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Music Biz 101: The Biggest Mistake Artists Make Pitching Playlists [VIDEO]

With competition for playlist placement at an all-time high, every action counts when it comes to engaging curators and tastemakers.

A 2018 report detailing consumer trends in the music business found that more people than ever are turning to the internet for music discovery. While a strong percentage of consumers still find new music through radio, there are more artists being found through streaming services such as Spotify and YouTube than any station could ever hope to showcase.

To be blunt: If you want to succeed in the music business today you absolutely need to have a presence on influential playlists.

The problem is, that if you know you need playlists, then everyone else knows that to be true as well. There are far more artists hoping to be discovered than influential playlist curators capable of showcasing their music. The competition is fierce, which means you only have a few moments to grab someone’s attention and make them take an interest in your music.

In this episode of Music Biz 101, host James Shotwell reveals the most common mistake musicians make when pitching playlist curators. Check it out:

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Job Board News

Music Industry Job Board (June 10, 2019)

New openings:

Director of Music Hall Operations (Live Nation – San Diego, CA)

Responsible for day to day and overall business operations of the Music Hall of House of Blues, San Diego.

Assistant Manager (Cold Beer Entertainment Group – Nashville, TN)

It is the responsibility of the Assistant Manager to lead the Bartender and the Bar Back. The Assistant Manager is responsible for day-to-day operations, special events and reports to the General Manager. Provide a positive work environment, encouraging teamwork and cooperation. Work collaboratively with the all management including the executive team and owners. All duties are to be performed in accordance with Cold Beer Entertainment Group policies, practices, procedures, dress code and service standards.

Assistant, Music Marketing (The Family Business – Los Angeles, CA)

The Family Business is looking for someone that is multi-faceted, organized, smart, fun, a team player, and hardworking to join our team.

Director, Premium Services (STAPLES Center – Los Angeles, CA)

The Director Premium Services is responsible for executing client services program initiatives for Premium Seating program accounts, seat maintenance issues and other services. This role provides special event planning and customer service during events. The Director is also responsible for managing the day to day operations of the Premium Seating Service team while developing/implementing lease renewal campaigns and extension/upgrade campaigns to assist the team in meeting their goals. Additionally, this position is responsible for creating ongoing service training programs as well as motivate the service team to generate incremental and new sales revenue.

Entertainment & Influencer Sr. Manager (New Era Cap Co Inc – New York, NY)

The Entertainment & Influencer Senior Manager will inspire consumers through leveraging cultural influencers and key product stories, in partnership with key categories, functions and broader geography and global marketing teams. This role will provide strong leadership and entrepreneur skills to lead the cross-functional marketing team and contribute to the overall business growth. Reporting to the Sr. Director of Communications & Entertainment, this role will work closely with all communication and marketing disciplines, category teams and internal stakeholders.

Director, E-Commerce Licensing (Jukin Media – Los Angeles, CA)

Jukin’s Director, E-Commerce Licensing will be responsible for driving traffic and purchasing on Jukin’s newly launched, self-serve, content licensing platform. The ideal candidate has an understanding of e-commerce, previous experience with content licensing, a deep knowledge of customer acquisition through online marketing, experience and comfort digesting data quickly, a keen analytical eye, strong quantitative and modeling skills, and an understanding of the visual display of content. This position will report to the SVP, Global Licensing.

Coordinator, Publicity (Sony – Culver City, CA)

Ideal candidate will be a results-oriented, business-minded individual with the ability to quickly develop rapport with internal and external contacts. An assertive “sales” approach to setting up calls and meetings, strong writing skills and sharp creative instincts.

SF WEEKLY Editor (San Francisco Media Company – San Francisco, CA)

San Francisco’s award-winning cultural, literary and alternative weekly publication is seeking an editor to lead its talented team of journalists who produce SF Weekly and SF Evergreen, which covers the growing cannabis industry. This is a rare opportunity to shape the direction of two well-read publications in a fast-paced, creative and fun work environment located in the heart of San Francisco.

Sales and Marketing Manager (Hard Rock International – Nashville, TN)

Sales and Marketing Manager is responsible for directing Cafe sales and marketing efforts that align with the overall Cafe operating strategy. This individual will also support the Cafe’s Senior Leadership Team in upholding all brand standards, core values, while meeting or exceeding Hard Rock’s business objectives.

Manager, A&R Administration and Label Relations (Sony – NYC)

The Manager of A&R Administration and Label Relations reports to the Director of A&R Administration and Director of A&R Label Relations, works closely with A&R Operations, Business & Legal Affairs, and artist representatives in handling all “non-creative” aspects of the recording process and label waivers for side artist clearances.

Royalty Manager (Level Group Ltd. – Nashville, TN)

Royalty Manager is a full-time position that will handle a variety of day-to-day royalty projects and will be responsible for overseeing the collection and distribution of royalties for our clients. Our clients include artists, producers, record labels, and publishing companies.

E-Commerce Operations Manager (Light In The Attic Records & Distribution – Los Angeles, CA)

Leading catalog and distribution company Light In The Attic seeks an E-Commerce Operations Manager to head our Direct to Consumer and Business to Business storefronts and ensure best-in-class E-Commerce services across all channels. In this role, you will have end-to-end ownership of both storefronts – from product setup and import to sales analysis and recommendations, you will be at the center of our online business. You will also play an integral role in establishing strategy and processes for the company, working closely with Co-Founders, Digital Lead, and Customer Service Lead to install a wholistic strategy for driving sales and delivering an on-brand experience for both our “LITA Store” and wholesale customers. You will be an ambassador for the Light In The Attic brand to outside partners and be the direct point of contact for our network of over 150 like-minded distributed labels, our fulfillment partner, and our Shopify Plus support team. You will play a key role in collaborating with key stakeholders to support and scale our rapidly growing online business across both D2C and B2B channels.

Manager, Copyright Administration (BMG – Nashville, TN)

Your primary mission is to handle timely processing and notification of BMG’s publishing agreements. Additional responsibilities may include data updates (including, but not limited to song, royalty client and royalty rate data), Information Service/rights research, reporting and analysis.

Coordinator, Creative Administration (BMG – Los Angeles, CA)

Your primary mission is the successful management of the song delivery process and client relations both internally and externally. Please note that this is a temporary full-time position for 90 days.

Contracts and Operations Manager, Music Legal (Facebook – NYC)

Facebook seeks a highly-motivated and detail-oriented Operations/Contracts Manager to join the Music Legal Team. You will be part of a dynamic legal team and work in an exciting, fast-paced legal environment.

A&R Coordinator, Research (Republic Records – NYC)

Republic Records is currently looking for a A&R Coordinator, Research to support the A&R department. This candidate will possess a “can do” attitude, will have excellent time management skills, be very efficient and highly attuned to the small of details.

VP, Business & Legal Affairs (Live Nation – NYC)

Roc Nation, a Live Nation joint venture, is seeking a VP, Business & Legal Affairs who will report to the COO. The position is based in our New York City headquarters and will play a critical role in the future growth and success of the most influential sports and entertainment agency in the world – Roc Nation. The successful candidate will be a hands-on, highly motivated individual who functions with confidence and expertise in a fast-paced and rapidly changing business environment.

Licensing Administrator (WMG – Nashville, TN)

The candidate hired to fill this position will be responsible for negotiating and securing mechanical, synchronization and other publishing licenses covering WMG’s exploitation of the musical compositions embodied in the records and recordings that WMG releases.

General Manager, Arkiv (Naxos of America – Franklin, TN)

Responsible for day-to-day operations of the leading e-commerce website specializing in classical music in the US and its sister site for jazz music. Also involved in the transitioning of both sites to a newly built multi-store environment.

Manager, Business Development (UMPG – New York, NY)

We are currently seeking an eager and exceptional Business Development Manager to discover and qualify potential new clients and build a client base from the prospects that they develop. The candidate will be responsible for contacting new and established lead sources, utilizing strategic selling skills to ascertain the prospect’s needs in relationship to Elias Music’s product offerings, preparing and sending formal proposals and closing the sale and initiation the production/creative process with the Elias production and creative team.

Vice President, Business & Legal Affairs (WMG – NYC)

This is a truly unique and highly coveted position to perform business and legal affairs efforts for several lines of businesses within the ADA umbrella which sits within Warner Music Group, a home to a collection of the best-known labels in the music industry, as well as one of the world’s leading music publishers. You will have the opportunity to help craft our strategy and play a key role in fast-paced artist and distribution deals, as well as acquisitions, JVs, equity investments, new technologies and strategic partnerships.

Manager Business Operations (The Madison Square Garden Company – San Francisco, CA)

The Manager Business Operations will play a critical role in managing the overall needs of the San Francisco MSG office. This person will liaise with outside vendors, internal office services team members, and ensure business practices are operating in a standardize and efficient manner. This role will be the first point of contact to the public and business guests and will support the management team with various administrative tasks. The Manager should be a hands-on person who can wear multiple hats and juggle priorities with confident professionalism and upbeat personality.

Manager, Ad Effectiveness (Pandora Media, LLC – Santa Monica, CA)

We are seeking a talented Ad Effectiveness Manager who will help lead insights-driven campaign studies across various media programs. The ideal candidate is someone with substantial experience in online research, thrives amidst the challenges of a fast-paced environment, and is naturally inquisitive. If you are an engaged team-player and like to break innovative new ground, we want to hear from you.

Coordinator, Music Programming (SiriusXM – NYC)

Works with members of the Music Programming team to create superior radio programs as needed. Supports creative processes, content development and production. Exercises both creative abilities and technical skills. Edits materials and operates an audio board. May be assigned to more than one program and perform slightly different functions across channels.

Music Journalist (Entertainment Voice – Los Angeles, CA)

Los Angeles | New York Entertainment Magazine currently seeking an experienced music editor living in Los Angeles as well as music critics, music journalists and concert reviewers. Must have a keen understanding and awareness about music trends, history, cultures, production and have a deep knowledge of music in all of its forms. Music editor applicants must be willing to oversee the gathering and organizing of music-related media, assign writers music-related content and coordinate interviews, securing album streams for album reviews and other coverage within the music section. Music critics/journalist applicants must be willing to complete a minimum of ten articles a month to be considered for a writing position.

Indie Artist Music Booking Agent (Opulent Vision Management – Phoenix, AZ)

Our Indie Artist Music Booking Agent positions will provide on-the-job training in the entertainment industry. We are seeking motivated, goal-oriented people for this exciting opportunity. This is a commission- based position.

Musical composer (Soo Legit Records Digital Media and Distribution – Chicago, IL)

Building with team producing high quality music and sound Orchestrated work Follow key goals for the company and willing to work in friendly environment.

Music Agent Assistant (Strategic Touring Corp – Chicago, IL)

This role will integrate a qualified candidate into the day-to-day operations of the agency. The Agent Assistant will work directly with the agent on a daily basis.

Marketing Manager / Deputy Studio Manager (Forté Academy Of Music – Centennial, CO)

The Marketing Manager will have the goal to sign up at least ten introductory lessons each month (on average). The Marketing Manager will have freedom and independence in how this goal is accomplished. The Marketing Manager will also assist the Studio Manager in various tasks including but not limited to customer service, administration, organizing recitals and facility management. They will work 1 – 2 days per week for a total of 5 – 10 hours per week. The administrative work will be performed between the hours of 8:30am – 3:30pm on Saturdays. The work will be performed at the Centennial Studio on some days and other days at the Littleton Studio (and conduct direct sales outside the studio as needed). The Marketing Manager is also eligible but not required to teach music lessons to students if qualified.

Administrative Assistant to the Music Director (The Cincinnati Symphony Orchestra – Cincinnati, OH)

This is a part-time, salaried position, provides administrative and clerical support to the Music Director. The Administrative Assistant will ensure the Music Director has an organizational presence even when he/she is out of town, and will bolster the effectiveness, impact and focus of his/her work while present in Cincinnati. This position will provide additional departmental support for artist-related matters.

Part-time Booking (Agent/Artist Manager musician – Nashville, TN)

Up and coming jazz vocalist is looking for a detailed and organized person to handle artist management & booking gigs (could also need help booking bands for the shows).This is a very part-time position in the beginning (hoping to go full-time asap), that pays on commissioned performances only. Although part-time to begin with, we are hoping to find someone who is wanting to stay on long term and grow with the artist. The ideal candidate must demonstrate good common sense, be honest, reliable, knowledgeable about social media, and can handle high-stress situations with a calm disposition. This position is ideal for someone wanting to step into the artist managing career field or build their client roster right out of college. The ideal candidate will possess a high degree of integrity and discretion in handling highly confidential and sensitive information. Professionalism in dealing with manager/artist business as well as personal contacts is essential. We are seeking someone who is always “one step ahead” and can handle a full slate of music projects and maintain organization at all times. Again, this is for jazz music. So, a love for jazz or R&B music will need to be a must.

Music Publicist (Quantum C, Musician – Atlanta, GA)

The money is 100% negotiable because I am really just looking for a really good marketing person to help me make my music more popular. I have an upcoming album release and if you cannot get me more fans then, I will not pay much, but if I am seeing results, you will be paid accordingly.

Music Teacher (Avant Garde Academy – Tampa, FL)

The employee is responsible for teaching music education to pupils in grades K-8, and assists the staff of the school in the improvement and appreciation of music instruction. The teacher would help pupils grow in their enjoyment, appreciation, and performance of music through a variety of planned music experiences which include singing, moving to music, playing of instruments and listening and performs other duties directly related to this job description. 

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Artist Advice Business Advice Editorials News

Music PR 101: Everything a site needs to premiere your next song or video

Successfully pitching song premieres is only the beginning. If you want your next release to make an impact you need to follow these steps.

Song premieres are a dime a dozen in the world of music blogs. Even the most sought-after music publications share multiple premieres a week, and most, if not all, go mostly unnoticed by the world at large. That is most often due to a lack of originality on the part of the site, as well as a lack of support from the artist/team behind the track before the premiere. Far too many artists send a link and a thank you message without giving the site or its writer anything substantial to work with when creating the article that supports the premiere, but today we’re going to help you make a change.

To have a song or video premiere make an impact on oversaturated music fans with short attention spans you will need more than the media you’re planning to release. Great premieres require great articles, and you can achieve that by providing sites with everything they need to tell not only the story of the thing you’re premiering, but the story of your career as well.

Before your next premiere, make sure you have these materials ready to share:

  • Song or Video Embed (obviously)
  • Artist bio (and album bio, when available)
  • Multiple high-quality photos
  • A quote about the thing you’re premiering and what it means to you or the story behind its creation.
  • Production information about the thing you’re premiering. For songs, that means writing credits, studio information, producer credits, the release it hails from and its street date. For videos, the director and production company they hail from, as well as when and where it was filmed.
  • Information related to everything else you’re currently promoting. If the song or video is part of a bigger album push, offer information about that record. If you have a tour, share the tour dates.
  • Imagery to promote anything else you may be promoting (album, tour, etc.).
  • An interview opportunity. Even if it’s for five minutes, offering the site hosting your premiere the chance to discuss the release with you can lead to great information being shared that you wouldn’t otherwise think to include.
  • A list of relevant social links (Spotify, Twitter, Facebook, Instagram). Be sure to express your preferred social network, if one exists.

When it comes to premiere, you often get out of them something equal to the work put into their creation. If you do the bare minimum you cannot expect to reap huge returns. Music is your passion, and you want people to understand that as clearly and as quickly as possible. Most will only look at a headline for your premiere for a second or less. Make the most of that limited time by doing whatever you can to ensure the content around your premiere is as high-quality as the thing you’re releasing.

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Business Advice Editorials Industry News News

How to promote your Spotify playlist

Playlists are the new mixtapes, but before you can curate the future of music you need to develop a following. We can help with that.

Spotify playlists have quickly become one of the most sought-after types of coverage in music promotion. Some argue playlists are quickly overtaking blogs in terms of influence, and it’s hard to disagree. Several Spotify playlists have millions of followers, and dozens more have ten-thousand subscribers or more. Do you know any blogs with that kind of dedicated following? We don’t.

And make no mistake: Spotify is becoming more social every month. The company already shared plans to let artists engage with fans directly, and there have been rumblings throughout the industry that Spotify will add more editorial offerings to their service soon. If all goes as planned for the company, Spotify could not only control music but the conversation around music as well.

With all this in mind, it should come as no surprise that many aspiring tastemakers and music professionals are trying their hand at launching the next great Spotify playlist. The company does not disclose many figures related to playlist creation, but it’s not hard to imagine hundreds, if not thousands of new playlists being made every day. Most never reach more than a handful of people, and many others burn out before they become a dominant force in their niche.

We cannot tell you the secret recipe to playlist stardom, but we do know a number of things anyone can do to improve their Spotify following and help raise support for the artists they admire.

Identify a target market and cater your playlist to meet their needs.

Very few people make successful playlists by sharing whatever songs interest them at any given time. The best playlists are curated to engage a very specific audience, like 90s hip-hop fans or people who identify as crust punks. Figure out who you want to share music with and fill your playlist with talent that you believe will fall in line with their interests. Don’t worry about other people beating you to the market you choose as much as you do trying to maintain regular updates.

Create great cover art

Branding is as important in playlist promotion as it is in any other facet of the music business. If you want to build a following you need to be easy to identify, and those efforts begin with creating cover art that entices people to give your playlist a click. There are many tutorials on how to accomplish this circulating online, but the two keys to success are originality and composition. Don’t just make something that looks good, make something that stands up and screams, “Look at me!”

Promote your playlist to your personal market (and take chances).

Becoming influential on Spotify is similar to finding success on Facebook, Twitter, and Instagram. You have to put yourself out there in order to grow, and you have to think outside the box to make your playlist stand out.

A quick way to do this is to use simple promotional tools like sponsored posts to reach out to your social media network. Your playlist could also be advertised personally. Contact your local venues, bars, independent shops, and cafés and ask them to shuffle it. You will get a lot of nos, but there will be people who oblige as well. Take the risk.

Make a marketing plan in advance of starting to market your playlist.

There’s an old saying in business that every minute spent planning something saves ten minutes when it comes time to do that thing. Before you begin shouting into the void of the internet about your playlist, take time to figure out where you should promote and how you will go about getting people’s attention. That goes along with figuring out your audience, yes, but also applies to your cover art, playlist description, and promotional copy.

Enter Reddit’s Playlist competition

Reddit is as close to the Wild West as you can get online without entering any legally questionable territory. Among the many offerings of its massive community is a subreddit developed by and catering to playlist creators. Not only can you upload and share your playlist with people who are interested in discovering new playlists, but you can enter into a monthly competition that offers the opportunity to gain a lot of exposure for your curation skills.

Submit your creation(s) to playlist websites

Did you know there are sites that exist for the sole purpose of exposing people to new music through playlists? Websites such as Playlists.net and Sound Plate are designed to help you promote your playlists. For example, Playlists.net collaborates with the “Playlist a Day” app, which you can find in both Android and iOS app stores. Basically, this app gives users a random Spotify playlist based on a theme they’ve chosen. Add your playlists, and find new, random fans each day!

Contact the artists on your playlist, as well as their teams!

Do you know who loves finding new playlists? The people tasked with helping an artist gain exposure. When you add a song to your playlist you should be tweeting about and tagging the artist behind it online. You should also tag or email their team (PR, label) to inform them of the track’s inclusion. Some won’t respond, but others will help you promote your playlist because they’ll know you’re serious about your curation efforts.

Follow great playlists

You should never expect people to do something you wouldn’t do yourself, which is why you need to be following playlists. Seek out similar playlists that have found success from their promotional efforts and learn from their behavior. What does their cover art look like? Do they change the art? How often is the playlist update? Do they curate the track order? Learning what makes other people successful will, in turn, help you become successful in playlist making.

Collaborate with blogs and influencers

Teamwork makes the dream work. You should contact music bloggers who cover the artists featured in your playlist and work on a collaboration or a playlist takeover with them. Have the writer post about it to their social media profiles encouraging fans to share and ask them to add a playlist widget to their site.

Create more playlists

A smart business person does not put all their time and effort into one project. Leaders of industry don’t rely on a single revenue stream. If you want to become an influential curator you will need more than one great playlist. Develop as many playlists as you can find time to maintain, and use their success to promote other playlists you offer.

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Haulix News Podcasts

Inside Music Podcast #163: Drew Holcomb Returns!

Ahead of his upcoming album, Dragons, Drew Holcomb returns to Inside Music to chat about the latest developments in his life and career.

More than three years have passed since Drew Holcomb last appeared on the Inside Music Podcast. In that time, Holcomb has released another album with his band, The Neighbors, as well as an EP with his wife, Ellie. He has also toured across the country several times over, raised his children, launched a music festival, and began curating a monthly vinyl club. To say he’s been busy would be an understatement, and today, we are going to pull back the curtain to learn how he’s handling everything happening in life.

Holcomb’s currently preparing to release a new studio album entitled Dragons. The record won’t arrive until August, but the title track is already available to stream online. Check it out:

More than any previous release, Dragons captures Drew Holcomb as a man with everything most hope to gain in this life. He’s a father, an entrepreneur, a husband, and someone who can claim to be living out their wildest dreams. He has carved a path in the music industry that no one can duplicate, and he’s done it all without falling into the trappings of the music business. Dragons captures where he is in life right now, and it does so by shining a light on the many sides of his personality.

On this episode of Inside Music, Drew Holcomb chats with host James Shotwell about the latest developments in his life. Drew tells James about the new album, as well as his Moon River music festival and all the work it entails. The pair also discuss Drew’s secret to success, which can benefit any artist willing to put themselves in a somewhat vulnerable position. Take a listen below:

https://soundcloud.com/inside-music-podcast/163-drew-holcomb-returns

Prefer video? We’ve got you covered:

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Artist Advice Editorials Haulix News

Music Biz 101: Drew Holcomb and The Power of Authenticity [VIDEO]

There will always be a market for shallow songs with catchy hooks, but career musicians like Drew Holcomb know that the path to long-term success requires an embrace of one’s authentic self.

A quick Google search will tell you that being an authentic means being someone people view as being genuine. In the world of music, artists who embrace their journey are genuine. It doesn’t matter if you come from money or the middle of nowhere, as long as you share your highs, your lows, and everything in between you can establish yourself as someone who is telling real stories in a market filled with lies.

But let’s be honest: Lies can sell. Virtually everyone enjoys a good pop song about making money, having money, falling in love, or heartache. There are universal desires and pains that people relate to regardless of their authenticity, but songs lacking that element of realness rarely help an artist achieve long-term success in music.

Drew Holcomb is proof that being your authentic self can lead to a long and prosperous career in music. For more than a decade, Drew has been writing, recording, and touring outside the traditional label system. He has never topped the Billboard charts or headlined Coachella, but he has developed a deeply engaged relationship with his audience that supports multiple projects, as well as a monthly record club and a (currently sold out) music festival. Drew plays to sold-out crowds on a regular basis and rarely, if ever, has to compromise his artistic vision for what someone else deems to be “the right thing” to do instead. He is, in short, living the dream.

Recently, while promoting his new single “Dragons” and the album of the same name it hails from, Drew spoke with Haulix about his career and how he’s managed to flourish outside the normal music industry structure. We took that insight and used it to create the latest video in our ongoing Music Biz 101 educational series, which you can now view below:

Drew will also be appearing on an upcoming episode of our podcast, Inside Music. You can subscribe to that series on iTunes or you can stream it on any podcast app.

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Haulix Industry News Job Board News

Music Industry Job Board (June 4, 2019)

New openings:

Executive Assistant to the CEO (Velvet Hammer Music and Management – Hollywood, CA)

Velvet Hammer Music and Management Group, a boutique artist management, record label, and publishing company based in West Hollywood, CA is looking to hire a punctual, detail-oriented and intelligent full-time Executive Assistant to the CEO.

The Executive Assistant will report to the CEO, and general duties include: scheduling, assisting CEO with both personal and business day-to-day tasks and needs, organization of personal and company travel arrangements, and assisting in aspects of the CEO’s personal interests including art and real estate.

Essential Functions and Responsibilities:

• Schedule meetings, prioritize calendar and perform other general administrative tasks
• File important invoices, financial and legal documents; maintain confidentiality 
• Answer phones, emails, and mail; correspond appropriately and communicate messages to Executive(s)
• Establish and maintain effective working relationships with all clients and staff, external business associates, and the general public
• Book travel for Executive(s), create itineraries, and be on-call for possible last minute adjustments

Education, Experience, and Skills Required:

• Experience working under a high-level Executive (preferred) or in a busy office
• Excellent organizational skills and ability to manage a variety of tasks simultaneously.
• Ability to deal with high-pressure situations
• Self-starter, detail oriented; self-driven and possesses the ability to take initiative and anticipate Executive’s needs
• Ability to work individually and in a team environment
• Experience with phones and must have a ”can-do” attitude
• Previous administrative and/or office experience required
• Ability to deal with sensitive and confidential information
• Must be dog friendly. Some daily care and transportation of Executive’s dogs required.
• Access to a car – some errands and driving required
• Proficient in Word, Excel, PowerPoint, and Outlook

Please send your resume and a cover letter to valerie@velvethammer.net detailing why you are a good fit for this position. Looking for a candidate who is available to begin ASAP. This position includes medical benefits, paid vacation time, and more.

Music Licensing Specialist (Twitch – San Francisco, CA)

Twitch is seeking a talented music licensing specialist on a temporary basis to provide support to the Twitch Music team as it develops a music strategy for Twitch. The position is estimated to last 6 months, with the possibility of converting to a Twitch employee.

Music Licensing Manager (Facebook – Menlo Park, CA)

Facebook is seeking a Music Licensing Manager who is passionate about the music ecosystem, technology, and supporting our goal of connecting people through social media. The ideal candidate will have extensive relationships with music industry stakeholders and deep knowledge of various types of licenses including synchronization, master use, performance, and others. The position is full-time and based in Los Angeles, CA.

Administrative Assistant (UMG – Santa Monica, CA)

We are looking for an experienced Administrative Assistant to provide support for the Senior Vice President, Global Marketing, located in Santa Monica, CA. The ideal candidate will come from Music or Entertainment and have previous experience supporting an SVP, EVP, President, or another high-level executive. Must be very efficient and highly detail-oriented; multi-tasking and working on tight deadlines in a high-pressure environment is crucial. No task is too small and no challenge too great. A “can-do” attitude and passion for the music industry are essential. The ideal candidate will have strengths in managing international meetings and events as well as developing and creating presentations.

Coordinator, Release Operations (WMG – Los Angeles, CA)

This role is a unique opportunity to work with exciting independent labels, guiding them, and getting their creative content to the masses. In addition to being at the forefront of new releases, this role also has visibility and engagement in new methods of music consumption. As a liaison between label partners and production teams, this is a role that requires critical thinking and an operations mindset while also working on music from your favorite indie artists.

Music Licensing Manager (Audio Network – Los Angeles, CA)

This full-time L.A. based role will be joining an efficient international music licensing company already operating in London, New York, Los Angeles, Munich and Paris. The Manager, Music Licensing will work with the current Los Angeles team in licensing Audio Network’s catalogue to film and television companies. This is a great position for someone who has experience in music licensing and sales.

Senior Marketing Manager, Music Marketing (Spotify – Los Angeles, CA)

The Music Marketing team plays a critical role in defining and driving Spotify’s promotional strategy around new and existing content, focused on the holistic music experience. As part of the Music Marketing team you will help build and shape the marketing strategy across new album releases, individual artists and Spotify’s original and programmed content, driving growth of Spotify’s playlist brands, support overarching growth opportunities for the company and strengthen our connection with consumers.

Marketing Manager, Music Marketing (Spotify – NYC)

The Music Marketing team plays a critical role in defining and driving Spotify’s promotional strategy around new and existing content, focused on the holistic music experience. As part of the Music Marketing team you will help build and shape the marketing strategy across new album releases, individual artists and Spotify’s original and programmed content, driving growth of Spotify’s playlist brands, support overarching growth opportunities for the company and strengthen our connection with consumers.

Coordinator, A&R Administration (WMG – Los Angeles, CA)

The coordinator, A&R Administration will assist in third party vendor set ups, payment of invoices, and clearance of art and video assets, while also helping to monitor budgets for Creative Services.

Coordinator, Creative Services (UMG – NYC)

Universal Music Group is seeking a highly motivated, forward thinking individual to join the Creative team. This candidate will possess a “can do” attitude, will have excellent time management skills, be very efficient and highly attuned to the smallest of details. Multi-tasking and the ability to work with tight deadlines in a high-pressure environment is crucial. The ideal candidate will possess strong administrative, organizational, and creative skills. Prior administrative experience in the music/entertainment field is required.

Coordinator, Talent & Production (Fuse Media – California)

Based in our Glendale, CA location, Fuse Media is currently seeking a Coordinator within the Music and Talent Relations Department. This role will support the casting and booking of music celebrities into Fuse digital series and creative initiatives. It will be charged with identifying key talent, building and managing relationships with, and developing new ideas to grow this talent across all of our platforms. In addition, this role will also serve as a strategic advisor between talent/content creators/influencers and internal departments including content, sales, social, creative, PR and events. The ideal candidate is a pop culture junkie that lives and breathes the latest trends in music, fashion, food, technology, influencers and megastars with an intuitive sense of what will resonate with Fuse’s multicultural millennial audience.

Senior Product Manager (Ninja Tune – Los Angeles, CA)

Work with all label departments & client partners, including agents & managers, to effectively plan & execute marketing campaigns with special focus on our key Counter Records artists.

Arts and Music Manager (Whippoorwill Arts – Berkeley, CA)

We are looking for someone passionate about our music, familiar with the needs of a touring band, highly organized, excellent writing and communication skills, proven track record of achievement with excellence, good with people, meticulous and detailed, savvy with technology and a very quick study for the software programs we use (Zoho, Zoho Chat, Pipedrive, Google Sheets, Docs and Calendar).

Museum Educator (Country Music Foundation – Nashville, TN)

The Country Music Hall of Fame and Museum seeks energetic, friendly, creative, and experienced educators to lead student groups on interactive Museum tours and teach programs in the Taylor Swift Education Center and out in the community. These individuals will inspire and encourage learning by facilitating fun, educational, curriculum-aligned programs that expand the stories told in the galleries. 

Post Production Manager (WMG – Culver City, CA)

UPROXX is seeking a Post-Production Manager for their award-winning video department. The ideal candidate has extensive post background including editing and is passionate about post. Looking for a strong leader who has exceptional taste, particularly in short-format content, documentaries, shows and sizzles. Your knack for quick storytelling particularly geared towards social media and the ever-changing digital landscape will assist you in working in partnership with Creative, Strategy and Production to create the most engaging content on the web.

Manager, Fan Engagement (WMG – Los Angeles, CA)

WBR is seeking an experienced and talented Fan Engagement manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touchpoints (websites, email, social media platforms, etc). They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals across a roster of 15-20 artists. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Project Manager (Highsnobiety, TitelMedia) – New York, NY)

We are looking for an experienced Project Manager with knowledge of digital campaigns, photo, video and event production to lead the planning and execution of client projects from top sports, fashion, sports, automotive, luxury industries. 

Manager, Label Management (Sony – Miami, FL)

The Orchard is hiring a Manager, Label Management to join our Miami team. Reporting to our VP, Latin, this Miami based role focuses on the development and management of an assigned roster of Latin genre labels at the industry’s leading independent music distributor and label services company. This person should have strong passion, knowledge, and excitement for independent Latin music and label development, an understanding of the current retail landscape and opportunities, experience with metadata best practices, a creative spirit, and solid communication skills.

Distribution Processor (BMI – Nashville, TN)

Process information from a variety of sources using systems, tools and resources that support the accurate and timely distribution of royalty payments to BMI affiliates.

Customer Service Manager (Tidal – NYC)

In order to be successful in this role, you will need to have a start-up mentality and the ability to work fluidly with different teams and departments. You have experience in developing and implementing plans to improve the performance of a customer service team and understand how to navigate complex global organizations. You have excellent communication skills, high integrity, and a problem-solving approach in the work you do. Finally, you feel comfortable working under pressure in a fast-paced environment and understand the flexibility that a 24/7/365 service operation requires.

U27 Manager (Soho House & Co – West Hollywood, CA)

This position is responsible for the recruitment, management and retention of Under 27 members and the creation, scheduling and organization of high quality on brand event programming through a combination of outreach activities, networking, presence at events and personal contacts, driving the recruitment of fitting U27 members. Managing the U27 committee and conducting daily liaison with and supervision of U27 members. Working on additional initiatives and activity conceived to connect with and attract younger members. Utilizing a wide-ranging network of contacts and working with colleagues, securing the services of a broad and varied range of event providers. Contributing to the assembly and management of enviable monthly event schedules that drive both club attendance and revenue.

Manager, Marketing (Live Nation – Atlanta, GA)

Responsible for creating marketing plans including: advertising, promotions, publicity, social media and media buying for Live Nation concerts in select markets in the Atlanta area. Additionally, the Marketing Manager needs to track spends and allocate funds for individual show budgets.

Coordinator, Artist Relations (Yamaha – Franklin, TN)

Yamaha employees are passionate about music and sound! As the world’s largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. Yamaha has been named a Top 100 Global Innovator for the past three years. Are you a creative thinker, passionate about music, and have the drive to create results? If so, then check out this opportunity! Yamaha is looking for an Artist Relations Coordinator to support the Yamaha Artist Relations Group (YARG). This position is a critical, front line customer/artist support position.

Programming Assistant (Salem Media Group – Nashville, TN)

The ideal person for this position is someone who is interested in radio programming and production and who is organized and detailed. We are looking for someone who is a self-starter and who enjoys a fast-paced work environment.

Administrator, Royalties (WMG – Los Angeles, CA)

You will be working at a major music publishing company, interacting with numerous departments (Finance, Legal and Copyright). Here, you’ll help to provide a superior level of service to WCM clients who have created more than one million copyrights worldwide; serving as a key contact for royalties questions. You’ll also be the go-to-person for questions about the WCM Client Portal. You’ll develop a comprehensive understanding of royalties administration working on the some of the most iconic songs ever written.

Senior Director, Production – MTV (Viacom – NYC)

Lead a diverse slate of productions and channel programming initiatives across a broad range of formats and genres including Unscripted, Format, Multi-cam and Studio Programming and Development.

Creative Content Manager (Capitol Music Group – Hollywood, CA)

The Creative Content Manager will be responsible for shooting and editing short and long form digital content. You will collaborate with our team leaders and producers to provide clickable, shareable videos for social media channels and beyond. You have experience in the digital video space, are an expert at balancing multiple projects in different stages of production at once, and are stellar at taking notes and direction.

Marketing Manager (Live Nation – Miami, FL)

We are seeking a Marketing Manager to design and implement marketing strategies in the greater South Florida area covering shows in various markets.

Customer Experience Representative (Eventbrite – Nashville, TN)

Joining our team means doing what you love – helping people. Through phone, chat, and email, you will be interfacing with our wonderful customers, and working through various questions to help make their event a success. Your mastery of the Eventbrite platform will be invaluable as you guide our customers in learning the best ways to set up and manage events, resolve any day-of-event concerns, and maximize the toolset to ensure a great experience. Ultimately, your goal will be to delight our customers and send them away with greater knowledge and a smile.

Royalty Manager (Level Group Ltd. – Nashville, TN)

Royalty Manager is a full-time position that will handle a variety of day-to-day royalty projects and will be responsible for overseeing the collection and distribution of royalties for our clients. Our clients include artists, producers, record labels, and publishing companies.

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