On this episode of INSIDE MUSIC, host James Shotwell is chatting with Schuylar Croom, vocalist and founding member for the band He Is Legend. Schuylar and his band are perhaps best known for their 2004 record I Am Hollywood, not… Continue Reading
Attempting to cover the moment we are in right now is more difficult than most understand. Things are happening on a minute to minute basis across social media, and the demand for a steady stream of content often takes priority… Continue Reading
New openings (4/17/17) Product Specialist, Marketing Measurement (Spotify – NYC) Spotify is seeking a Product Specialist that will support the tracking and measurement of global marketing initiatives. This role reports to the Manager of Marketing Data Management, and sits inside… Continue Reading
If the internet was one small step for man, the boom of social media was a giant leap for mankind. Next year, the children born in 2000 will become adults and we will officially live in a time where even… Continue Reading
Engaging with your fans is important, but it never matters more than when your fans are upset. Handling complaints or concerns in a timely manner can make all the difference in whether or not someone continues to support your project.… Continue Reading
On this week’s episode of the show host James Shotwell calls Jesse Cannon, a career music producer and author of two books geared towards helping artists accelerate their careers. Jesse’s first book was dedicated to getting more fans, but the… Continue Reading
One common complaint we receive from people accessing our promos is that certain releases come with a limited stream allotment. This number, which is set by the sender, restricts the listener to only hearing each track a certain number of… Continue Reading
New openings (4/10/17) Marketing Coordinator (Atlanta Symphony Orchestra) The marketing coordinator will support the marketing, sales and communications team with primary responsibility for classical, family and education programming. Support Atlanta Symphony Hall LIVE team for select programs/projects. Implementation of integrated… Continue Reading
The music business runs on a combination of who and what you know. Getting your music in front of the right person can make all the difference in your career, but you have to know the right way to sell… Continue Reading
Marketing in the digital age is a tricky thing. There are so many channels to join and maintain, not to mention the ever-present demand for new content, and the competition is fiercer than ever. With more and more voices demanding… Continue Reading