Tag: concert coverage

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How To Save The Music Business In 5 Minutes or Less

save the music business save our stages

The music industry is in dire straits (and we don’t mean the band). COVID-19 has brought countless hardships on artists and professionals alike, but worse things are on the horizon.

There was a time in mid-March when most people believed the fall of 2020 would be normal. The coronavirus, they thought, would be a thing we joked about by the time leaves began to change. Those people were wrong, and every day comes with new evidence that this pandemic will be with us for the foreseeable future.

Recent reports about the music business claim that 90% of all independently owned venues are in trouble. With no federal funding to help cover expenses while live music is on hold, many venues are bleeding cash as they attempt to cover fixed costs (such as rent) without revenue. Some establishments are already going under, like The Satellite in Los Angeles, and hundreds more are likely to follow if the pandemic stretches into September.

The importance of independent venues is impossible to overstate. Virtually all musicians rely on these performances spaces to build their audience as they rise through the industry ranks. Today’s stadium headliners were only club acts using independent venues to travel the country before everyone knew their name. Tomorrow’s big stars aspire to play these spaces in the coming years. Independent venues are, in many ways, the backbone of the entire music business.

NIVA, the National Independent Venue Association, has a solution to the current problem. The organization has launched a campaign called #SaveOurStages, which aims to convince legislators that live music deserves relief funding from the federal government. They are asking fans and artists around the world to join in their demands by filling out a simple form on their site: https://www.saveourstages.com/.

In the latest Music Biz, host James Shotwell breaks down the current situation, the potential outcomes, and why it matters that everyone does their part. You can play a role in shaping the future of music. Please help us out. We need you.

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COVID Concerts: The Good, The Bad, and The Irresponsible [VIDEO]

With coronavirus spread reaching record highs in the United States, Music Biz examines two recent performances and what they tell us about the future of concerts.

Here’s something you might not want to hear: Coronavirus isn’t going away. The disease, which first began to spread around the world at the end of 2019, has infected more than ten million people worldwide. Here in the United States, several parts of the country are experiencing record-high daily case rates. Other parts of the world are fairing better, but the point remains: COVID-19 is far from defeated.

As states and countries attempt to navigate reopening after months of lockdown, several places are now allowing live music to resume. There are rules in place to ensure the safety of staff and patrons alike, but recent events have shown that enforcing these policies can be difficult. Even if venues ask patrons to act or behave a certain way, there are little to no laws that require consumers to follow any guidelines.

The last weekend in June will go down in the history books as a time in the world of COVID concerts. Two significant events took place in two different countries, and the fallout from those performances are making headlines around the globe. The first, a reality TV star turned country musician performing in front of nearly 1,000 people in Tennessee as the state sees a surge in new cases, is being shamed by virtually everyone. The second, a so-called “Corona Safe” stadium show in Germany, is being praised as a glimpse at the future of live music.

This week on Music Biz, host James Shotwell examines these two performances and what makes them unique. He explains the criticism behind both events, as well as what the attendance of each show can tell us about how consumers feel about the return of live music.

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When Should We Expect Concerts To Return? [Video]

After a series of conflicting comments from health experts, the Music Biz team weighs in on when we feel concerts will return.

The hardest part of living in unprecedented times is that no one knows what will happen next. Two months ago, most people couldn’t believe that a then largely unknown virus would soon grind the global live music economy to a standstill. A month ago, many states were resisting shelter in place orders because they didn’t know whether or not to believe that such tactics were necessary to combat the spread of COVID-19. This week, many don’t know how they will feed their families if the current pandemic keeps businesses closed longer than the end of April.

For music fans and professionals, one of the biggest questions right now is when live music will return. Every state has a ban on large gatherings for the time being, and most have no concrete plans to allow such happenings anytime soon. Some promoters are hopeful that these guidelines will be lifted by June or July, but others are anticipating a much longer wait.

Recently, a health expert speaking to the New York Times about when and how the American economy upset people with a claim that live music may not return until Fall 2021. To be specific, bioethicist Zeke Emanuel said:

“Restarting the economy has to be done in stages, and it does have to start with more physical distancing at a work site that allows people who are at lower risk to come back. Certain kinds of construction, or manufacturing or offices, in which you can maintain six-foot distances are more reasonable to start sooner. Larger gatherings — conferences, concerts, sporting events — when people say they’re going to reschedule this conference or graduation event for October 2020, I have no idea how they think that’s a plausible possibility. I think those things will be the last to return. Realistically we’re talking fall 2021 at the earliest.

“Restaurants where you can space tables out, maybe sooner. In Hong Kong, Singapore and other places, we’re seeing resurgences when they open up and allow more activity. It’s going to be this roller coaster, up and down. The question is: When it goes up, can we do better testing and contact tracing so that we can focus on particular people and isolate them and not have to reimpose shelter-in-place for everyone as we did before?”

We understand the reasoning behind Dr. Emanuel’s claims, but after speaking with multiple industry sources, we also know how the music industry is likely to behave.

As soon as bars and other spaces where live music often occurs are allowed to open, likely with reduced capacities, live music will return. The first artists to perform will probably be DJs, local acts, and cover bands who are available at a moment’s notice. If the spread of COVID-19 continues to decline, bigger artists and shows will slowly start to return as well.

But this won’t happen all at once. Most economists agree that reopening the country will happen in steps, and guidelines will change region by region rather than nationwide. States with fewer cases of the novel coronavirus who are successfully slowing the spread will be among the first to attempt something akin to normalcy, but more impacted areas like New York and California may take much longer.

In this episode of Music Biz, host James Shotwell examines the data available and draws conclusions based on the information available to people today, April 13, 2020. Will that data change in the next week or month? Almost certainly. But for now, this is what seems most likely based on what we know.

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How to write compelling concert reviews

Reviews are a dime a dozen these days, but a great live review by an engaging author can still make the difference between a tour’s success or failure.

Ah, the concert review. It has been a staple of entertainment journalism longer than almost any other feature, appearing long before recorded music was even thought possible, and it will most likely outlast us all. Why? For starters, the financial risk in seeing virtually any show is much higher than consuming a single song, album, or movie. Most people will risk $10 on a new release, but far fewer people are willing to spend $30 (or in many cases, much more) to see a performance whose quality is uncertain.

Then there’s the YouTube problem. Just last week, I saw Kelly Clarkson tell a crowd of thousands at Van Andel Arena how much she appreciated their attendance by admitting, “I don’t know if I like anyone enough to leave my house. You could have watched this whole thing on YouTube from your couch, but you’re here, and that means something.”

There are thousands of hours of concert videos on YouTube. In the time it takes to read this article there will likely be hundreds, if not thousands more than when you started. A lot of the clips feature muddy sound and poor video quality, but there remains more than enough decent uploads to sustain those unwilling or unable to purchase tickets for themselves. Just look at this video from the latest Panic! At The Disco tour, which is currently making its way across North America:

The clip above may not duplicate the live experience, but for many, it’s good enough.

These reasons, as well as many others, explain why creating quality live reviews is so important in entertainment today. A compelling live review can determine whether or not a ticket is bought, which plays a role in whether or not artists can support themselves and continue to create.

The importance of criticism in regards to concerts is as much about the performers on stage as it is the production, the crowd, and the overall vibe of the event. Journalists can speak to all these elements on a technical level, but what really grabs today’s easily distracted reader is the critic’s own journey. The consumer of your material may never make it to the show in question themselves, and the reasons for that are numerous (schedule, cost, etc.). What they can do, however, is live vicariously through you.

In today’s entertainment writing culture, the key to crafting a great live review lies in learning how to tell a good story — your story. You should consider yourself, your feelings, and everything that goes into a night out on assignment as a vessel for others. Capture as many moments as possible, especially the tiny moments that others in the crowd might miss, and use them to make your story more engaging for the reader. Here are some questions to get you started:

  • What is the weather like?
  • Is it hot or cold inside the venue?
  • Do people look happy to be there?
  • When did the venue staff notice people lining up? (Don’t be afraid to ask!)
  • What are people in the crowd talking about?
  • What are people in the crowd wearing?
  • How much time between sets?
  • Did the performers engage the audience? If so, how?
  • What moments from this show will you remember in six months?
  • What would you change, if anything, to improve the night?
  • How did you feel during the show?
  • Were your expectations met?
  • Where were your expectations?

2019 is shaping up to be a banner year for live entertainment. Legendary acts are returning to the stage for a final run, new artists are trying to fill large venues, and there appear to be more festivals than ever before. Everyone who is anyone is trying to get a piece of consumers’ live entertainment budget. The reality is, only a few will succeed, and critics can play an active role in determining who comes out on top.

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Music Writing 101: Coverage Confirmations

If the first goal of every young music writer is to gain access to albums from their favorite artists before those records arrive in stores, then the second goal is usually to see those artists in concert without paying the cover charge. Yes, free admission to concerts and festivals is one of the perks of writing about music, but just like advance access to music it’s a perk that doesn’t necessarily have to be extended to you.

No show or event is truly free to writers. Your currency in these exchanges is your voice and whatever audience (aka reach) you have through the outlet that shares your work. Upon receiving confirmation that you have been added to the list of any event you are entering into an agreement that you both will attend said event and that you will write about that event in a timely manner. For example, if you attend Van’s Warped Tour on Monday after promising a review to PR then it should not take a week or more to post that review online. If it does you will risk straining your relationship with the PR that granted you access in the first place. More importantly, you will develop a reputation that extends beyond that one relationship and follows you where you go in music. The industry may seem large to outsiders, but it’s actually quite small, and everyone who knows anyone will come to learn of your lack of follow through.

This is about good business as much as it is respect. People will get upset if publicists do not reply to their requests in a timely manner, but see no problem dragging their feet to complete content that was promised in advance of receiving a coverage confirmation. Those who respect others and their time/work will in turn receive the same respect.

Rey Roldan, founder of Reybee Inc., recently wrote the following on coverage requests and confirmations from the perspective of a publicist:

If you request music or tickets from a publicist and promise or confirm coverage, it’s your duty to make good on it… and if, for some reason or another, you can’t keep your side of the deal, it’s only respectful to let the publicist know. Don’t ghost them.

It’s understandable if you hated the show or the music and you don’t want to cover it because of that reason. But let the publicist know, so they don’t constantly hound you for the link.

If you confirm an interview date and time but something comes up and you can’t make it, let the publicist know ASAP. Don’t wait for the time of your interview to tell them that it’s a no-go. It only makes the publicist look bad and could create tension in your relationship moving forward.

If you get confirmation of guest list or photopasses to a show (especially the bigger, higher profile shows) and can’t make it, let the publicist know as soon as your can. There’s a chance that the publicist can use your spot to give to another writer/photographer who was cut from the list. We publicists do sometimes check guest lists after the show to see who showed up and who didn’t.

If you are requesting tickets to a show with multiple artists, either send one email with all the publicists on copy or make sure if you get confirmed on one list to let the other publicists know you’re all set. If you are on multiple lists for the same show, it can prevent other writers/photographers from covering that show. Or if we publicists cross-check our lists and see you on it more than once (or worse yet, see multiple names for the same outlet on different lists), it looks bad for you and/or your outlet.

Making relationships in this industry can be difficult. Maintaining them is easy. Just don’t fuck them up.

Respect and follow-through are everything in this business. Do your best to follow the golden rule (treat others as you want to be treated) and you’ll do just fine.

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