoint skills. Candidate must be a team player with excellent communication, writing and interpersonal as well as multi-tasking skills. MS Suite.

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Artist Advice Business Advice Editorials Haulix News

VIDEO: A beginner’s guide to music conferences

Music conferences can break artists and change careers, but only if attendees are prepared for the event.

There is nothing like a great music conference. For one or more days, aspiring professionals and rising artists alike come together to discuss the latest trends and developments in the industry. There’s often a lot of live music as well, and the performances on display can attract the attention of gatekeepers from the world of entertainment.

That said, no conference attendance is guaranteed to change someone’s career. The factors that dictate the value of attending a music conference are many, but there are steps individuals can take to position themselves (or their group) for success. In this video, Music Biz host James Shotwell breaks down what music conferences are, how to prepare for them, and where you can catch him speaking in 2019.

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Artist Advice Business Advice Editorials Haulix

The importance of brand consistency in music

Your music is your business.

You might not rely on music to pay your bills, but I am willing to wager that a part of you hopes will one day provide for your needs. The fact you even consider this as a possibility should make it clear that your music is a business. Your name – be it your own or that of your group – is your brand, and your product is a mixture of music and live performance.

The term ‘brand consistency’ refers to any attempt to communicate messages in a way which doesn’t detract or wander away from the core brand strategy, values and foundation. In other words, brand consistency is all about being yourself in everything that you do so that consumers know who you are, what you produce, and what your work is all about.

To be clear, brand consistency is much deeper than remembering to use the same logo with proper Pantone color over and over again. These things are helpful, but brand consistency is an ever-evolving process that pulls consumers into your narrative and makes them feel as if they are a part of your personal journey. From your music to the photos you choose to promote your every move, and everything in between, your message and focus needs to be clear.

Without brand consistency, consumers will lose sight of the message you are trying to convey, which in turn will cause them to lose interest. If they cannot understand what you are trying to do, they will find it hard to trust your future output, thus making it increasingly hard to convert listeners to supporters.

The biggest acts of today, be it Drake or Twenty One Pilots, have impeccable brand consistency. Everything these artists release relates back to the messages they are trying to convey, and in many cases further, a narrative that the artist has been developing for the majority – if not all – of their career.

Every artist and band should establish a brand and a guideline for maintaining it as soon as possible. These efforts should include instructions on how to use all your branding tools (name, logo, typeface, photos, color palettes, etc.). Being specific is key. Know exactly how you want to be presented and find clear ways to communicate that to anyone who works with you moving forward. This includes publicists, booking agents, promoters, etc.

If you are unsure of what your brand is or what people expect from your music, do not be afraid to turn to your fans for answers. Their response may not be uniform, but it will shed light on what elements of your current output are resonating most with your audience. Embrace those things, further emphasize them, and plot your next moves with that knowledge in mind.

For help marketing your new and unreleased music to the industry at large while staying on brand, consider using Haulix for your promotional distribution needs. Haulix offers customizable promo pages and email invitations no competitor can rival. Sign up now for a free one-month trial.

J

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Haulix Podcasts

Inside Music Podcast #153: All Them Witches

All Them Witches vocalist and multi-instrumentalist Charles Michael Parks discusses the fusion of hard rock and jazz on our latest podcast.

If there is one complaint the world of modern rock cannot escape it’s the notion that everything sounds the same. Bands may still be filling arenas with their anthems for the underdogs and working class, but can the average consumer separate one act from another? More importantly, is there any need for them to?

All Them Witches offer an alternative to the plague of repetition that has infiltrated rock over the last decade. The trio delivers an original take on hard rock that channels legendary acts such as Black Sabbath without once coming across as a watered-down version of their influences. Instead, All Them Witches strive to be original above all else, and that focus has made all the difference in the trajectory of the group’s career.

On this episode of INSIDE MUSIC, host James Shotwell sits down with Charles Michael Parks of All The Witches to discuss the intersection of hard rock and jazz. All Them Witches exist in a space where creativity is favored over perfection. Night to night, city to city, no two performances are the same. That kind of unpredictability may scare amateurs, but for All Them Witches it is the only way to live.

https://soundcloud.com/inside-music-podcast/153-all-them-witches-charles-michael-parks

Prefer video? We’ve got you covered.

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Haulix News Podcasts

Inside Music Podcast #152: Of Mice & Men

Aaron Pauley and Valentino Arteaga from Of Mice & Men discuss how their band is evolving to stay relevant in a quickly changing industry on our latest podcast.

Metalcore is a fickle genre where many acts rise and fall overnight. Of Mice & Men has endured the changing trends of the industry for more than a decade, and the group show no signs of quitting anytime soon. Their latest single, “How To Survive,” speaks to this mindset in a rather tongue-in-cheek manner. Check it out:


Name something that threatens to break bands and this group has not only faced it, but emerged on the other side of the storm stronger than before. Of Mice & Men know what it’s like to take to steps forward and one step backwards. They know how losing a member or two can threaten to undo everything that has been built. More importantly, they know how to use the lessons learned from the past to inform future decision making, and that has made all the difference in the trajectory of their career.

On this episode of Inside Music, host James Shotwell sits down with Aaron Paul and Valentino Arteaga from Of Mice & Men at 20 Monroe Live in Grand Rapids, MI to talk about all things music. Aaron and Valentino discuss their group’s recent recording efforts, the legacy of their band, and how they’re evolving to embrace changing trends in the industry at large. The pair also tell us about their new single, “How To Survive,” and how it relates to everything else the band has planned for the months ahead.

https://soundcloud.com/inside-music-podcast/152-of-mice-and-men

Prefer video? We’ve got you covered:

You can subscribe to Inside Music on iTunes, as well as all major podcast platforms.

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Business Advice Editorials Haulix

‘Hustle Harder’ is bad advice. Here’s why:

One of the internet’s most popular phrases, ‘Hustler Harder’ is a recipe for disaster, depression, and feelings of inadequacy.

Read a motivational blog, any motivational blog, and you’re bound to see the word ‘hustle’ used as if it were going out of style. People will tell you to hustle every day, hustle nonstop, always be on your hustle, etc. But what does this really mean, and what – if anything – will hustling every day really do for your career?

I take issue with the idea we should always be hustling for a few reasons. For starters, not everyone knows how to hustle. People often confuse hustling with merely getting your work done, or doing whatever you think needs to be done to get ahead. That may be true in some cases, but the hustling as an idea is a bit broader in its definition. Hustling refers to being smarter than those you’re competing against to get ahead. This goes beyond working hard for long hours. In fact, you don’t even need to do those things to truly hustle. Lots of people get ahead by doing less than their peers, and that is its own form of hustling.

Secondly, hustling every day never guarantees success. A person with a terrible voice can practice singing every day for the rest of their lives and never be half as good as the least successful major label artist. Likewise, I can hit the gym every day and never gain enough muscle to be a linebacker in the NFL. Just because I want something and work diligently towards achieving it does not mean that goal will one day be realized. It makes it more likely, sure, but that’s about it.

Third, and most importantly, some hustles are actually detrimental to your personal development. Some people spend years of their lives working toward something that is never going to happen and in the process make great sacrifices that they later regret. To understand whether or not this is happening an individual needs to disengage from their hustle and take stock of their life. They need to possess the power to step back, examine what does and does not work, then adjust their path in life accordingly. When someone hustles hard every single day, 24/7, the opportunity for reflection is lost. By the time people do think to look up, time and life have often passed them by.

Very few people hustle hard every day and achieve their goals. The vast majority hustle hard for longer than they should and realize they missed their chance to pursue their passion. Worse yet, many often miss out on experiences with family and friends because of their dedication to the idea of hustling hard.

Those who hustle hard will inevitably burn out. Don’t hustle harder, Hustle smarter, and by that I mean constantly evaluate your situation and what you need to do to create the life you aspire to experience. Examine the world around you and ask yourself if you are really leading to the life you want. If the answer is no, adjust your trajectory and keeping moving. Then do so again and again periodically for the rest of your life.

A great hustle is just one part of the recipe for success. Other elements include talent, networking skills, and general likability. Do you really think the hardest working person always gets the job over the person people like the most, or that those who are naturally gifted in a particular field do not rise through the ranks faster than those who have to work on their talent? The idea that hustling hard will eventually give you what you want only applies in a world where things are fair and trust me – this life is not fair.

Don’t hustle to hustle, don’t work hard just to say you drove yourself to the point of mental exhaustion, and don’t place work over people. You may never get where you hope to go, but you can still enjoy the journey.

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Haulix Industry News News

Yes, music piracy is still a problem in 2019

A decade after the streaming revolution promised change; music piracy continues to worsen.

Ten years ago, music executives began promoting the future of streaming as a solution to the industry’s problems. Access to legal streaming, they claimed, would lower the rate of piracy and increase the return artists saw from their creations. 

Any artist reading this now can tell you the latter-half of that promise has proven to be an outright lie. While the most popular artists in the world are seeing big returns for their music online, the vast majority of talent sees next to nothing. Worse yet, the sales of physical media have largely bottomed out, which has only further hurt smaller artists.

What you might not realize is that the first half of that promise was a lie as well. Piracy hasn’t gotten better over the last decade. In fact, it’s more popular than ever. The amount of digital media pirated in 2016 was double the amount pirated in 2008. That figure has grown larger still over the last two years, and it shows no signs of slowing anytime soon.

So, what can an artist or group do?

It’s time the industry accepts the fact that piracy will always exist. As long as people are expected to pay for music, there will be others who seek to access that same content for free. Before the internet made piracy accessible in a matter of clicks people were sneaking tape recorders into concerts and pressing the audio captured from the hidden devices to vinyl.

If we accept that piracy will happen as soon as an album is released, which it will, then the best anyone can hope to accomplish regarding keeping music under wraps until its street date is through secure promotional distribution. Haulix, and companies like it, work tirelessly to ensure that artists at every label can safely and discreetly share pre-release music with influencers without risking a leak. Here’s how it works:

An artist or group registers for Haulix. The first month of service is free, so artists should pick a subscription tier that offers ample storage and bandwidth, as well as watermarking services. Watermarks, for those who don’t know, as essentially digital fingerprints baked into audio files. They do not change the audio at all, but when leaks occur they can be extracted to discover the source of the leak, including the IP address where the file was initially accessed.

Once your account is activated, artists can upload their music and create a fully customized promo page. Here is a recent example, courtesy of the band Emarosa:

With the promo creation complete, can now upload their contacts and create groups to help organize who will receive their record and when.

Once the contacts have been added, it’s time to create custom email invitations. The artist’s contacts will use the unique access links found in these invitations to access the album promo. Each link is unique to each recipient.

You can try Haulix free for one month. To access this offer, visit the Haulix website and select a plan that fits your needs. Have questions? Email james@haulix.com for answers.

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