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Industry News News

Watch Our Incredible FiXT Music Takeover Event In Full

Proving once again that the best path to success is the one you create, FiXT Music’s James Rhodes chats with Haulix about how his company’s open embrace of change is making all the difference.

There are many ways to find success in the music business. One of the oldest and most reliable methods is to follow the lead of someone else. There may only be one Elvis or one Madonna, but dozens of artists had successful, albeit smaller, careers by following the blueprint they created. Their entertainment paths may not be original, but they work, and countless artists trying to make it today are similarly following in the shadow of more current stars.

But you don’t want your career to live in the shadow of someone else. You shouldn’t aspire to be compared to the greats — you should work to be one of the greats.

FiXT Music is an industry original in the most real sense. FiXT is a music company comprised of two labels, a licensing division, a remix marketplace, and more, and all run out of Iowa by a handful of diehard music fans who believe that change is a good thing more often than not. The artists on the FiXT roster have thousands of placements in music, television, and gaming. The company itself was among the first to allow its music to be used on streaming services such as Twitch. FiXT is a trendsetter brand, and their plans for the future are big.

On Thursday, February 25, James Rhodes from FiXT Music appeared at an event for Haulix LIVE! His time with host James Shotwell covered the history of the label, their unique approach to artist discovery, and where FiXT believes the industry is headed in the years to come. Rhodes also answered several questions asked by an audience of industry professionals from all walks of life.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Join A FREE Webinar With FiXT Music on February 25, 2021

One of the biggest independent labels on Earth, FiXT Music, joins Haulix for a once in a lifetime event on Thursday, February 25, and everyone is invited.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

On Thursday, February 25, at 2 PM EST, join us for a unique one-on-one conversation about the business of music! FiXT Music‘s James Rhodes will be chatting with host James Shotwell about the label’s past, present, and future. He will also offer advice for artists and those hoping to launch record labels.

FiXT Music and FiXT Neon are unique entities in the world of entertainment. Featuring diverse rosters spanning the globe, FiXT is a forward-thinking brand that understands the relationship between artists and fans and that of consumers and music better than most. Their efforts to create original offerings in a cluttered marketplace has led to award-winning soundtracks, worldwide followings, and numerous chart-topping singles.

This event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

About our guests:

James Rhodes is the Vice President of independent record label FiXT, an artist-owned label which he co-founded in 2006 alongside respected artist, producer, and composer Klayton, best known for his solo projects Celldweller, Scandroid, Circle of Dust, and FreqGen. Building the company around the strength of Klayton’s projects, James and Klayton have turned FiXT into a global brand with dozens of artists and fans in over 130 countries.

Born in Toledo, Ohio and raised in Burlington, Iowa, James’ path to managing day-to-day operations at FIXT began as a fan of Klayton’s ’90s industrial project Circle of Dust. When Klayton started Celldweller in 1999 James joined his Street Team and met him for the first time in 2000 at a fan meet-and-greet opportunity in Detroit. James became an active member in the Celldweller fanbase and Street Team while pursuing a venture into music production by attending The Recording Workshop of Ohio in Fall 2003.

James explored interest in live show promotion with various shows in SouthEast Iowa in the early 2000s and booked one of Celldweller’s first-ever live shows in 2003 at the legendary Iowa City venue Gabe’s Oasis. Later in Fall 2003, James became Klayton’s first employee, taking over Celldweller’s online e-commerce operations.

By late 2004, James’ hard work caught the attention of Tyler Bacon, the President and owner of Los Angeles management, publishing and licensing company Position Music, who managed Klayton at the time and continues to represent him across publishing and licensing. James joined Position Music in 2005 as one of the company’s early full-time employees.

In 2006 James and his wife Rebecca moved back to Iowa to be closer to family as they began a family of their own. During the transition back to the Midwest, James and Klayton launched FiXT as the label vehicle for not only Celldweller, but to support other artists and provide a fair label deal in an industry known for lopsided agreements. Klayton’s prior experiences with record labels had left him wanting for a better experience and together James and Klayton set out to offer a label focused on treating artists like family.

Now, as FiXT celebrates its 15-year anniversary in 2021, the company has 2 label divisions, FiXT and FiXT Neon, focusing on electronic-rock and retro-inspired synth and indie-pop music, respectively. The label boasts over 2.5 billion lifetime streams with an active artist roster of 25 artists and over 1,000 Film/TV/Video Game synch placements. The label’s team consists of offices in Los Angeles, Denver, and Iowa, with over 20 employees, designers, writers, and publicists contributing from different corners of the world, including Chile, Ukraine, New Zealand, and more.

In 2020, James joined the American Association of Independent Music (A2IM) Mentor program and has begun a new journey of finding ways to use his experience to give back to the independent music community.


James Shotwell has spent his career in music finding new ways to connect people with the next song or artist to change their lives. He’s the Director of Customer Engagement and Head of Marketing for Haulix, the music industry’s leading promotional distribution platform. He’s also a freelance writer covering film and music with bylines at Rolling Stone, Alternative Press, Substream Magazine, and dozens of additional outlets. His podcast, High Notes, tackles addiction and recovery in the entertainment business.

In addition to his current work, James has over a decade of music business experience. He’s worked at music startups and publicity companies, booked and promoted concerts throughout the midwest, and managed multiple artists and tours. He also spent four years running a successful independent record label.


What are you waiting for? RSVP Today!

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Haulix Industry News News

Watch The Full Rude Records 20-Year Celebration [VIDEO]

One of the most influential international labels of all-time, Rude Records celebrates twenty years of success with a special Haulix LIVE! event.

Making your way in the music world today takes a lot more than talent and luck. Just ask Rude Records, one of the most influential alternative labels of the modern-day. Over the past two decades, Rude has helped talent from all walks of life reach a global audience of devoted music fans through hard work and innovative marketing that cannot be topped. In an industry filled with knockoffs and slackers, the team behind Rude Records is pushing boundaries wherever possible and refusing to give in.

On Thursday, January 21, Music Biz host James Shotwell spoke with two Rude Records team members to celebrate the label’s twentieth anniversary. This is a recording of that event.

About the Rude Records Team:

Ilich Rausa began to be curious about the Music Industry during his early University years and his career was launched thanks to a position with one of the largest indoor venues in Milan, Italy. During this period, he learned about band and audience development, promotional and marketing strategies. He founded Rude Records with a friend, a sound engineer, at the end of 2000 and from that moment on, moved particularly by the passion of its founders, Rude Records started to take its first steps with the production and distribution of young alternative bands. Ilich focuses on label strategy and development and works with the team on the development of new partnerships, growth plans, and budgeting. Ilich also oversees operations, contracts, and human resources. Rude started representing some Labels from the US in Europe from 2004 and eventually started to sign international bands for EU, UK and North America. Rude Records counts now over 200 releases and has collaborators all over the world and works closely with bands from the US, UK, Australia. In 2020 Rude Records has signed a Publishing deal with The Orchard \ Sony ATV and renewed a global distribution deal with The Orchard \ Sony Music.


Federico Croci‘s deep passion for music started when he first learned how to play an instrument. This led to discovering old classics hidden in his father’s vinyl collection and writing reviews and interviews for a music webzine. Federico is continually eager to know and discover new music, new artists, across all genres. After graduating from University in Media Languages, he obtained a Master’s Degree in Music Industry. He joined Rude Records as PR and Marketing intern in 2011, actively participating in the Label’s development and strategic growth through the years. Ten years after making the first steps in the music industry he’s now Rude’s General Manager and A&R, responsible for scouting new talents and assisting them throughout the whole creative process.

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Haulix Industry News News

Haulix LIVE! Presents A Rude Records 20th Anniversary Celebration on 1/21

Rude Records, one of the most influential labels of the 2000s, celebrates twenty years of success with a one-time Haulix LIVE! event on January 21.

Making your way in the music world today takes a lot more than talent and luck. Just ask Rude Records, one of the most influential alternative labels of the modern-day. Over the past two decades, Rude has helped talent from all walks of life reach a global audience of devoted music fans through hard work and innovative marketing that cannot be topped. In an industry filled with knockoffs and slackers, the team behind Rude Records is pushing boundaries wherever possible and refusing to give in.

On Thursday, January 21, at 12 PM EST, join us for a roundtable conversation celebrating 20 years of Rude Records! Company Founder Ilich Rausa and General Manager Federico Croci will be chatting with host James Shotwell about the label’s past, present, and future. They will also offer advice for artists and those hoping to launch record labels.

This event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

About the Rude Records Team:

Ilich Rausa began to be curious about the Music Industry during his early University years and his career was launched thanks to a position with one of the largest indoor venues in Milan, Italy. During this period, he learned about band and audience development, promotional and marketing strategies. He founded Rude Records with a friend, a sound engineer, at the end of 2000 and from that moment on, moved particularly by the passion of its founders, Rude Records started to take its first steps with the production and distribution of young alternative bands. Ilich focuses on label strategy and development and works with the team on the development of new partnerships, growth plans, and budgeting. Ilich also oversees operations, contracts, and human resources. Rude started representing some Labels from the US in Europe from 2004 and eventually started to sign international bands for EU, UK and North America. Rude Records counts now over 200 releases and has collaborators all over the world and works closely with bands from the US, UK, Australia. In 2020 Rude Records has signed a Publishing deal with The Orchard \ Sony ATV and renewed a global distribution deal with The Orchard \ Sony Music.  


Federico Croci‘s deep passion for music started when he first learned how to play an instrument. This led to discovering old classics hidden in his father’s vinyl collection and writing reviews and interviews for a music webzine. Federico is continually eager to know and discover new music, new artists, across all genres.

After graduating from University in Media Languages, he obtained a Master’s Degree in Music Industry. He joined Rude Records as PR and Marketing intern in 2011, actively participating in the Label’s development and strategic growth through the years.

Ten years after making the first steps in the music industry he’s now Rude’s General Manager and A&R, responsible for scouting new talents and assisting them throughout the whole creative process.


This Haulix LIVE! event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

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Artist Advice Business Advice Editorials Industry News News

Watch A One-Hour Metal Marketing And PR Roundtable with Metal Blade and Prosthetic Records

Representatives from two of the biggest names in metal today appear in a one-hour Haulix LIVE! event to discuss what it means to succeed in the modern music business.

There is no point in history when succeeding in music was a simple task. Getting people to pay attention for three to five minutes at a time is one thing, but getting them to spend money and take a long-term interest in someone’s creative talent is something else. The tricks and plans that helped artists succeed ahead five years ago don’t work today, and what works right now probably won’t help anyone in 2023. That’s the nature of the beast known as the music business, but somehow, people still find ways to win fans and develop careers.

On Thursday, November 12, two of the most widely recognized music professional in metal today appeared on Haulix LIVE! to discuss their careers and the many ways to define success in entertainment. Becky Laverty (Prosthetic Records) and Vince Edwards (Metal Blade) spoke about music publicity and marketing in the COVID era, emerging trends in their field, and their hopes for 2021. Viewers also had the chance to ask questions.

Today, Haulix is thrilled to share the entire event with our readers. Check it out:

About our panelists:

Becky Laverty has been a freelance publicist for 13 years, working for labels, events, and independent artists. Believing that each project is unique, she has forged relationships across the music industry and around the globe to deliver creative and engaging press campaigns. Although she still squeezes in the occasional side project, the majority of her time is now taken up by Roadburn Festival (Press & Communications) and Prosthetic Records (European Label Manager). 


Vince Edwards has worked at Metal Blade Records since 2007 after graduating from the University of Wisconsin-Platteville with a BS in business administration. Fans may have seen his work on YouTube in the form of music videos for Anaal Nathrakh, The Black Dahlia Murder, Amon Amarth, and more. Additionally, Vince works with radio stations & shows such as SirusXM Liquid Metal, Full Metal Jackie, WJJO Overdrive, Music Choice, and dozens more to try and keep metal on the airwaves across the US. Fans may also have seen his graphic design work across the Metal Blade social pages and beyond. Metal Blade Records is an independent record label where staff wear many hats and work with bands on a daily basis to help bring their vision to fans globally. 


About our host:

James Shotwell is the Director of Customer Engagement for Haulix. His music career began with the opening of a music venue when he was just 14 years old. From there, James cut his teeth booking and promoting events until he enrolled at Ferris State University to pursue a degree in Music Industry Management. From there, James found a passion for writing that led him to work with some of the biggest publications in music. He later graduated from school and moved to Boston, where he worked for a music startup before starting with Haulix. In addition to his current role, James currently hosts the Inside Music Podcast, the High Notes podcast, the Music Biz channel on YouTube, and regularly contributes to multiple entertainment publications.

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Artist Advice Business Advice Editorials Industry News News

Free Metal Music PR panel with Metal Blade and Prosthetic Records Set for November 12

Two of the biggest names in metal today are coming together for a music publicity panel, and we have all the details you need to know. This is one Haulix LIVE! event you cannot miss.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

On Thursday, November 12, two of the most successful publicists in metal today appear on Haulix LIVE! to discuss their careers and the role PR plays in musicians’ success. Join us as Becky Laverty (Prosthetic Records) and Vince Edwards (Metal Blade) talk about music publicity in the COVID era, emerging trends in their field, and their hopes for 2021. Viewers will also have the chance to ask questions, but only if you RSVP! Don’t wait!

The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!

About our panelists:

Becky Laverty has been a freelance publicist for 13 years, working for labels, events, and independent artists. Believing that each project is unique, she has forged relationships across the music industry and around the globe to deliver creative and engaging press campaigns. Although she still squeezes in the occasional side project, the majority of her time is now taken up by Roadburn Festival (Press & Communications) and Prosthetic Records (European Label Manager). 


Vince Edwards has worked at Metal Blade Records since 2007 after graduating from the University of Wisconsin-Platteville with a BS in business administration. Fans may have seen his work on YouTube in the form of music videos for Anaal Nathrakh, The Black Dahlia Murder, Amon Amarth, and more. Additionally, Vince works with radio stations & shows such as SirusXM Liquid Metal, Full Metal Jackie, WJJO Overdrive, Music Choice, and dozens more to try and keep metal on the airwaves across the US. Fans may also have seen his graphic design work across the Metal Blade social pages and beyond. Metal Blade Records is an independent record label where staff wear many hats and work with bands on a daily basis to help bring their vision to fans globally. 


About our host:

James Shotwell is the Director of Customer Engagement for Haulix. His music career began with the opening of a music venue when he was just 14 years old. From there, James cut his teeth booking and promoting events until he enrolled at Ferris State University to pursue a degree in Music Industry Management. From there, James found a passion for writing that led him to work with some of the biggest publications in music. He later graduated from school and moved to Boston, where he worked for a music startup before starting with Haulix. In addition to his current role, James currently hosts the Inside Music Podcast, the High Notes podcast, the Music Biz channel on YouTube, and regularly contributes to multiple entertainment publications.


Don’t wait! RSVP Today!

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Artist Advice Business Advice Editorials Industry News News

Watch our FULL Artist Management Panel with Bronson Ltd.

Managers play a vital role in helping artists succeed, and the team from Bronson Ltd. will tell you how they get the job done.

On Thursday, October 29, the artist management team at Bronson Ltd appeared on Haulix LIVE! to discuss their careers and the role managers play in musicians’ success. The team spoke about the challenges and opportunities of the COVID era, as well as their hopes for 2021. you can view the full panel below.

About our panelists:

Hailing from the great state of New Jersey, Chris Hodge has spent over a decade working in both Artist Management and Tour Management. After time well spent touring the world and learning from some incredible colleagues, he created Bronson Ltd. a little over a year ago with a mission to continue to grow and build both a passionate and successful artist and management team. Trying to learn every day while not forgetting where he came from.


Kevin Garcia has been involved in the Music Industry since he started playing and promoting shows in his local scene at the age of 15. After 10 years of touring, fulfilling both performing and tour management duties, he found a strong passion for developing artist careers. Kevin began to transition into day-to-day Artist Management and brought his roster to the Bronson Ltd. family in 2019.


After years playing in local bands, Jesse Lebhar got his real start putting on shows in the Tampa Bay Area, as well as booking tours and tour managing for his friends’ bands. He started pursing a career in the music industry earnestly in late 2016, working his way up from tour manager, day-today manager, co-manager, and now working as a full-time manager. Jesse has a passion for project management, research, and data analytics, all of which he utilizes in supporting his artist’s career development.

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Haulix Industry News News

FREE EVENT: Bronson Ltd. takes over Haulix LIVE! on October 29

Join us for a free music management panel when Bronson Ltd. takes over Haulix LIVE! on Thursday, October 29.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

Join us on Thursday, October 29, at 2 PM EST for a free music management roundtable with the entire Bronson Ltd. team. Representing the company will be Chris Hodge, Kevin Garcia, and Jesse Lebhar. The event will cover the state of music management today and what the team looks for when seeking new talent. Viewers will also have an opportunity to ask our guests questions.

The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!

About our panelists:

Hailing from the great state of New Jersey, Chris Hodge has spent over a decade working in both Artist Management and Tour Management. After time well spent touring the world and learning from some incredible colleagues, he created Bronson Ltd. a little over a year ago with a mission to continue to grow and build both a passionate and successful artist and management team. Trying to learn every day while not forgetting where he came from.


Kevin Garcia has been involved in the Music Industry since he started playing and promoting shows in his local scene at the age of 15. After 10 years of touring, fulfilling both performing and tour management duties, he found a strong passion for developing artist careers. Kevin began to transition into day-to-day Artist Management and brought his roster to the Bronson Ltd. family in 2019.


After years playing in local bands, Jesse Lebhar got his real start putting on shows in the Tampa Bay Area, as well as booking tours and tour managing for his friends’ bands. He started pursing a career in the music industry earnestly in late 2016, working his way up from tour manager, day-today manager, co-manager, and now working as a full-time manager. Jesse has a passion for project management, research, and data analytics, all of which he utilizes in supporting his artist’s career development.


Don’t wait! RSVP Today!

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Haulix Industry News News

Watch SRO PR Celebrate 25 Years of Music Publicity Success on Haulix LIVE!

The full recording of our recent Haulix LIVE! event with the team from SRO PR is now available for free online.

Publicity involves a lot more than press releases and dinners with clients. Today’s publicists are networking and media-generating machines that work tirelessly to ensure their clients stand out from the endless sea of competition in their field. Of those doing that work well, SRO PR has a long history of leading the PR industry with a client-centric approach that customizes every campaign to meet the artist or group’s needs.

In October 2020, three SRO PR team members celebrated the company’s 25th anniversary with a one-hour panel discussion hosted by James Shotwell as part of the Haulix LIVE! digital panel series. The discussion touched on the team’s legacy in music and their thoughts on the challenges 2020 dealt to the entertainment business. You can view the full panel event exclusively on the Music Biz YouTube channel. Check it out!

About our panelists:

In the mid to late ‘70s in his native Bronx, New York, Mitch Schneider was a freelance journalist for Rolling Stone, Crawdaddy, Circus, Hit Parader and Good Times, the latter of which he also edited. He moved to Los Angeles in 1979 to become a music publicist for the entertainment PR firm, Solters/Roskin/Friedman. In 1982 he left the company to return to freelance writing; his work appeared in LA Weekly and BAM, plus The Rolling Stone Encyclopedia of Rock & Roll. He subsequently joined Michael Levine Public Relations in 1983, becoming a partner in 1988 when the company became known as Levine/Schneider PR. In 1995, Schneider formed The Mitch Schneider Organization (MSO), an acclaimed PR company. In 2020, the company became known as the Schneider Rondan Organization (SRO) to reflect the new partnership with Marcee Rondan, a longtime associate who was EVP of MSO. With offices in Los Angeles, Nashville and Las Vegas, SRO handles music, culture and lifestyle projects with an artist roster encompassing the genres of rock, country, Americana and pop. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”


SRO partner Marcee Rondan joined forces with Mitch Schneider as an intern at Levine/Schneider Public Relations after completing her education at the University of California at Irvine (where she studied Comparative Literature), and U.C.L.A. where she earned an additional public relations certification.  In her time at the company (which branched off to MSO in 1995), Marcee first served as a publicist, before becoming a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in May 2014. 

Throughout her career, Marcee has worked with leading recording artists (Ozzy Osbourne, Heart, Aerosmith, Zappa Family Trust), festivals (Made In America, Coachella and Stagecoach, Voodoo Music+Arts Experience) and brands/venues (Vans U.S. Open of Surfing, Club Nokia, Hard Rock Cafe International).

Marcee gathers inspiration from every medium of pop culture: the latest books, fashion (including the search for the perfect handbag) and decorating trends, along with capturing images of daily life (with her trusty iPhone camera and lenses) for social media.  As for the music, it’s really all about the next great song, “I’m in love/What’s that song?/I’m in love with that song.”


Kelly Walsh began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist bringing a refreshed edge to the company. Walsh was promoted to Account Executive in 2019 where she has handled a diverse roster of clients including In Hearts Wake, The Black Moods, Wardruna, Hilltop  Hoods, Manda Mosher,  Rusty Eye, Jeremy Squires, Jason Charles Miller and Oddities Flea Market as well as working hand-in-hand with SRO Partners Marcee Rondan and Mitch Schneider on Godsmack, Tash Sultana and events including the launch of Mike Tyson‘s Kind Music Festival and on Dave Navarro and Billy Morrison’s Above Ground benefit concert. Walsh also works directly alongside Schneider on The HU, 3 Doors Down, The Verve Pipe and companies including Single Music and Global Live Media.

Walsh‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.

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Haulix Industry News News

The SRO PR Team Appears On Haulix LIVE! October 15

Celebrating twenty-five years of music publicity, the SRO PR team is taking over our next Haulix LIVE! with a conversation that you won’t want to miss.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

Join us on Thursday, October 15, at 2 PM EST for a free PR roundtable with three SRO PR Team members. Representing the company will be founding partners Mitch Schneider and Marcee Rondan, along with publicist Kelly Walsh. The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. We will also discuss SRO’s long-running legacy in entertainment and how they continue to adapt to the ever-changing music business. Viewers will also have an opportunity to ask our guests questions.

The event is free, but attendees must register in advance to ask questions. Click here to RSVP TODAY!

About our panelists:

In the mid to late ‘70s in his native Bronx, New York, Mitch Schneider was a freelance journalist for Rolling Stone, Crawdaddy, Circus, Hit Parader and Good Times, the latter of which he also edited. He moved to Los Angeles in 1979 to become a music publicist for the entertainment PR firm, Solters/Roskin/Friedman. In 1982 he left the company to return to freelance writing; his work appeared in LA Weekly and BAM, plus The Rolling Stone Encyclopedia of Rock & Roll. He subsequently joined Michael Levine Public Relations in 1983, becoming a partner in 1988 when the company became known as Levine/Schneider PR. In 1995, Schneider formed The Mitch Schneider Organization (MSO), an acclaimed PR company. In 2020, the company became known as the Schneider Rondan Organization (SRO) to reflect the new partnership with Marcee Rondan, a longtime associate who was EVP of MSO. With offices in Los Angeles, Nashville and Las Vegas, SRO handles music, culture and lifestyle projects with an artist roster encompassing the genres of rock, country, Americana and pop. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”


SRO partner Marcee Rondan joined forces with Mitch Schneider as an intern at Levine/Schneider Public Relations after completing her education at the University of California at Irvine (where she studied Comparative Literature), and U.C.L.A. where she earned an additional public relations certification.  In her time at the company (which branched off to MSO in 1995), Marcee first served as a publicist, before becoming a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in May 2014. 

Throughout her career, Marcee has worked with leading recording artists (Ozzy Osbourne, Heart, Aerosmith, Zappa Family Trust), festivals (Made In America, Coachella and Stagecoach, Voodoo Music+Arts Experience) and brands/venues (Vans U.S. Open of Surfing, Club Nokia, Hard Rock Cafe International).

Marcee gathers inspiration from every medium of pop culture: the latest books, fashion (including the search for the perfect handbag) and decorating trends, along with capturing images of daily life (with her trusty iPhone camera and lenses) for social media.  As for the music, it’s really all about the next great song, “I’m in love/What’s that song?/I’m in love with that song.”


Kelly Walsh began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist bringing a refreshed edge to the company. Walsh was promoted to Account Executive in 2019 where she has handled a diverse roster of clients including In Hearts Wake, The Black Moods, Wardruna, Hilltop  Hoods, Manda Mosher,  Rusty Eye, Jeremy Squires, Jason Charles Miller and Oddities Flea Market as well as working hand-in-hand with SRO Partners Marcee Rondan and Mitch Schneider on Godsmack, Tash Sultana and events including the launch of Mike Tyson‘s Kind Music Festival and on Dave Navarro and Billy Morrison’s Above Ground benefit concert. Walsh also works directly alongside Schneider on The HU, 3 Doors Down, The Verve Pipe and companies including Single Music and Global Live Media.

Walsh‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.


Don’t wait! RSVP Today!

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