Last week we wrote about Twitter’s continued growth in spite of rumors its importance in pop culture was starting to wane. With this in mind, it only makes sense to offer ways you can improve your Twitter activity.

The video above comes to us from Sunny Stuart Winter, a music marketer he used his time in school to study social media influence, as well as the psychology and sociology of social media behavior. Sunny uses this video to explore the following topics:

– Social media engagement
– Why the follow/unfollow trick is terrible
– The secret behind growing a following
– Advice for the content you share

No matter how good you think you are at using Twitter there is always room for improvement. Don’t be afraid. Get out there and tweet something new!