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How Parkinson’s Law Makes Good Musicians Great

Everyone aspires to make their dreams a reality, but Parkinson’s Law teaches us why dreaming alone won’t help you reach your goals.

We live in a society built on the idea of busyness. If you’re not busy, people say, then you’re not doing enough. You need to be working toward something if you want to become the person whose lead everyone follows. You should bury yourself in work because that is the only way to get ahead, right?

Wrong.

Nearly seventy years ago, author C. Northcote Parkinson wrote an essay for The Economist. In it, Parkinson proposed the following, which is now known as Parkinson’s Law.

“Work expands to fill the time available for its completion.”

Here are two examples of Parkinson’s Law in action.

#1 – A teacher assigns a student an essay due in one month. The student knows the essay will not take a month to complete, so they procrastinate. They spent almost the entire month playing with friends, listening to music, and ignoring the assignment. As the deadline approaches, the student panics and then spends all of the time remaining working on their essay. It’s stressful, and it creates a sense of anxiety that may not have occurred if the essay was written when the teacher assigned the work.

#2 – Your boss gives you two weeks to plan a birthday party for your coworker. Ordering a cake and sending out party invitations doesn’t take long to do, so you begin thinking of more complicated tasks to complete. You add a DJ to the event, then special lighting. Before you know it, the simple task of planning a party has become complicated because you had more time to complete it than was necessary.

Both examples can help us understand Parkinson’s Law. In the case of the essay, the student’s procrastination leads to unnecessary stress and anxiety. In the party’s case, the tasks were too simple for the amount of time given for their completion.

Vague and incorrect deadlines can make us fall short of our goals. In today’s Music Biz update, host James Shotwell applies Parkinson’s Law to the music business and teaches professionals how to have better, more efficient careers.

People often set ambitious goals with vague deadlines. They say things like, “this is the year I release my album,” but don’t select a release date. They dream of finding a manager but make no clear plan to locate one.

Generally speaking, the most successful musicians and music professionals are those who manage their time best. They set realistic deadlines and meet them.

Instead of saying, “I want to find a manager,” say, “I’m going to find a manager this month.” Then, make goals for each week. Maybe you spend the first-week researching managers and gathering materials you want to share with them. You spend the second week contacting those managers. The third week is spent researching more names and companies if the first batch doesn’t work out. Then, on the final week, you send follow-ups and prepare to repeat the process the following month.

The key is not having a single deadline, but multiple. Set a long-term goal and short-term goals that keep you on track to reach a significant accomplishment down the line.

You can find other examples in the video above.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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What Musicians Can Learn From Country Star Morgan Wallen [VIDEO]

With a brand new double-album in stores and millions of monthly listeners, Morgan Wallen sets an example of success in music that others should follow.

Talent doesn’t have a genre. You may love rock music and swear that it’s the only genre you will ever perform, but that doesn’t mean you cannot appreciate the talents of rappers, EDM artists, or country songwriters. Anyone capable of succeeding in the ever-changing, incredibly over-saturated music marketplace is someone with skills that others need to understand. These individuals have cracked the code of getting consumer attention without sacrificing the quality of their material or their sanity. That’s an accomplishment worthy of praise, and great musicians give credit wherever it’s due.

Morgan Wallen is the country star of the moment. After appearing on The Voice in 2014, Wallen moved to Nashville and began working his way through music’s cutthroat business. He traveled tirelessly, performing anywhere that would welcome him for anyone willing to attend, and he put effort into forming strong bonds with other creators trying to get their voices heard. Success did not come overnight. There were peaks and valleys of all kinds, but sometime in the last two years, the masses finally began taking notice of his talent. He’s currently a Billboard and radio chart-topping talent with a brand new double-album, and he continues to work hard at becoming a better, more efficient musician.

In this episode of Music Biz 101, host James Shotwell explores Wallen’s career from his humble beginnings in East Tennessee to the top of the global streaming charts. He searches through the songs and moments that made Wallen a star to understand better how someone from a small town like any other found his way into the pop culture spotlight. Check it out:

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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A Step-By-Step Guide To Making The Most of Your Next Single Release

Your next single release should be the biggest moment of your career to date. Whether or not that turns out to be the case is entirely up to you.

In the streaming era, singles matter as much — if not more — than albums. A single song can determine whether or not someone gives the rest of your music a chance, if they see you on tour, or if they ever think of you again. You have one chance to convert listeners, and most of the time that chance is the first thirty-seconds (or less) of any song you choose to promote.

With this in mind, it is very important that you treat each single release as if it is the biggest thing to ever happen. Your singles should be events that are promoted heavily and celebrated thoroughly. Everyone should know you have a new song, even if they don’t get around to streaming the track themselves. 

Thanks to our pal Jesea Lee from High Road Publicity, we now have a seven-step guide to maximizing the value of a single release. Check it out:

Set a release date with enough lead time!

Most artists don’t have enough content to fill two months of promotion for a single song. Maybe you’re the exception, but generally speaking, four to six weeks is an ideal timeframe to promote new music. That allows you time to make sure everyone who cares about your career and many who don’t are made aware of your plans. 

Create a Spotify pre-save campaign.

Streaming is king, so you might as well bow down and acknowledge the reign Spotify has over the music business. Pre-saves ensure people don’t forget your new music is released, and they only take a few minutes to create. SmartURL is a tool which allows you to create different geo-redirect links for music & more. It is completely free, although some features are restricted to registered users only (registration is free!). SmartURL has a tool called ‘Pivot’, which will allow you to put all of your URL links into one landing page, such as iTunes/ Google/Amazon/Spotify, etc, and your fans can then choose their favorite service and be redirected to it. If you’re looking to only set up a pre-save, there is a specific ‘Pre-Save’ tool. This is open to registered users. To set up a pre-save on Spotify you’ll need the URI of your release.

Other pre-save link generators exist. Find the service that best meets your needs and use it.

Update your Spotify profile.

When your new single comes out, and the world is finally paying attention, how will people know who you are and what you’re all about? Spotify profiles can feel sparse at first, but you can make the most of them by adding thoughtful bios, tour dates, and plenty of pictures for your fans to enjoy. If you have the budget, please consider hiring someone to help create a bio and other content for your page.

Submit for Official Spotify Playlist Consideration and Release Radar.

Playlists are the new mixtapes. Placement on popular playlists can turn unknown musicians into viral sensations overnight, sell tickets, and get people talking about your music. Spotify has a great tool for playlist submission that will get your song in front of curators who oversee some of the platform’s most popular playlists. Here’s how it works:

  1. Log in or sign up to Spotify for Artists using a desktop computer.
  2. On the ‘Home’ section, click ‘Get Started’ next to the music you’d like to submit.
  3. If it’s an album or EP, choose one release to submit.
  4. Complete the playlist submission form, giving as much information as possible about the track.

Reach Out to Press and Independent Playlists

You know what is louder than you screaming into the void known as internet about your new material? Dozens of people screaming into the void about your new material.

Haulix is used by thousands of artists to reach tastemakers in all corners of the world with fully-customizable promo pages that compliment the music being shared. You can sign up today for a one-month trial, upload your contacts, and immediately begin promoting your music to people in positions of influence throughout the industry.

If you need help finding independent playlist curators, try this post or this one.

Tease on socials. 

Your creativity outside of writing and recording will likely determine how much traction your new single receives online, especially from people unfamiliar with your work. Create and share teaser clips, video clips, memes, song lyrics, behind the track information, and anything else you can think of to promote the song’s upcoming release. If you need help coming up with content ideas, especially if you have a limited budget, we recommend learning from artists like Heart Attack Man and Hot Mulligan. Both bands keep their names circulating throughout their music scene without needing to constantly release polished music videos or studio tracks. Just be yourself (in the most creative way possible).

Prepare your release day social posts

The last thing you want to happen on release day is to find yourself scrambling for content. At least five days in advance of your single release, take time to craft a series of social media posts that are unique to each of your channels. Know what you’re going to post to Instagram, Twitter, and Facebook, as well as when you’re going to post it. That way, when the day comes, you can focus all your energy on engaging with listeners in real time. 

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The value of a hashtag

The hashtag turns 10 years old this August. (#HappyBirthday)

Think about that. In just one decade a symbol that used to be thought of as little more than a largely unused button on a phone has become one of the most utilized marketing tools in the world. From humble beginnings on Twitter, where the symbol’s use as a way to track conversations first began, the hashtag has become the global go-to tool for consumer engagement. Where it goes from here is unknown, but for now it seems safe to say the hashtag is here to stay.

Hashtags are perhaps the most useful way you to generate and monitor visibility on social media platforms. By using hashtags you can not only promote new releases and events, but also create a cross-platform space for fans to connect with one another. Hashtags allow you to cultivate a niche community across the world’s biggest social networks at cost that cannot be beat (free), and because of that they are – in today’s world – priceless.

That said, not all hashtags are the same.

In order to make the most of your hashtag you need to incredibly specific. If you are promoting a tour, for example, consider #bandnamelive or #tourname. Plaster this hashtag across all marketing materials and live appearances. Encourage fans to upload photos with the hashtag by choosing one such image to share each day through your official channels. Make them feel like every tweet they share with your hashtag furthers the movement that is your music.

You can also use hashtags to create an open and ongoing dialogue with – and between – fans online. Here’s a great example:

New Kids on the Block have a massive global audience. For years, the most dedicated followers have called themselves Blockheads, and now in the age of social media they are able to connect with one another, as well as the members of NKOTB themselves, using #BHLove

Donnie Wahlberg, perhaps the most famous member of NKOTB, uses this hashtag daily to reach fans. He also includes it in his bio.

You can click the hashtag #BHLove any time of day and find dozens of messages from fans around the world celebrating their ongoing love of the group’s music.

You might not yet have an audience like that of New Kids on the Block, but you have the access to the same tools they use to stay engaged with their fans. Use that to your advantage and work to create clever, original hashtags that can empower your fans to spread your news far and wide. If you can do that, there is no telling how far their love will take you.


James Shotwell is the Marketing Coordinator for Haulix. He is also the host of the Inside Music podcast and 10-year music writing veteran. You should follow him on Twitter.

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