Month: November 2019

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Industry News News

Twitter is planning to delete dormant accounts in the near future

Twitter Deleting Dormant accounts

Twitter users who have not accessed their account in a long time are encouraged to log in before December 11 or risk losing their handles.

Username availability is a growing problem in social media. Much like email before it, social media has now been around long enough that new users are increasingly struggling to find unclaimed handles. For example, if your name is John Smith, you cannot use @John or @JohnSmith or @TheJohnSmith on Twitter. You also probably can’t use @John_Smith, @JSmith, @J_Smith, or @The_John_Smith. Those names are already in use, and getting someone to surrender their handle is often an uphill battle that can cost hundreds or even thousands of dollars.

Adding to the frustration is the fact that not all the usernames are in use. Someone claimed the name, but now the account sits dormant. Usernames that many would want, such as @AuxCord, sit unused on social media with abandoned accounts (or worse, accounts that never posted in the first place).

But a reckoning may be on the horizon. Twitter user Matt Navarra (@MattNavarra) shared an email they received this week from the social media giant regarding an account he owns that has sat dormant for some time. In the email, Twitter informed Navarra he needed to agree to the company’s terms, privacy policy, and cookie use to continue using the platform. The letter also said they had until December 11, 2019, to access his dormant account. If Navarra failed to do so, they would risk losing their handle permanently.

Navarra, wanting to retain the dormant account, logged into Twitter using a link in the email and captured the prompts that appeared:

The decision to mass delete dormant accounts will open hundreds, if not thousands of desirable usernames to the public. Such a move would boost interest in the social media platform and likely lead to a rise in new accounts, not to mention increased engagement.

Twitter has not publicly commented on Navarra’s tweets or officially announced plans to remove dormant accounts. That said, the company is well within its rights to delete accounts that do not agree to Twitter’s new terms, privacy policy, and cookie use.

Readers hoping to claim a dormant account when they become available should consider using Handlescout. The service, which is free, tracks username availability on Twitter and sends email alerts when desired handles become available.

Categories
Artist Advice Business Advice Editorials Industry News News

How Musicians Can Get Ahead on Black Friday

Consumers love to spend money the day after Thanksgiving, so why don’t more artists take advantage of Black Friday?

Black Friday is practically a holiday in the United States. Every year, millions of consumers flood stores and online retailers in search of deals to purchase the stuff they have always wanted (as well as a few gifts) at discounted prices. It is an event unlike any other, and there is no reason musicians should miss out on the fun.

Musicians don’t like to hear this, but your music is a business. Just like any brick and mortar operation, you need customers (aka fans) to spend money to support your dreams. Since Black Friday is all about supporting the businesses you love, artists need to get with the times and promote themselves around this special day.

From promotion and pricing to less direct means of raising awareness and engagement, the latest episode of Music Biz will tell you everything you need to make the most of Black Friday in 2019 and beyond. Much like the holidays themselves, participation is not about stuff as much as it is the motivation behind the things we share. Check it out:

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Categories
Industry News Job Board News

Music Industry Job Board (November 25, 2019)

New opportunities:

Marketing and Administrative Assistant (Gasparilla Music Foundation – Tampa, FL)

Non-profit organization is looking for a responsible Marketing and Administrative Assistant to perform a variety of administrative and marketing related tasks. Candidates must possess strong organizational skills.

Media & Studio Arts Production Assistant (University of Michigan – Ann Arbor, MI)

The Duderstadt Center on the University of Michigan’s North Campus provides a broad range of resources and expertise to help students, faculty, and staff create, collaborate, research, teach, and learn. Amongst the Center’s creative resources are a variety of media production facilities including a state-of-the-art video studio, personal video studio, professional audio recording studio, two electronic music studios, and a number of multimedia editing rooms. These studios are in high demand, regularly hosting recording sessions, live performances, installations, media experiments, and production classes. To help manage the volume and complexity of activity, the Center is looking for a Production Assistant to join the Media & Studio Arts team for a one-year appointment.

Senior Brand Manager (Live Nation – NYC)

Live Nation Entertainment’s Media & Sponsorship Division is seeking a Senior Brand Manager who will play a key role in the management of client sponsorships, programs and activities. They will be directly involved in maximizing the value of client relationships and performance of client’s entertainment marketing programs.

Executive Assistant to the Chief Strategy Officer (Downtown Music Publishing – NYC)

We are looking for an Executive Assistant to the Chief Strategy Officer to work on all facets of his day to day activities. This is an incredible opportunity to be at the intersection of music and technology in a fast-growing global organization. The right candidate will be at the front lines of the business, utilizing their skills to ensure our CSO can focus on the most critical issues of the day. You will keep the trains running on time, as well as offer creative ideas, enhance the company and his presence, perform research and offer support to various strategic initiatives for the overall business.

Performing Arts Installations Lead (Wenger Corporation – Owatonna, MN)

The Performing Arts Installations Lead provides supervision, coordination and support for the installation teams that will result in the efficient use of resources in meeting the customer’s requirements for the delivery and installation of Wenger Corporation products.

Manager of Booking & Contracts (The Cleveland Orchestra – Cleveland, OH)

We are currently seeking a Manager of Booking & Contracts who will ensure the efficient and accurate scheduling of Severance Hall and Blossom Music Center concerts and events in the Musical Arts Association (MAA) scheduling system, and maintain and distribute the Severance Hall and Blossom Music Center calendar of events. This individual will embrace and demonstrate The Cleveland Orchestra Guest Experience Brand, Behaviors, and Standards in all interactions with guests and colleagues.

Vice President, Music & Licensing Strategy (Viacom – NYC)

Viacom is searching for a Vice President, Music & Licensing Strategy to drive strategy and lead department initiatives for the revenue generating areas within the Music and Licensing Strategy Group, including Clip and Still Licensing, Music Publishing and Audio. Additionally, this role is responsible for impacting and influencing department-wide initiatives such as technology opportunities and inter-department global communications.

Production Manager, Alternative (Quibi – Los Angeles, CA)

The Production Manager will collaboratively support physical production of Alternative content for Quibi.

Digital Media Trafficker (Townsquare Interactive – NYC)

The Digital Media Trafficker will work directly with the Media Buying and Account Management teams at Townsquare Media. The Digital Trafficker will support the Ignite team with tasks related to the setting up of all digital campaigns in the various DSPs and Platforms that we work with.

Director of Digital Marketing (SONGTRUST – New York, NY)

We are seeking a Director of Marketing with a proven talent for developing innovative digital marketing strategies that drive high user engagement and revenue growth across multi-channel platforms and to lead a team of marketing managers while devising and executing product marketing and sales support disciplines, programs and tools that ensure sales rep productivity and pipeline acceleration.

Chief Content Officer (Backstage – NYC)

We are looking for a talented Chief Content Officer with mastery of the online content ecosystem, and a demonstrated ability to grow audiences across digital channels to join our team. The person in this role will drive content strategy and execution to service our two-sided marketplace of performers and talent seekers, and will oversee our team of writers and editors tocreate best in class print and digital editorial content. The right candidate will understand how to set up an edit team to create significant weekly content offerings that serve different audience segments while maintaining a consistent voice and high-quality content.

Digital Marketing Strategist (Cumulus Media – Washington, DC)

Cumulus DC has an immediate opening for a full time Digital Marketing Strategist at its broadcast facilities. This individual will help to ensure that all digital marketing campaigns are properly planned and executed. All campaigns will align with station priorities, grow audience/traffic, offer unique content appropriate to a particular show/brand, and ultimately grow revenue from the interactive properties. The Digital Marketing Strategist is responsible for planning and implementing campaigns across various platforms (online, mobile, and devices). This position will work alongside Account Executives to help facilitate digital solutions provided by approved vendors.

Director, User Acquisition Marketing (Viacom – Hollywood, CA)

As Director, User Acquisition Marketing for BET+, you will be a key leader of our growing marketing team. You be will responsible for the strategy, planning and execution to our customer’s acquisition strategy. The Director will own the growth of new subscribers and new subscriber revenue. We are looking for a highly experienced, data driven marketer to lead all aspects of our customer acquisition efforts.

Business Development Lead, HD/Audio (Amazon – San Francisco, CA)

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.

Manager, Music Production (Warner Bros – Burbank, CA)

Warner Bros. Television seeks a Manager, Music Production for the TV Music department. Position will be the point person within the music department regarding all union and guild issues (AFM, SAG, AFTRA, IATSE, UBCP, ACTRA, MU, EQUITY, PACT) for Warner Bros. Television and Warner Horizon Television shows and non-union performer issues for applicable non-signatory Warner Horizon Television and Bonanza Productions shows. Will interpret labor contracts, determine best strategies for musician/singer hires, payments, and accounts payable/payroll entities, and provide feedback to WBTV Labor Relations on changes and trends for union/guild negotiations. Will be available nights and weekends to producers and music executives to accommodate fast-changing international production schedules.

Stage Manager (Summit Music Hall – Denver, CO)

A Stage Manager with Live Nation Clubs and Theaters is a department supervisor responsible for the implementation and execution of producing live events within the venue.

Music Producer/Audio Engineer (Ace of Diamonds – Columbus, GA)

I am looking to develop a brand of inspired music lovers. Specifically looking for a producer and audio engineering. Someone who is able to help with recording and have the skills of mix and mastering the music products. We are focusing on Hip hop / r&b and Rap. Looking for someone who committed and serious about turning a dream into reality; someone who could bring ideas to the table and willing to put time and effort into chasing a bigger picture. 

Music Editorial Journalist (NoGossipLA – Los Angeles, CA)

Hi, we would love to join our team here at Nogossipla.com. The internship is a non-paid. We’re looking for passionate serious interns seeking to build a stellar resume and gain professional experience in aspirational marketing content for a niche media brand. As an intern/writer with NogossipLA, you are involved in the overall strategic development and day-to-day execution.

YOLA Conductor (LA Philharmonic – Los Angeles, CA)

The YOLA Site Conductor, reporting to the Associate Director, Social Innovation, is responsible for leading rehearsals and guiding pedagogy for the Youth (Intermediate) and Symphony (Advanced) orchestras at individual YOLA program sites and provide additional support for beginning instrumental ensembles. Each YOLA Site Conductor is a member of a cross-site artistic leadership team of conductors and assistant conductors, who work collaboratively to guide the long-term musical and social growth of all YOLA musicians. Further, each YOLA Site Conductor must reflect and communicate our respective partner organizations’ mission and values.

Senior Manager, Music Licensing (Paramount – Hollywood, CA)

The Senior Manager, Music Licensing is responsible for efficiently drafting and negotiating various licenses for outside music from major publishers and record labels for the Paramount Music (Film and Television) division

Head of Music Programming, YouTube Music (YouTube – NYC)

As the Head of Music Programming for North America, you will help build and maintain YouTube’s Music program on handsets, web and tablets. You will coordinate and launch effective features and promotions. You will bring effective content instincts, sharp analytical abilities, and impeccable verbal and written communication skills. You will be comfortable working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience. You will work both independently and collaboratively to develop new content features and scalable programming processes. You will also successfully prioritize, meet critical deadlines, and enthusiastically address challenges with an eye toward problem solving.

Assistant Manager, Soundtrack and Music Catalog Administration (Sony – Culver City, CA)

The primary purpose of this position is to (a.) coordinate all aspects of soundtracks released on Sony Pictures’ in-house record label, Madison Gate Records, and catalog soundtracks released on third-party labels, and (b.) maintain and actively promote the use of SPE’s music library. The ideal candidate is a team player with music industry experience and passion for music and entertainment. The Assistant Manager must be motivated, a self-starter with keen attention to detail, exceptional organization skills and ability to juggle multiple assignments. Also must be tech savvy with knowledge of website management, social media and digital platforms, with an interest in new and emerging technology. Creative with content creation and solid copyrighting skills. A basic understanding of how music is created and distributed.

Music manager/booking (Ray Shook Band – Claremont, NC)

Promote the band management where needed talking to people for the band but always consult band leader before making decisions. Work on bookings and sponsors of which you will get a agreed upon percent based on experience and how hard you have worked for us.

Marketing Manager, Digital Music (Amazon – NYC)

The Amazon Music team is looking for a motivated, customer-obsessed, analytical marketer to drive engagement with Amazon Music. As an Outbound Marketing Manager for our service, you will be expected to develop, build and analyze engagement marketing programs across outbound marketing channels, including email, push messaging, in-product messaging, and more. You will work closely with Product Managers, Analysts, Merchandisers, and other Marketers to define and implement a best-in-class customer experience, to create effective marketing communication vehicles, and to use them to drive engagement with Amazon Music. This role is responsible for working in a team to get lots of people to listen, and keep listening, to great music.

Web and Library Manager / IT for Music Library (DL Music – Los Angeles, CA)

Creative Music Publishing and Licensing company seeking a highly-detailed and technologically savvy Music Library/Catalog & Website Manager for an ENTRY LEVEL Position. Candidate must be well-organized, able to multitask, and be a constructive problem solver.

Music Event Organizer (Concert Show Production – Los Angeles, CA)

We are looking for a highly motivated, enthusiastic Music Event Organizer with a strong background in event production, to manage and produce events from conception through to completion. The ideal candidate will be committed to providing outstanding management skills and organizing extraordinary and memorable world class concert-show in Los Angeles with world famous artists. S/he should be passionate about music,

Administrative Assistant to Music Producer (Warehouse West Entertainment – Nashville, TN)

In coordination with team, assist with planning, set-up, organization and seamless orchestration of small to large-scale recording sessions, meetings, and events.

Music Content Specialist (Menlo Technologies – Austin, TX)

Join a team that prides itself on the accuracy of artist discography and reviews content based on digital music industry standard guidelines. Involved in the position will be the managing, aggregating, correcting, and connecting of metadata to ensure the best user experience.

Categories
Business Advice Editorials Haulix

What You Need To Know Before Pursuing A Career in Music

You’re not crazy for wanting to work in the music business, but there is something you should know before your journey begins.

You’re not crazy for wanting to work in the music business, but there is something you should know before your journey begins.

I know you because I was you. In your mind, music is more of a religion than an art form. You know everything about the artists you love, and you understand the basics of the business more than any of your friends. You get excited by crunching the math behind a tour routing as you do the artists on that tour. In short, you spend every free moment thinking about music, and you wouldn’t have it any other way.

If you’ve shared your passion for music with friends or family, they probably expressed concern. “Music is cool,” they may say, “but it’s no place you should want to work.”

Such criticisms are not entirely unfounded. Music is not the right industry for most people. Working in music often means long hours, low pay, limited benefits, and no clear path to professional progression. Some may start in the mailroom of a big label and rise to the top of the executive ladder, but far more do a little bit of everything they can until something takes off. Most music professionals are really good at one thing and adequately qualified to do a dozen other things, some of which may or may not relate to their current role.

Furthermore, music is often thankless. For every bit of appreciation you receive for your contributions, there will be countless hours spent toiling away on a project that is never attributed to you. It is very easy — not to mention entirely possible — that you will work yourself to the bone on something the world disregards almost as soon as it’s made available to the public. That happens far more often than the other, the more glamorous outcome of working in music. For every team of professionals that helps a superstar reach the heights of popularity, there are thousands of similarly qualified teams of professionals duking it out for even the slightest amount of success. That, as they say, is just the way it is.

I say none of this with the hopes of crushing your dreams or pushing you to other pursuits. After all, I’m now in my thirties and still working in music. If I thought this industry was evil or somehow unscalable, I would have quit and started teaching as my parents asked me to do no less than one-hundred times before writing this open letter. I honestly do not know if I could survive outside the industry at this point. Music is my life, and I would prefer it to remain that way for the foreseeable future.

Sometimes I’m invited to speak at conferences and schools about working in the industry. Inevitably, someone in the audience will raise their hand and ask for advice on how one goes from being a person who is passionate about working in music to someone who has a job in music. The same information that applies to virtually every career path applies to music as well: Work hard, learn as much as you can, network often, and treat everyone you meet the way you wish to be treated. It’s all the same no matter what you’re trying to become, but it doesn’t help.

What I have to share today might not seem helpful at first, but those who are truly meant to be in this industry will understand why it matters.

When it comes to working in music, the best way to start and build a career is by doing the work. Pick something you’re interested in, do it as much as possible to the best of your abilities regardless of the money you make, and in time you will become an indispensable part of the music business.

Let me rephrase. The best way to have a career in music is to keep your hopes high and work to do the things that interest you as good as you are able.

It seems simple, right?

If you’re upset that this big reveal wasn’t some trick that helps you skip over the difficult early stages of professionalism where you balance multiple jobs to make your dream possible, I’m sorry. I understand your frustrations, as does everyone else working in music because we were once where you are now. We were all lost beginner, trying to find our way toward prosperity while desperately wishing to be taken seriously.

I started booking and promoting concerts when I was fourteen. I was playing shows with my own music by sixteen, and while walking across the stage to get my high school diploma, there was a box of CDs in my trunk that I needed to distribute as part of my role as a record label street team member. In college, I studied music business during the day and ran a music blog at night. I also promoted for more labels, hosted a radio show, and promoted for local venues. I didn’t see a dime in compensation until I landed my first job in music roughly six months after graduation, and I didn’t make enough to cover my bills until a year after that. Was it hard? Yes. Would I do it all again if I knew it leads to the role I have no? Absolutely.

In music, there are no shortcuts. A degree won’t get you a job, nor will knowing the right people. The only path to a career in music is by doing the work that needs to be completed. The long hours, thankless efforts, low pay, and downright frustrating hurdles to complete even the most seemingly simple tasks are all part of the journey. It’s a litmus test, in a way, that helps separate those who love music from people who are passionate about the business of music, and it never fails.

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News Podcasts

Inside Music Podcast #185: East Goes Global (Andrew Spalter)

Music is a global business, but many in the industry do not realize how the amount of untapped potential that exists in other markets.

You don’t have to reinvent the music business to succeed. Sometimes, all you need to get ahead is an understanding of where the industry is going. Andrew Spalter did just that when he realized there were countless American artists with no knowledge of the Chinese marketplace. He soon launched East Goes Global, which he appears on Inside Music today to discuss.

Many artists use third-party companies to place their music on streaming services. Those companies often promote ‘global distribution’ with enticing messaging about getting an artist’s music onto dozens of streaming platforms, many of which the artist has likely never heard of before. What many fail to realize is that this messaging is often a thinly veiled lie. Music distribution services may get you into other markets, but it won’t get you everywhere. At least, not yet.

China’s music scene is booming right now. The most popular streaming service, QQMusic, has more than 800 million users. That figure makes the service more than three times as popular as Spotify, but the vast majority of American musicians have no idea QQMusic even exists. In fact, services such as Tunecore and Distrokid did not service music to the streaming platform until October 2019.

Spalter’s hope with East Goes Global is to help artists of all sizes understand the international music marketplace. On this episode of Inside Music, Spalter shares tips and tricks for making a global impact without (necessarily) needing to leave your hometown. His advice will put more money into your pocket while raising the potential for global popularity that, until very recently, was out of reach for most American musicians.

https://soundcloud.com/inside-music-podcast/east-goes-global-andrew-spalter
Categories
Artist Advice Business Advice Editorials News

What Every Artist Needs To Do Before The End of 2019

With the year coming to an end, it is time to take stock of where we’ve been and where we plan on going. 

Most days it is hard to believe that 2019 is almost over. In roughly six weeks, people everywhere will be gathering to celebrate the start of 2020. There will be parties held and promises made, all of which hinge on our awareness that time marches on whether or not we are prepared for what comes next. The best we can do is to position ourselves for success, which is what you need to do in the days and weeks ahead.

We live in exciting times. There is so much happening at any moment that it is all anyone can do to try and be present. If you take your eye off whatever you’re doing right now to reflect or plan you’re likely to miss the next opportunity that presents itself. Thankfully, the end of the year signals a slowdown in music that gives people at every level of the business a chance to take stock of their lives. 

There are three things every musician should do before the years ends, but before we get there, consider this: Are you happy? Is the work you’re doing, including everything that has happened over the last year, making you smile? Is the path your on in line with your dreams? If the answer is yes, great! Keep on keeping on. If the answer is no, then consider this moment the perfect time to make a change. Don’t allow yourself to enter another year living a life that doesn’t reflect your values or interests. We only have a limited time on this planet, and you owe it to yourself to do everything your heart desires. Don’t push off being your true self any longer. Be the real you to the fullest extent possible. 

After you do that, do these things as well:

Take time to appreciate your journey.

With so much happening all the time most people rarely take the opportunity to reflect on their journey. A lot has transpired over the last year, probably much more than you realize, and it’s important to set aside time for reflection. Maybe you did not accomplish everything you hoped for, but you no doubt did a lot. Maybe you played shows in places you’ve never been or wrote a song about something you never thought you’d share. Maybe you wrote a single lyric that made you feel like your truest self was being expressed. Whatever the case, take some time before the year ends to appreciate the work you’ve done. The life you are living now was once a dream that felt out of reach. Don’t forget that.

Show appreciation to those that support your dream.

No one is an island. Your success is the direct result of other people caring about you and your creativity. Every listener, concert attendee, and person who responded to an email has helped shape the career you have today. Before entering 2020, reach out to those who made an impact on your career to show your appreciation. Make them feel as special as their support has made you feel however you are able. If you can send notes or cards or gifts, do so. If you want to post a blog that recounts some of the more memorable experiences you’ve had receiving help from others, do that. Go above and beyond to show how grateful you are for the support you have received because there are many who would do anything for the following you have right now.

Make a (reasonable) plan for the new year.

The goal of every artist is to do something new and exciting with each passing year. The best way to position yourself for success in 2020 is to enter it with a plan already in place. Set reasonable goals for yourself that play into your strengths. If you wrote two good songs this year, consider planning to release an EP in the new year rather than two full-length albums. If you played two shows this year and want to play more, try making plans for a short tour instead of a month-long trek across the country. Set your sights on achievable goals that won’t feel too great to tackle when it comes time to work. 

Furthermore, once you have a few goals in mind, create checkpoints in your calendar to help keep yourself on track. If you want to tour for a week in the summer, set aside time every other week where you work on building connections and pitching venues. If you want to record, set aside time weekly to work on your material. 

Small accomplishments can easily lead to major accomplishments, but trying to do too much without a plan is a recipe for disaster. Take your time, trust yourself, and commit to seeing things through. If you can do that, which may be a bigger ‘if’ then you realize, then you will already be ahead of the competition.

Categories
Job Board News

Music Industry Job Board (November 18, 2019)

New opportunities:

Content Editor, Music (TiVo – Ann Arbor, MI)

The Content Editor position is a position for the music content area. In the most general terms, the assistant editor’s job is to ensure the integrity of the music database through research, content creation, editing, and standardization.

Music Content Operations Specialist, Publishers (Facebook – NYC)

We are seeking a Music Content Operations Specialist to manage operations and global product support functions for music publishers and collection societies. Candidates will be data driven and flexible to frequent changes. They are expected to think creatively about ambiguous issues and are passionate about problem-solving. They will also be able to work successfully across teams and regions.

Creative Project Manager (Live Nation – NYC)

Roc Nation, a Live Nation joint venture, is seeking a Creative Project Manager on the Creative Team to assist in visual execution of key company initiatives including social content, music releases, multi-dimensional marketing programs, content/editorial projects and experiential. Projects are multifaceted in nature and require cross-functional coordination and organization. You are a self-starter, an advocate of innovation, and motivated by learning and working quickly. You are a creative problem solver with strong communication skills and a passion to deliver strong visuals that are authentic to music culture. Organization is key for project success.

Coordinator, Digital Marketing (UMG Nashville – Nashville, TN)

UMG is seeking a Digital Marketing Coordinator in the company’s Nashville location.

Talent Buyer Assistant (AEG – Los Angeles, CA)

The Talent Buyer Assistant will support the Talent Buyer with the booking of events and shows. This position will draft offers to be submitted to artists and venues. The Talent Buyer Assistant will coordinate availability of both artists and venues to create calendar holds for shows and events. Additionally, they will assist in the maintenance of show files and the settlement of shows.

Manager, Content Communications (Spotify – Los Angeles, CA)

This role will work with Spotify’s Content Communications team to plan and execute publicity campaigns for Spotify Studios programming. Beginning with project development, through launch and onto long term audience growth efforts — this individual will work with Spotify Studios podcast creators, talent and their representatives on a daily basis. This job demands a creative spirit and well-organized mind for juggling and delivering on multiple campaigns across all genres.

Executive Assistant (Sony – NYC)

The Executive Assistant will oversee the day-to-day functions of the executive and handle a wide range of administrative and executive support-related tasks.

Project Manager, Brand Marketing (Ticketmaster – Hollywood, CA)

Ticketmaster is looking for a strong Program Manager who can thrive in a fast-paced environment focused on supporting marketing operations for our Brand Marketing team. We are seeking candidates who are proactive, highly organized, detail-oriented self-starters with a proven track record of managing brand-led initiatives as well as an understanding of marketing, concepting, creative process and workflows. The ideal candidate should be an accomplished professional who possesses the passion, experience, skills and abilities to help manage highly strategic projects and daily tasks concurrently.

Administrative Assistant, Digital Marketing (Sony – NYC)

Responsible for assisting the department head as well as all senior level team members with daily administrative tasks. Manage critical operational responsibilities associated with project execution including day to day promotional activities, creation logistics and maintenance of hundreds of artists’ web and mobile properties, label social channels as well as coordination with creative group(s) overseeing web development and production for entire roster. Also responsible for the maintenance and distribution of department reports.

Manager, Content & Communications (Spotify – NYC)

This role will work with Spotify’s Content Communications team to plan and execute publicity campaigns for Parcast and Gimlet programming. Beginning with project development, through launch and onto long term audience growth efforts — this individual will work with Parcast & Gimlet podcast creators, talent and their representatives on a daily basis. This job demands a creative spirit and well-organized mind for juggling and delivering on multiple campaigns across all genres.

Manager, Artist Relations (Red Bull – NYC)

The Red Bull Culture Marketing team is responsible for building brand relevance through the execution of programs that give wings to creative communities focused in the playgrounds of music, dance, art, and social innovation. The Artist Relations Manager (ARM) is a passionate, connected, knowledgeable, music-driven professional that supports the ideation, fulfillment and execution of artist led marketing initiatives. The ARM is a creative manager with diverse music taste and a solid network of 1:1 music industry and artist relationships. The ARM is also an excellent project manager, a cross-collaborative expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results. Through artist and industry relationships that tie into our programs and projects, the ARM is integral in ensuring Red Bull builds brand affinity within the music space while paying into Red Bull’s global strategies.

Press Manager, Brand Marketing & Communications (The Orchard – NYC)

The Orchard is looking for a quick thinking, brilliant communicator and experienced writer for a full-time position as the Press Manager on Brand Marketing and Communications team in our New York office. This role aims to give The Orchard a public-facing, informed and voice through press, external outlets, social profiles, events, and internal communications, always ensuring a consistent and vibrant company brand. The role will also be vital to enhancing department efforts and coordinating with current team members to lead strategies.

Editorial / Content Manager (Sony – NYC)

Candidate will be responsible for overseeing Sony Music Entertainment’s (SME) newsroom including developing, managing and maintaining content for the company’s intranet and external websites.

Digital Media Trafficker (Townsquare Ignite – New York, NY)

The Digital Media Trafficker will work directly with the Media Buying and Account Management teams at Townsquare Media. The Digital Trafficker will support the Ignite team with tasks related to the setting up of all digital campaigns in the various DSPs and Platforms that we work with.

Global Podcast Manager, Content Communications (Spotify – Los Angeles, CA)

This role will work with Spotify’s Content Communications team to map out, execute and analyze global campaigns supporting numerous podcast projects in every imaginable genre around the world. Beginning with market by market analysis and project announcements, carrying through show launches and then sustaining programming audience growth efforts — this individual will work with Spotify podcast creators, talent and their representatives on a daily basis.

Administrative Assistant, Publicity (Def Jam – New York, NY)

Def Jam Recordings, the most storied and important label in Hip-Hop & Rap music is currently seeking an enthusiastic, savvy, and self-driven Coordinator to assist our energetic, experienced, and close-knit publicity team in all aspects of Media & Artist Relations; working closely with our artists and their managers to develop dynamic press campaigns and helping to manage our diverse and wide-ranging network of media contacts.

Social Media Manager (Backstage – NYC)

We are looking for a hard-working, technically savvy, creative and analytical individual to join our team as a Social Media Manager. This role will manage an active online community centered on trust, professional development and relationship building.

Digital Content Creator and Copywriter (Jimmy Jazz – Secaucus, NJ)

The digital content creator and copywriter is responsible for developing, writing, and editing content in line with both brand identity and strategic business goals. This role works with the company’s marketing, design, photography, and video production teams and reports to the creative director.

Social Media Strategist (Studio71 – Los Angeles, CA)

Studio71 is looking for a Social Media Strategist. In this position the social media strategist is 100% dedicated to running the social feed for a new emerging brand. The person will be in charge of getting visuals, copywriting, doing basic analytics and community management. The need to be prolific in both INSTA and TIK TOK is a must.

Digital Assistant (iHeartMedia – Nashville, TN)

Administers the daily receipt, classification, routing, tracking, and return of physical and digital media assets through the production process and enforces required documentation.

Associate Manager, Brand Marketing, GQ (Conde Nast – NYC)

Support the Director, Brand Marketing, to consult in brainstorms and work with category marketers on proactive and RFP ideation that marries advertiser initiatives with branded content concepts that are authentic to GQ ethos and brand voice.

Marketing Manager (Audio Network – Los Angeles, CA)

Reporting to the CMO in our London Office with a dotted-line to the VP, West Coast, the Marketing Manager role based in our Los Angeles office manages US marketing initiatives in coordination with their main counterpart in New York, and the central marketing team in London. While based on the West Coast, the role will require balancing time across initiatives spanning the US. Key areas of focus include 1) the management of our US Digital Marketing programs, including all SEM activities, email marketing and website optimization, 2) the creation of Campaign Marketing materials to support our Sales initiatives and 3) our external communications As the Marketing Manager, you will join a connected global team of Audio Network marketing professional working to drive licensing to the core target markets of TV, Advertising, Enterprise and Digital Media.

Temporary Operations Support Associate (The Music People – Berlin, CT)

The Music People has an opening for an Operations Support Associate. This individual will be responsible for performing a high level of transactional responsibilities and will be supporting the Operations and Sales departments. Candidates will be using our ERP system, Microsoft Dynamics (NAV), for both numeric and alphanumeric entry. Attention to detail, accuracy and efficiency is critical. This is a temporary position that will be 40 hours a week. Candidates must have previous administrative and numeric key entry experience.

Social Media Manager / Social Growth Manager (Barbarian – NYC)

The Social Media Manager / Social Growth Manager is responsible for identifying strategic growth opportunities across social platforms, partnerships, and audiences and managing the execution of related programs. This client-facing role marries a social creative strategy practice with the more tactical elements of influencer marketing, community management, and growth marketing.

Urban Digital Marketing Project Lead (Sony – Culver City, CA)

This role supports the label’s roster with an emphasis on artist and content/brand development, social media marketing, online promotion and advertising. One key goal of this position is to continually build a diverse portfolio of partnerships and interactions to support and round out overall marketing efforts. Ideal candidate will display the ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level. Our team is responsible for working with key social & music partners like Instagram, Twitter, YouTube, Apple & Spotify to create campaigns driving awareness and streams for artists like SZA, Bryson Tiller, Young Nude & Maxo Kream to name a few.

Assistant, Creative Services (WMG – Los Angeles, CA)

The Creative Services Assistant would get a hands-on look at all areas of publishing. From looking for opportunities for our songwriters to mining the library for ways to re-energize a catalog our assistant will learn about the entire scope of a songwriter’s career.

Brand Manager (Midwest Communications – Sioux Falls, SD)

101.9 KELO-FM, the heritage Adult Contemporary leader in Sioux Falls, SD is looking for an energetic and motivated individual to become its next Afternoon Drive host and Brand Manager. This is a rare opportunity at a talent-first company for a budding star to take the next step. If you specialize in connecting with a 35-50 year old female audience, in person, on-air and through social media we need to hear from you now!

Coordinator, Artist Development (WMG – Nashville, TN)

The Artist Development team is an exciting group of people who work in Marketing, Creative, Brand Partnerships, Event Planning, and Digital.

Social Media Manager, Music Platform (Airbit – Los Angeles, CA)

We are looking for a highly creative social media manager to manage our social media presence and to enhance our social media content. Airbit is platform for music producers and recording artists to buy, sell and collaborate on beats. We have pioneered technology that has become a disruptive force in the music industry by helping musicians create independent careers.

Analyst, A&R / Music Insights (The Orchard – NYC)

Research and evaluate new music performance using a variety of internal and external platforms.

Assistant, Music Crossover Talent (CAA – Los Angeles, CA)

CAA is seeking an Assistant to support an Agent in our Music Crossover department based in Los Angeles, who focuses on placing music talent in the TV & film space. The ideal candidate should be motivated, quick-thinking, and has an interest in entertainment (with strong emphasis on the music industry and talent representation within TV & film). The individual should be an expert in all things administratively related, a polished communicator, and able to interface directly with all clients and C-level industry executives while remaining poised during all encounters (in-person, phone, email, etc.).

Executive Producer, Music Content (Red Bull – NYC)

Working in the global music content group, this person will own the execution and oversight of global video formats that will live on Red Bull’s global digital music channels, and partner channels across a multitude of categories including one-off documentaries, factual, entertainment, and music performance series. While this role will be based in either New York City or Los Angeles, they will be reporting directly into Red Bull’s global headquarters in Austria.

Executive Assistant (Amazon Music – NYC)

We are seeking an Executive Assistant to support two Directors in Amazon Music’s New York office. You will partner with the existing admin team to offer comprehensive support for a highly-distributed global organization. Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. A successful candidate will have experience with heavy calendar management, travel coordination, event planning, large internal team meetings, leadership meetings, and external meeting coordination. The role requires strong, concise communication skills, poise and professionalism.

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Artist Advice Business Advice Editorials Haulix News

Why Artists Need To Be More Patient With Securing Press Coverage

Anyone can find someone to post about their music, but finding the right place to promote your next release takes time.

The state of music is pretty wild right now. There are more artists than ever releasing more music than ever onto platforms that more people can access than anything that came before. The opportunities for exposure and fan creation are limitless, yet meaningful engagement and promotion are increasingly rare. People are distracted, and who can blame them? 

The music discourse is increasingly splintered. There are countless blogs and podcasts and YouTube channels claiming to know what you should be listening to, but most struggle to retain an audience as much as the artists they support. Even the biggest publications, like Rolling Stone and Alternative Press, are struggling to stay on top of everything in today’s marketplace. The reasons for this are numerous, but they largely boil down to being driven by what gets clicks over what is most important or engaging. New artists and songs from unknown talent generate far less traffic than the latest insta-update from an arena headliner. That is a hard truth pill to swallow, but it’s nonetheless true.

Some artists will tell you it has never been easier to get press coverage, and in some respects that may be true. There are an infinite number of outlets in existence, and if you email enough of them you are bound to find several who are willing to post about your latest endeavors. However, posting alone does not benefit an artist. You’ve heard the question about whether or not a tree falling in the woods makes a sound if no one is around to hear it and the same applies here. If no one is reading the blog that posts about your music, does it matter that the post happened?

As a journalist myself, young artists often share songs and videos with me that they hope will attract attention from the press. The key, I tell them, is to make as big of an impression with the initial release as possible. A song may live forever online, but if people don’t notice your talent right away the likelihood that material takes off at any point in the future is incredibly low. 

Generally speaking, artists looking to premiere a song or video need to be more patient in their hunt for coverage. Everyone wants to share everything right now, but a speedy release does nothing if the content isn’t properly supported. My advice is to allow up to six weeks to find and secure an outlet to share your content. That way, musicians can find the outlet that best suits their material and, hopefully, they can work with the writer preparing their coverage to create the best article possible. Maybe there can be a digital campaign that teases the premiere for a week before the material drops or maybe the song or video being shared can be coupled with an interview that shares insight into the artist’s career. 

Artists should treat every update as the biggest thing that has happened to their career to date. You can’t expect consumers to feel strongly about your latest activity if you don’t feel the same. If the press for your next release is rushed or sloppy or underwhelming, the impression it makes on consumers will not be good. We’re talking about your art, after all, and that is an extension of how people view you. Take your time, plan everything as much as possible, and position your next release to be the one that changes everything.

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Haulix News Podcasts

Papa Roach guitarist Jerry Horton appears on Inside Music Podcast

Papa Roach guitarist and founding member Jerry Horton appears on Inside Music to discuss his legacy and what the future may hold for one of rock’s most exciting bands.

Making a living in rock and roll is hard. Making a living in rock and roll for more than a decade is nearly impossible. Of all the musicians and bands that topped the charts two decades ago, only a handful remain active. Many of those still around have watched their popularity wane, so much so that they struggle to fill rooms once thought too small. Papa Roach is an exception.

Since the late 1990s, Papa Roach has been a name familiar to rock fans from all walks of life. While their peers struggled to fan the flames of excitement that first catapulted them to stardom, the members of Papa Roach have dared to challenge their audience again and again. No two albums in the band’s catalog sound or feel the same, yet the cohesion between releases is undeniable. By sticking to their instincts and refusing to play by the industry rules, the band has forged a relationship with their fans that encourages exploration and self-reflection that never ceases to keep listeners on their toes.

Jerry Horton has been with Papa Roach since the beginning. While on tour with Shinedown in October, Jerry took a few minutes to sit with Inside Music host James Shotwell and discuss his experiences in the business of music. He shares the challenges and benefits of being in music for two decades, as well as his desire to help uplift the next generation of rock talent. Jerry also reflects on the ideas he never saw through and what the band may explore in the future. Take a listen:

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News

Three No-Cost Ideas For Better Music Marketing

Music marketing is just as important today as the songs themselves.

There are countless ways to promote your music today. From social media posts and traditional print advertising to pop-up shops, video streams, song premieres, and more, there have never been as many ways to share your art as there are right now.

For the most part, this is good news. Artists are free to promote themselves how they see fit. Music Marketing is a ‘create your own adventure’ scenario that is unlike anything the entertainment industry has seen before. However, many artists are still missing out on simple, cost-effective promotional methods that are proven to make a significant impact on their bottom line. Here are three:

Make the most of your cover photos.

Reach is a struggle on all social media platforms, and that is something that shows no signs of improving anytime soon. Facebook and Twitter offer an olive branch to musicians with cover photos, which sit atop every profile and allow for a large, wide image. Many artists see these rectangular spaces as a place to add aesthetically-pleasing images or new band photos, which can be lovely, but they are much more powerful than many assume.

Fans news and old want to know what you’re doing next. The hope is that your latest developments appear on their timelines, but that is increasingly not the case for most. Most fans know the best way to learn what is new and coming soon is by visiting their favorite musician’s social media pages, which is why you need to utilize the cover photo space for promotional purposes. The last thing anyone wants to do is scroll and search for information that should be readily available. Use your cover photo to share whatever is most important right now, from tour dates to song releases. Be shameless about it. The easier it is to stay up to date with your activity, the more likely consumers will be to support you.

A great example of using cover photos to convey important information.

Maximize the content opportunities found in life on the road.

Touring was once viewed as something artists dreamed of becoming popular enough to do regularly. While that is still a dream for many, going on tour is now an essential part of most musicians’ lives. The vast majority of talent today spends far more time promoting their work on the road than they do making music. It’s a grind, but it’s a worthwhile one for those passionate about the work of being a professional musician.

Sadly, far too many artists on the road today fail to take advantage of the content opportunities made possible by tour life. The allure of the music business is the idea that anyone can use their creativity to make friends and see the world. Your fans want to experience life through your eyes because they know deep down that they may never do the things you’re doing. Let people into your world with a constant flow of content produced on the road. The places you’re going, the places you’ve been, and everything that happens in between should be up for grabs. Pull back the curtains and let people get to know the real you by showing them what it takes to share your creativity with the world.

Start a podcast.

We have written about this in the past, but every musician should have a podcast. Engagement is the name of the game in music promotion, and nothing helps artists directly engage their audience in a meaningful manner as podcasts. It’s the only media format where people can sit and listen to the people they admire for an extended period without hearing a journalist or other personality guide a conversation. Podcasts can be about anything you want, but they should aspire to let people better know you and your interests. If that means you discuss the music, great! If you talk about something else that may or may not influence your creativity, that’s cool too. Be yourself and your fans, as well as people who discover your broadcasts, will be happy.

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