Month: August 2017

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News

An open letter first-year music business students

Dear first-year music business students –

Let me begin by commending you for the decision to pursue a college degree. I’m sure prior to arriving on campus your plan to take a scholarly approach to understanding the music business was met with questions, confusion, and maybe even a bit of resistance on the part of your family (they only want the best for you, I promise).

If any of you reading this still believe a college degree guarantees a career in your chosen field know that is a lie. Just as there are countless musicians aspiring to spend their life performing and recording there is an equal number of people vying for the very limited number of paid positions on the business side of the entertainment industry. The competition is fierce, and it is growing increasingly tough with each passing day. You success in college will no doubt give you a leg up starting out, but it is by no means a golden ticket. You will have to fight for every bit of success you find in music, and there is simply no getting around that.

I’m writing you today because there is one lesson no professor could teach me, and learning it has made all the difference in my own journey through this industry. The next two to four years of your life could very well determine the decade or decades that follow, but the deciding factor will most likely not be your performance in the classroom. What will define your career after college is how you utilize the free time you are afforded by pursuing a degree. There will never be another time in your adult life where you have the freedom you will experience during your college years. Some see this as cause for celebration, and to some extent it is, but those taking their future seriously will recognize it as an opportunity to explore the business, find their passion, and begin developing a presence in the music business.

As you head into the fall semester I want to encourage your curiosity about the entertainment business. Don’t worry about landing your dream job just yet. Instead, worry about understanding how people do that job and what separates those who succeed in that skill set from those who do not. Reach out to those already doing the work you wish to do and ask for their story. Listen more than you speak. Learn to ask questions. Not general inquiries, but specific questions geared toward the day-to-day life of those doing the job you desire. Shadow them. Intern for them. Make your name known to the people in the field you wish to enter, and make sure to do so in a way that speaks to your professionalism.  

There will never be a job opportunity in the music industry where employment is determined by your GPA. In eight years of post-grad life the subject has never once come up in an interview, nor has an employer asked for many details related to the classes I took. Employers don’t care what you learned, but rather how you have applied the knowledge your degree claims you gained. It may sound corny to you now, but the ‘show’ in show business applies to aspiring professionals as much as it does musicians. People need to see proof of your talent before they will feel comfortable giving you money to live your dreams. This goes for entrepreneurs as much as people who wish to join already successful brands. No one is going to take a chance on you until you take chances yourself, and the time to do that is right now. Start a blog. Find a young artist or group you believe in and do everything you can to help them gain recognition. Hand out fliers for a venue. Book shows at a local coffee shop. Start small, but start nonetheless.

You also need to network. This can be difficult for people, especially those who believe themselves to be shy or otherwise introverted, but it is an essential component of success in the music business. Everyone who gets anywhere does so because they of their ability to network. You may feel intimidated when contacting professionals, but keep in mind they were once just like you. Nobody enters the music business without first being a fan, and that shared fandom connects us all. Reach out to the people who are helping your favorite artists succeed and let them know you recognize the work they have done. I also urge you to connect with those in your class, as well as others just starting out. Together you could build the next company that revolutionizes the industry, but at the very least you’ll have someone to turn to when things get tough (and they will get tough). No one succeeds in this industry on their own. Find like-minded people and do what you can to lift them up. They, in turn, will do the same for you.

Lastly, pay attention to the industry at large. You may be passionate about a particular genre or scene, but understand you may one day find yourself working in a completely different area of the music business. This industry is constantly evolving, and you too will evolve in time. The artists that inspired you to pursue this dream will retire or go on hiatus, ushering in new scenes and sounds that we cannot yet begin to imagine. When that happens, and it will happen, you will need to adapt if you hope to continue working in music. Keep an open mind, work hard, and you will go far.

Do not wait for this industry to come to you because it won’t. If you truly want this, and your decision to take on student loan debt tells me you do, then you have to chase this dream with everything you have in you. I believe in you.

James Shotwell is a ten-year music industry veteran and the Director of Customer Engagement for Haulix. You can find him on Twitter.

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News

Know your self worth (and accept nothing less)

Self-worth (noun): “the sense of one’s own value or worth as a person.” 

The first time I was offered a full time job in the music business I was 22 years old and less than six weeks away from graduating college. As if that were not idyllic enough, the offer came from my favorite record label –  a dream come true opportunity to do the exact job I studied for – and only required me to live a few hours away from home in a city I loved.

You know what? I didn’t take it.

Trust me, this was not an easy decision. My interview had been at the label offices, which meant I met the own (a personal hero) and saw the space I could have come to consider a home away from home. The experience was everything I dreamed it might be, and now nearly seven years later I can still remember the excitement I felt when I left because a part of me knew things had gone extremely well.

Then the offer came in.

For a full-time job known for requiring extra hours without overtime, which would have required me to move to one of the top 3 cities in North American and live relatively close to downtown, I was being offered a salary of $26,500 with zero benefits. It was more money than I had ever been offered in my life to do anything by a large margin, but it wasn’t enough. I turned it down not because I thought I was worth more (I didn’t), but because I could not find a way to make the job work with my financial situation at the time.

$26,500 sounds like a lot until you compare it to the cost of being a human in the United States. When the offer came in I was a broke college student in need of a more reliable vehicle and a place to live in a city far from home, not to mention the money needed to move, and I was just months from having to begin paying back thirty-thousand dollars in student loans. I spent days researching roommate options to keep costs low and brainstorming budgets for things like food, but every time I did my potential remaining funds – if any – were terribly low. So low, in fact, that a single incident of any kind (flat tire, unexpected taxi ride, extra lunch) would have put me in dire financial straits.

After much more internal debate than I ever expected I emailed my dream employer and explained that I simply could not take the job with a clear conscious because of the numerous concerns outlined above. They replied by informing me the offer they made was $1000 above their normal starting wage, which I replied to by thanking them, but once again saying I could not take the job. They, in response, blacklisted me and cut off all communication.

I was hurt to say the least, but looking back now it was worth it. I never worked with that label in the same capacity, but in less than a year I was offered a role in another city with a starting wage of $32,000. I took it not just because it was a job I wanted, but because it provided me with the financial cushion needed to not only pay my bills, but also save toward the future. I also had friends in the area who allowed me to sleep on their couch until I could afford a room in an apartment with 3 strangers (roommates), which certainly helped as well. I lived them until I had enough money to move somewhere else with even less roommates, and then again until it was just me and my significant other.

This is not about comfort, it’s about sustainability.  Accepting less than your worth for the sake of experience may take you far, but if you want to build a lasting career in this field that is not dependent on a secondary source of income you have to know when to say no and/or walk away. Money is not the source of happiness, and I hope that no one reading this gets that impression. Money is just what enables us to live in this world and with enough of it – not even a lot, just enough – we can stop worrying about the future long enough to be productive and grateful in the moment. That is what knowing your worth and accepting nothing less can provide: A (momentary) sense of peace. With the knowledge you are getting what you need to get by you can focus more on the task(s) at hand and where you may head in the future.

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News

3 ways independent artists use Haulix

Getting the attention of the media as an independent artist in 2017 can be incredibly difficult. Getting the attention of a management company, record label, or booking agent may be even harder. We at Haulix have not yet discovered a secret path to success in this business, but we have developed a popular platform for promotion that saves both time and money without risking the security of unreleased music.

Many people believe Haulix is a platform intended for publicists and record labels, but over the last eight years we have also helped hundreds of independent artists and groups from all over the world further their careers through use of our platform. Here are just three example of how we make it possible for up and coming talent to raise their industry profile:

Press Coverage

There are dozens of promotional distribution platforms in existence, but none have received more recommendations from members of the media than Haulix. Journalists and radio personalities alike use our service every day to stream, download, and discover the next big record. Our promo tools make it easy for anyone to upload music and share it with the industry at large using a fully customizable template in a matter of minutes. Just take a look at these recent promos:

Custom EPK

Not long ago, artists hoping to secure a record deal, manager, or booking agent would have to physically mail their contacts a package containing information about their music. These packages often included a bio, music, photos, tour information, and all sorts of artist-related branding. Artists would pour effort into these packages, which in turn left them with less time to focus on their craft.

With Haulix, independent artists can recreate the EPK experience using our fully customizable promos and email invitations. Our platform has zero third party advertising, meaning your music and branding is all anyone will see. Use this to your advantage and create messaging that not only tells your story, but showcases where you plan to go in the future as well.

Fight piracy

Music pirates are worse than ever in 2017. In fact, studies have shown that music piracy has more than doubled in the last ten years, and it is expected to double once more by 2020. With Haulix, independent artists can watermark their new and unreleased music. This video explains how the process works:

If you have yet to sign up for your free month of Haulix, what are you waiting for?! Pick a plan that suits your needs and get started using the global leader in digital promotional distribution. If you have any questions, email help@haulix.com and someone will assist you within an hour or less.

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Job Board News

New openings (8/27/17)

Coordinator Music and Media Licensing (Viacom – NYC) 

Work across multiple clearance teams on projects assigned by Vice Presidents and Team Leaders. Projects could include long and short form programming for linear and digital platforms, promos, third party productions, in house productions, re-clearances and more.

Publications Manager (Aspen Music Festival – Aspen, CO) 

The Aspen Music Festival and School seeks an experienced arts publications manager to create a wide variety of effective marketing and storytelling publications to meet its marketing and communications goals.

The publications manager oversees all of the Festival’s marketing pieces, including the season brochures, Festival magazine, annual report, and recruitment pieces, as well as all ads, promotional posters, banners, postcards, flyers, stationery, and internal reports. To create these publications, the Publications Manager is responsible for understanding the goals and target tone of each piece, engendering collaboration among departments, creating and managing the production schedule, writing the copy, choosing the photos, working with an outside graphic designer, overseeing all revisions, staying within budget, and handling printing and distribution. Powerful editorial, advertorial, and marketing writing skills, and exacting attention to detail are a must–this person is the final set of eyes on any project before it goes to print.

Candidates should wish to work in an environment with high standards and with a desire to always strive and improve projects and processes. Springs and summers are fast-paced and have an all-hands-on-deck spirit; schedule flexibility and commitment are important.

This employee works integrally with a highly coordinated five-person marketing and public relations team. Collectively the department’s goal is to enhance the international reputation of the institution, communicate beautifully with all constituencies, and ensure the success of each event. The job is full time and year-round in Aspen, Colorado.

Marketing Manager (Boston Symphony Orchestra) 

We have an exciting opportunity for a Marketing Manager to join our team. You will assist in implementing the overall marketing campaigns for the Boston Symphony Orchestra, Spring and Holiday Pops Orchestras, and Tanglewood seasonal brands, as well as other programs of BSO, Inc. In this key role you will be responsible for overseeing and implementing the advertising plan for all media formats working closely with our outside media buying agency to drive sales, create brand visibility, and expand audiences. In addition you will play a supportive role to strategic planning, and assist in the implementation of direct mail and email campaigns, planning special and promotional events, coordination of printed communications materials, database management, and administrative duties within the department.

Associate Manager, Integrated Marketing (Westwood One – NYC) 

As a valuable member of Westwood One’s Integrated Marketing team, the Associate Manager will be tasked with ideating and executing custom integrated marketing solutions for our clients, facilitate affiliated sales and show collateral, in addition to creating and executing promotions across the Westwood One radio network.  This position requires a creative thinker and problem solver with great time management skills and the ability to collaborate across departments and work seamlessly across a robust network of media properties.

Brand Marketing Manager, Creative Activation (Google – San Francisco) 

The Brand Studio is a passionate team of creative thinkers tasked with shaping the future of Google brands by deepening the love of our users. As part of this team, you work with many kinds of creative thinkers all tasked with ensuring creative excellence across the Google Marketing landscape. Your goal is to deliver one integrated Google brand experience, and to better define the Google Marketing way. By embracing user insights, strategic thinking, and beautiful design paired with provocative execution, you strive to create delightfully intuitive (and delightfully inventive!) experiences that will define the future of our brand.

As partner to our creative and strategy leads the Brand Marketing, Creative Activations, Brand Studio will utilize honed creative instincts to ensure the internal teams, creative environment and external partners are all optimized and nurtured to allow for our best work to take place. Using best practices, keen judgment and industry knowledge to support, optimize and shepherd the very best work of their career.

Marketing Manager, US Latin (Sony – NYC) 

The Orchard has an immediate opening for a NYC-based Marketing Manager, US Latin. The position will act as a relationship manager for retail accounts in the USA focused on Latin content. The ideal candidate will successfully enhance the company’s operations and profile, driving revenue within the current retail base.

Coordinator, Global Brand Licensing (WMG – NYC) 

A variety of personalities, we are a small but mighty team that is nimble, proactive, and not shy to find and secure deals for our artists. Our deals are often rooted in traditional licensed product, but have grown beyond core licensing to include collaborations, campaigns, etc. Whether it is at trade shows or special events we are at the forefront to help serve artists across our roster in any capacity that helps build their brand. This role will be working with the entire team in varied capacities and across the diverse roster that include artists such as Wiz Khalifa and Shawn Mendes to the Grateful Dead and Green Day. Internally, this person will help keep the team on track as it relates to product development, scheduling, sales material creation and upkeep, and general organization. Externally, this role will serve as the first line of defense and main point of contact as it relates to all product collaboration and development with our 100+ licensees, brands, and manufacturers.

Vice President of Artist Marketing (Fender – Los Angeles) 

We are currently searching for a talented Vice President – Artist Marketing to join our global marketing team, reporting to the CMO. Our goal is to position Fender as a world-class marketing partner to the artists who are moving music forward. In this role, you will set the over-arching strategy for how Fender supports and works with artists to drive the brand, across product, marketing, sales and consumer-based touch-points, ensuring world-class service, creating mutually-beneficial product seeding and product marketing initiatives, and identifying new growth opportunities for Fender artists and Fender brand development across Fender channels, artist channels, earned/owned media, partnerships and retail.

Development Events Coordinator (San Francisco Symphony) 

Reporting to the Director of Development Analytics and Stewardship, this position contributes to the success of the San Francisco Symphony’s fundraising efforts by coordinating logistics for high profile events and development committee meetings, managing the Development master events calendar, and providing impeccable stewardship efforts to SFS patrons. The Event Coordinator will work within a dynamic and fast-paced environment to bring SFS patrons closer to the organization through a series of exciting membership events at all levels of giving. 

Assistant Stage Manager (Tucson Symphony Orchestra) 

The Assistant Stage Manager of the Tucson Symphony Orchestra is responsible for the organization and physical condition of the stage area. 

Music Playlist Curator (i.am+ – Los Angeles) 

Be part of a hyper-growth team of creatives and technologists redefining the future of voice A.I. We are seeking a music tastemaker and community advocate to curate our catalogue of millions of songs into hearable moments in time. You will have creative independence to research what customers of various demographics want to hear and then build customized music profiles that result in an engaging listening experience. 

Part-Time Music Researcher (BMI – Location TBD) 

Broadcast Music Incorporated (BMI) seeks team members who have a passion for delivering excellent customer service both internally and externally to those we serve. For 70+ years we have been a global leader in rights management. We are an American performing rights organization that represents 400,000 + songwriters, composers and music publishers in all genres of music and more than 6.5 million works. We are proud to have the responsibility of collecting license fees from businesses that use music. We then distribute those funds (royalties) to the musical creators and copyright owners we represent. Without BMI and the work we do, many of those we represent would not be able to live their passion and get paid for doing so.

Music Director (Wallingford Chorus – Wallingford, CT) 

We are seeking a Musical Director eager to work with us to usher in the next evolution of our chorus.The ideal candidate will not only lead productive rehearsals and teach us the best way to interpret the music, s/he will also be an active advocate for the chorus. S/he will work with the board to build relationships within the community and to expand our network with other performing groups, instrumentalists, and soloists. The musical director will be an integral part of our goal to creatively collaborate with other singers and musicians in an effort to attract new chorus members and new audience members to musical performances in Wallingford.

This will be a 6-month, contracted engagement which will start on December 1, 2017. The December start date is intended to give the new director at least one month to prepare for the Spring 2018 semester which will begin rehearsal on January 9, 2018. The contract will end at the closing of our Spring concert tentatively scheduled for May 19, 2018.

At the end of the engagement, upon mutual agreement by the musical director and the chorus, there may be the opportunity to renew the contract for the full 2018-2019 concert season.

Artist Assistant / Social Media Content Creator (VIBR8 – Miami) 

We are looking for a human with an aesthetic eye and a magic touch. We value bold artistic expression and creativity.

  • You should be comfortable behind the camera(phone) and posses the ability to create / edit dynamic social media content.
  • You should be a fan of music at the very least – in-depth knowledge / passion related to current pop / EDM / hip hop a huge PLUS.
  • You should be digitally savvy, quick on your feet and an all around vibey person!

License Manager (ClearBox Rights, LLC – Nashville) 

Oversee and negotiate all license activity for all ClearBox clients. Oversee all ex-North America licenses, negotiate blanket licenses, facilitate all digital licenses and settlements, lead through newly developed license methods.

On-Air Talent at 93.3 WFLS (Alpha Media – Fredericksburg, VA) 

We are looking for a talented part-time On-Air Talent for 93.3 WFLS. The ideal candidate is an experienced on-air personality who is flexible for live broadcasts on weekends and cover staff vacations. The right person understands the interaction between the talent, clients, and the audience are a vital part of the station’s ratings and success.

Broadcast On Air Personality (Three Rivers Media – Wytheville, VA) 

Creates, produces and announces topics on the radio, including music, entertainment, politics, news, weather, sports, traffic and other topics of interest. Assists the day-to-day technical operations of a federally-licensed, community-operated radio station and its various sub-units. Participates in the development and administration of strategic and operating plans, and evaluates programs for compliance with the overall mission of the station.

Music Journalist (ALARM Magazine – Chicago) 

Since 1995 ALARM Magazine has covered the most interesting working musicians & artists.

We’re looking for a recurring contributor to conduct Q&A format interviews with current, interesting musicians. The ideal author will be able to quickly (200 – 300 words) introduce the artist, put their work into context and illustrate why their work is relevant and interesting in an engaging way (charm, wit.)

Interviews will then turn into Q&A format (approx 1,500 – 2,000 words), asking interesting, specific, and unique questions of the artist.

We are looking for an author that can contribute 1 to 2 interviews a week and is familiar with WordPress.

Applicants must have previous related experience and be familiar with working with music publicists.

On-Air Production Manager (Epix – NYC) 

The On-Air Production Manager will serve as the Creative Services point person on promotional materials for the original programming slate. S/he will serve as a conduit to other departments before, during and after content creation to ensure the necessary source and final materials are delivered in a timely and efficient manner. The candidate must have prior experience working on original scripted series, and be detailed oriented with excellent organizational, multi-tasking, professionalism, and communication skills. 

Writer/Producer, Podcast Content (Amazon – Grand Haven, MI) 

Are you a script writer, producer of audio dramas, audio journalist, or a successful podcaster? If you understand how to reach an audience with your original content, you love books, and you want to work in a creative collaborative environment, we’re looking for you!

Brilliance Publishing is part of the Amazon.com family of companies and we are looking for an experienced and talented Writer/Producer to join our team. In this new role, you will collaboratively lead others, as well as have a hands-on role in creation of content.

You will need to be able to intuitively assess book-related content, be effective in hosting interviews (including authors or celebrities), and be able to script content to share stories with a podcast audience. Ideal candidates will have creative writing and broadcast/podcast experience. A unique qualification will be a demonstrative passion for books and for working with other creative writers and audio professionals.

Director of Sponsorship Sales (Live Nation – Grand Rapids, MI) 

This successful Director of Sponsorship Sales will be responsible for creating and selling branded, high-impact music marketing programs across the Grand Rapids market.

Older posts (7+ Days)

Director, Product Management & Partner Marketing, North America(Kobalt – Los Angeles)

The Director of Product Management & Partner Marketing will manage primary communication and lead the marketing efforts for Kobalt Music Recordings / AWAL+ developing artists and partners who release multiple projects with us. The Director will provide marketing strategy, expertise and guide artist development efforts for artist, label, management, and producer clients. This position will work closely with the global marketing team to advance artists’ careers upstream through Kobalt Music Recordings / AWAL’s artist categories. Additionally, this role will product manage select clients from the Kobalt Music Recordings roster.

Coordinator, Marketing & New Business (Sony – Nashville)

Consider this rewarding position as the Marketing and New Business Coordinator at Sony Music Nashville where you will support international marketing efforts, help implement brand partnerships, and provide administrative support for marketing efforts that create exposure for our roster of industry-leading artists.

Marketing Manager (AEG Live Bowery Presents – NYC)

The Manager Marketing is responsible for all marketing assets for shows on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Coordinator, Creative Group (Sony – NYC)

The Coordinator, Creative Group is responsible for supporting a Vice President of Design, as well as working with the Associate Director of Administration to coordinate photo shoots, process invoices, and handle a variety of administration duties for the assigned design team.

Special Events / Outreach Coordinator (Harris Academy of the Arts – Lincoln, NE)

We are looking for a Special Events/Outreach Coordinator who is willing to go above and beyond, not only overseeing the hiring of musicians and coordination of our professional performances but to also assist in spreading the word about the daily magic occurring with our students at HAA.

Digital Marketing Manager (Madison Square Garden – NYC)

The Digital Marketing Manager will be responsible for all aspects of the Forum’s online presence. In additional to writing and creating content, this person will identify the best current and emerging digital platforms for all engagements, sale and marketing efforts, and best engagement experiences for fans and driving ticket sales. He/She will do this by understanding and utilizing marketing mix learning, consumer insights, communication strategy and thinking, data driven analysis and industry and marketplace knowledge.

Director of Marketing – Mobile (Yonder Music – NYC)

Yonder Music is looking for a talented Director of Marketing – Mobile to join its growing team. Must have Mobile, Facebook campaigns, Google Analytics, Push Notifications experience. This role is a full-time professional position that guides the marketing team in strategy, execution and business insights to help grow our monthly active user base. This position reports to the President & CTO.

E-Commerce Website Manager (JAM – Bloomfield, CT)

KMC Music has an immediate opening for an E-Commerce Website Manager. KMC OnLine is an integral component to KMC’s success. The individual that holds this position would be responsible for maximizing the effectiveness of this site to increase sales and service to KMC’s dealer base.

Sales and Marketing Music Representative (JW Pepper and Son – Bismarck, ND)

Join the marketing team with a sheet music company that’s been in existence for over 140 years. Requirements include good oral and written communication skills, proficiency in Microsoft Office applications and knowledge of performance and/or educational music.

Music Marketing Coordinator (Urban Outfitters – PA)

The Music Marketing Coordinator is a critical role in developing and executing the creative objectives of UO by supporting and enhancing brand initiatives through music.   This role requires a deep understanding of the UO brand and customer mindset in addition to understanding the landscape of the music marketplace.  They will be a collaborative partner to the internal music team as well as a touch-point to external teams and partners.

Partner Manager, Content (TuneIn – San Francisco)

The Partner Manager on the Content team at TuneIn serves a critical role within this growing organization. They are on the front lines of broadcaster relations and act as a communication liaison to our existing programming partners. The position will include deal work associated with launching new content partnerships while supporting broadcasters promotional, editorial and ad sales campaigns within the TuneIn Directory. They will work to assist content providers on driving branding, editorial highlights, and revenue generating campaigns to ensure they are accurately represented on our platform. A collaborative team approach will be necessary to work as a liaison between content, marketing, product, ad sales, and third party content providers.

Music Stage Manager (UNC Charlotte)

Looking for a stage manager to run and manage all music performances in the College of Arts + Architecture during the Fall 2017 Academic Semester. Individual will be responsible to call/supervise all theatrical elements of each performance, including lights, sound, video, and stage hands. The stage manager will be responsible for the supervision of student run crews, who have a wide range of experience and skill. It is expected that the stage manager will practice industry standard norms along with following all UNCC policy and safety standards for the students workers, performers, and guests. The stage manager will utilize the most professional communication techniques in working with conductors, directors, faculty, staff, and students in order to ensure the best possible performance.  

Director of Music Production (Quaver Music – Nashville)

Quavermusic.com, specializing in online software for music education, is seeking an individual ready to join an experienced and highly motivated team supporting thousands of elementary and middle schools worldwide. Primary duties include coordinating a team of researchers, writers, arrangers, and engineers to guide songs from concept to final track and online notation. Position will also interface with educators, graphic artists, animators, content developers, programmers, and videographers.

Creative and Promotion Coordinator or Manager (Wixen Music – Calabasas, CA)

Wixen Music Publishing, Inc. in Calabasas, CA seeks to add an experienced, full time coordinator or manager level person (dependent on experience), to its creative and promotion department. The ideal candidate has at least one year’s experience in the creative/film & TV departments at either a record label, publishing company or for a third party sync licensing company. Success in this position requires clear written and verbal communication, strong attention to detail, great organizational skills, being a motivated self-starter, and creating and nurturing lasting relationships with both the music supervision community and our songwriter and publisher clients. If you’ve always wanted to be a music supervisor, great! But this probably isn’t the job for you– we’re looking for someone that enjoys working with writers and artists and has a passion in creating opportunities for them in the sync world.

US Press Manager (Listen UP Online Promotions – Los Angeles)

We are currently recruiting for an experienced, well organized individual to join the Press team. You will be based in our fantastic Sunset Blvd offices with the added bonus of free parking! You must have 3+ years’ experience working within a similar environment with a keen interest in electronic music. If you are looking for a hands on role that gives you the opportunity to be involved in all aspects of music PR, we could be what you are looking for.

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News


Music Writing 101: Coverage Confirmations

If the first goal of every young music writer is to gain access to albums from their favorite artists before those records arrive in stores, then the second goal is usually to see those artists in concert without paying the cover charge. Yes, free admission to concerts and festivals is one of the perks of writing about music, but just like advance access to music it’s a perk that doesn’t necessarily have to be extended to you.

No show or event is truly free to writers. Your currency in these exchanges is your voice and whatever audience (aka reach) you have through the outlet that shares your work. Upon receiving confirmation that you have been added to the list of any event you are entering into an agreement that you both will attend said event and that you will write about that event in a timely manner. For example, if you attend Van’s Warped Tour on Monday after promising a review to PR then it should not take a week or more to post that review online. If it does you will risk straining your relationship with the PR that granted you access in the first place. More importantly, you will develop a reputation that extends beyond that one relationship and follows you where you go in music. The industry may seem large to outsiders, but it’s actually quite small, and everyone who knows anyone will come to learn of your lack of follow through.

This is about good business as much as it is respect. People will get upset if publicists do not reply to their requests in a timely manner, but see no problem dragging their feet to complete content that was promised in advance of receiving a coverage confirmation. Those who respect others and their time/work will in turn receive the same respect.

Rey Roldan, founder of Reybee Inc., recently wrote the following on coverage requests and confirmations from the perspective of a publicist:

If you request music or tickets from a publicist and promise or confirm coverage, it’s your duty to make good on it… and if, for some reason or another, you can’t keep your side of the deal, it’s only respectful to let the publicist know. Don’t ghost them.

It’s understandable if you hated the show or the music and you don’t want to cover it because of that reason. But let the publicist know, so they don’t constantly hound you for the link.

If you confirm an interview date and time but something comes up and you can’t make it, let the publicist know ASAP. Don’t wait for the time of your interview to tell them that it’s a no-go. It only makes the publicist look bad and could create tension in your relationship moving forward.

If you get confirmation of guest list or photopasses to a show (especially the bigger, higher profile shows) and can’t make it, let the publicist know as soon as your can. There’s a chance that the publicist can use your spot to give to another writer/photographer who was cut from the list. We publicists do sometimes check guest lists after the show to see who showed up and who didn’t.

If you are requesting tickets to a show with multiple artists, either send one email with all the publicists on copy or make sure if you get confirmed on one list to let the other publicists know you’re all set. If you are on multiple lists for the same show, it can prevent other writers/photographers from covering that show. Or if we publicists cross-check our lists and see you on it more than once (or worse yet, see multiple names for the same outlet on different lists), it looks bad for you and/or your outlet.

Making relationships in this industry can be difficult. Maintaining them is easy. Just don’t fuck them up.

Respect and follow-through are everything in this business. Do your best to follow the golden rule (treat others as you want to be treated) and you’ll do just fine.

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News


Get your ship(ping) together: Tips for improving your online store

For the better part of the last half decade I have been running a small record label out of my one bedroom apartment with the help of a few good friends. We haven’t made it big, and to be honest we never really thought we would, but we have had a few successful releases put out on cassette and vinyl. We recently got into CD production as well, but that’s a story for another time.

Whenever someone approaches us with questions regarding record labels and how to start them, we usually list off a series of lessons we learned during our initial releases. We talk about timelines, estimated costs, merchandise, contracts, and – perhaps most frequently – the need to properly understand how shipping works, including the cost of sending packages outside the United States. We like to think we have developed an easy and reliable workflow, but every so often we learn a new trick or path that causes us to regret all the hours wasted following the previous method. I don’t know that our specific setup will work for anyone reading this, but I do have a few basic tips to help improve your standard shipping operation. There are some costs associated, but as your label is a business you should know by now that improvements often require the investment of additional resources.

Buy in bulk. ULine is your friend

If you buy your shipping materials at Target, Staples, or even the post office you are spending way more than you should. Packs of six 4” x 6" bubble mailers can run $10 or more in stores, but if you buy in bulk from online retailers you can receive several hundred mailers for less than $100 total (shipping included). Everything you need to ship tapes, CDs, and vinyl can be purchased for a reasonable price in bulk from ULine. The company has a long history of customer satisfaction, and they have an incredibly quick turnaround. They also allow you to pay after receiving your order, so if you need mailers in order to generate the money needed to buy mailers they can help you with that as well.

Stocking up on mailers also prepares you for any situation. You may have slow sales from times to time, but you could also have a sudden boom in business when one of your artists hit it big. Buying in bulk allows you to cut down on order turnarounds while saving money. What’s not to love?

You can now buy stamps online

If there is one activity that makes me rethink launching a business it’s the many hours I have spent waiting in line at my local post office. I have to imagine other people feel the same, which is probably why the fantastic site ‘Stamps.com’ now exists. For the first time in the history of humans you no longer have to interact with another human when working to send out packages. You simply signup at home, input your shipping information, upload your credit card, and boom! You can now print postage labels from the comfort of your couch. You may use a lot more tape when handling shipping with this process, but I have solution for that as well…

Two words: DYMO Printer

All printers used to require ink, and anyone who has had to print a lot over their lifetime has learned by not that ink is not cheap. DYMO found a solution, and while I could get into the inner workings of their technology it’s suffice to say science can do really cool things. A DYMO printer does not use ink cartridges, but it does require a special kind of paper made specifically for postage labels. You buy a printer, which includes a free roll of labels, and then you only need to buy additional rolls of labels as need. Each roll can produce 200 shipping labels, and I believe you can order 3-packs of label rolls for under $40. Compare that to more than $60 for a single ink cartridge, not to mention the countless hours saved not having to visit the post office when shipping orders, and I think it’s clear why DYMO printers are worth the $200-ish investment they require.

Oh, did I mention DYMO labels are also self-adhesive? That alone will cut your tape-related shipping costs in half, if not more, moving forward.

Thank You notes are never overrated

There is something to be said for adding a personal touch to your shipments. While the consumer is excited to receive the package because it contains something they already paid for, you can further develop the connection they feel to your label with the inclusion of thank you notes and other extras. In the past we have added stickers, baseballs cards, candy, plastic spider rings, posters, and – most frequently – handwritten notes, to all our shipments. Sometimes we personalize the notes with each customer’s name, but other times we write thirty or forty notes in advance and stuff them in packages as needed. Whatever the case, the note is always written by a member of our staff and we always strive to make each note unique in some way. Maybe we add a phrase that is specific to that note, or maybe we draw the customer a picture. Anything that helps them better understand who we are and what we’re about works for us. The same will work for you, but you must figure out what items will best convey your personality to your consumers. Feel free to steal our ideas, of course, because they weren’t really ours in the first place. We were inspired by the labels we felt close to growing up, and it’s a tradition we hope to pass on to future generations.

Prep is everything

Whenever we know a large number of orders will need to be shipped in a small amount of time in we do our best to prepare by checking our mailer stock, writing thank you notes in advance, and generally doing anything in our power to streamline our workflow before the shipping process begins. That way, once we do need to act, everything is ready to go. Our goal is to make the window of time between when an order is placed and when it is shipped as small as possible. Some stuff is out of our control (record production, for example), but we do as much as we can with the power we do have and it makes a noticeable difference.

Categories
Job Board News

New openings (8/21/17)

Director, Product Management & Partner Marketing, North America (Kobalt – Los Angeles) 

The Director of Product Management & Partner Marketing will manage primary communication and lead the marketing efforts for Kobalt Music Recordings / AWAL+ developing artists and partners who release multiple projects with us. The Director will provide marketing strategy, expertise and guide artist development efforts for artist, label, management, and producer clients. This position will work closely with the global marketing team to advance artists’ careers upstream through Kobalt Music Recordings / AWAL’s artist categories. Additionally, this role will product manage select clients from the Kobalt Music Recordings roster. 

Coordinator, Marketing & New Business (Sony – Nashville) 

Consider this rewarding position as the Marketing and New Business Coordinator at Sony Music Nashville where you will support international marketing efforts, help implement brand partnerships, and provide administrative support for marketing efforts that create exposure for our roster of industry-leading artists.

Marketing Manager (AEG Live Bowery Presents – NYC) 

The Manager Marketing is responsible for all marketing assets for shows on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Coordinator, Creative Group (Sony – NYC) 

The Coordinator, Creative Group is responsible for supporting a Vice President of Design, as well as working with the Associate Director of Administration to coordinate photo shoots, process invoices, and handle a variety of administration duties for the assigned design team.

Special Events / Outreach Coordinator (Harris Academy of the Arts – Lincoln, NE) 

We are looking for a Special Events/Outreach Coordinator who is willing to go above and beyond, not only overseeing the hiring of musicians and coordination of our professional performances but to also assist in spreading the word about the daily magic occurring with our students at HAA.

Digital Marketing Manager (Madison Square Garden – NYC) 

The Digital Marketing Manager will be responsible for all aspects of the Forum’s online presence. In additional to writing and creating content, this person will identify the best current and emerging digital platforms for all engagements, sale and marketing efforts, and best engagement experiences for fans and driving ticket sales. He/She will do this by understanding and utilizing marketing mix learning, consumer insights, communication strategy and thinking, data driven analysis and industry and marketplace knowledge.

Director of Marketing – Mobile (Yonder Music – NYC) 

Yonder Music is looking for a talented Director of Marketing – Mobile to join its growing team. Must have Mobile, Facebook campaigns, Google Analytics, Push Notifications experience. This role is a full-time professional position that guides the marketing team in strategy, execution and business insights to help grow our monthly active user base. This position reports to the President & CTO.

E-Commerce Website Manager (JAM – Bloomfield, CT) 

KMC Music has an immediate opening for an E-Commerce Website Manager. KMC OnLine is an integral component to KMC’s success. The individual that holds this position would be responsible for maximizing the effectiveness of this site to increase sales and service to KMC’s dealer base.

Sales and Marketing Music Representative (JW Pepper and Son – Bismarck, ND) 

Join the marketing team with a sheet music company that’s been in existence for over 140 years. Requirements include good oral and written communication skills, proficiency in Microsoft Office applications and knowledge of performance and/or educational music.

Music Marketing Coordinator (Urban Outfitters – PA) 

The Music Marketing Coordinator is a critical role in developing and executing the creative objectives of UO by supporting and enhancing brand initiatives through music.   This role requires a deep understanding of the UO brand and customer mindset in addition to understanding the landscape of the music marketplace.  They will be a collaborative partner to the internal music team as well as a touch-point to external teams and partners.

Partner Manager, Content (TuneIn – San Francisco) 

The Partner Manager on the Content team at TuneIn serves a critical role within this growing organization. They are on the front lines of broadcaster relations and act as a communication liaison to our existing programming partners. The position will include deal work associated with launching new content partnerships while supporting broadcasters promotional, editorial and ad sales campaigns within the TuneIn Directory. They will work to assist content providers on driving branding, editorial highlights, and revenue generating campaigns to ensure they are accurately represented on our platform. A collaborative team approach will be necessary to work as a liaison between content, marketing, product, ad sales, and third party content providers. 

Music Stage Manager (UNC Charlotte) 

Looking for a stage manager to run and manage all music performances in the College of Arts + Architecture during the Fall 2017 Academic Semester. Individual will be responsible to call/supervise all theatrical elements of each performance, including lights, sound, video, and stage hands. The stage manager will be responsible for the supervision of student run crews, who have a wide range of experience and skill. It is expected that the stage manager will practice industry standard norms along with following all UNCC policy and safety standards for the students workers, performers, and guests. The stage manager will utilize the most professional communication techniques in working with conductors, directors, faculty, staff, and students in order to ensure the best possible performance.  

Director of Music Production (Quaver Music – Nashville) 

Quavermusic.com, specializing in online software for music education, is seeking an individual ready to join an experienced and highly motivated team supporting thousands of elementary and middle schools worldwide. Primary duties include coordinating a team of researchers, writers, arrangers, and engineers to guide songs from concept to final track and online notation. Position will also interface with educators, graphic artists, animators, content developers, programmers, and videographers.

Creative and Promotion Coordinator or Manager (Wixen Music – Calabasas, CA) 

Wixen Music Publishing, Inc. in Calabasas, CA seeks to add an experienced, full time coordinator or manager level person (dependent on experience), to its creative and promotion department. The ideal candidate has at least one year’s experience in the creative/film & TV departments at either a record label, publishing company or for a third party sync licensing company. Success in this position requires clear written and verbal communication, strong attention to detail, great organizational skills, being a motivated self-starter, and creating and nurturing lasting relationships with both the music supervision community and our songwriter and publisher clients. If you’ve always wanted to be a music supervisor, great! But this probably isn’t the job for you– we’re looking for someone that enjoys working with writers and artists and has a passion in creating opportunities for them in the sync world.

US Press Manager (Listen UP Online Promotions – Los Angeles) 

We are currently recruiting for an experienced, well organized individual to join the Press team. You will be based in our fantastic Sunset Blvd offices with the added bonus of free parking! You must have 3+ years’ experience working within a similar environment with a keen interest in electronic music. If you are looking for a hands on role that gives you the opportunity to be involved in all aspects of music PR, we could be what you are looking for.

Older posts (7+ days)

Artist Marketing Manager (Red Bull – Santa Monica)

Red Bull’s Artist Marketing department is a team of passionate, arts-driven creators and curators committed to inspiring artist development and innovation in music. The Artist Marketing Manager role in the West Business Unit contributes to the goals of the various Culture programs including Red Bull Sound Select, Red Bull Music Academy, Red Bull Studios and more. He/she is an excellent project manager first, an expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results. Secondly, he/she is a creative manager with diverse music taste and a solid network of 1:1 music industry and artist relationships.

Music Marketing Intern (Capitol Theatre – Port Chester, NY)

As a Marketing Intern for The Capitol Theatre and Garcia’s you will promote concerts, events and other aspects of the venues. Come contribute to the success of these musical landmarks!

The venues’ marketing teams develop and implement promotional strategies to increase online visibility that attracts and engages audiences. They plan, create content, and run advertising campaigns, including Facebook, Twitter, and Instagram promotions. We are promoters, listeners, and market researchers. We are looking for a marketing intern who wants to dive into the music scene!

This non-paid internship provides free tickets and behind-the-scenes access to shows at the participating venues, and an opportunity to gain and apply strategic marketing skills.

Associate, Portfolio Management, Artist Marketing (IPG Media – NYC)

As our Associate, Portfolio Management, Artist Marketing, you will be responsible for leading all integrated planning and communications across an exciting portfolio of Spotify Brands. You are the driving force in building relationships at the highest level of the client and executing media strategies to drive results. You will provide leadership, strategic direction, and input for overall business solutions while ensuring client objective and expectations are exceeded. Your daily insights and creative strategies will keep UM and the full Spotify team – ahead of the game.

Manager of Digital Marketing (Pittsburgh Symphony Orchestra)

The Manager of Digital Marketing will develop a digital marketing strategy for the Pittsburgh Symphony Orchestra. This position will manage and implement all web content, digital marketing initiatives and email communications to support the PSO’s goals of strengthening the patron experience, increasing ticket sales, promoting the PSO brand, and sharing the PSO’s mission. The position works closely with the Marketing and Technology & Innovation departments to create an exceptional end-to-end customer experience across all digital channels.

Performance Marketing Specialist (EventBrite – San Francisco)

The Performance Marketing Specialist will join the Marketing team and provide operational support for, and execution of, all paid customer acquisition activities. You’ll be a key member of our team, helping to manage a global advertising budget spanning multiple channels and countries. We are looking for someone highly analytical that is comfortable with data and enjoys testing new technologies and platforms.

Assistant, Urban Marketing (WMG – NYC)

Responsible for supporting the senior marketing staff with  the development of comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects.

Sales and Marketing Assistant (Cumulus Media – Des Moines, IA)

Cumulus Media’s Des Moines location is offering a great opportunity to be a part of the sales side of the radio broadcasting industry as a Part Time Sales and Marketing Assistant. Our ideal candidate should possess an extremely good work ethic, be a self-starter, and highly organized with the ability to work in a fast-paced office environment.

Divisional Creative Arts & Music Ministry Coordinator (Salvation Army – NYC)

The primary purpose of this position is to conduct an ongoing and aggressive evangelical ministry with the specific purpose of introducing all children and youth at the Harlem Temple Corps to Jesus Christ. This includes but is not limited to: ongoing Salvation Army Outreach, Sunday school and various creative arts and music ministries. This individual will serve as an active member of the Corps Ministry team to train, encourage and develop future program leaders.

Brand Content Coordinator (BAM! – Birmingham, AL)

As the Brand Content Coordinator you will be the voice of Books-A-Million and 2nd & Charles brand. This position will be responsible for creating, implementing, and executing the Company’s social media strategy.

On-Air Talent / Music Director (Alpha Media – West Palm Beach, FL)

Alpha Media –West Palm Beach is looking for a talented, professional On-Air Talent/Music Director superstar for one of the top rated Urban Adult Contemporary stations in the country, X 102.3, WMBX. The ideal candidate is someone who has unique content generation skills to engage listeners on-air, online, and onsite.

Classical Music Marketing Assistant (Blown To Bits – Encino, CA)

This position is for someone with training in marketing and and experience with the classical music community. I’m a successful classical composer-performer-lecturer and I’m looking for a self-motivated and creative marketing assistant with both business training and classical music knowledge to help me produce online product launches for my music lectures, recordings, and subscriptions to fans, as well as to help me promote and manage my upcoming concerts, commissions, and music catalogue. Responsibilities include website and social media growth and maintenance, inquiries and communications with performers and ensembles, concert publicity and management, and administrative work with score/part copying, binding, and mailing, music submissions, music registrations, etc.

Assistant, Music Licensing (CBS Careers – Los Angeles, CA)

Heavy scanning and uploading of all licenses handled by the licensing group into the music database. Liaison between other departments in filing of the licenses and retrieving licenses or back up documentation for review.

Promotions Director (Westwood One – Denver, CO)

Westwood One 24/7 Formats is looking for a Music/Promotions Director – Country.  Candidates must have a unique skill set that combines the love of the music and fulfilling the expectations of our affiliates and their listeners.

Categories
News


How to cut through the noise and make music writers care about your art

As any music blogger will tell you, the quality of pitches sent from both aspiring artists and PR professionals often run the gamut from gorgeous to outright embarrassing. Some pitches are creatively designed emails with elegant text and photos, while others are one or two paragraph emails that highlight a few recording details. Some others are little more than a hello and a hastily copy/pasted link, but thankfully those are typically few and far between.

What makes one blogger click a link others might overlook is something we don’t really have time to get into because the possibilities are essentially limitless, but there are ways to hedge your bets. If you keep a few key things in mind when crafting your outreach to the press your chance of getting noticed will be as high as anyone else, leaving it to your music to do the rest.

1. Know who you are talking to

This one may sound obvious, but as a guy named James who has received emails addressed to everyone from Sean, to Beth, David, Matthew, and even Topher, I would argue it’s something too many take for granted. The importance of knowing who you are talking to in a pitch and gearing the conversation towards them cannot be overstated. If I see an email addressed to anyone other than myself I immediately send that message to my trash. It’s not for me, and if it was the person sending it didn’t both to double check the one line where they address me directly, so why give it my time?

You also need to remember that many writers are as younger, meaning they don’t necessarily prefer to be addressed as ‘Mister’ or ‘Miss.’ In fact, I haven’t encountered a single music journalist at any age that people refer to as Mr, Mrs, or Ms _________. Learn the first name of your contact and use it whenever possible. Be personable. It makes you, and your music, come across better.

2. Make sure the person you’re writing covers your style of music

In a decade of writing online I have never been associated with a site that regularly covers dance music or black metal, nor I have written about either topic at length, but every day without fail I receive a number of press releases trying to sell me on the latest talent from each genre. There are things I admittedly spin out of curiosity, but the vast majority of these release go directly to the trash bin. I have enough talent to engage and cover without wasting time on material that fall outside the coverage area of the sites who accept my work. You or your client may be talented, but I simply have no way to help you, so don’t waste your time or mine with an unnecessary pitch.

3. Read the submission guidelines

Most, not all, music blogs have some form of submissions guidelines buried on their site. Do your research before submitting your music to ensure your pitch has the best chance of being considered for coverage.

4. Always keep it simple

Everyone in music is busy. It doesn’t matter what day of the week you reach out, or what time of day your email is read, the person on the receiving end will always have a million tiny tasks awaiting their attention, including several other hopefuls such as yourself. Play into their lack of free time by finding concise and exciting ways to sell yourself. Long emails are only read in full when the recipient has a deeply vested interest in what is being conveyed. That is rarely, if ever, the case with reading new music submissions. Keep it simple and keep it fun. Tell who you are, what you create/represent, and where that art can be found. If you have something new you are trying to bring attention to, highlight that in its own short paragraph, along with any related links/embed codes.

5. Be respectful

Knowing the blogger’s name and the kind of content found on their site is one thing, but you can win over a writer much faster if you also show a true appreciation for their work. Comment on specific articles you enjoyed, or mention topics you know they have covered in the past. Bloggers, like anyone else, love to know their work is actually being enjoyed. Tell them.

6. Provide the blogger with everything the need to create a post in a single email

As noted above, time is of the essence when it comes to music blogging, so any pitch you send should provide the recipient with everything they need to cover your music. Building a relationship is important as well, but when it comes to actually getting featured on a site you can help yourself quite a bit by providing bloggers with any and everything they could need up front. This means providing everything from details behind an LP/EP (studio name, producer), to store links, tour dates, social links, and – most important off all – a proper promotional photo. Writers don’t have time to scour social networks for the most recent professional-looking image of your band. Do the work for them and they will love you all the more for your effort.

7. No one likes spam.

As you build a list of blogger contacts it will be increasingly tempting to blast every single email you find with the same promotional messaging, but believe me when I say doing so will win you no friends. Promotional messaging should only be directed to people who have covered your talent before, as well as those who have experienced any interest in covering that particular artist or release moving forward. Not every site will work for every piece of news and information you develop, so be smart about who receives what and you will have a much easier time maintaining strong relationships with those in the industry.

Categories
Job Board News


New openings:

Artist Marketing Manager (Red Bull – Santa Monica) 

Red Bull’s Artist Marketing department is a team of passionate, arts-driven creators and curators committed to inspiring artist development and innovation in music. The Artist Marketing Manager role in the West Business Unit contributes to the goals of the various Culture programs including Red Bull Sound Select, Red Bull Music Academy, Red Bull Studios and more. He/she is an excellent project manager first, an expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results. Secondly, he/she is a creative manager with diverse music taste and a solid network of 1:1 music industry and artist relationships.

Music Marketing Intern (Capitol Theatre – Port Chester, NY) 

As a Marketing Intern for The Capitol Theatre and Garcia’s you will promote concerts, events and other aspects of the venues. Come contribute to the success of these musical landmarks!

The venues’ marketing teams develop and implement promotional strategies to increase online visibility that attracts and engages audiences. They plan, create content, and run advertising campaigns, including Facebook, Twitter, and Instagram promotions. We are promoters, listeners, and market researchers. We are looking for a marketing intern who wants to dive into the music scene!

This non-paid internship provides free tickets and behind-the-scenes access to shows at the participating venues, and an opportunity to gain and apply strategic marketing skills.

Associate, Portfolio Management, Artist Marketing (IPG Media – NYC) 

As our Associate, Portfolio Management, Artist Marketing, you will be responsible for leading all integrated planning and communications across an exciting portfolio of Spotify Brands. You are the driving force in building relationships at the highest level of the client and executing media strategies to drive results. You will provide leadership, strategic direction, and input for overall business solutions while ensuring client objective and expectations are exceeded. Your daily insights and creative strategies will keep UM and the full Spotify team – ahead of the game.

Manager of Digital Marketing (Pittsburgh Symphony Orchestra) 

The Manager of Digital Marketing will develop a digital marketing strategy for the Pittsburgh Symphony Orchestra. This position will manage and implement all web content, digital marketing initiatives and email communications to support the PSO’s goals of strengthening the patron experience, increasing ticket sales, promoting the PSO brand, and sharing the PSO’s mission. The position works closely with the Marketing and Technology & Innovation departments to create an exceptional end-to-end customer experience across all digital channels.

Performance Marketing Specialist (EventBrite – San Francisco) 

The Performance Marketing Specialist will join the Marketing team and provide operational support for, and execution of, all paid customer acquisition activities. You’ll be a key member of our team, helping to manage a global advertising budget spanning multiple channels and countries. We are looking for someone highly analytical that is comfortable with data and enjoys testing new technologies and platforms.

Assistant, Urban Marketing (WMG – NYC) 

Responsible for supporting the senior marketing staff with  the development of comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects.

Sales and Marketing Assistant (Cumulus Media – Des Moines, IA) 

Cumulus Media’s Des Moines location is offering a great opportunity to be a part of the sales side of the radio broadcasting industry as a Part Time Sales and Marketing Assistant. Our ideal candidate should possess an extremely good work ethic, be a self-starter, and highly organized with the ability to work in a fast-paced office environment. 

Divisional Creative Arts & Music Ministry Coordinator (Salvation Army – NYC) 

The primary purpose of this position is to conduct an ongoing and aggressive evangelical ministry with the specific purpose of introducing all children and youth at the Harlem Temple Corps to Jesus Christ. This includes but is not limited to: ongoing Salvation Army Outreach, Sunday school and various creative arts and music ministries. This individual will serve as an active member of the Corps Ministry team to train, encourage and develop future program leaders.

Brand Content Coordinator (BAM! – Birmingham, AL) 

As the Brand Content Coordinator you will be the voice of Books-A-Million and 2nd & Charles brand. This position will be responsible for creating, implementing, and executing the Company’s social media strategy.

On-Air Talent / Music Director (Alpha Media – West Palm Beach, FL) 

Alpha Media –West Palm Beach is looking for a talented, professional On-Air Talent/Music Director superstar for one of the top rated Urban Adult Contemporary stations in the country, X 102.3, WMBX. The ideal candidate is someone who has unique content generation skills to engage listeners on-air, online, and onsite.

Classical Music Marketing Assistant (Blown To Bits – Encino, CA) 

This position is for someone with training in marketing and and experience with the classical music community. I’m a successful classical composer-performer-lecturer and I’m looking for a self-motivated and creative marketing assistant with both business training and classical music knowledge to help me produce online product launches for my music lectures, recordings, and subscriptions to fans, as well as to help me promote and manage my upcoming concerts, commissions, and music catalogue. Responsibilities include website and social media growth and maintenance, inquiries and communications with performers and ensembles, concert publicity and management, and administrative work with score/part copying, binding, and mailing, music submissions, music registrations, etc.

Assistant, Music Licensing (CBS Careers – Los Angeles, CA) 

Heavy scanning and uploading of all licenses handled by the licensing group into the music database. Liaison between other departments in filing of the licenses and retrieving licenses or back up documentation for review.

Promotions Director (Westwood One – Denver, CO) 

Westwood One 24/7 Formats is looking for a Music/Promotions Director – Country.  Candidates must have a unique skill set that combines the love of the music and fulfilling the expectations of our affiliates and their listeners.

Older posts (7+ Days)

Marketing Coordinator (Sony – NYC)

The Marketing Coordinator provides administrative and office support activities for supervisor as well as general support for the marketing department, including financial tasks and vendor relations. Work alongside the Vice President of Marketing in brand partnerships and brand relations.

Activation and Communications Specialist, Culture (Red Bull -NYC)

The Activation & Communications Specialist, Culture will help drive connection and affinity for Red Bull through digital innovation, timely story-driven content and by staying current with the changing consumer landscape. This role will handle digital marketing, public relations, and creating and marketing content across Red Bull’s culture projects such as Red Bull Music Academy Festival New York, Red Bull Arts, Red Bull Radio, 30 Days in Chicago, Red Bull Sound Select platform, Influencers, and more. This is an ideal role for someone with passion for music, art, dance and/or nightlife scenes, as well as an ever-changing media landscape. The Activation & Communications Specialist, Culture, must be able to implement and work across a 360-degree, integrated planning model; help facilitate editorial campaigns across Earned, Shared and Owned channels; and amplify Paid initiatives for greater consumer engagement, with the objective of driving impact, engagement and conversation.

Day to Day Manager (Music Management company – Santa Monica, CA)

Day-to-day manager working as the sole point for a major label pop artist. The position requires astute attention to detail, a high level of organization, a big picture understanding of the ever-changing landscape of the music and entertainment industries, and a creative approach to problem solving.

Applicants should have at least 3+ years prior experience as a Day to Day Manager.

Administrative Assistant, Programming (The Kennedy Center – Washington DC)

This Administrative Assistant works with the Programming team, and the Office of Special Programming, Jazz, Hip Hop and Contemporary Music, Fortas and Classical New Music, and Comedy, to support the production of original programming and the presentation of touring artists.

Music Marketing Manager (TuneIn – San Francisco, CA)

The Music Marketing Manager handles the execution of TuneIn’s marketing campaigns in the music vertical, including content marketing initiatives, branded sponsored content and festival activation campaigns. The goal of the Music Marketing Manager is to secure marketing opportunities to drive new TuneIn users, work cross functionally to ensure campaigns are run in a smooth and measurable way, build performance reports that track campaign value delivered to TuneIn and our partners, promote the TuneIn brand within the music industry and maintain a positive working relationship between TuneIn and its music industry partners.

Artist Marketing Manager (Red Bull – NYC)

Red Bull’s Artist Marketing department is a team of passionate, arts-driven creators and curators committed to inspiring artist development and innovation in music. The Artist Marketing Manager role in the East Business Unit contributes to the goals of the various Culture programs including Red Bull Sound Select, Red Bull Music Academy, Red Bull Studios and more. He/she is a creative thought-leader with a deep knowledge of music; exposure to, and interest in, diverse genres and various groups within music; and, understands the importance of balancing “story”-based marketing initiatives with “reach”-based tactics.

EDM Booking Agent (Synthinel – Los Angeles)

I am a musician, producer and DJ, and I am looking for a booking agent for my electronic TRANCE live performances as SYNTHINEL. I am based in southern California, and look to have performances all the way from Los Angeles to San Diego, just to start, but nationwide later on. Compensation will be 20% from artist gig earnings. Must be a self-starter, excellent social media skills, very good at networking, committed and dedicated to building their own and artist’s career in the music industry. Previous work in the music business doing marketing, PR or booking is a plus. I’d appreciate it if you include a couple of references with contact information. Please, if interested, send resumé, and a link to your Instagram or Facebook ASAP.

Coordinator Music and Media Licensing (Viacom – NYC)

Negotiate favorable rates and secure rights to third party materials (music & other media) as needed for use across multiple Viacom Global Entertainment Group programming/projects.  Work closely and communicate regularly with production, production management and within the business and legal affairs department.  Finalize, record, and track rights information and all aspects related to licensing, including but not limited to drafting licenses and payment processing. Function as project leader on special.

Marketing Manager, Acquisition (iHeartMedia – NYC)

The Marketing Manager, Acquisition is responsible driving digital campaigns across all key media channels, including search/SEM, mobile, retargeting and paid social. These are campaigns that grow installs, registration, unique active listeners, total listening hours, and conversions. The position requires a person with an entrepreneurial mindset, a test and learn orientation, creativity and deep quantitative skillset.

Marketing Manager (Opry City Stage – NYC)

We are hiring a Marketing Manager to work with our exciting new venue opening in Times Square this fall. The Opry City Stage will be the first time the Opry name is presented outside of Nashville, Tennessee in partnership with Opry Entertainment. It is a 4 floor, 28,000 sq foot venue with 2 music venues in one building and multiple concerts happening at once. You will be accountable for all aspects of marketing hundreds of shows a year, working with top tier talent as well as local working musicians. This position is available to start in September.

The Marketing Manager reports directly to the venue Director of Programming. This person will be responsible for creating and executing marketing plans for hundreds of shows a year, including: in-house marketing, grassroots marketing, advertising, publicity, social media and media buying.

Music Manager/ Artist and Repertoire (Doyenne Management – Atlanta, GA)

We are seeking a creative person with good business skills and a solid understanding of the music marketplace. It is not enough to like the music, the music manager needs an excellent knowledge of the contemporary music scene and to understand what sells.

The main job is picking acts that will be successful and then working with the artist to produce a record. The process is very much a nurturing one to ensure the band or solo artist impacts at the right time with the right material.

Specifically, this person will help oversee the recording process, including helping the artist find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high-quality recording. This person will work with the artist to choose the best songs for the record.

Lastly, the individual will need to consult with marketing, promotion, the artist and their management to choose one or more singles to help promote the record.

Coordinator, Hispanic Music Programming (SiriusXM – Washington DC)

Works with members of the Music Programming team to create superior radio programs as needed. Supports creative processes, content development and production. Exercises both creative abilities and technical skills. Edits materials and operates an audio board. May be assigned to more than one program and perform slightly different functions across channels.

Marketing Manager (New York Youth Symphony – NYC)

The New York Youth Symphony (NYYS) is seeking a Marketing Manager to join its full-time staff of five. Reporting to the Executive Director, the successful candidate will be a creative thinker with excellent communication and design skills, a self-initiating, professional temperament, and 3-5 years of experience in marketing and/or public relations. This position is responsible for creation and implementation of the marketing plan, including design of marketing pieces, social media accounts, ticketing, public relations, website, and the mobile app.

Coordinator, Music Programming (SiriusXM – Nashville)

The entry level Music Programming Coordinator position provides radio programming support for music channels. Responsible for ensuring all music elements and programs are prepared, edited, loaded and ready to air.

Music Director/WKLB/Country 102.5 (Beasley Media Group – Boston)

Boston’s Country 102.5, WKLB, is looking for a Music Director who can implement the day-to-day music and imaging sound of the station. This is not an entry-level position.

  • Is a super passionate Country music fan and lives and breathes the format
  • Has 3-5 years of music scheduling experience (Using RCS Selector and/or G Selector)
  • Can juggle multiple duties, projects and deadlines
  • Can help create and execute exciting music experiences for listeners
  • Has fun working in a team environment
  • Can follow and execute a strategic plan
  • Has strong relationships within the Country music industry
  • Has production experience with Audiovault, Sound Forge, and/or Adobe Audition
  • Can fill in ON AIR when needed
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Stop believing music piracy will save (or help) your career

Did you write “Pour Some Sugar On Me,” or perhaps a similarly iconic rock hit that has dominated radio rotation for several decades? If the answer is no then you should probably think twice before following the career advice of those who did.

Recently, Def Leppard member Vivian Campbell discussed what he believes to be the ‘upside’ to music piracy in an interview with Ultimate Classic Rock. According to Campbell, the band’s recent surge in popularity stems from the fact so many young people are discovering the band’s music through illegal means. Here’s the quote:

“The way the band works is quite extraordinary. In recent years, we’ve been really fortunate that we’ve seen this new surge in our popularity. For the most part, that’s fueled by younger people coming to the shows.”

“We’ve been seeing it for the last 10, 12 or 15 years, you’d notice younger kids in the audience, but especially in the last couple of years, it’s grown exponentially. I really do believe that this is the upside of music piracy.” 

It is entirely possible that some portion of Def Leppard’s younger audience grew to love the band through piracy. There are several other explanations as well, including:

1. Introduced to the group through parents, siblings, and/or extended family – AKA – someone who has been following the band for years.

2. Radio. Yes, people still discover bands through radio, and “Pour Some Sugar On Me” (along with numerous other hits by the band) remains in heavy rotation to this day.

3. Licensing. Again, numerous songs from the band’s catalog have been used in movies, television shows, commercials, and – perhaps most importantly – video games.

4. Streaming. Be it YouTube, Spotify, Pandora, or any one of the countless other platforms offering free, legal streams has no doubt played a role in helping people discover/appreciate the catalogs of classic rock bands.

There is another factor influencing Campbell’s position as well, and it’s one that is not mentioned at length this piece. Def Leppard has famously spent years feeling as though they were unfairly compensated by their label for album sales/streams. So bad was the relationship with Universal Music, apparently, that re-recording all of that music was the better option compared with having to deal with the label. By encouraging, or at least appearing to be okay with piracy, Campbell can take another shot at the corporation(s) he believes has taken from him in the past. There is an incentive for him to back piracy, albeit a petty one.

Before legal music streaming became ubiquitous there was some argument to be made for how piracy helped career certain artists further than traditional marketing efforts. However, in the age of streaming that is not necessarily true. Now anyone that finds a song they enjoy can (usually) make it available to use offline/anywhere they go for no cost other than a small monthly subscription fee that is cheaper than most albums were even a decade ago. Playlists have replaced radio and mixtapes as the way to get noticed, and any artists who knows what they’re doing understands making your music available everywhere on legal platforms is the only way to get on those lists. 

Piracy stopped helping small artists as soon as social media became a constant in the lives of most consumers. Now, instead of sharing illegal links most artists have a plethora of song streams, videos, memes, and all other types of content available anywhere music is found online. Those who do not yet have that kind of ubiquity themselves are no doubt working towards it, and the cost involved is incredibly low (you can distribute an album or single to every music platform on the planet, legally, for less than $50). 

Will there always be those who download music illegally? Sure. Will they always be willing to take the extra step and financially support the artists whose music they steal even though they love said talent? Maybe. Hoping people stealing your music will make you famous or successful in 2017 is like always agreeing to work for free because you believe that is the only way to longterm, paid work. Piracy causes more harm than it does good nine times out of ten. You can gamble on your music being the exception to the rule, but that’s not a bet I would advise.

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