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Monday Motivation: Romp

If you’re anything like me, you probably started the day by recognizing that the start of a new work week had indeed arrived and then immediately began shaking your fists at the sky in anger. Monday is rarely anyone’s favorite day, and from what I have seen firsthand it feels safe to say it’s the one day of the week some people outright hate. I guess to them the arrival of the work week symbolizes the end of their quote/unquote freedom, and as a result they head into the office/factory/restaurant/store with a negative outlook already on their mind. This leads to bad attitudes, which only makes the experience of being at work worse, and for some reason it also seems to make time slow to a crawl. We’re not about that life, and we hope this post can do the same you that the song contained within it did for us.

The best music has the ability to transport us from wherever we are on this spinning rock we call home and place our feet in the shoes of another. Be it a bird in the sky or a first date at a punk rock show, music offers us perspectives and experiences in life that we may otherwise never be able to experience. For a few minutes, or maybe even just a few seconds, music allows us to shed the trappings of our skeletal cages and explore the endless possibilities of the imagination.

Romp, hailing from same New Jersey stomping ground that gave bands The Gaslight Anthem and Thursday their start, offer listeners the chance to view life through their eyes. Lead by vocalist and keyboardist Madison Klarer, the group blurs the lines between punk, indie rock, and revivalist emo to deliver anthem tales of love, life, exploration, and heartache with deeply personal lyrics that all but reach through the speakers and grab you by the collar. Like the influential bands that hail from their hometown, Romp find relatable in the minute details of existence. They find the simple beauty of a an everyday moment and through doing so create art that can and often will stop you in your tracks, or in the midst of yet another text, and demands you not only pay attention, but fully submit to the sonic adventure they wish to share.

Listening to Departure From Venus, the band’s full-length debut out this month on Bad Timing Records, is akin to sharing memories, problems, and aspirations with a close friend over coffee in the dead of morning or night. You know, when the sky is as quiet as the city streets and for a brief span of time you feel as if you and your friend are the only two people on the planet? This is album is like that, only in in musical form. Departure From Venus is a crash course on the band, its members, and who those members are as individuals channeled through anthemic choruses and hypnotic melodies meant to move your feet just as much as your soul. You could argue that other albums accomplish similar feats for their creators, and you may be right, but none of them hum with the emotional intensity or lyrical whimsy present in every note shared by Romp. This is their adventure, and they are guiding us as only they know how to do.

All of this musical magic would make a lot more sense if it had come from a band with years of shared memories and experiences behind them, but that is not the case with Romp. Two years ago no one in Romp knew the people who would soon be their bandmates, and it’s only because of a chance meeting through Tinder that the band even had a chance at being forged into existence. The fact their artistic chemistry mixes as well as it does at such a young age, both as individuals and a group, would be considered a miracle if not for the profound dedication and work ethic shared by the group’s members. You cannot find a person in alternative music who knows of Romp and does not swear by their talent. People have been cheering for this group long before they were being promoted by one of the hottest young alternative labels in music, and that fact speak entirely to their talent which, at the end of the day, is what always matters most.

As you head into this week, make time to experience Departure From Venus and allow yourself to fully engage with what you hear pouring through your speakers. Put down your phone, close your laptop, pour some coffee, and lose yourself in everything that Romp has to share. Their music, while riddled with angst, is as beautiful as anything laid to tape in the last year. It’s a sudden rush of pure energy and excitement for life, delivered through music, that will lift your spirits and make you think differently about the world around you, as well as how you deal with any hurdles in your way. Romp provides a soundtrack for self-acceptance that begs the listeners to embrace their every flaw with the same confidence as they do their strengths, and the best part of it all is that they’re only just getting started.


James Shotwell is the Digital Marketing Manager for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.

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Haulix Advice: Setting Up Tour Press

Today’s Haulix Advice column is intended for artists with more than one tour under their belt. We understand those of you just getting started may be excited by notion of having press cover your first tour, but we highly recommend waiting until you’ve crossed stateliness a time or two before taking the following steps.

As you move forward in your pursuit of national acclaim, touring offers a number of unique promotional opportunities that will help drive awareness to your music and (hopefully) add a little boost to ticket sales. In oder for any of that to happen, however, you will need to put together a plan of attack far in advance of your first date, and that is what we’re going to discuss today.

It may seem a bit premature, but artists hoping to maximize the exposure they are able to pull out of a single tour would be wise to begin planning those effort almost as early as they begin booking said shows. As a band, you should work together to develop a list of everyone you want to invite to a show, all the content you hope to create during the run, sites that offer pre-tour promotional options (playlists, interviews), and a list of potential sites and publications who may be interested in hosting said content. Be specific. Know when you plan your tour to start, as well as the promotion, and use a calendar to plan when you would ideally like your content to run. Once you’re on the road, finding the time to plan is going to be near impossible, and you’ll likely have a number of other issues and needs to attend to as well. Having a plan helps to not only suppress the stress of last minute organizing, but also creates a blueprint to follow if/when things do go off the rails (and let face it: they probably will).

As soon as you confirm your dates, take time to research writers who may work in the vicinity of your shows and email them with details on your performance no later than one month prior to the tour. Invite them to come, but be careful to not beg. Writers want to believe they’re either going to see the next great band no one has heard, an underrated juggernaut deserving of more attention, or an established act whose live show is even better than their album, not a group of musicians trying too hard to be famous. Pick an angle that works for you and use it to entice the reader. Remember: This may be your first time interacting with this individual, so make sure your initial impression is a good one. Being friendly and concise goes a long way.

A month out from your first date also happens to be the ideal time to begin locking in your tour content exclusives. This could be any number of items, but the two most popular tend to be tour blogs and acoustic performance videos. Both are great tools for furthering awareness of your efforts, and neither is all that difficult to create. Once you know what your content will be, develop a list of sites you would like to partner with for the premieres and begin contacting them. Again, being specific is key. Make sure your message includes information about your efforts, the tour, and as specific details regarding the content you would like to share with their readers. If it’s a tour blog, tell them how often you were hoping to run it. If it’s a performance video, give them a target week for release. Being too specific may turn some away, so make sure you allow room for customization. The sites you want to work with have a lot of experience in this type of content, and more importantly they know what works best with their readers. Trust them.

When you’re a week out from the tour, send reminders to outlets you have not heard from and check in on everyone who said they may attend. Provide contact information, including a phone number, and request the writer do the same. Every venue is different, and you nerve know when your press plans may have to change on account of an outside force.

Check in with your contacts again the day of the show to confirm their travel plans, as well as yours. Coordinate a time that works with your schedule for the day and do whatever you can to be early. If you’re completing an interview with said writer, check in advance for type of interview (voice or video) and prepare accordingly. We’ll have more tips for video interviews in an upcoming edition of Haulix Advice.

As with every Haulix Advice column, we asked a number of industry professionals to offer additional insight on setting up tour press. You can read what they had to say below.

If you have any questions or comment, feel free to leave at the end of this post and we’ll do our best to reply soon.

“My best suggestion to any up and coming artist who is looking to do their own press would be to 1- know their music websites and 2-Contact as many journalist as possible. Start off with doing a google search to see who has covered artists like you, or other artists you have toured with. After making a list of what outlets covered those artists, as well as their contact information, reach out to each journalist individually. Tell them about your band, when your last release came out, send some examples of music as well as tour dates. Always include the best way to reach you! It’s a ton of work but absolutely is worth the effort. Also, whenever you send physical music to a journals ALWAYS include contact information and a bio. The worst thing you could do is waste your time sending a CD to a writer and then them having no clue how to contact you” – Jenna LoMonaco, Kobalt Music Group

“As a smaller band, especially without a publicist, getting press for your tour is a daunting task. Even if you’re only playing 10-15 cities, that’s 10-15 unique local markets that you have to sift through and try to find the best way to promote your show. The best thing for your band is going to be getting local newspaper and radio stations to run any sort of coverage *before* you play your show in the area, to try to encourage turnout. However, many writers will only want to cover your show post-event and many radio stations will ask for tickets to give away in exchange for coverage. This shouldn’t be a worry for you – you’ll want to commit press passes and free tickets at each show in exchange for promotion. In terms of national and online media, make sure you know where writers are located, especially the ones that like your band. If a website gives your EP a good review, make a note that the writer is located in X market so you can offer him a free ticket to review your show. Keep an organized list of contacts that help you out in each local market, too – this (hopefully) won’t be the last time you play in that area, so you’ll want to hit these people up again in the future.” – Thomas Nasiff, Fuse/Bad Timing Records/Paper+Plastick

“There are two sides of tour press: Before, and after. Before you go on tour, you should be setting up press with sites that do pre-tour features. PropertyOfZack does Playlists, a way for touring packages to let us know what they’ll be listening to on the road. We include the tour dates in there for extra press.

Then for after, you have Road Blogs, interviews, acoustic sessions, and more. Make sure people haven’t forgotten about the tour once it ends. Keep the content coming” – Zack Zarrillo, PropertyOfZack

“Always plan to start your tour press no later than a month out from the first date. The less time you give yourselves, the less chance of an effective press campaign. The less effective your campaign is, the less impact it will have in show attendance.” – Patrick Ryan Williford, Persistent Heart Media

“No outlet is too small – if you’ve got the time and a .blogspot-type writer has reached out, make the relationship and take the interview. Any press is good press, and you never know where a writer will end up – taking that interview when a site is small could benefit you tenfold down the line.” – Jack Appleby, Siren Records

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