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This Week In Music (February 4, 2022)

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From the ongoing Spotify controversy to the Silk Sonic’s arrival in Fortnite, it’s been another crazy week in the music industry.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. That is why we are thrilled to introduce This Week In Music, a brand new weekly column highlighting the best and most talked-about stories throughout the music industry. Each Friday, we will post links to various need-to-know articles and information. 

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Stories Of The Week

Neil Young + Other Musicians + The White House Versus Joe Rogan and Spotify

The Spotify troubles continued this week. Many more joined his efforts after legendary rock artist Neil Young made headlines by demanding his music be removed from the streaming service following Spotify’s refusal to remove controversial podcast host Joe Rogan. Multiple musicians, including all of Crosby, Stills, Nash, and Young, have claimed to request removal from Spotify. Even the White House weighed in by saying the app “could be doing more” to prevent the spread of misinformation. HOWEVER, Spotify CEO Daniel Ek remains seemingly unphased, telling staff this week that Rogan is necessary for the streamer to achieve its ‘bold ambitions’ and ‘find leverage’ over competitors.

Silk Sonic Usher In A New Era of Music And Gaming Cohesion

Bruno Mars and Anderson . Paak’s Silk Sonic has officially joined Epic Games hit video game Fortnite in partnership with Fortnite and Atlantic Records. The ‘Icon Series’ launch includes new in-game outfits, an in-game radio station, and a player tournament. Described as the “first of its kind,” Icon Radio launches today (February 3). It allows players to tune into the new station inside cars and listen to tracks from the An Evening with Silk Sonic album, with funk icon Bootsy Collins sitting in as radio host.

Inkcarceration announces 2022 lineup: Korn, Disturbed, more

Inkcarceration, Mansfield’s rock and metal music festival, returns to the Ohio State Reformatory this summer, featuring headlining acts Korn, Disturbed, Breaking Benjamin, and Evanescence. The festival is set for July 15-17, and tickets are on sale now at Inkcarceration’s website, with day and weekend passes available, along with camping packages. Beyond the headlining slots, Inkcarceration will feature a string of heavy-hitters, including Lamb of God, Seether, Falling in Reverse, Three Days Grace, Theory of a Deadman, and more.

Sony generated $7.5bn in revenue last year across music and publishing, up a startling 24% YOY

Big bucks aren’t just for catalog sales. In terms of recorded music revenues across the calendar year of 2021, MBW calculates that Sony Music generated USD $5.77 billion – up 25.2%, or $1.16 billion, on the equivalent figure from 2020. In terms of music publishing revenues (generated by Sony Music Publishing and its sister company in Japan) in calendar 2021, Sony turned over $1.72 billion – up 19.7%, or by $284 million, on the equivalent figure from 2020.

HitPiece finds itself in hot water after allegedly attempting to sell NFTs of copyrighted material

Something strange happened this week. A new NFT Marketplace known as HitPiece began circulating online. The site offered one-of-one NFTs featuring various artists from every level of the industry. Big-name acts currently selling out theaters appear alongside bedroom recording artists who have never performed in front of a crowd. The common thread? None of the artists agreed to the NFTs, the site, or the price of the non-fungible token. Most knew nothing of the site whatsoever until one label, Needlejuice Records, started making a fuss on Twitter.

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This Week In Music (January 28, 2022)

From Neil Young’s war against Spotify and Joe Rogan to the surprising second coming of Wig Wam, we have gathered the biggest stories in music this week.

The last week of January 2022 did not disappoint. Everywhere you look in music this week, big things were happening. From massive tour announcements to another impressive wave of big-budget catalog deals, it’s safe to say the entertainment business is fully operational once more.

We cannot ease your workload or give you more hours in the day, but we can help you stay informed. That is why we are thrilled to introduce This Week In Music, a brand new weekly column highlighting the best and most talked-about stories throughout the music industry. Each Friday, we will post links to various need-to-know articles and information. 

But let’s be honest. There is no way we can hope to cover everything that happens. If you see a headline we missed that people need to know, please do not hesitate to send james@haulix.com an email. We’ll include your links in the next update.

The Biggest Stories of The Week

Neil Young Versus Spotify and Joe Rogan

Music legend Neil Young made headlines after sharing a now-deleted post on his official website. He took issue with streaming giant Spotify over the company’s relationship with controversial podcast host and comedian Joe Rogan. In his post, Young asked his managers and record label to remove his music from Spotify because he said the music and podcast platform is “spreading fake information about vaccines — potentially causing death to those who believe this disinformation spread by them.” Spotify announced the following day that it would be removing Young’s music, which inspired the company’s competitors to begin promoting his presence on their platforms. SiriusXM gave Young his own channel.

The Unlikely Resurrection of Wig Wam, the band behind Peacemaker’s incredible opening theme

Have you seen the HBO MAX original series Peacemaker yet? Starring John Cena and written by James Gunn, the series includes an incredible opening sequence featuring the entire cast performing a choreographed dance to an 80s hair metal song by the oft-forgotten group Wig Wam. The credits have become so popular since the series launch in early January that the band has seen renewed interest in their otherwise quiet career. Billboard spoke to Wig Wam about everything, and the results did not disappoint.

Move over, emo festivals. The emo cruise is here!

Just when you thought it was safe to go in the water, the Emo’s Not Dead cruise has arrived to carry your residual teen angst on the high seas this November! Organizers have revealed that Dashboard Confessional and Underoath sit atop the bill, with New Found Glory, Thursday, Plain White T’s, Silverstein, Hawthorne Heights, William Ryan Key (formerly of Yellowcard), Cassadee Pope, and Emery helping to transport fans back to the genre’s early 2000s heyday. The cruise also promises the live debut of Your Broken Hero and live band karaoke group The Emo Band.

‘American Idol’ Creator Simon Fuller Unveils First Group Formed on TikTok, The Future X

TikTok has given us dozens of modern music stars in its short lifetime. It seems that previously undiscovered talent is catapulted onto everyone’s For You page every few weeks and given a brief moment to shine, but can the platform produce an original group? American Idol creator and Spice Girls manager Simon Fuller says “yes,” and he’s out to prove his belief with a new group called The Future X. The collective comprises three singers and four dancers, each discovered on the social media platform. All seven members — Angie Green, Luke Brown, and Maci Wood, plus dancers Jayna Hughes, Sasha Marie, Tray Taylor, and Drew Venegas — auditioned last fall by posting a video on TikTok using the hashtag #NextInMusic. The Future X is currently living together in Malibu, creating content and developing original material.

Dylan, Fonsi, and Tritt sell their catalogs

The music industry’s gold rush to purchase every artist catalog available continues this week with another round of acquisitions from the biggest names in music. Sony acquired the rights to Bob Dylan’s catalog of hits and originals for a deal rumored to be worth more than $150 million. Country star Travis Tritt sold his catalog to Reservoir Media for an undisclosed amount in a sale covering his entire recorded music career. Elsewhere, Latin sensation Luis Fonsi made a deal with HarbourView Equity Partners rumored to be worth above $100 million.

The Weeknd is the number one artist on Earth (On Spotify)

Following the successful release of Dawn FM earlier this month, The Weeknd continues to add accolades to his already storied career. According to Spotify, the Canadian vocalist is currently the number one most listened to artist on the planet, with 86.1 million monthly listeners. Justin Bieber formerly held the record for the most monthly listeners on Spotify, and the “Peaches” artist currently has 81.24 million on-platform monthly listeners in second place. Ed Sheeran is ranked third (78.04 million), against fourth for Dua Lipa (69.21 million), and fifth for Adele (60.49 million).

Song of the Week: Vein.fm – “Fear in Non Fiction”

Trying to briefly describe the music Vein.fm makes is a lot trying to explain the beauty of a starry night without light pollution. You may convey a basic understanding to the average person, but some things have to be experienced before you can understand them. Vein.fm makes the kind of hard-hitting and unpredictable rock that keeps you glued to each thumping beat and throat-scorching scream. It’s the musical equivalent to a high-speed freight train barreling down a mountainside with sparks flying as brakes fail and the cars begin to wobble. There is a chance for disaster at every turn, yet the band makes it work. For Vein.fm, there is fun to be had in maintaining a constant sense of chaos, and it makes for one of the most exciting listening experiencing in recent memory. Preorder the band’s new album, This World Is Going To Ruin You, today!

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Should You Quit Spotify? [Video]

It seems every week someone suggests artists quit or boycott Spotify, but is leaving the most popular streaming service a good idea?

With growing calls for change and threats of protests/boycotts, Spotify is the fastest-growing and most debated music streaming platform on the planet. Some artists love the access it provides music lovers worldwide, while others believe easy access leads to lower financial support. There are arguments for both sides, and we’re not here to tell you which one is correct.

Recently, a Music Biz viewer shared an article calling for a Spotify boycott. The article suggested that artists trick the platform’s algorithm into larger payouts per complete song stream. Essentially, musicians would splice their songs into theirs, which they would then upload in place of single-track streams. When someone streams all three parts of a track, artists will earn roughly 1.2 cents, which is the rate paid by Spotify competitor Tidal per stream.

While good for artists, Tidal has an estimated 1-5 million subscribers. Spotify, by comparison, has more than 125 million.

That idea is one of many proposed in response to Spotify’s seeming refusal to negotiate their royalty rate. Others have suggested that artists quit altogether, theoretically for negotiations (though it would admittedly require a high volume exodus).

But is quitting Spotify a good idea? Music Biz host James Shotwell has an answer.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Spotify Expands Artist Wrapped Offerings

Spotify’s year-end festivities continue to astound and amaze with exciting new data insights now available to artists worldwide.

It’s that time of year again. While you are wondering what you’re going to buy the people in your life for the holidays and how you will afford it, Spotify users are busy devouring their annual ‘Wrapped’ content. The long-running feature presents data about user behavior over the past twelve months through a series of colorful and easily sharable infographics. Users can learn their top artists, songs, and what genres they play most often. They also learn what song they played the most, as well as how many times it was played.

But subscribers are not the only ones who benefit from Wrapped. This week, Spotify for Artists launched its annual 2021 Artist Wrapped microsite, presenting artists with a custom experience and share card showcasing their success on Spotify over the past year. 


Artists can log in or sign up for Spotify for Artists to view their share card and microsite experience, now available in 31 languages. Sample highlights you might remember from years past include… 

  • Total hours streamed
  • Increases in followers, total listeners, streams, or playlist adds
  • Total number of top listeners
  • Total number of fans sharing the artist’s profile, albums, and songs
  • Info showing the journey of an artist’s top track: Number of streams, how it traveled around the world, the day when it had the most listeners at the same time, playlist adds, and more 

As well as some new bells and whistles, like:

  • Audio Aura, a visualization of an artist’s songs based on the moods, genre, and sounds associated with their music
  • Throwback Track that showcases an artist’s top catalogue track that is still going strong
  • All of the artist’s listed collaborators 

Since its inception in 2017, Artist Wrapped has become a moment that artists and fans alike look forward to all year and it has seen tremendous growth since its launch:

  • The number of monthly active Spotify for Artists users during the Artist Wrapped time period increased by 670% (more than 7x) between 2017 and 2020.
  • Traffic to Spotify for Artists on the day of Artist Wrapped launch increased 933% (more than 10x) between 2017 and 2020.
  • Visits to the Artist Wrapped microsite increased 1381% (more than 14x) between 2017 and 2020.
  • Shares to social media from the Artist Wrapped microsite have increased by 285% since 2018.

Spotify also has Wrapped Share Cards available for podcasters who share their shows through the popular platform. A quick glance at the data available to us for High Notes, our recovery podcast, found massive growth over the last 12 months. Thank you.

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Spotify’s Future In Video Begins With ‘Discover’

A new feature currently in testing at Spotify combines the fun of watching music videos with a TikTok-like content feed, but it’s only the beginning of the company’s plans for the future.

At least three generations of people have been born since the phrase “I want my MTV” was commonplace in the cultural lexicon. Still, in spite of the channel’s changing programming, music videos continue to thrive online. People love watching video content set to music, and Spotify is currently testing a new feature the looks to bring the fun of TikTok’s For You Page to the music stream platform in the near future.

As we reported earlier this week, Spotify has confirmed it’s currently testing a new feature in its app, Discover. It presents a vertical feed of music videos that users can scroll through and optionally like or skip. For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, between Home and Search.

The existence of the Discover feature was first spotted by Twitter user Chris Messina, who also shared photos and videos of the new offering. 

Messina told TechCrunch he found the feature in Spotify’s TestFlight build (a beta version for iOS). A new icon in the navigation toolbar immediately brings you to the video feed when tapped. You can then swipe up and down to move through the feed like you would on TikTok. In addition to tapping the heart to like songs, you also can tap the three-dot menu to bring up the standard song information sheet, he notes.

First introduced in 2019, Canvas allows artists to add looping video clips to their music. The footage appears vertically while the song plays and can be up to 8 seconds in length. Spotify has claimed in the past that songs using Canvas have a higher engagement rate.

As a first step towards a complete embrace of video on its platform, Discover seems like a smart move for Spotify. By utilizing the existing database of Canvas clips to explore engagement opportunities and encourage more artists to add even more content to the platform, Spotify is poised to develop video features built with listener interest in mind faster than any of its competitors. The long-term plan remains unclear, but the company could eventually allow full-length videos and become something akin to a modern MTV — in addition to being the global leader in music streaming.

TechCrunch asked Spotify for further information on the feature, including whether it had plans to roll this out further, whether it was available on both iOS and Android, which markets had access to the feature, and more. The company declined to share any details about the feature but did confirm that it was exploring the idea of a vertical video feed via a statement.

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Spotify Testing TikTok-Like Vertical Video Feature

The latest innovation from Spotify, the world’s most popular music streaming platform, has some users scratching their heads.

If imitation is the sincerest form of flattery, then TikTok must be feeling pretty good right now. The vertical video sharing platform has inspired virtually every major digital platform to copy its popular discovery video feed. The most glaring knockoff is Instagram Reels, which are often clips that first appeared on TikTok, but similar features exist on YouTube, Snapchat, and even Netflix. Everyone wants a piece of vertical video, it seems, and that list now includes Spotify.

Spotify has confirmed it’s currently testing a new feature in its app, Discover. It presents a vertical feed of music videos that users can scroll through and optionally like or skip. For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, between Home and Search.

The existence of the Discover feature was first spotted by Twitter user Chris Messina, who also shared photos and videos of the new offering. 

Messina told TechCrunch he found the feature in Spotify’s TestFlight build (a beta version for iOS). A new icon in the navigation toolbar immediately brings you to the video feed when tapped. You can then swipe up and down to move through the feed like you would on TikTok. In addition to tapping the heart to like songs, you also can tap the three-dot menu to bring up the standard song information sheet, he notes.

First introduced in 2019, Canvas allows artists to add looping video clips to their music. The footage appears vertically while the song plays and can be up to 8 seconds in length. Spotify has claimed in the past that songs using Canvas have a higher engagement rate.

As a first step towards a complete embrace of video on its platform, Discover seems like a smart move for Spotify. By utilizing the existing database of Canvas clips to explore engagement opportunities and encourage more artists to add even more content to the platform, Spotify is poised to develop video features built with listener interest in mind faster than any of its competitors. The long-term plan remains unclear, but the company could eventually allow full-length videos and become something akin to a modern MTV — in addition to being the global leader in music streaming.

TechCrunch asked Spotify for further information on the feature, including whether it had plans to roll this out further, whether it was available on both iOS and Android, which markets had access to the feature, and more. The company declined to share any details about the feature but did confirm that it was exploring the idea of a vertical video feed via a statement.

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson told TechCrunch. “Some of those tests end up paving the way for our broader user experience, and others serve only as an important learning. We don’t have any further news to share at this time,” they added.

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Spotify Launches Lyrics Feature Globally For All Users

The latest Spotify update is available now across iOS, Android, desktop, games consoles, and TVs.

Spotify has made its highly-anticipated lyrics feature available worldwide following a limited rollout earlier this year.

The lyrics are sourced from Musixmatch, which offers lyrics for “over 8 million” titles. The feature will be accessible on basically every platform where Spotify has an app. That includes iOS, Android, desktop computers, gaming consoles, and smart TVs. It is available to both free and premium listeners.

As well as using the lyrics to sing along yourself, there’s also a social element that allows you to share lyrics on social media. Spotify says the feature will be available across the “majority” of its music library.

Here’s how to access the lyrics (and share them):

On the Spotify mobile app

  • Tap on the “Now Playing View” on a song.
  • While listening, swipe up from the bottom of the screen.
  • You’ll see track lyrics that scroll in real time as the song is playing!
  • To share, simply tap the “Share” button at the bottom of the lyrics screen and then select the lyrics you want to share — and where you want to share it — via third-party platforms.

On the Spotify desktop app

  • From the “Now Playing” bar, click on the microphone icon while a song is playing.
  • Voila! You’ll see track lyrics that scroll in real time while the song plays.

On the SpotifyTV app

  • Open the “Now Playing View” on a song.
  • Navigate to the right corner to the “lyrics button” and select if you want to enable Lyrics.
  • Once enabled, you’ll see the lyrics in the “Now Playing” View.

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Every Artist Can Now Sell Merch On Spotify. Here’s How:

Thanks to a partnership with Shopify, Spotify’s effort to become the one-stop shop for artists online is inching closer to completion.

Spotify just announced its integration with Shopify e-commerce stores. Anyone with a Shopify store can now display and sell merchandise on their Spotify profile page. Yes, everyone. Even you.

Selling merch isn’t just about commerce; it’s about connection, too. Shane Cody, drummer for the Indiana-bred alternative/indie band Houndmouth, recognizes it as an important part of the fan experience:

“Merch is a connection to the fans on a tangible level. Our music is the emotional connection, [so] sharing both on Spotify is essential.”

And when Houndmouth’s new album, Good For You, drops on Nov. 5, they’ll make the most of the release moment by featuring new merch on their artist profile.

Shopify makes it simple for artists and their teams to manage inventory and control which featured items on their profiles. (For example, out-of-stock items get automatically removed from your profile.) As soon as you’re ready to drop new merch, you’ll immediately be able to share it with fans and capitalize on your release moments so that they can browse your merch while they stream your new music.

“For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment. We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more…”

Camille Hearst, Head of Spotify for Artists.

How to Connect Shopify with Spotify for Artists:

You need to connect your Shopify store to an artist before you can list merch on your artist profile. (Note: You’ll need your Shopify store login info for this.)

  • Log in to artists.spotify.com.
  • Go to Profile.
  • Click Merch.
  • Click LOG IN TO SHOPIFY.
  • Enter your Shopify store URL and click LINK SHOP. (Tip: This is the URL in the address bar when you’re on your Shopify store, e.g. “your-store-name.myshopify.com”.)
  • Log in to Shopify, then follow the steps to set up your accounts. (Note: You’ll get prompted to Add sales channel, accept the terms, and choose the artist you want to link your shop to.)

How to Publish Merch to Spotify for Artists:

Once your Shopify store’s connected, you can publish up to 250 merch items from Shopify to Spotify for Artists. You can then choose up to 3 of these items to show on your artist profile.

  • Log in to Shopify.
  • Go to Settings.
  • Click Products, then All products.
  • Choose a product. (Note: Check the product uses plain text and static images for the description and media.)
  • Click Manage next to SALES CHANNELS AND APPS.
  • Make sure Spotify is checked, then click Done.
  • Click Save at the top of the product page.

How to Add Merch:

If you add more merch to your Shopify store in the future, publish it to Spotify for Artists to list it on your artist profile. — Once your merch is published from Shopify, you can pick up to 3 items to list on your artist profile.

  • Log in to artists.spotify.com.
  • Go to Profile.
  • Click Merch.
  • Click ADD TO SHOP on the merch you want to show on your profile.
  • Your merch appears on your profile in the order you add it. To re-order merch, remove it all, then add it again in the order you want.
  • You can remove merch any time to add different merch to your artist profile. Out of stock items get automatically removed from your profile.

That’s it! You are a short amount of time away from making your merchandise available on the world’s biggest streaming platform. What are you waiting for?

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Spotify Is Testing ‘Spotify Plus,’ An Ad-Supported $0.99 Tier

Spotify Plus is currently available to a limited number of users, but that may change in the near future.

Spotify is currently testing a new preimum membership tier that will cost subscribers $0.99 per month. The ad-supported membership option is currently available to a small number of users, but the streaming giant may expand their testing field in the near future.

According to multiple reports, the ‘Spotify Plus’ plan still features ads like Spotify’s free tier, but it doesn’t impose any limits on the number of tracks you can skip per hour. Users are also free to pick which specific songs they want to listen to, rather than mostly being limited to shuffling within albums and playlists.

While the $0.99 price tag sounds enticing, it may not be the final cost. Spotify’s approach to testing involves offering the new plan randomly at a variety of price points to gauge user interest. The most popular price is not necessarily the one a company will use. Instead, Spotify is seeking a sweet spot between “this is too much” and “this is a steal” where consumers can be convinced to part with a few extra dollars a month in the name of control.

Spotify’s free tier has existed in its current form since 2018. It doesn’t let users skip more than six tracks per hour, and only lets them pick and listen to specific tracks from 15 select playlists, ranging from editorial-selected playlists to algorithmically generated collections like “Discover Weekly” and “Daily Mix.” Any listening that takes place outside those two playlists must use the shuffle functionality. Spotify Plus would reduce those restrictions without giving users complete freedom (like the current $9.99 tier).

Ads for Spotify Plus, which is currently available to a small batch of users for testing purposes.

“We’re always working to enhance the Spotify experience and we routinely conduct tests to inform our decisions,” a spokesperson said. “We’re currently conducting a test of an ad-supported subscription plan with a limited number of our users.”

However, Spotify cautioned that there’s no guarantee that the new tier will launch in its current form. “Some tests end up paving the way for new offerings or enhancements while others may only provide learnings. We don’t have any additional information to share at this time.”

Spotify has a long history of publicly testing major developments long before they reach the public. For example, the company’s long-discussed ‘car thing‘ has been in various stages of development for years. A hifi streaming option that could rival the lossless audio offered by Apple Music and Amazon Music was available to a small batch of users for testing earlier this year. To date, Spotify has not provided any timeline for the release of that streaming tier.

As much as we like to see Spotify continue evolving, the elephant in the room remains: How will this latest development, which has the potential to generate millions in revenue, benefit musicians?

Stay tuned.

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Spotify Reveals Partnership Program for Independent Artists

As its competitors try to steal the streaming crown, Spotify is taking steps to engage and support its massive community of independent artists.

Today, Spotify surprised its talent community by revealing a brand new partnership program for independent artists! Centered around the Fresh Finds playlist, the program focuses on helping developing artists learn, collaborate, and grow, giving them the tools for long-term, sustained career success.

The Fresh Finds playlist is often the very first level of Spotify playlisting for independent artists, serving as a launchpad for many artists who have gone on to wide mainstream success — Clairo, Omar Apollo, Curtis Waters, 100 gecs, Amine, and countless more. 

Since its debut in 2016, Fresh Finds has playlisted over 25,000 artists, with their average monthly listeners increasing by 108% in the 28-days following the add, compared to the previous 28-days. For artists whose first Spotify editorial playlist is Fresh Finds, over 44% go on to be added to another editorial playlist on Spotify.


The four artists that join the initial ‘class’ of the Fresh Finds program are Wallice, Unusual Demont, Julia Wolf and EKKSTACY.  These up-and-comers will be provided with a substantial suite of opportunities including…

  • Education & Access to Resources: Each artist will have access to an array of tools and opportunities to accelerate their careers, including personalized Masterclasses and mentorship, credits to use on Spotify for Artists resources (Marquee and SoundBetter’s Canvas designer category), and more. 
  • Creative Collaboration: The artists will be given the opportunity to each create an original song that will be released in June under the Spotify Singles banner.  Spotify’s Songwriter & Publishing Noteable team has paired the four artists with producers who understand each of their unique visions:
  • Marketing Support: The four artists will be featured in a major marketing campaign on-and-off platform, as well as taking part in a social media documentary series, Spotify Clips, and more.

“Independent artists are at the forefront of what’s next in music,” says Rachel Ring, Music Marketing Manager at Spotify. “It’s vital that we continue to create space and opportunities for this wide-ranging group of artists, meet them where they are, provide tools for them to have agency over their careers, and give them a voice in our marketing campaigns.” 

Over the span of six to eight weeks, artists in the program have access to one-on-one mentorship with members of Spotify and a personalized Masterclass to learn how to best use Spotify for Artists tools (like Canvas and Marquee). There will also be collaboration opportunities with songwriters and producers set up in partnership with Noteable, Spotify’s Songwriter and Publishing Relations team. At the end of the program, each of the four groups of artists and producers/songwriters will release an original Spotify Singles track. The collaboration process will be documented through a social content series so fans can follow along as the tracks are created and see the songs come to life.

“It was important for us to build an ecosystem around the artists we’re working with to ensure they have the tools, resources, and support they need to succeed in the short and long term,” continues Rachel. “At the end of this program we want our Fresh Finds artists to leave with a fluency in Spotify’s tools, a connection with other creators, growth across a wide range of new fans, and deeper engagement within their existing fan base.”

As part of the launch, Spotify will also be launching 13 new regional Fresh Finds playlists in Brazil, Spain, Australia/ NZ, UK/IE, Philippines, Indonesia, Singapore/ Malaysia, Vietnam, India, Italy, Germany/Switzerland/Austria, South Korea and Turkey, to further our mission of helping developing artists find a global fanbase. 

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