Your music is going to end up in a lot of places. We have the shapes and sizes you need to ensure your social media makes a big impact on your fans.
Where are you going to post your next announcement? If the first answer that popped into your head was “everywhere,” then you are not alone. Most musicians find themselves sharing and re-sharing content across various social media platforms. There is a quick and dirty way to do this, of course, but if you want to maximize the impact of your content, you need to follow the guidelines of each platform.
Social media platforms do not play nicely with one another. Twitter has different rules and guidelines for media than Instagram or Facebook. Likewise, the requirements for Facebook and Instagram are almost nothing alike. One utilizes square images and videos, while the other does better with more traditional content shapes.
Knowing where to post and what sizes fit best for each post can be tricky, but we can help. Below you will find a complete sizing guide for social media in 2022. These measurements are based on the latest information provided by the leading social platforms. Check it out:
Instagram
Profile photo – 320 x 320 pixels
Feed photos
Landscape – 1080 x 566
Portrait – 1080 x 1350
Square – 1080 x 1080
Thumbnails – 161 x 161 (recommended 1080 wide)
Stories – 1080 x 1920
Carousels
Landscape – 1080 x 566
Portrait – 1080 x 1350
Square – 1080 x 1080
Reels – 1080 x 1920
Twitter
Profile photo – 400 x 400 recommended
Header photo – 1500 x 500
In-stream photos – 1600 x 1900 recommended
Card image – 120 x 120
Fleets – 1080 x 1920
Facebook
Profile picture – 170 x 170
Timeline photos – 1200 x 630 recommended
Cover photo – 851 x 315 (phone)
Cover photo – 1200 x 628 (desktop)
YouTube
Profile photo – 800 x 800
Banner – 2048 x 1152
Video – 1280 x 720 minimum
Thumbnail – 1280 x 720
TikTok
Profile photo – 20 x 20 minimum
Video – 1080 x 1920
REMEMBER: The size of an image or video that appears on social media may differ from the recommended size in these guides. Ignore what you see and always follow the guide. That will result in the best, highest-quality content.
You’ve got an Instagram account, and your fans know it exists. Now what? We can help.
Boasting more than 1.3 billion active monthly users, Instagram is now the fourth most popular social media service globally. Every day, worldwide, millions of people open the app repeatedly in hopes of seeing a new post or Story update from their favorite friends and content creators. Those same people are looking for new accounts to follow, and that’s where this article comes in.
Building an audience on any social media platform in 2022 is a challenge. Most people have been online the majority of their lives, and many have used Instagram for over a decade. They know what they want and where to find it, so that’s what they do. Breaking those individuals out of their normal behavior patterns on the app is highly unlikely. Convincing someone there is another account they need to follow requires creativity, so today, we will share five small changes you can make right now to attract new followers using tools already available on IG.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Don’t have time for the video? No worries! Here are five quick tips for building an audience on Instagram in 2022.
Instagram Collabs. No artist is an island. Every musical act has peers, and those peers have followers whose lives would benefit from following you. The problem is, how do you convince them to change? Instagram Collabs allow users to co-author a post or Reel with another Instagram user. That content can then be shared on both collaborators’ pages, including mentions/tags of everyone involved.
Example: Let’s say you’re planning to tour with three other bands later this year. You can create collaborative content with the various other artists/musicians and share that content to boost one another’s followings and your fans’ familiarity with the other bands on tour.
Instagram Reels. Since their introduction, Reels have proven to be one of the best tools for exposure. We recommend consistently sharing Reels that align with your niche to reach new audiences via Instagram’s suggested content feeds (aka the ‘Explore Page’). Artists should be making at least one Reel per week, though 2-3 would generally be better. You should also include 3-5 relevant hashtags in your captions to help the Reels algorithm categorize your content. OH! And don’t forget to share a preview of your latest Reel to your feed to boost reach.
Instagram Carousel Posts. The goal of Instagram is to keep you on Instagram. The company wants its users to spend as much time as possible on the app each day, and its algorithm aims to achieve this goal by promoting content that encourages that behavior. A perfect example of this is carousel posts, which are main feed posts containing two or more photos or videos. The presence of a carousel post encourages users to swipe between images, which keeps them on the app a split-second longer than a normal post. That might not seem like a big deal, but it adds up over time.
Adding A Keyword To Your Instagram Name Field. We’ll be the first to admit this one is a little weird, but it works! By adding a common search term to your Instagram name field, users can increase the likelihood their content appears on the Explore Page.
Example: Let’s say you’re a young country artist trying to build a following around your music via Instagram. Rather than have your name appear as ‘John Smith,’ you should instead try “John Smith, Country Artist.” The IG algorithm will detect that phrase and consider promoting your account to any users who commonly interact with content it identifies as being similar to “country artist.”
Giveaways. Never underestimate the power of free stuff. People love free stuff, and most will complete a few basic tasks to receive something for nothing. Giveaways of any kind can make a huge impact on your Instagram. Not only does it boost engagement from your existing fans, but contests requiring entrants to share content in their feed or stories will also give the giveaway host a massive boost in exposure.
Instagram can change your career trajectory almost overnight, but finding success on the Facebook-owned platform takes more than good luck and catchy songs.
Everyone has an Instagram account. I don’t write that as a joke, but more as a matter of fact. More than Twitter, Facebook, and even TikTok, Instagram has become a global cultural hub. Virtually every single person that will hear your music and have the potential to become a lifelong fan is currently on Instagram. We may all follow different accounts, but we’re together in our mutual use of (dependency on) Instagram.
But Instagram can be intimidating. As a new artist trying to build an audience and have your voice heard, the idea of creating an account from nothing is a powerful proposition. You do not only have to convince your existing friends and followers to check out your new account, but you have to actively grow your reach through constant creative output, updates, and interactions. All that, while also making music and touring and (more than likely) maintaining normal jobs to cover your bills, is enough to make anyone feel anxious.
Unfortunately, there is no quick fix to this problem. You can read every blog on Instagram growth hacking and watch every video, but you will not find a magic trick or secret code that suddenly unlocks rapid growth. Unless you are a celebrity or person gaining a lot of viral attention, growth on Instagram comes down to following the basics and doing them extremely well. It’s a marathon, not a race.
In the latest Music Biz update, host James Shotwell breaks down eight proven growth hacks for Instagram that musicians use to build their following in 2021. He explores content creation and user engagement tactics that utilize the basic functionality of Instagram and identifies features many artists currently overlook. He also emphasizes the importance of quality, consistency, and originality. Check it out:
For everyone unable to view the video, here are some things to keep in mind when plotting your future Instagram efforts:
First impressions matter. Studies show that people form their initial impressions of someone online in seven seconds or less. Your profile needs to grab someone’s attention and tell them everything they need to know as quickly as possible. That is why your Instagram bio is so important. It can convey who you are, what you do, and who the target market for your music is in mere seconds, but many artists don’t utilize that space to the best of their abilities.
When I ask musicians about their Instagram strategy, they often tell me that they post Stories daily, but rarely use their main feed outside of major announcements. That isn’t a stategy as much as it is a common way to use the app. Your mom, for example, probably uses Instagram the same way. But your mom isn’t trying to chase a music career, and if she is, then she needs to change her approach because your followers deserve consistent content. Develop a plan for when you’re going to post and the types of content you hope to share. Be sure to schedule your posts weeks in advance to avoid any mistakes.
Are you using Instagram Reels? I know many people describe Reels as a TikTok knockoff, myself included, but the relatively new feature is a top priority for IG and its algorithm. Reels have a higher likelihood of landing on explore pages than story posts or posts made to a user’s main feed. If you’re not utilizing the looping video feature to share scenes from the road and clips of new songs or videos, then you’re missing out on the potential for massive exposure to new listeners.
Captions matter. Most people think of Instagram as a place to see photos and videos, but captions are where the conversion of strangers to fans and fans to lifelong supporters happens. Great Instagram captions engage the viewer with creative ideas or thoughts and guide them to take action that ultimately benefits the content creator. There are many guides to Instagram captions online, but finding what works best for your specific audience will take time. Don’t get discouraged! The return you see from IG after developing your caption writing skills will be immense, so please, stick with it!
Music is about community, so why not build a community on Instagram? The vast majority of artist accounts feature only that artist and their work. But artists don’t exist in a vaccuum. Musicians are part of communities built around the love of particular sounds and styles. They have fans who make art inspired by their music, fellow musicians that write songs they love, and content creators whose posts keep them entertained while on tour. More artists need to bring their communities into their feed through collaboration and mutual promotion. Uplift those around you and hope that they do the same! Share the art fans give you (and credit them). Post the new single from the band you’re touring with next month. Tell the world about the people that entertain you in case they want a better understand of your interests and the things that excite you. In short, be more inclusive.
Unless you’re receiving hundreds of comments daily, there is no excuse for not interacting with all of your comments. As little as a like in response to a fan comment can turn that commentor into a ticket buyer. People love to feel close to their favorite artists, and digital engagement is a great way to create a sense of closeness where one might not otherwise exist. Reply to everyone (except the creeps).
If you have access to data of any kind, use it! Figure out when your posts perform well and build your content calendar with that information in mind. Study the performance of different posts to understand the type of content your audience wants to see so that you can better engage with them in the future. It’s incredibly easy to get sucked into the day-to-day chaos of social media, but we often learn more about what works best when we zoom out and look at the big picture. Make sure you often step back, reflect, and study the performance of everything you’re doing online to ensure you’re not wasting time/energy. Your mental health will thank you.
Make sure you share links to your Instagram everywhere you can. The easier it is to find you online, the easier it is to fall in love with your music. Be unavoidable.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Everyone wants to make it big in music, but utilizing these popular growth hacks could derail your career entirely.
Talking about a time in music where the only thing you needed to succeed was talent is like talking about the world before automobiles. Any musician breaking through in 2021 is doing so because they have much more than talent. Today’s stars are musicians, brand ambassadors, marketing directors, and social media wizards. They are plugged in and engaging with followers 24/7 while diversifying their revenue streams for long-term sustained growth. Being proficient as a musician is a plus, of course, but one can argue it’s not the most crucial element to success. At least not right now.
But here’s the thing. Many outstanding musicians have a genuine fear of never being hurt because they are not strong marketers. They worry that they’re a follower count or the number of likes they get on each Instagram post will somehow dictate the fate of their career. Despite having everything we tell each other you need to be a star, Carroll is musicians find themselves feeling desperate and helpless because they don’t know how to make the internet like them. It may read like a silly thing, but it’s not. The internet is the heart of culture. Artists either learn how to go with the flow, or they sink into anonymity.
When you Google advice for growing your digital presents, millions of articles regurgitate the same dozen or so ideas on making friends with strangers. In truth, the best advice is usually the simplest. People who make good content and treat others with kindness often rise to the top. How long that takes to accomplish depends on about a million factors, including how lucky you are with the uncaring algorithms, but it works if you work it.
A lot of the other ideas you find are more deceptive. Growth hacking is a work-intensive, systematic approach to undermining algorithms that rarely produces actionable results. These so-called tricks will have artists direct messaging strangers and engaging with old posts in a desperate attempt to attract followers. It’s the social media equivalent to “spray and pray,” only the results are somehow worse.
In this Music Biz update, host James Shotwell addresses five popular growth hacks for building online followings and the ways they can harm your career. He explains the difference between giving the appearance of an audience and having engaged followers and the many ways the industry will review an artist’s digital stats before working with them. Check it out:
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Clubhouse is the must-have social media app of 2021 that’s all-in on audio, but it’s leaving people with disabilities behind.
Clubhouse is the most popular new social media app to launch since TikTok. Every day, thousands join the invitation-only platform to participate in drop-in audio chats, and thousands more are searching online for someone who can grant them access. Mark Zuckerberg, Elon Musk, and numerous music industry influencers have already hosted successful Clubhouse events, and more people in power will no doubt use it to reach content consumers soon.
But Clubhouse has a big problem on its hands. Despite being the hot new app of 2021, the voice-focused platform creates unnecessary hurdles for people with speech, hearing, and vision-related disabilities. As one writer for Forbes put it, the app is now so exclusive that it excludes thousands of disabled people with no evidence of corrective developments on the horizon.
In this Music Biz update, host James Shotwell explains the utility of Clubhouse, the drawbacks to its UI, and ways the company can improve its service to make it more enjoyable for a more diverse audience.
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
As the world waits to see if the United States follows through with a TikTok ban, Instagram’s competing service Reels feels dead on arrival.
Instagram launched its long-teased Reels feature at the beginning of August. A direct competitor to TikTok, Reels allows users to post 15-second clips set to music and other sounds they share with the global Instagram community. Its release follows the news that President Trump will be banning TikTok in September, but so far, the rollout isn’t taking the world by storm.
On the surface, Reels should be a hit. The feature looks and feels a lot like TikTok, which boasts more than a billion users worldwide. Users can browse through a seemingly endless collection of user-generated content set to catchy and humorous audio that provides a quick escape from the hellscape of 2020. Content creators can also use the sound from other creators’ clips, a tool that helped songs like “Old Town Road” from Lil Nas X go viral on TikTok.
But there is a problem—actually, more than one.
Reels may have the look and feel of TikTok and a large potential user base, but it suffers from being a small part of a much larger platform. To find Reels, users must first open Instagram, navigate to their explore page, and click on the Reels option at the top of the page. That is two more steps than TikTok, and the problems continue from there.
TikTok users have two feeds of content two choose from; one that they curate themselves through follows, and another that is generated by the platform’s algorithm. Reels only offers one feed, and it combines algorithmic predictions with what users want with the people they follow. You cannot follow someone in Reels alone, so any Reels creators someone follows will have photos and videos from those creators appear in the user’s main Instagram feed.
Then there is an issue with the length of Reels clips. TikTok allows users to make their content up to one-minute long, but Reels limits clips to fifteen seconds. That may be enough time to do a quick dance or lip-sync, but it places a seemingly unnecessary cap on creative expression.
Many of Reels’ most significant flaws stem from a core misunderstanding of why people use Instagram as opposed to TikTok. Instagram is a social network people use to give friends, family, and followers a glimpse into their lives. It is, in many ways, a carefully-curated glimpse into someone’s private life (or the life they want you to believe they lead). TikTok, on the other hand, is made with entertainment in mind. Most users don’t share personal content, just memes. It’s about making people laugh or smile or momentarily forget about whatever is bothering them. As the kids say, “it’s not that deep.”
However, all hope is not lost. Reels could become a go-to platform for creatives, but to do so, Instagram and its parent company, Facebook, need to reconsider their goals. What are you trying to accomplish? Do you want to entertain, and if so, how do you make that clear? Give users the ability to curate a Reels-specific following and make it easier to find the app’s feature. Facebook could even take things one step further and make Reels a standalone app for content creation that allows for cross-posting to Facebook and Instagram.
Instagram has built a large part of its business by stealing ideas that other services made famous. Its popular stories feature, which is the most used part of the app, is a variation of a similar tool that Snapchat brought to the public years prior. Similarly, though with less exciting results, IGTV is a variation of YouTube. These features both had their fair share of growing pains, but the longterm value is worth the effort needed to make them right. Reels could be the next ‘borrowed’ idea that hits big, but it’s not there-at least, not yet.
TikTok promotes itself as a platform where creatives can become stars overnight, but how exactly does that work?
TikTok has quickly become the premier music discovery platform on the planet. More than half a billion people use TikTok every month, and they are helping raise a new generation of talent that may otherwise never have a chance at success. Lil Nas X is perhaps the best example of TikTok’s power, but since “Old Town Road” became a global sensation, more than a dozen additional artists have come out of nowhere to take the app’s community by storm.
But how does that happen? Algorithms play a part, of course, but how does a relatively unknown talent captivate an audience of millions in a matter of days or weeks with a single song? Could it really be talent alone?
Lol. No. Of course.
A recent feature from Rolling Stone found that the answer to this modern mystery is as old as the music business itself. Regardless of all the technological advances of TikTok boasts and its incredibly inventive userbase, money is the common trait amongst every success story. Artists and labels alike are pouring thousands of dollars into each song promotion. Influencers receive cash to create clips that inspire their millions of followers to imitate their behaviors and continue using a specific song or sound.
The biggest moneymaker on TikTok is Charli D’Amelio, a twenty-something that demands around $30,000 per song promotion. Other influential creatives charge between $2,000 and $20,000 per placement, but again, there is no guarantee of success.
In this episode of Music Biz, host James Shotwell demystifies how songs succeed on TikTok with a straightforward answer that will not appeal to everyone. He also expresses caution for artists that may be considering influencer marketing for their next single. Check it out:
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Sign up today and receive your first month free. Visit http://haulix.com/signup for details.
Your time is precious, so why would you waste it using social media that offers nothing of value?
Social media is a gift. For the first time in history, artists everywhere can grow and connect with a global audience in real-time. It’s a miracle anyone gets anything done when there are so many possibilities to connect and interact, but not every social media platform is right for musicians.
The only social media that matters for your career are the platforms your fans prefer. If you find a high concentration of your audience exists on Facebook, then that is where the major of your social media marketing should take place. If your audience engages more with Instagram or Twitter, then those platforms are where you need to focus your efforts. You want to make finding the latest information about your music and career as easy as possible for fans to find, which means going where they already are and working to leverage that platform’s tool for success.
But in all our years of social working study and analysis, there is one platform that offers nothing of value for musicians. It’s a place where professionals go to meet other professionals and browse job opportunities, but it offers no tools or design options for music promotion. In fact, we sincerely doubt the developers even consider musicians part of their target market. Still, every week, artists are incorrectly using this platform in a seemingly desperate attempt to connect with people in positions of influence that may be able to help their careers. We will let Music Biz host James Shotwell explain:
There are a lot of tricks for improving your social media stats, but just because you can do something doesn’t mean you should.
Social media has given us many gifts. The world is more connected than ever. People from all walks of life can share thoughts and feelings with anyone willing to engage them. Complete unknowns can become famous with one great idea. Anyone can be anything they choose, both for better and worse.
But the problems with social media are numerous. Rather than focusing on the miracle of our connectivity, social media has cultivated a culture of attention-seekers who lack the patience or work ethic traditionally associated with success. Many people believe there are shortcuts to getting the attention they seek that replicates the work generally required without the effort.
Sadly, lies and deceptions about the ability to scale the digital social hierarchy have been greatly exaggerated. Anyone hoping to get ahead in music today should realize their online presence will be under review. You can amass as many followers as you need to feel important. That said, unless you can show those followers are actively engaging with your creativity, the numbers associated with your social media mean nothing.
Before you fall victim to thinking there is a way to game the system, please make it a point not to fall victim to these negative social media trends.
The Follow/Unfollow game
One of the oldest tricks for building a social media following is for artists to follow as many people as possible who could potentially take an interest in their work. If they play punk music, for example, they might spend hours following people who follow other, more popular punk bands. After someone follows them, the artist then unfollows that individual to keep their “Following” count as low as possible.
Promoting in the wrong place (artist/label/festival feeds)
A popular way for artists to promote their music is by comparing their art to the creative output of someone more famous. That method of promotion is as old as the music business, and it works perfectly fine in press releases or conversations.
However, artists come across as desperate when they begin sharing their music in the feeds of the artists, labels, and industry events they idolize. If you look at any tweet from Billie Eilish, for example, inevitably, you will find numerous artists replying to her tweets, encouraging Billie’s fans to give them a chance. Maybe they sound similar, but that isn’t always the case. Either way, it’s not a good look, and it does not impress anyone in music.
Don’t DM anyone
Social media is a public place to engage with private citizens. You do not need to send your music to anyone’s direct messages on any platform without first receiving a request from the recipient. No one is logging onto Twitter or Instagram with the hope someone they have never met nor heard of is dumping new music into their direct messages.
You want Billie’s manager to hear your music? Send them an email. You want her label to listen to you? Send them an email. You want Billie to hear from you? I don’t know how you would find her email, but go ahead and send one if you acquire it.
Sliding into a music professional’s DMs out of the blue is a quick way to get written off as another desperate artist spamming the industry because they are too lazy to develop meaningful relationships.
Don’t shame or criticize industry professionals (unless it’s necessary)
There are very few good reasons to shame a fellow music professional publicly. Did they abuse you or someone you know? Are they a threat to someone? If so, make sure you have all the correct information and utilize every possible path toward resolution before making a fuss online. If you don’t, you may position yourself for blowback and backlash that will damage your reputation more than theirs.
That said, if you are mad that someone isn’t returning calls or emails, that is by no means a substantial justification for harassing them online. The same goes for unacknowledged press kits. Very few, if any, music professionals ignore people for the sake of being mean. Everyone in the business of music is busy all the time. The industry never stops, and the same goes for the people in it. Be respectful of people’s time, and if they can respond, most will.
DaBaby is one of the biggest artists in the world right now, and even he doesn’t feel comfortable leaving social media. Why? It’s just too lucrative.
Jonathan Lyndale Kirk, otherwise known as DaBaby, has reached the peak of commercial success in the modern age. After a string of big singles in 2019, the North Carolina rapper has appeared on virtually every major television show and in the pages of every influential entertainment publication. He’s gone platinum, gold, and platinum again, not to mention having standout guest appearances on some of last year’s biggest songs. Your mom probably knows who DaBaby is by now, and there’s a decent chance your grandmother does as well.
But even now, with hit songs at radio and sold-out shows all over the map, DaBaby feels he is unable to leave social media. The viral success of his songs and their often outrageous videos certainly play a crucial role in his rising profile, but one would think he could leave and retain his prominence in the public eye. After all, if not him, then who?
Speaking to Fans over Twitter this week, DaBaby posted about his concerns with social media. “If social media wasn’t such a lucrative tool in the business I’m in I wouldn’t even be on it,” he wrote. “Lost souls influenced by lost souls. I hate to see it. I encourage people to have the courage to find themselves without the false sense of security they search for on the internet.”
If social media wasn’t such a lucrative tool in the business I’m in I wouldn’t even be on it.
Lost souls influenced by lost souls.
I hate to see it.
I encourage people to have the courage to find themselves without the false sense of security they search for on the internet.
He followed his initial post with another, adding “I always preferred to say less because social media ain’t a place for the truth. But lately, I been feeling like it’s my calling to say more. ion know how I wanna play it though, I respect my mind too much to allow myself to be identified as one of [these] internet mfs.”
We wrote earlier this week that social media often costs artists more than it produces. Fans want to hear from their favorite artists, and artists want their fans to feel heard. There is a belief in an unspoken agreement between fans and any social media presence in music that states, “if you engage with me online, then I will continue to support your career.”
That belief can be dangerous. Hip-hop is specifically at risk of diminishing returns due to the ability for artists to quickly record and release new music. Generating a high volume of output will help to raise any performer’s profile, but you earn longevity through quality, not quantity. Many young artists are falling victim to the ease of creation instead of taking time to craft great songs. These artists are training their fans to see music as a commodity to be consumed and almost immediately forgotten, which indirectly makes their careers similarly disposable.
But the question remains: What would DaBaby lose by leaving social media? What would any of us lose, really? Would our friends stop talking to us? Would our fans stop listening to our music? Would we slip through the cracks of culture and descend into obscurity because no one will know we exist or are continuing to create?
It doesn’t make sense from a business standpoint for any artist wishing to remain relevant to disappear from the internet altogether. However, you can take steps to limit how much time and energy you’re spending on social media. Artists that post less often receive better engagement on their content, in part because every piece of content they choose to share becomes an event.
Consider movie marketing as an example. The first trailer for a new Star Wars film is guaranteed to generate millions of engagements in its first day of release, as well as several million more in the days that follow. Disney, the company that owns the rights to Star Wars, will often wait months before revealing any additional footage or imagery from the upcoming film. Why? They know that fans are hungry for content, but they don’t want them to get so familiar with the new movie that they begin to lose interest. They want every new reveal to be an event, and the anticipation of those events is what keeps the film a focal point of pop culture conversations for months at a time.
So maybe DaBaby cannot quit social media, but he (and you) can step back. Your fans want more music, more videos, and more shows. They appreciate the tweets and Instagram posts, but that is not why they follow you. Fans want the thing you do, which is making music. Don’t be afraid to set boundaries that allow you to create more efficiently.
