Tag: Music Industry Advice

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Three Music Industry Lies Artists Need To Stop Believing

music industry lies, music biz, lies in music

There is a lot of great advice on succeeding in the music industry, but there are a lot of lies as well. Let’s take a moment to separate fact from fiction before someone steers your career in the wrong direction.

The only thing the music industry has more of than artists is people who think they can help artists succeed. We choose to believe anyone offering advice is doing so because they genuinely want to help others. After all, why would someone purposefully offer lousy advice that could be detrimental to another person’s career?

The problem with offering advice, especially in an industry like music, is how rare any path to success works more than once. Artistic pursuits are built mainly on originality and creativity, which is why artists who become game-changing superstars are so rare. Not everyone has a clear vision for their career, and far less possess the unbreakable spirit needed to risk everything long enough to establish themselves as an undeniable talent. There is a reason we only have one Taylor Swift, one Kiss, and one Elton John. All three are examples of talented musicians that blazed a path entirely their own that has been repeated countless times by gifted people who never took the extra step needed to separate themselves from the rest of those following the lead of those who came before.

Our goal with this blog has always been to keep things as simple as possible. We would never advise you to copy another artist’s career because the likelihood that lightning strikes twice is incredibly low. We choose to focus on establishing a foundation for success with essential marketing and business knowledge in the hope it empowers your creative expression. We cannot make you a star, and anyone who is claiming they can is most likely selling you a lie.

With that in mind, here are three common lies sold to musicians on the rise all around the world. These ideas are discussed at conferences, on podcasts, and through blogs (un)like this one regularly, which is why so many foolishly believe they offer some magical solution to becoming a star. But trust us: No such magic exists.

“All you need is one great song.”

When people originally started telling artists that they only needed one great song, they were probably telling the truth. Before computers and the internet empowered anyone with a melody in their head to quickly release music, one great song could land you a record deal and number one single. If that single sold well, the success of your one great song could propel you into the music hierarchy long enough to make a little money, buy a house, and more or less sustain yourself until people came to their senses. The 1980s and 1990s were filled with musicians who blew up from a single song and never duplicated their success, but those instances became far less frequent with the rise of internet culture.

These days, one great song is all you needed to get started. One great song can turn heads and raise awareness for your music, but it is rarely enough to make you a star. Even Lil Nas X, who came out of nowhere with “Old Town Road” in 2019, needed several remixes of his hit to propel the song to its record-breaking streaks atop the Billboard charts. He also followed that song with “Panini,” which also performed incredibly well (aided, at least in part, by its own series of high-profile remixes).

The reason one great song isn’t enough is due to the marketplace. There is so much music being released all the time by artists from every corner of the planet that one song very rarely can establish a career. There will always be outliers, of course, but believing your song will make you one of the exceptions to the rule is a recipe for disaster. You need more than one great song. It would be best if you as had as many great songs as you can possibly write.

“You need to be on every social media platform.”

We have written extensively about the problems social media can create for artists. Social media is a time-consuming monster that must be fed frequently with original thoughts and ideas that may or may not convince someone to follow you. In the event you do earn a new follower, there is still no promise that an individual will become a financial supporter of your music or even become a fan of your creative output.

Experimenting with social media is the best method of participation. Launch accounts on any platforms that interest, but do not allow yourself to believe existing on social media is a necessity. The only place you need to be is where your fans already are, and the only people you need to worry about entertaining are the people already invested in your music. If you can get your current fans to engage with your tweets, new followers and fans will come in time. If your fans aren’t present or don’t participate, then getting people unfamiliar with your work will be incredibly difficult.

If something doesn’t work, delete your account and move on. You don’t have the time to be creating content for platforms that do not help your bottom line.

“You need to tour.”

Let’s get one thing straight: You don’t need to do anything that doesn’t make sense for your career. If you prefer releasing singles, then you shouldn’t worry about creating an album. If you prefer to record every instrument yourself with the help of a laptop, then you shouldn’t worry about building a band. If you have no interest in touring or it doesn’t make sense financially to hit the road, then you have no obligation to do so.

Will your fans always love your choices? Probably not. Will they respect you for taking care of yourself and consistently engaging with them, however, you are able? Absolutely.

Touring can be incredibly lucrative. Touring can also create a lot of debt. Make sure going on the road is right for you before you begin booking shows. If the numbers don’t add up or you don’t feel ready for it, then you have no obligation to tour.

Never let anyone tell you there is only one way to succeed. There are countless ways to excel in the music business, including numerous methods that have yet to be discovered. The best path anyone can take is the one that makes the most sense to them. That way, even if things don’t work out, you did things your way, and that’s more than many creatives can claim.

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Artist Advice Business Advice Editorials Industry News News

The Top Priority For All New Artists

Every artist has a unique journey to success in the music industry, but they should all start with the same goal.

Now is the best time ever to start a music career. The opportunities for exposure and success are at an all-time high, and virtually everyone can begin making money for their creative output as soon as it’s uploaded to the internet. Artists have never been as empowered to express themselves as they are right now, and that has made music as a whole far more interesting.

But regardless of who you are and the kind of music you seek to create, the goal of every musician starting today should be the same: Growth.

Jesse Cannon, music producer and author of numerous books geared at helping musicians succeed, says all new artists should prioritize growth until they have at least 20,000 monthly listeners on Spotify.

Why Spotify? If you asked a few years back, Cannon would have said the goal growth on Facebook or Twitter. Online metrics matter significantly in the industry, and having a sizable audience on any platform is a clear sign to the industry at large that people care about what you’re doing.

These days, however, Spotify is the most sought-after platform for strong performance stats. After all, the streaming giant is where digital engagement transforms into money. Every stream on Spotify counts towards an artist’s income. When labels, management, and the like are looking for new talent, Spotify is the place most turn to gauge an artist’s value.

When asked for more information, Cannon said 20,000 was indicative of an artist having “buzz beyond those of us who talk about [music] all day.” Meaning, an artist with a large Spotify following confirms the general public has discovered and taken an interest in their music. There are many artists that critics and industry professionals love who may never reach a following that large, so it’s important — from a business standpoint — to know music consumers are embracing someone.

Cannon further suggested that artists should avoid releasing or working on albums until they hit the 20,000 listener goal. Until that time, Cannon recommends releasing singles regularly. Consistently giving people a new reason to care or give you a chance is a proven tactic for developing an audience. Until people are willing to wait for something that could take a long time to complete, stick with singles as a means of showcasing your talent.

Careers are built on fans. In the age of the internet, engaging with listeners is incredibly easy. You can tweet at people, post to Facebook, share stories on Instagram, create videos for YouTube, and maintain a mailing list, among other things, without spending a dime. Growth on any platform is excellent, but growth on Spotify makes a difference that other digital communities cannot. Focus your efforts, build a community, and in time you will have the audience needed to support a full-time career.

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Industry News Job Board News

Music Industry Job Board (October 21, 2019)

New opportunities:

Director, Digital Marketing (Capitol Music Group – Hollywood, CA)

Universal Music Group is currently seeking a Director, Digital Marketing for our Hollywood, CA office. The Manager will spearhead Digital marketing initiatives for the label’s Hip Hop and R&B roster. They are responsible for building out the digital, mobile and social components of an artist’s overall marketing plan – including but not limited to: digital promotions, artists website development and optimization, fan acquisition and engagement, creation/implementation of digital tools and products to increase fan engagement, paid media campaigns, etc.

Manager, Marketing and Account Management (Country Music Foundation – Nashville, TN)

Reporting to the Senior Account Manager, the Account Manager will act as a liaison between internal departments and the Marketing department at the Country Music Hall of Fame and Museum. From campaign management to budgets and event planning, the Account Manager plays an integral role in managing the marketing, media buying, financial and promotional needs of the departments to ensure that best-of-class marketing practices are applied and institution branding standards are met to support the many goals and objectives of the Country Music Hall of Fame® and Museum. This position provides tremendous opportunity to experience all levels of marketing, to encourage independence and growth and to develop management and training skills.

Creative Sync Manager (Live Nation – Los Angeles, CA)

Roc Nation is seeking an experienced Creative Sync Manager to join our Film/TV Creative Sync Licensing team in Los Angeles. Your focus will be to seek out and secure sync opportunities in film & television for frontline music across the label, publishing and management side. Our ideal candidate will have an overall understanding of synch licensing, as well as existing relationships within the music supervision community. This position reports directly to the Senior Vice President of Creative Sync Licensing in the L.A. Office.

Artist Marketing Manager, Latin (Capitol Music Group – Hollywood, CA)

Caroline is looking for an Artist Marketing Manager, Latin (Contract) to be a part of the Commercial Marketing team in Hollywood, CA. The Manager, specializing in Latin music, will help coordinate day-to-day partner/programmer/tastemaker pitches for streaming services/DSPs and will partner with our labels/managers/artists to develop marketing campaigns that strategize the best course to market for their releases. This role will work in tandem with various departments under the direction of the Head of Commercial Marketing. The role requires both a wide-ranging skill set for working across every department at a modern label group and a unique perspective to think ahead and anticipate the needs of tomorrow today.

Manager Media Operations (Revolt Media and TV- Los Angeles, CA)

Supervise the Media Operations team on a day-to-day basis; ensure appropriate resource allocation, efficient workflow and flawless output.

Manager, Creative Administration (UMPG – Santa Monica, CA)

The Manager, Creative Administration is the point person for the Universal Music Group roster of writers and producers.

Social Media Coordinator, HBO Max (Warner Bros – Burbank, CA)

The Coordinator, Social Media is a critical member of the social team and will support the implementation of campaigns to create and sustain an engaged and loyal fan base across multiple social platforms including Facebook/Instagram, Twitter, Snapchat, YouTube, etc. This role is highly collaborative and will work across the organization with multiple stakeholders to implement strategies for growth and success.

Coordinator, International Marketing (BMG – Los Angeles, CA)

Your primary mission is to assist in all marketing functions for BMG artists on a global level. You will help gather assets, distribute information and communicate with our International affiliates on a daily basis. You will help the outbound international team streamline their processes and enhance their effectiveness.

Marketing Manager (TicketIQ – New York, NY)

The Marketing Manager will be an integral part of the team which runs the end-to-end digital, editorial, and social marketing operations for TicketIQ and TicketIQ’s rightsholder partners, working directly with the Chief Revenue Officer and VP of Marketing.

Assistant, Marketing & Video (WMG – Los Angeles, CA)

The Elektra Music Group Marketing Department is responsible for developing comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects. The Elektra Music Group Video Department is responsible for the commissioning of music video and content productions for Elektra Music Group and its partner labels. The department is involved in all aspects of the video production process, from concept to completion.

Social Media Manager (Trans World Entertainment – Albany, NY)

Trans World’s unique relationships with music labels, movie studios, and talent from all areas of entertainment creates an opportunity to capitalize on social media efforts around new releases, exclusive products, and relevant pop culture events. The Social Media Manager will represent the brand voice of FYE by working with the marketing team and external partners to plan, produce, and launch engaging social media content across our channels (Facebook, Instagram, Twitter, etc) that educate and engage existing customers while also driving new customers to FYE stores and FYE.com. This position requires a creative mind paired with organization and attention to detail in a fast-paced work environment as well as strong time management skills.

Quality Tester (inMusic- Cumberland, RI)

A day in the life for the quality assurance department entails testing and troubleshoot musical equipment that will be going on the market to be sold.

Music Director (Pacific Edge Voices – Berkeley, CA)

In the 2019-20 season, Pacific Edge Voices will celebrate its 40th anniversary, while seeking to identify the third Music Director since its founding to lead the chorus starting in the 2020-21season. The candidate should be prepared to engage a skilled amateur ensemble with a hunger for learning and performing the diverse and challenging repertoire. We are seeking a skilled conductor and singer who can lead the vocal development of the ensemble, both technically and artistically. The ideal candidate will bring new strengths and vision to the ensemble that will build upon a legacy of peak experiences and uncommon programming for the group and its audience. We seek a dynamic personal leadership style that is both demanding and positive.

Music Video Director (EastValley TV – Mesa, AZ)

The videographers work as part of a production team that creates video products for our upcoming streaming channel. You will also need to direct multi-camera studio/field equipment and video switching. You will generate and insert on-screen text and graphics in live productions using cameras, DVRs, switching equipment. In the field or remote location, the videographer’s will set up and place the lighting and the audio equipment for location work. Operate the portable equipment and work with the other production staff in pre-production planning and production. Maintain the video production equipment used in the field, too. Other duties in the field are similar to those in the studio, except that the outside world is the videographer’s backdrop.

Spring Intern, Music Programming (SiriusXM – Los Angeles, CA)

SiriusXM + Pandora interns don’t make coffee. They’re on-air, on projects and making valuable contributions to SiriusXM + Pandora. Join our internship program and learn about the world of audio entertainment and get hands-on experience in your field of study. SiriusXM + Pandora is looking for an intern with production experience to join one of our music channels/shows.

Sales Representative (Ghostcraft Music – Los Angeles, CA)

Ghostcraft Music is a successful music production and artist development company based in Los Angeles. Due to the massive success of our recent online marketing, we’re now generating around $150k/month of inquiries. We’re on track to double this amount over the next 2 months. All of these inquiries are pre-qualified customers who have come through our online funnel, with ample information to close. We need one or two great telephone sales people to call through these leads and close. We’re happy to offer 10% commission on each product sold. Once you hit $5k sales for the month, we’ll increase your commission on further sales to 15%. (E.G.close $5k sales = $500 commission. Close $15k sales = $2k commission. Close $35k sales = $5000 commission) Our products range between $200 and $14k, with most in the range of $1.5k -$5k. The right person will be able to make between $500 and $1.5k+ per week in commission.

Director, Business Affairs, Music (Disney Parks – Glendale, CA)

This person will be an integral team member of the Disney Parks, Experiences and Products Business Affairs Department. The person will have day-to-day responsibilities for structuring, negotiating, managing and advising on deals for the integration and use of music in short form content, consumer products, publishing, interactive games and experiences. This person is expected to work in a highly collaborative fashion with other Business Affairs and Legal Affairs members of The Walt Disney Company and members of DPEP’s creative, production, finance, marketing and franchise management groups.

Music Producer/Engineer (All Or Nothin Records – Henderson, TX)

This position is for someone that is self-motivated, looking to expand their career and work with many different artists. I am looking for someone that knows the production side of music, someone that would make a major contribution to the label. Here at All Or Nothin Records, we love all genres of music, but this position is for an individual who is fluent in HipHop/Rap R&B. So if you feel like you have what it takes, send a link of references (ex.Youtube, Soundcloud, etc.) Also why you feel you would make an excellent fit at All Or Nothin Records!

Part-Time Music Researcher (BMI – Bergen, NY)

Occasional part-time hourly work with hours ranging from 0-25 hours per week depending on availability of assignments. Work consists of music and market research in businesses in various states. Assignments include onsite research in businesses during late evenings, including weekends, and may require travel and overnight stay. Assignments also require completion of detailed reports following on-site visits.

African Drums Specialist (NEW YORK EDGE, INC – New York, NY)

African drumming introduces the role of music within African culture. The teacher has the responsibility to select and plan class content, music, technique and exercises for the drum class according to the suitability of the group and curriculum. It will be essential to set the example for students to follow him or her and will be necessary to teach the fundamentals and rudiments as a recreational factor for the students. Learners use drumming as an instrument of self-expression through traditional rhythms building self-confidence and discipline. African Drum Specialists should encourage students to explore the elements of musical techniques within, including understanding poly-rhythms, composition, melody, harmony, tones, pitches, basses, improvisation and arrangements. The teacher should be familiar with the history and drums of the various countries and have an understanding of how to implement their way of teaching through rote and creativity.

Music Producer/Audio Engineer (Ball Hog Luxury Studio – Daytona Beach, FL)

Looking for an audio engineer works with the technical aspects of sound during the processes of recording, mixing, and reproduction. Also, we are looking for audio engineers who often assist record producers and musicians to help give their work the sound they are hoping to achieve.

Board Operator, Music Programming (SiriusXM – Los Angeles, CA)

Responsible for the operation and quality of studio sound equipment during programs. Operates the board in-studio or via workstation for live and recorded broadcasts as assigned. Also operates equipment to edit, synchronize, mix and reproduce recordings. Greet talent and make them feel comfortable in the studio. Takes direction from Operations Manager, participates in the creation of the sound image for assigned programs. Incumbents of this position may be assigned to more than one program and perform slightly different functions across many programs.

Senior Manager, Government Affairs/Public Policy (YouTube Music – Los Angeles, CA)

As a Senior Manager of Music for the Government Affairs & Public Policy team at YouTube, you will be an ambassador for YouTube’s issues and interests with policymakers and key opinion formers. You will be an expert in the policy environment affecting YouTube’s business operations and the digital music landscape at large. You will develop a thorough understanding of YouTube’s products, policies, and operations. You will coordinate with the global GAPP team to understand the policy issues that affect YouTube’s business operations and develop strategies to protect YouTube’s interests. You will need excellent analytical, interpersonal and organizational skills, the ability to communicate effectively in person and in writing, an aptitude for learning, and the discipline to manage multiple projects with tight deadlines.

Coordinator, International Music Team (Spotify – NYC)

We are looking for an outstanding and passionate coordinator to join our International Music Team in New York. With your excellent skills in communication, operations and coordination, you’ll have a highly influential role in supporting the team and its partners across thirteen music regions.

Music Talent Manager (Clever Clean – Los Angeles, CA)

Looking for a manager or booking agent who can find gigs for an Austin, Texas-based artist to open up for big-name talent in Austin area.

Internal Events Producer, Apple Music (Apple – Culver City, CA)

As an Internal Events Producer within our Events and Content team, you’ll be part of a group that builds out and activates events, live experiences and content for Apple Music with a focus on internal events. You will be responsible for the production and execution of our events, as well as multi-faceted projects for the company. This is a partner-facing role with a cross-functional focus that is inspired by activating the Apple ecosystem. As a hardworking member of the team, you thrive in a quick-moving environment with a collaborative spirit.

Publicity Assistant (Crowd Surf – Los Angeles, CA)

Publicity Assistant will be responsible for assisting the director of publicity and publicity managers in managing their relationships between Crowd Surf and publicity outlets. They will work hand in hand with the publicity team to help build relationships with Crowd Surf’s artists and clients and publicity outlets.

Music Curator (Songtradr, Inc. – Santa Monica, CA)

As a Music Curator, you will focus on supporting our growth by providing curated selections of music from the Songtradr marketplace. The successful candidate will be exceptionally supportive and willing to learn, highly adaptable to the team’s needs, able to shift gears quickly and be passionate about ensuring customers receive the best possible music for their needs. Please note this is an entry-level position.

Analyst, A&R / Music Insights (Sony – NYC)

Research and evaluate new music performance using a variety of internal and external platforms. The right candidate will also monitor music blogs and digital magazines for music premieres and placements. They will be expected to generate weekly reports and to lead meetings to brief the team on artists of interest.

Music Operations Specialist (Vaco – Mountain View, CA)

The Music Operations Team works with music Partners from all over the world, helping make their content available to customers on our platform. As a Music Operations Specialist you’ll be on the frontlines ensuring Partners receive effective and timely support for all of their operational needs.

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Artist Advice Business Advice Editorials News

The Best Career Advice That No One In Music Takes Seriously

The best advice for avoiding burnout and developing your career requires the least amount of work.

We live in the ‘motivation age.’ Whether it be in books, on podcasts, or plastered throughout social media, there is no shortage of people shouting into the void about maintaining forward momentum. They tell us to sleep eight hours a night, exercise daily, eat clean, and hustle — always hustle. 

Want to get your dream job? Hustle. Want to get ahead in your career after landing that great gig? Hustle. Want to have a spouse and a family? Well, you better hustle so hard that you can afford the time away from hustling required to do all those goals that have nothing to do with work.

If you’re working in entertainment today, you have probably spent a Saturday morning or Sunday evening checking emails when you should have been doing something with family and friends. You have likely worked ten or twelve-hour days when you’re only required to do eight. You have chased the approval of superiors to a fault because you fear something bad will happen if you take even one day for yourself. 

I have been this person more times than I would like to admit. My partner has been this way, too. We are always struggling to balance work and life outside of work. More often than not, work takes priority.

There is a growing body of scientific evidence that tells us such thinking is bad for our mental and physical health. You can push your brain pretty far, but eventually, your brain starts to push back. The creativity that once flowed like water becomes a slow drip. The spreadsheets that once felt straightforward suddenly feel complicated. What is easy feels exhaustingly difficult.

“There is a lot of research that says we have a limited pool of cognitive resources,” says Allison Gabriel, an assistant professor of management at Virginia Commonwealth University who studies job demands and employee motivation. “When you are constantly draining your resources, you are not being as productive as you can be. If you get depleted, we see performance decline. You’re able to persist less and have trouble solving tasks.”

The law of diminishing returns is a phrase used to refer to a point at which the level of profits or benefits gained is less than the amount of money or energy invested. All humans have this point, and most of us are doing all the wrong things to increase the longevity of our productivity. We do more and more when we should be doing less. We fear asking for time off because we feel to do so is admitting weakness. We tell ourselves we are undeserving of rest because there is more to be done.

Everyone’s story is different. The vacation time afforded to one person may be far greater or less than the next. Whatever your case happens to be, use these steps to get ahead by getting away:

Experience life outside work:

When Scooter Ward of the rock band Cold finished his last album cycle, the legendary musician had the opportunity to record something new. Ward chose instead to take some time to experience life. In an interview on the Inside Music Podcast he explained his decision by recognizing the role everyday life plays in creative pursuits. “My music is inspired by what is happening in my life. You can grind it out on the road or in the studio nonstop, but eventually, all you’re doing is writing music for other musicians stuck in that situation.”

Sometimes people lose sight of why we work. You don’t have a job because it’s the cool thing to do. Careers can be exciting, but they are not (usually) the main source of joy in our lives. People work so that they can afford to spend time with friends, care for a family, and travel the world. Living life without feeling tethered to work is key to our longterm happiness. Don’t lose sight of what really matters.

Take a vacation.

You do not need to visit another country or spend a ton of money to take a vacation. For some, vacations take place in the homes they otherwise never see because they are working around the clock. Others may use time off to try new hobbies. Find what fits your budget, set an away message on emails, and do your best to do as little as possible that puts a strain on your brain.

Set boundaries with your job by setting aside at least one day or evening a week that is work-free. 

The wheels of business never stop turning, but you should. You are legally afforded time off.  However, it is on you to take full advantage of that allowance. If you do not draw a line with work it will follow you everywhere you go. You should be able to eat dinner without keeping your phone on the table. You should be able to wake up and not immediately check your emails. You have to separate your life from your career because, in time, the job will pass and the business will roll on without you. When that day comes, what will you have left? Will there be people in your life? Animals? Will you have an existence that continues without the tether of work or will you have given your precious time on this planet to help someone make more money?

Take short play breaks during the week.

Sometimes the break your brain needs does not require time off or hours away from your work. Sometimes all you need is five minutes to grab a cup of coffee without checking your phone or go one a walk. If you want to check your social media or play a mobile game, that’s fine too. Take a few moments to yourself whenever you feel brain strain setting in and you will be amazed at how fast you recover.

If you don’t feel like you can take five minutes to do something without checking your work emails or answering a text, please reconsider the boundaries you have set at work. There are very few jobs where every message is a life or death scenario that needs immediate attention. I’m not encouraging you to slack off, but you have to take care of yourself.

Take naps

Finding time to rest in the middle of the day is harder for some than others, but it is a worthwhile affair for all. Carve out time when you’re working through the weekend to decompress on your couch or in your bed. Take thirty minutes to rest and recover. Your body will thank you.

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Job Board News

Music Industry Job Board (June 10, 2019)

The music industry is growing, and it needs people to helpm build the future of entertainment. If that describes you, our job board is waiting.

New openings:

Director of Music Hall Operations (Live Nation – San Diego, CA)

Responsible for day to day and overall business operations of the Music Hall of House of Blues, San Diego.

Assistant Manager (Cold Beer Entertainment Group – Nashville, TN)

It is the responsibility of the Assistant Manager to lead the Bartender and the Bar Back. The Assistant Manager is responsible for day-to-day operations, special events and reports to the General Manager. Provide a positive work environment, encouraging teamwork and cooperation. Work collaboratively with the all management including the executive team and owners. All duties are to be performed in accordance with Cold Beer Entertainment Group policies, practices, procedures, dress code and service standards.

Assistant, Music Marketing (The Family Business – Los Angeles, CA)

The Family Business is looking for someone that is multi-faceted, organized, smart, fun, a team player, and hardworking to join our team.

Director, Premium Services (STAPLES Center – Los Angeles, CA)

The Director Premium Services is responsible for executing client services program initiatives for Premium Seating program accounts, seat maintenance issues and other services. This role provides special event planning and customer service during events. The Director is also responsible for managing the day to day operations of the Premium Seating Service team while developing/implementing lease renewal campaigns and extension/upgrade campaigns to assist the team in meeting their goals. Additionally, this position is responsible for creating ongoing service training programs as well as motivate the service team to generate incremental and new sales revenue.

Entertainment & Influencer Sr. Manager (New Era Cap Co Inc – New York, NY)

The Entertainment & Influencer Senior Manager will inspire consumers through leveraging cultural influencers and key product stories, in partnership with key categories, functions and broader geography and global marketing teams. This role will provide strong leadership and entrepreneur skills to lead the cross-functional marketing team and contribute to the overall business growth. Reporting to the Sr. Director of Communications & Entertainment, this role will work closely with all communication and marketing disciplines, category teams and internal stakeholders.

Director, E-Commerce Licensing (Jukin Media – Los Angeles, CA)

Jukin’s Director, E-Commerce Licensing will be responsible for driving traffic and purchasing on Jukin’s newly launched, self-serve, content licensing platform. The ideal candidate has an understanding of e-commerce, previous experience with content licensing, a deep knowledge of customer acquisition through online marketing, experience and comfort digesting data quickly, a keen analytical eye, strong quantitative and modeling skills, and an understanding of the visual display of content. This position will report to the SVP, Global Licensing.

Coordinator, Publicity (Sony – Culver City, CA)

Ideal candidate will be a results-oriented, business-minded individual with the ability to quickly develop rapport with internal and external contacts. An assertive “sales” approach to setting up calls and meetings, strong writing skills and sharp creative instincts.

SF WEEKLY Editor (San Francisco Media Company – San Francisco, CA)

San Francisco’s award-winning cultural, literary and alternative weekly publication is seeking an editor to lead its talented team of journalists who produce SF Weekly and SF Evergreen, which covers the growing cannabis industry. This is a rare opportunity to shape the direction of two well-read publications in a fast-paced, creative and fun work environment located in the heart of San Francisco.

Sales and Marketing Manager (Hard Rock International – Nashville, TN)

Sales and Marketing Manager is responsible for directing Cafe sales and marketing efforts that align with the overall Cafe operating strategy. This individual will also support the Cafe’s Senior Leadership Team in upholding all brand standards, core values, while meeting or exceeding Hard Rock’s business objectives.

Manager, A&R Administration and Label Relations (Sony – NYC)

The Manager of A&R Administration and Label Relations reports to the Director of A&R Administration and Director of A&R Label Relations, works closely with A&R Operations, Business & Legal Affairs, and artist representatives in handling all “non-creative” aspects of the recording process and label waivers for side artist clearances.

Royalty Manager (Level Group Ltd. – Nashville, TN)

Royalty Manager is a full-time position that will handle a variety of day-to-day royalty projects and will be responsible for overseeing the collection and distribution of royalties for our clients. Our clients include artists, producers, record labels, and publishing companies.

E-Commerce Operations Manager (Light In The Attic Records & Distribution – Los Angeles, CA)

Leading catalog and distribution company Light In The Attic seeks an E-Commerce Operations Manager to head our Direct to Consumer and Business to Business storefronts and ensure best-in-class E-Commerce services across all channels. In this role, you will have end-to-end ownership of both storefronts – from product setup and import to sales analysis and recommendations, you will be at the center of our online business. You will also play an integral role in establishing strategy and processes for the company, working closely with Co-Founders, Digital Lead, and Customer Service Lead to install a wholistic strategy for driving sales and delivering an on-brand experience for both our “LITA Store” and wholesale customers. You will be an ambassador for the Light In The Attic brand to outside partners and be the direct point of contact for our network of over 150 like-minded distributed labels, our fulfillment partner, and our Shopify Plus support team. You will play a key role in collaborating with key stakeholders to support and scale our rapidly growing online business across both D2C and B2B channels.

Manager, Copyright Administration (BMG – Nashville, TN)

Your primary mission is to handle timely processing and notification of BMG’s publishing agreements. Additional responsibilities may include data updates (including, but not limited to song, royalty client and royalty rate data), Information Service/rights research, reporting and analysis.

Coordinator, Creative Administration (BMG – Los Angeles, CA)

Your primary mission is the successful management of the song delivery process and client relations both internally and externally. Please note that this is a temporary full-time position for 90 days.

Contracts and Operations Manager, Music Legal (Facebook – NYC)

Facebook seeks a highly-motivated and detail-oriented Operations/Contracts Manager to join the Music Legal Team. You will be part of a dynamic legal team and work in an exciting, fast-paced legal environment.

A&R Coordinator, Research (Republic Records – NYC)

Republic Records is currently looking for a A&R Coordinator, Research to support the A&R department. This candidate will possess a “can do” attitude, will have excellent time management skills, be very efficient and highly attuned to the small of details.

VP, Business & Legal Affairs (Live Nation – NYC)

Roc Nation, a Live Nation joint venture, is seeking a VP, Business & Legal Affairs who will report to the COO. The position is based in our New York City headquarters and will play a critical role in the future growth and success of the most influential sports and entertainment agency in the world – Roc Nation. The successful candidate will be a hands-on, highly motivated individual who functions with confidence and expertise in a fast-paced and rapidly changing business environment.

Licensing Administrator (WMG – Nashville, TN)

The candidate hired to fill this position will be responsible for negotiating and securing mechanical, synchronization and other publishing licenses covering WMG’s exploitation of the musical compositions embodied in the records and recordings that WMG releases.

General Manager, Arkiv (Naxos of America – Franklin, TN)

Responsible for day-to-day operations of the leading e-commerce website specializing in classical music in the US and its sister site for jazz music. Also involved in the transitioning of both sites to a newly built multi-store environment.

Manager, Business Development (UMPG – New York, NY)

We are currently seeking an eager and exceptional Business Development Manager to discover and qualify potential new clients and build a client base from the prospects that they develop. The candidate will be responsible for contacting new and established lead sources, utilizing strategic selling skills to ascertain the prospect’s needs in relationship to Elias Music’s product offerings, preparing and sending formal proposals and closing the sale and initiation the production/creative process with the Elias production and creative team.

Vice President, Business & Legal Affairs (WMG – NYC)

This is a truly unique and highly coveted position to perform business and legal affairs efforts for several lines of businesses within the ADA umbrella which sits within Warner Music Group, a home to a collection of the best-known labels in the music industry, as well as one of the world’s leading music publishers. You will have the opportunity to help craft our strategy and play a key role in fast-paced artist and distribution deals, as well as acquisitions, JVs, equity investments, new technologies and strategic partnerships.

Manager Business Operations (The Madison Square Garden Company – San Francisco, CA)

The Manager Business Operations will play a critical role in managing the overall needs of the San Francisco MSG office. This person will liaise with outside vendors, internal office services team members, and ensure business practices are operating in a standardize and efficient manner. This role will be the first point of contact to the public and business guests and will support the management team with various administrative tasks. The Manager should be a hands-on person who can wear multiple hats and juggle priorities with confident professionalism and upbeat personality.

Manager, Ad Effectiveness (Pandora Media, LLC – Santa Monica, CA)

We are seeking a talented Ad Effectiveness Manager who will help lead insights-driven campaign studies across various media programs. The ideal candidate is someone with substantial experience in online research, thrives amidst the challenges of a fast-paced environment, and is naturally inquisitive. If you are an engaged team-player and like to break innovative new ground, we want to hear from you.

Coordinator, Music Programming (SiriusXM – NYC)

Works with members of the Music Programming team to create superior radio programs as needed. Supports creative processes, content development and production. Exercises both creative abilities and technical skills. Edits materials and operates an audio board. May be assigned to more than one program and perform slightly different functions across channels.

Music Journalist (Entertainment Voice – Los Angeles, CA)

Los Angeles | New York Entertainment Magazine currently seeking an experienced music editor living in Los Angeles as well as music critics, music journalists and concert reviewers. Must have a keen understanding and awareness about music trends, history, cultures, production and have a deep knowledge of music in all of its forms. Music editor applicants must be willing to oversee the gathering and organizing of music-related media, assign writers music-related content and coordinate interviews, securing album streams for album reviews and other coverage within the music section. Music critics/journalist applicants must be willing to complete a minimum of ten articles a month to be considered for a writing position.

Indie Artist Music Booking Agent (Opulent Vision Management – Phoenix, AZ)

Our Indie Artist Music Booking Agent positions will provide on-the-job training in the entertainment industry. We are seeking motivated, goal-oriented people for this exciting opportunity. This is a commission- based position.

Musical composer (Soo Legit Records Digital Media and Distribution – Chicago, IL)

Building with team producing high quality music and sound Orchestrated work Follow key goals for the company and willing to work in friendly environment.

Music Agent Assistant (Strategic Touring Corp – Chicago, IL)

This role will integrate a qualified candidate into the day-to-day operations of the agency. The Agent Assistant will work directly with the agent on a daily basis.

Marketing Manager / Deputy Studio Manager (Forté Academy Of Music – Centennial, CO)

The Marketing Manager will have the goal to sign up at least ten introductory lessons each month (on average). The Marketing Manager will have freedom and independence in how this goal is accomplished. The Marketing Manager will also assist the Studio Manager in various tasks including but not limited to customer service, administration, organizing recitals and facility management. They will work 1 – 2 days per week for a total of 5 – 10 hours per week. The administrative work will be performed between the hours of 8:30am – 3:30pm on Saturdays. The work will be performed at the Centennial Studio on some days and other days at the Littleton Studio (and conduct direct sales outside the studio as needed). The Marketing Manager is also eligible but not required to teach music lessons to students if qualified.

Administrative Assistant to the Music Director (The Cincinnati Symphony Orchestra – Cincinnati, OH)

This is a part-time, salaried position, provides administrative and clerical support to the Music Director. The Administrative Assistant will ensure the Music Director has an organizational presence even when he/she is out of town, and will bolster the effectiveness, impact and focus of his/her work while present in Cincinnati. This position will provide additional departmental support for artist-related matters.

Part-time Booking (Agent/Artist Manager musician – Nashville, TN)

Up and coming jazz vocalist is looking for a detailed and organized person to handle artist management & booking gigs (could also need help booking bands for the shows).This is a very part-time position in the beginning (hoping to go full-time asap), that pays on commissioned performances only. Although part-time to begin with, we are hoping to find someone who is wanting to stay on long term and grow with the artist. The ideal candidate must demonstrate good common sense, be honest, reliable, knowledgeable about social media, and can handle high-stress situations with a calm disposition. This position is ideal for someone wanting to step into the artist managing career field or build their client roster right out of college. The ideal candidate will possess a high degree of integrity and discretion in handling highly confidential and sensitive information. Professionalism in dealing with manager/artist business as well as personal contacts is essential. We are seeking someone who is always “one step ahead” and can handle a full slate of music projects and maintain organization at all times. Again, this is for jazz music. So, a love for jazz or R&B music will need to be a must.

Music Publicist (Quantum C, Musician – Atlanta, GA)

The money is 100% negotiable because I am really just looking for a really good marketing person to help me make my music more popular. I have an upcoming album release and if you cannot get me more fans then, I will not pay much, but if I am seeing results, you will be paid accordingly.

Music Teacher (Avant Garde Academy – Tampa, FL)

The employee is responsible for teaching music education to pupils in grades K-8, and assists the staff of the school in the improvement and appreciation of music instruction. The teacher would help pupils grow in their enjoyment, appreciation, and performance of music through a variety of planned music experiences which include singing, moving to music, playing of instruments and listening and performs other duties directly related to this job description. 

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Artist Advice Business Advice Editorials Haulix News

In the music business, you can never get too comfortable

Succeeding in the music business is hard work, and the only way to get ahead is by doing everything you can to consistently develop new skills.

The goal of every aspiring professional is to land their dream job and feel secure within it. You could say the same for current professionals as well. Everyone hopes to find something to do for a living that compliments their interests and has the potential to last for many years. No one likes looking for work, and no one wants to go through life feeling as though their job may be taken away from them at a moment’s notice, especially if they’re good at what they do. 

Life in the music business is a tricky proposition. On the one hand, finding employment can mean the actualization of dreams that have lived in someone’s soul from a very early age. On the other hand, maintaining a job once employed is never guaranteed. Business come and go in this industry just like trends in music. The label that employs 300 people today could very well find themselves needing only a fraction of that staff in five years time. Consumers dictate which businesses thrive and which companies die. You can be the best at what you do, but if no one is buying or supporting that thing there is a good chance you could soon be looking for work once more.

I tell you this not to discourage you, but to reinforce the need to stay engaged in the industry.  If you want to work in music then you have to accept the fact you the hustle really never ends. That doesn’t mean you have to work 24/7, but it does mean you need to be constantly pushing yourself towards bigger and better things. Full-time employment is not enough. Paying your bills is not enough. It’s not about money and it’s not about things. Longterm success in music is about constant personal development, both for yourself and for those around you.

Several years ago the head of publicity at an iconic heavy metal label told me that he challenged himself to develop a new skill every year that would – in some way – aide him in life. The year we spoke he had set to learning video editing, and by the following spring, he was making additional money creating promotional clips and lyric videos for bands of all sizes. He was also creating more interesting content for work, which in turn helped push the label forward.

We apply a similar practice here at Haulix. We invest in the skills our marketing and sales team need, such as public speaking and graphic design. We encourage our programmers to be creative with their designs, make training available to support team members, and hold weekly meetings to discuss the economics of our market with the entire team present. We don’t want our team to understand our business alone, we want them to understand the industry and our role in it, as well as that of all our competitors.

So ask yourself: What don’t I know?

Got it? Okay. Get to work.

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News

The Musicians Dozen: 13 Lessons We Learned The Hard Way

Life in the music industry is a unique experience for every individual and/or group who choose to make that path their own. No two careers are alike, though they may have many similarities, and it’s because of the long-heralded embrace of individualism that we believe so many feel at home within the entertainment business, regardless of how cutthroat the competition for lasting careers may be. You may not feel like your experiences are all that similar to others who have come before you, but I can promise you there is always something to be learned from the experiences of others.

POYNTE are a modern rock band based in Atlanta, GA. Their sound has been likened to RED and Breaking Benjamin, which truth be told isn’t far from accurate. The have received high praise both for their studio cuts, as well as their stellar live show, but the band hasn’t let any of the acclaim go to their heads. The recently released a new album, Discreet Enemy, and have distribution through THC:Music.

Why am I telling you this? In a world filled with artists trying to find a way to cut through the constant static of self-promotion from musicians around the world POYNTE have found a path entirely their own. They exist in a realm of rock littered with mediocrity and repetition, yet have not succumb to such temptation. They’re original, hardworking artists with a vision and a dream. They have learned a lot in their time together, and below they’ve offered thirteen lessons to help others find their own paths to success in music.

13. Good enough is for losers. This lesson was one of the hardest to swallow. We all work hard creating, refining and defining our music, but understanding that good enough is detrimental to you and your success is the key to furthering you and your band.

12. Being in a band is no different than investing in the stock market. Expect losses. Expect gains. Earn windfalls. Find sustainable growth and keep it as your bread and butter, but realize that without risk, there can be no reward.

11. A band is a marriage. You will fight. You will party. You will love. You will hate. You will bail someone out of trouble. You will get revenge, but remember, you will all reap the same rewards. The sooner you realize that you’re all in this together, the better.

10. Touring isn’t glamorous, especially if you aren’t making millions. Which I’m pretty certain is your band and mine, if you’re reading this. Is it fun? Absolutely, but it’s also emotionally and physically draining. Being away from your family, showering in truck stops, eating whatever you can find, changing flat tires in the rain, being screwed over by a promoter, having merch stolen, having gear stolen, leaving a guitar at a venue…all these things suck. But, when you see someone singing your lyric or playing air guitar along with you, all that goes out the window.

9. Music is a small community and word travels quickly. There’s no room for an attitude. Your ego can and will cause you and your band grief. Sometimes completely unintentionally. Simply remember, you can’t go wrong, going the right thing.

8. The days of being a “rock star” are long gone. Your fans are your employer. Piss them off and there’s no potential for advancement. You can not or will not please everyone, but if you are friendly, approachable and accommodating…the sky truly is the limit. As strange as this may sound, take the time to listen and you’ll be heard.

7. A wife, a girlfriend, a husband, a boyfriend, a brother, a sister, a parent, a friend; someone close to you and the band will cause trouble. Are they doing out of love or selfishness? Is there reason for concern or are they trying to kill your dreams? If you believe in what and who you are, you will work it out. If not, it will kill your band.

6. Make sure every band member is as determined as you are. Ten hands are much more productive than two.

5. You will want to quit. It’s inevitable. Remember though, no matter your profession, this is true. Self doubt and life struggles exist for everyone. Learn to adapt and overcome.

4. Music is not a competition. It’s art. Don’t concern yourself with what others achieve. Concern yourself with what you want to achieve and be happy for others successes. Not only will it help save your sanity, it will open doors that you never imagined possible.

3. Be patient and stick to your path. It takes time to write, to record, to find an artist, to get press, to book shows, to acquire fans and honestly, anything worthwhile always does. As the saying goes, Rome wasn’t built in a day. Look at all of the people that took shortcuts to “stardom” on American Idol, The Voice and the likes. How many of the millions who’ve auditioned have sustainable careers? Five? Ten, maybe?  

2. Fail to plan and you’re planning to fail. Have multi-tiered goals and try to always overachieve.  Sounds simple, but if you don’t know your destination…how will you ever know when you get there?

1. If you don’t believe in your music, why should anyone else? Write, perform and convey emotion and passion. People will take notice.

Bonus Lesson: Spell check is your friend. Nothing will lose your band a gig faster than a poorly written, misspelled email. Just don’t ask us how we know this one. Ha!

You can learn more about POYNTE by following the band on Twitter and Facebook. Stream a sampler featuring tracks from their new album, Discreet Enemy, below:

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